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Interview

The business runs a pharmacy and supermarket called Hyperlink located near Bismillah Towers in Karachi. There are no other multipurpose stores within 5 kilometers, so the business offers a wide range of groceries, medicines, cosmetics, crockery, and stationery. To attract customers, the business offers monthly deals and lucky draws. Their customers are primarily local residents who shop daily for necessities. The business profiles regular customers and serves people of all ages from the surrounding area. Understanding customers allows the business to provide excellent service and generate sales through word-of-mouth. The 24-hour convenience also differentiates them from competitors.

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72 views2 pages

Interview

The business runs a pharmacy and supermarket called Hyperlink located near Bismillah Towers in Karachi. There are no other multipurpose stores within 5 kilometers, so the business offers a wide range of groceries, medicines, cosmetics, crockery, and stationery. To attract customers, the business offers monthly deals and lucky draws. Their customers are primarily local residents who shop daily for necessities. The business profiles regular customers and serves people of all ages from the surrounding area. Understanding customers allows the business to provide excellent service and generate sales through word-of-mouth. The 24-hour convenience also differentiates them from competitors.

Uploaded by

munir9876us
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTERVIEW

Q:- Can you give us a brief description about your


business?
ANS:- We run a pharmacy and a supermarket named hyperlink,
we are located near bismillah towers and the range of products
we sell consists of groceries,medicines, cosmetic, crockery, and
stationary items.

Q:-What is purpose behind this business?


ANS:- There are no such multipurpose stores within 5
kilometers of where our store is located, therefore we came up
with the idea of a multipurpose store that offers a wide range
of everything to the consumers for there convenience.

Q:-Any strategies to target customers?


ANS: Since customers never miss an opportunity to take
advantage of a good offer, we make sure to give monthly deals
on groceries or other things to attract them. In addition, we
arrange lucky draws, which piques their interest.

Q:-How did you find your customers?


ANS:- Since there are predominantly buildings and other food
outlets where we are currently located and no convenient store
that offers all varieties, our customers are primarily those who
live nearby who shop here daily for there day to day groceries.

Q:- How do you contact your customers or do your


customer profiling?
ANS:- We have computer systems that record information
about each of our regular customers, allowing us to get in
touch with them in due to any transaction issues.
Q:-What demography are your customers from?
ANS:- Since we offer a wide range of goods, including crockery,
stationary, and even basic groceries and prescriptions, our
target market includes people of all ages. Our consumers range
in age from young toddlers to elderly individuals.

Q:- Why is it important to know about the customers?


ANS:- Understanding clients is essential to providing them with
outstanding service, which in turn fosters long-lasting
connections with them and generates additional sales through
positive word-of-mouth recommendations. In addition, we may
focus on the areas that customers value the most.

Q:- How you differ from your competitors/ why customers


choose you?
ANS:- Since we operate a 24-hour convenience store, our
hours are more flexible than those of our competitors, allowing
our customers to obtain basic necessities or medications in
times of emergencies as well. Moreover,We ensure that our
suppliers provide us with high-quality products that satisfy our
consumers.

Q:-How you deal with customer complains?


ANS:- We compensate the customers without requiring them
to pay any additional money if they end up with any defected
products. Additionally, we make sure that we are working with
genuine suppliers that are reputable and supply us with
dependable and high-quality products for our consumers.

Additional info:-
Owners name - Saad Abid
Contact No - 03352853652, (021) 34156790
Location- Bismillah Towers, Pehlwan Goth Rd, Block 10
Gulistan-e-Johar, Karachi

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