Chapter - One

Introduction

Page 1
1.0 Introduction

The modern management has transferred itself from a production to sale orientation
and finally marketing oriented view of business. The marketing concept is a
philosophy and like any philosophy it cannot be defined with precision. It is in fact an
attitude governing the whole management approach. To the firm’s Operations from
step to step one of the recent slogans of today's economist is 'either export or be
ruined'. They are not willing to show any other path 'between this. The present export
pattern of Bangladesh has changed. According to the above slogan, now eight
commodities have taken the position of 93% of the export earnings and ready-made
garment is one of those. Major products of Bangladesh Ready-made Garment industry
for export marketing are woven shirts, trousers; Jackets J-shirt, short briefs and major
Buyers of Bangladesh Garment are the USA, EEC, Canada and other European
Countries. The export of earning from garment sector increased steadily from a
meager amount of US$ 3.24 million in 1980-81 to U: S$ 1064.00 million in 1991-92
and to US$ 1240.48 million during the fiscal year ended June in. 1991-92 and US$
1310 million in 1992-93 fiscal years. The contribution of this sector to the total
national export earnings increased from 0.40% in 1980-81 to 69.41% in the year
1992-2007. M.M. Knitwear Ltd is one of the important garments in Bangladesh. It is
100% export oriented garment factory. It is determined to build long term customer
relationship with its foreign clients. It tries to maintain better qualify. Garment
industry is a substantial proportion of the industrial sector of Bangladesh. By
comparing with other industrial sectors of Bangladesh, this specific industry plays a
vital role in the economy of our country .To meet up the growing need of skilled and
eligible managerial manpower of different organizations in the country.

1.1 Background of the Report

This report is prepared with respect to the three months internship program at M.M.
Knitwear Ltd. This report undertakes a study on the Merchandising Management
System of M.M. Knitwear Ltd. The aim of the study is to find out the Responsible of
Merchandiser and working steps on the basis of respondents view develop new
merchandising performance system.

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MIST has established the MBA (Bachelor of Business Administration) program. The
objective of the MBA program is to equip individuals to develop the specific skills
and judgments required for effective executives. The internship course is an
indispensable part of the MBA program. Under the course the students were sent to
gathering this knowledge, I was assigned M.M. Knitwear Ltd department on
merchandising.
This Internship is essential for every student of Business Administration which helps
the students to know the real life situation of corporate life. That is why; a student
takes the Internship program at the end of the MBA program as the requirement to
Bachelors degree.
This Internship report title “Merchandising System of knitting composite Garment
Factory-A Case of Case of M.M. Knitwear Ltd.” is prepared to fulfill the degree
requirement of BBA program.

I have prepared this report on the basis of my practical observations on the day-by-
day working of the organization and under the close supervision of my supervisor,
Mohammad Salim Hossain (Asst. Professor & Head), Department of MBA Model
Institute of Science and Technology (MIST) Gazipur-1700

1.3 History of M.M. Knitwear Ltd.

M.M. Knitwear established in the year 2001, the quality standards and is engaged in
manufacturing of all kinds of knitted garments. Under the profound guidance of their
mentor Md. Mofizul Islam (Chairman of M.M. Knitwear, established in 2001), their
company has gained an immense success and has earned goodwill with twenty years
of experience in the garments industries. The Chairman is guiding their team with his
wide experience and skill. Their product is made using top quality yarn that is
procured from reliable sources across world. They make use of world class in-house
infrastructure and modern machines as well as simple hand tools that helps in
producing high quality fabric in large volumes and varieties. They are dedicated to
offer timely delivery of goods and services at affordable prices.

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 Figure 1.1: M.M. Knitwear Ltd. Factory in Ambag, Konabari, Gazipur.

1.4 Major Competitor

M.M. Knitwear Ltd. company is a fully export oriented company so they have face
both local and international competition locally. There are many company compete
with the M.M. Knitwear Ltd. company those are India, Pakistan, Koria, Thailand,
China and in locally Beximco, DBL Group, Anlima Group, Mondol Group, Square
Textile, Robin Tex ,ACS Textile.etc.

1.5 Overview of Merchandising

1.5.1 What is the Merchandising?
 The term of merchandising is related with trade.
 Trade means buying and selling.
 The person who deals with trade, she/he is a merchandiser.
 And the activities of a merchandiser are called merchandising.
1.5.2 About details of Merchandising
Merchandising refers to the techniques used to sell products to consumers. A
merchandiser is someone who purchases a product from a manufacturer, and then
sells it to shoppers. There are numerous techniques that a merchandiser may use to

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convince shoppers to buy the products he or she is selling. It is usually more than just
setting products on a shelf and hoping that they are purchased.
So Merchandising is:
Merchandisers work very closely with Buyers and determine range of goods to be
sold
 When to buy them
 Their price
 How they will be presented
 Merchandiser responsible for range of merchandise, contents, price and give
policy guidelines to Buyer
 Merchandiser could be responsible for promotion, display, sales forecast and
stock levels
1.5.3 Objects of Merchandising:
Merchandising denotes all the planned activities to execute and dispatch the
merchandise on time, taking into consideration of the 4 Rs to replenish the customer.
Following the main objective of merchandising

 Right Quantity: To dispatch right quantity of product what buyer ordered?

 Fill up the right order quantity it’s the great credit for merchandising.
 Right Quality: Buyer always wants the right quality. It should be with right
quality as accepted both parties.
 Right Cost: Everybody wants more from what they are paid.
 Right Time: No one wants to wait idle even in a Restaurant. Keeping delivery
schedule is mandatory. And deliver the goods on actual time with actual
quantity.
1.5.4 Feature for Merchandise Management System:
 Multi-currency like dollar, Euro, Taka etc in the order.
 Maintains Contract, Sub-Contract and Normal order
 Modification/Cancellation of confirm order(Contract, Sub-Contract
and Normal order)
 Maintains Planned cost for confirm order.
 Line requirement analysis by fixing daily production target of a PO.
 Time and action Plan setting for a PO to ensure in time delivery.

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  Early warning system on the basis of time and action plan.
 Fabric requirement calculation.
 Accessories requirement calculation as per PO
 Auto generation of requirement for lab dip, yarn dip and strike off depending
of fabric which may be customized for repeat order.
 Follow up for lab dip , yarn dip and strike off at a glance,
 Supply order for fabric and accessories to local of foreign supplier.
 B/B LC open request to commercial department.
 Receiving loan of fabric and accessories from other PO.
 Giving loan of fabric and accessories from other PO.
 Line allocation request to production dept.
 Give sub-contract rate for the PO.
 Merchandiser can get online fabric & accessories stock status.
 Merchandiser can get online production status.
 Shipping request to commercial dept.
 Maintain buyer AQL and factory evaluation by the buyer.
 Buyer’s final inspection before EX-factory.
 Closing summery of an order.

1.5.5 Types of Merchandiser:
Generally there are two types of merchandiser.
 Assistant Merchandise/Junior Merchandiser
 Train Merchandiser/Merchandiser executive.
 Senior Merchandiser/ Merchandiser Manager.

1.5.6 Activities follow chart of Merchandiser:

ACTIVITIES
Jr. Merchandiser
Sr. Merchandiser
(Factory oriented work)
 Collect Inventory report A) Buying and Selling
 Making Swatch Card B) Communication with
buyer

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  Sample development C) Materials Sourcing
 Accessories In house D) Accessories Booking.
 Arrange pre-production Meeting. E) Monitoring the activities
 Target Setting. F) Communication with the
shipping line
 Follow up Bulk production.
 Collect daily production report
 Arrange final Inspection.

1.5.7 Merchandiser Typical work activities:

Work activities vary depending upon the company and the particular retail sector, but
will typically include:
Planning product ranges and preparing sales and stock plans in conjunction with
buyers;
 liaising with buyers, analysts, stores, suppliers and distributors;
 maintaining a comprehensive library of appropriate data;
 working closely with visual display staff and department heads to decide how
goods should be displayed to maximize customer interest and sales;
 producing layout plans for stores;
 forecasting profits and sales, and optimizing the sales volume and profitability
of designated product areas
 planning budgets and presenting sales forecasts and figures for new ranges;
 controlling stock levels based on forecasts for the season;
 using specialist computer software, for example to handle sales statistics,
produce sales projections and present spreadsheets and graphs;
 analyzing every aspect of bestsellers (for example, the bestselling price points,
colors or styles), and ensuring that bestsellers reach their full potential;
 monitoring slow sellers, and taking action to reduce prices or set promotions
as necessary;
 gathering information on customers’ reactions to products;
 analyzing previous season's sales and reporting on the current season's lines;
 making financial presentations to senior managers;

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  accompanying buyers on visits to manufacturers to appreciate production
processes;
 Meeting with suppliers and managing the distribution of stock, by negotiating
cost prices, ordering stock, agreeing timescales and delivery dates, and
completing the necessary paperwork;
 Identifying production and supply difficulties and dealing with any problems
or delays as they arise;
 Managing, training and supervising junior staff.

1.5.8 The Merchandiser Role and Responsibilities:

The main roles that merchandisers should follow is

1.5.9 Understanding Sample Order

Merchandiser has to understand the buyer's requirements after receiving specification
in the sample order. In many cases, there are modifications pertaining to the
specifications in the order to dispatch on time and the right quality.
He has to talk with the in-house veterans on the execution problems of sample orders,
as the right information is required in decision making.

1.5.10 Planning:

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Though the merchandisers may not be directly involved in the actual purchase of
merchandise, they formulate the policies for the areas in which they are responsible.
Forecasting sales for the forthcoming budget period is required and this involves
estimating consumer demand and the impact of changes in the retail environment. The
sales forecasts are then translated into budgets to help the buyers work within the
financial guidelines.

1.5.11 Directing:
Guiding and training buyers as and when the need arises is also function of the
merchandiser. Many a times, the buyers have to be guided to take additional
markdowns for products which may not be doing to well in the stores. Inspiring
commitment and performance in the part of the buyers is necessary.

1.5.12 Managing Production Timetable (T&A plan)

Merchandiser has to manage every single production schedule and order route card
that helps to follow-up the execution in the planned way. It is expected to be
acknowledged of the various descriptions like: design, no. of modules, and no. of
operators, how many processes, and date of dispatch, quantity, output capacity, and
deadlines in the schedules.
The sub-ordinates are normally assigned to follow-up with execution of the plan.
Merchandiser plans the activities depending on the essentials or non-essentials, and
top priority are given to the most essential tasks. This is customary that the essential
activities are handled personally or with the support of junior merchandisers/sub-
ordinates.
In a "daily schedule", merchandiser has to carry-out and categorize which is the most
significant and urgent task. The activity that has to be focused with full attention to
sweep-off non-essential activities and have to be to be corrected by prioritizing to
meet the deadlines.

1.5.13 Maintaining a Good Status to Schedule Activities

To get updated on the current status on the order, the route cards should be utilized.
The latest status can be fed into the computers. In case, the buyer ask for the goods
prior to the deadline, then merchandiser has to reorganize the schedules to accomplish

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tasks, output capacity, no. of pieces to be produced daily, substitute arrangements,
time availability, supply time, scheduling critical ratio, etc.

1.5.14 Submitting Pre-production Samples

The pre-production samples should be provided on time to the concerned buyers.
Quality of the sample must be verified. If required, revised samples should be made
available to the buyers. Merchandiser should adjust to the required changes demanded
by the buyer. The execution of bulk orders should be made only after samples are
approved by the buyer.
In-process inspection denote between any tasks in order-execution. In case of non-
conformation, it is better to focus on the concerns of quality. Merchandisers that work
on complete orders have to check deviation to the production teams so that any
amendments can be done to avoid the non-conformity.

1.5.15 Solving Shortage Problem

The merchandiser should know about the dearth of any commodity such as fabric,
yarn, etc. From the beginning, actions should be taken immediately to arrange
required materials, after discovering the shortage. It is expected that the
merchandisers should verify quality of the goods prior to execution of the order. If the
material is found unavailable, the superior should be informed about the concern.

1.5.16 Communicating and Coordinating with Associated People and

Buyer
It is essential to communicate with the buyers regarding the order. It is expected to
give some time to the buyer to read the sent messages. Merchandiser should to go
through the messages received from the buyer and reply on time. In many cases,
merchandisers have to provide order status to the buyers. Also, merchandiser has to
communicate with the people that are in-house, vendors, contractors and job-workers.
Only through the right communication can one meet deadline for the concerned
orders.

1.5.17Conclusion
Apart from the above mention procedures, merchandiser has to assign subordinates to

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help him in the order execution, and direct the procedures. He has to revise his
knowledge from time-to-time to know current market trends. To record preferences
for all the planned activities, use daily or time log systems.
The Merchandiser should find out exact reasons for time consumption. It is necessary
to keep record of time value and keeping it safe, as it is going to be shared with
concerned parties/buyers. It is certain that merchandising jobs need huge time
planning.

1.5.18Merchandising,Calender,Activities,Task-Timing/
Relationship/Depertment Responsible:

Merchandising Calendar 
Activities-Tasks-Timing/Relationship/Department Responsible

Activity Task Timing Department

Relationships Responsible
Market Research Merchandising and Merchandising Merchandising and
Line Direction Design department and Design confer Design
heads work as a and relate to each
team to gather other regarding
market research, for market research
trends and target and line
market, etc. They development. The
also plan the style merchandising
assortment for the department will
line at this time.  gather and present
marketing results
and the design
department will
respond by
creating a line.
This takes three
weeks to
complete, but
reviewing the best
sellers  is going on
at the same time
Shop Major Retail Merchandising and Merchandising Merchandising and
and Fabric Design department and Design Design
Markets
heads work as a department heads
team to shop major work as a team to
retail and fabric shop major retail
markets. The team and fabric markets

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 will be analyzing after the line
new trends, seeing assortment has
what is available, been planned and 
talking to store Before fabric
employees to yardage is
determine what ordered. This
customers are takes two weeks. 
buying. At this
time, discussions
and decisions will
be made on fabrics,
trims and
merchandising
directions. 
Order prototype Merchandising and Merchandising Merchandising and
yardage Design department and Design Design
heads work as a department heads
team to order work as a team to
prototype fabric that order prototype
will be used to fabric that will be
make the first used to make the
samples.  first samples, after
they have shopped
the retail and
fabric markets and
before the yardage
is tested. This
takes one week to
order. Delivery
depends on where
the fabric is
sourced from.
Test Prototype Merchandising and Merchandising Merchandising and
yardage Design department and Design Design
heads work as a department heads
team to test work as a team to
prototype yardage. test prototype
This is done to yardage after the
determine if the yardage arrives at
fabric likes to suit their office while
the purpose of the concept boards
making the styles are being created.
for the line. Fabric This takes up to
will be washed, three weeks.
stretched, and tested
for shrinkage. 
Plan Concept Merchandising and Merchandising Merchandising and
Boards  Design department and Design Design
heads work as a department heads
team to plan work as a team to

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 concept boards. At plan concept
this time, boards while the
considering the prototype fabric is
proposed fabric, tested and before
styles, and line, the the line is adopted.
concept of this line It takes three
is recorded on a weeks. 
concept board to be
used while this line
is being developed. 
Line Adoption Merchandising and Merchandising Merchandising and
Design department and Design Design
heads work as a department heads
team to adopt the work as a team to
line. Considering adopt the line after
the fabric that is the concept boards
chosen, the styles is planned and
and the assortment, before the
the departments advertising
adopt the line that concepts are
will be featured that finalized. This
season.  takes three weeks. 
Establish Merchandising and Merchandising Merchandising and
Advertising Design department and Design Design
Concepts
heads work as a department heads
team to establish work as a team to
advertising establish
concepts. At this advertising
time, an advertising concepts after the
may, or may not, be line is adopted and
called in to see the before the initial
new line and fabric selection.
develop a plan. The This takes two
company may have weeks. 
an in house
advertising
department. 
Initial Fabric Merchandising and Merchandising Merchandising and
Selection Design department and Design Design
heads work as a department heads
team to department work as a team to
heads work as a department heads
team select the work as a team
fabric. Using the select the fabric
information from after the
the fabric testing, advertising
and taking into concepts have
consideration the been determined
mood board and the and before the
advertising plans, colors are

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 the departments finalized. This
select the fabric that takes two weeks. 
will be used in the
line. 
Order fabric and Merchandising and Merchandising Merchandising and
trims sample cuts Design department and Design Design
heads work as a department heads
team to order the work as a team to
fabric and trims order the fabric
needed to produce and trims needed
the first samples.  to produce the first
samples while the
colors are
finalized and
before the style
development is
finalized. This
takes two weeks
and, depending on
where the goods
are ordered from,
the time varies for
delivery.
Style Development Merchandising and Merchandising Merchandising and
Design department and Design Design
heads work as a department heads
team to put the work as a team to
finishing touches on put the finishing
the style, and touches on the
develop the styles style, and develop
into garments.  the styles into
garments after
fabric is ordered
for the samples
and before the
spec sheets and
engineering occur.
This takes four
weeks. 
Spec Sheets and Merchandising, Merchandising, Merchandising, Spec
Engineering Spec and Design Spec and Design and Design
Evaluations
department heads department heads
work as a team to work as a team to
produce the produce the
spec sheets and spec sheets and
engineering engineering
evaluations on each evaluations on
style in the line. each style in the
The garments are line after the styles
measured and the are developed and

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 construction is before pre-costing.
planned.  This takes two
weeks. 
Pre-costing Merchandising, Merchandising, Merchandising,
Costing, and Design Costing and Costing and Design
department heads Design department
work as a team to heads work as a
pre-cost the team to pre-cost
garments in the line. the garments in
At this time, the line after the
adjustments can be spec sheets and
made in the styling engineering
to respond to the evaluations are
costing.  completed and
before the final
line adoption. This
takes three weeks. 
Final Line Merchandising, Merchandising, Merchandising,
Adoption Management and Management and Management and
Design department Design department Design
heads work as a heads work as a
team to finalize the team to finalize 
line. Management the line after pre-
approves the final costing and before
line.  advance
breakdown to
manufacturing.
This takes one
week. 
Complete Merchandising, Merchandising, Merchandising,
advertising Advertising, Sales, Advertising, Sales, Advertising, Sales,
garments
and Design and Design and Design
Department heads department heads
work as a team to work as a team to
complete the complete the
advertising plans advertising plans
for the garments. for the garments
Many times the after the
plan begins at this advertising agency
time.  review and before
the complete final
costing. This takes
two weeks.  

Complete Final Merchandising, Merchandising, Merchandising,

Costing Production, Costing Production, Production, Costing
and Design Costing and and Design
department heads Design department
work as a team to heads work as a
Complete final team to

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 costing for each complete final
garment in the line. costing for each
Sometimes garment in the line
adjustments are during the time the
made at this time.  advertising is
complete  and
before the sales
plan is 
Complete. This
takes three weeks. 
Sales Plan Merchandising and Merchandising Merchandising and
Sales department and Sales Sales
heads work as a department heads
team to work as a team to
Complete a sales Complete a sales
plan. Stores and plan after the
markets are targeted complete final
for sales. costing and before
the samples are
shipped to the
sales reps. This
takes one week,
and it sales can
start to ship after
some of the plan is
put into place. 
Merchandising Merchandising and Merchandising Merchandising and
Sales Meeting Sales departments and Sales Sales 
meet and discuss departments meet
sales strategies and and discuss sales
progress.  strategies and
progress after the
samples are
shipped to sales
reps and before
the review of top
accounts. This
takes one week. 
Review with Top Merchandising and Merchandising Merchandising and
Accounts/Prospects Sales departments and Sales Sales
present the line to departments
top accounts and present the line to
top prospects.  top accounts and
top prospects after
the merchandising
sales meeting and
before the initial
sales forecast.
This takes two
weeks. 

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 Initial Sales Merchandising and Merchandising Merchandising and
Forecast Sales departments and Sales Sales 
determine the initial departments
sales forecast based determine the
on past sales, initial sales
meeting with top forecast based on
accounts, and past sales, meeting
meeting with sales with top accounts,
reps. and meeting with
sales reps after the
review with top
accounts and
before, or during,
establishing the
manufacturing
schedule. This
takes one week. 

1.6 Limitations of the Study:

It may agree to by the readers of the report that of such a report especially to enrich
with empirical findings, wherever necessary, is a time to consuming matter. As the
report prepared with a short span of time, the report could not be made comprehensive
and conclusive. Mainly the report could be made descriptive. Some usual constraints I
did face during the course of my investigation.

These are as follows:

 The main limitation of the study is availability of literature and data and in
many cases the up-to date information is not yet published. Even the Annual
Report of 2010 is not yet published.
 Time constraints impede me to make in depth study.
 Entrance to every corner of the bank was not possible to me.
 Relevant paper and documents were not available sufficiently which can my
writing this paper.
 I had to base on secondary data for preparing this report

Page 17
 Chapter - Two

An Overview of
M.M. Knitwear Limited

Page 18
2.1 Organizational Structure:-

Chairman &
Managing
Director

Director

General
Manager

Merchandisin Managemen
g& t
Marketing

GM GM
(Knitting (Woven
)
)

Manager Commer MIS Huma Account Fina

Merchandising cial ing nce
n
Resour
Factory ce
Manager

Senior
Merchandiser

Merchandiser

Jr.
Merchandiser Figure 2.1: Organizational structure
2.2 BoardAsst.
of directors
Merchandiser

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 Designation Name
Chairman Md. Mofizul Islam
Md. Maidul Islam
Directors
Md. Mamunur Rashid
Md. Nurul Islam
General Manager (GM)
Md. Mohsin Ahmed. (dying)
Factory Manager Md. Monirul Islam
Merchandising Manager Md. Abdul Hye Chanchal
Accounts Manager Md. Abdul Haque
Admin Manager Md. Mamunur Rashid

Table 2.1: Board of director

2.3 Recent Performance of M.M. Knitwear Ltd.

2.3.1 Update One Quarter
 Update their management system with modern generation.
2.3.2Full Year Target
 Increase their buyer
 Take big volume order

2.4 Organizational Profile:

Factory Profile M.M. Knitwear Ltd)
Establishment : 2001
Area : 3,97,500 sq.ft.
Man power
Total Employee : 4,300 Nos.

Production relater information

Annually dyed finish fabrics production : 12000 Metric Tons.
Annually finish garments production : 48 million pieces.

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Item of products : T-Shirts, Polo Shirts,
Tanktops,Sweater
Shirts, Night Wears, Jogging
Suit, Under-wears, Trousers Etc
List of Machinery
Circular Knitting Machine : Tayu : 05 Nos.
Circular Knitting Machine : Jiunnlong : 22 Nos.
Rib/Interlock : Jiunnlong/ Tayu : 12 Nos.
Single Jersey : Fukuhara : 06 Nos.
Flat knit machine : China (around star int.com ltd.) : 17 Nos.
Total : 62 Nos.

Dying Machinery
Dilmenler (Turkey) : Cap 11000 Kgs. : 11 Nos.
Flying Yang (China) : Cap 30 Kgs. : 03 Nos.
Finishing Machinery
Relax Dryer (Tube) Turkey : Dilmenler : 01 Nos.
Relax Dryer (Open) : Dilmenler : 01Nos.
Turkey Squeezer ( Turkey) : Mersan : 02 Nos.
Steam Setting (Korea) : Dong Nam : 02 Nos.
Compactor (USA) : Tube-Tex : 02 Nos.
Compactor (Open width) : Dilmenler : 01 Nos.
Turkey : Dilmenler : 01 Nos.
Turning machine : Dong nam : 01 Nos.
Turning machine Slitting (Turkey) : Dilmenler : 01 Nos.
Total :26 Nos

Plain Machine:
Auto Trimmer Plain Machine (Brother) : 356 Sets
Button Hole Machine ( Brother ) : 07 Sets
Button Stitch Machine ( Brother ) : 07Sets
Bar tuck Machine ( Brother ) : 02 Sets
Snap Button : 05 Sets

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Over lock:
Over Lock Marching (Pagasus) :250 Sets
PMD (Kansai) : 03 Sets
Flat Lock:
Automatic Fabric & Thread Trimmer (Pagasus) :142 Sets
Others Machinery:
Auto Cad : 01 Set
Cutting Machine (Rm) : 12 Sets
Rib Cutting Machine (Brother) : 06 Sets
Fusing Marching (Brother) : 01 Sets
Mini Spotty Machine (Brother) : 06 Sets
Metal Detector Machine (Brother) : 03 Sets
Strapping Machine (Brother) : 10 Sets
Cloth Inspection Machine (Brother) : 04 Sets
Thread Winding Machine (Brother) : 06 Sets
Total : 49 Sets
Lab Section:
Gretag Macbeth (USA) : 01 Set
Lab Dip Machine (Taiwan) : 03 Sets
Washing Machine (Italy) : 02 Sets
Dyer Machine (UK) : 01 Set
Light Box (UK) : 02 Sets
Embroidery & Printing Section:
Barudan (Japan) : BENSH-YN/YS-XG920 : 02 Sets
Tajima (Japan) : TMEG- XG624 : 01 Set
Profit (China) : KSH-9.20A-XG920 : 02 Sets
Single Plate Heat Press Machine (China) : 02 Sets
Double Station Heat Press Machine : 01 Set
(Bangladesh)
Conveyer Dryer (Bangladesh) : 16 Feet : 01 Set
Power and Utility:
Generator 900 & 500 KW (USA) : Waukesha : 02 Sets

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 Boiler 6 Ton (Korea) : Delim : 02Sets
Compressor (Spain) : Air Roll : 02 Sets
Generator 508 KW : Welland Power : 01 Set

Buyer and Exporting Country:

LOCAL AGENT BUYER DESTINATION
TRITON TEXTILE KIABI FRANCE
TAKKO
TAG INDUSTRIES GERMANY
INTERNATIONAL
TOP TEAM BERSHKA, INDITEX SPAIN
TEX-EBO SPRING FIELD SPAIN
TEAM SOURCING COLLIN`S, LOFT TURKEY
STUDIO TEX INSTYLE ITALY
CLASSICS CLOTHING W.W GROUP UK
TEX-EBO TAXI CLOTHING AUSTRALIA

Table 2.2: Buyer and Export

Bank Details:
United Commercial Bank Limited
Bangshal Branch, DHAKA-1000
BANGLADESH
BANK LIMIT = TK. 10.00 CRORE

Logo of company:

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2.5 Company address
Corporate Head Quarter: Factory:
Road#10, House #16(3rd Floor),Sector#1, M.M. Knitwear Ltd.
Uttara, Dhaka- 1230, Bangladesh Ambag, Konabari,
Tel: 0088-02-8921471 Fax No: 0088-02-8922483 Gazipur, Bangladesh
E-mail: [email protected] Tel: +88-02-9297137
Web: [email protected] Web: www.mmknitwear.com

2.6 Product category of the M.M. Knitwear Ltd.

M.M. Knitwear Ltd. produces categories of product for some range of the buyers. The
company design product for men and women. The company mainly produces woven
and knit oriented product such as-
 T-shirt
 Polo shirt
 Tank Tops
 Shorts
 Skirts
 Night Wears
 Trousers
 Sports wear
Some Picture:

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 Figure 2.2: Some products of M.M. Knitwear Ltd.

2.7 Major buyers of the M.M. Knitwear Ltd.

 TAXI CLOTHING
 TAKKO INTERNATIONAL
 BERSHKA, INDITEX
 SPRING FIELD
 COLLIN`S, LOFT
 INSTYLE
 W.W GROUP
 KIABI
 REDCATS

2.8 Major exporting countries of M.M. Knitwear Ltd.

 AUSTRALIA
 UK
 ITALY
 TURKEY
 SPAIN
 GERMANY
 FRANCE

2.9 Merchandising

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M.M. Knitwear Ltd. merchandising and marketing team maintain direct interface with
the manufacturing units in order to communication gap in the execution and
production stage. Each merchandiser is assigned and dedicated to specific customer
account. They follow each customer account from the inception stage of product
development for the final shipment. Merchandisers are used to monitor daily work
progress through using interned and others sophisticated machine.

2.10 Financial function

M.M. Knitwear Ltd. Finance it money from the bank. Facilities will be provided to
open back to back LC for all exportable and the proposals for importing capital
machineries with soft term loan with lesser interest rate they considered for export
promotion. They have an independent unit dealing accounts and financial activities of
the company. The company fund allocation if directly led by the general manager
(Finance and Admin) under the supervision of chairman of the company. This unit
responsibility covered the areas; determine daily cash flow requirements, credit
collections, inventory control, recording and monitoring, allocation of resources,
providing financial data on company’s strategic decisions.

2.11 Human resource management

M.M. Knitwear Ltd. has a small HRM unit to look after the company day to day
affairs regarding human resources management planning and control. This unit
recruits management staffs only at the entry level manpower’s in the production units.
This unit has no sole authority to recruit technical staffs as required for marketing and
production units. The technical staffs at the senior level are recruited by the top
management of the company.

2.12 Production process function

M.M. Knitwear Ltd. Company has independent dyeing, knitting; finishing & packing
facilities, own water treatment, effluent treatment & electricity generation plant.
Others:

2.13 Transportation

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The company uses its own transportation facilities for the export the finish products
and import of the raw materials form aboard and other various purposes. The
company needs more transportation for the various purpose and right time delivery of
the products.

2.14 Sample & product development center

Run by fashion merchandising experts and equipped with required modern machinery
from Investronica Spain.
Laboratory:
Equipped with spectrophotometer data color and other relevant apparatus, equipment
for lab-dip and fabric quality development
Technology & production:
 Production Management in place.
 Complicated technology, machinery & equipment acquired.
 Production process technology acquired
 Employment, training & human resource development schemes executed.

Financial systems & controls

 Budget, Statutory & Management Accounts
 Periodical Internal & Annual External Audit.
 Level of Authorities & Compliance.
 Documentation, Recording & Controls with full dependence on Hardware
& Software.
2.15 Fulfillment of standard requirements
M.M. Knitwear Ltd’s promises are not only for our products and quality; we also
want to be known for taking responsibility for our business. This means:
 M.M. Knitwear Ltd. is trying to create a better environment, better social and
working conditions in the country.
 M.M. Knitwear Ltd. business principles are sound, and we care about today
and tomorrow’s environment.

2.16 Environmental commitments

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M.M. Knitwear Ltd. has set up / invested considerable amount in Water Treatment
Plant (WTP) so that the industrial waste produced from our dyeing mill and washing
plant can be cleaned from hazardous chemicals before draining it out from the factory.

2.17 Internship position and duties:

2.17.1 Internship program
I did my Internship at M.M. Knitwear Ltd, Corporate Office at Road # 10, House #
16(3rd Floor), Sector #1,Uttara from the 15th December to 1st March, 2015. Director of
the M.M. Knitwear Ltd gave me the chance to join as internee.
2.17.2 Internship position
I joined in M.M. Knitwear Ltd as an internship student in the factory. In the time of
internship period, I worked in office as a trainee under the supervision Md. Abdul
Hye Chancal (Merchandising Manager). They do not have any structured space or
opportunities for working the internship students. So there my main objective is to
skim through all over there system of working.
2.17.3 My daily routine
I joined the M.M. Knitwear Ltd on the 15 th December as an internee. After being an
internee my daily work was not maintained with a fine regularity. In this company
only I gathered information about company and try to learn the merchandising
process. In the company my daily working hour started at 9am and at 5pm. During
that time I did not have any organized or systematic duty. Sometimes as an assistant
my duty was to observe or complete the others work.
2.17.4 Use of office machinery
In M.M. Knitwear Ltd I was not permitted to use all the machineries of the office
service. Only I was permitted to use the office computer for my purpose.
2.17.5 Progress in understanding
Before doing my internee I have little experience understanding about the M.M.
Knitwear Ltd and Merchandising process but in the time of my internee I got a good
understanding about garment sectors. How to take order, how to booking fabric how
to provide a sample product, payable system and what are issues related in this
garment sectors. Besides I got better understanding about the customers of the
overseas and export system of the garment products. I gather large number of

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information about the products and manufacturing phase of those products and finally
how to sales the customers.

2.17.6 Documents prepared

I had to complete several tusks under the guideline of the Asst. manager,
merchandiser, and junior merchandiser. During my working hour I had to prepare a
document.
2.18 Merchandising management system of M.M. Knitwear Ltd.
2.18.1 Introduction of Merchandising
The “Merchandising” is known to the persons specially involved in garments trade.
The term merchandising has been derived from the “merchandise”. Merchandise
means buying and selling huge amounts of goods. The term “MERCHANDISING”
may be defined as person, who merchandises the goods, specifically for export
purposes. Garments merchandising means buying raw materials & accessories,
producing garments, maintaining required quality level and exporting the garments
within scheduled time.

2.18.2 Need of merchandiser

The position “Merchandiser” is playing a vital role in the RMG sector today.
Merchandiser is the person who handles around 75% of the cost related to the garment
& the production cost is only be almost about 25% of the garment. There by the role
of merchandiser in the apparel sector plays the most responsible part mainly for the
financial benefit of the company. The merchandiser’s small mistake will affect 75%
of income of the order which will leads to a big disaster. This has to be understood by
the merchandisers seriously.

2.18.3 Responsibility of merchandiser

Now days, major companies are adopting merchandising concepts, which comply
with all procedures to execute and dispatch the shipment on time, considering quality,
cost and time. Merchandisers are serious in the success of any garments retail
business. They provide the right products at the right time, enabling a company to
match with latest market trends and meet the market demand. In the merchandising
concept, time management is a gig to manage one’s time properly, so he can focus on

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value adding actions. Today’s garment merchandisers have to move with frequent
changes in demand and the developing technologies utilized in manufacturing and
production. To find out customer requirements, they regularly visit retail outlets, and
come up with latest updates from frontline staff. In garment merchandising, there is
no specific rule, so it’s important to be able to think on one’s feet. The main
procedures of merchandisers are as followed:

Understanding Sample Order

Merchandiser has to understand the buyer's requirements after receiving specification
in the sample order. In many cases, there are modifications pertaining to the
specifications in the order to dispatch on time and the right quality. He has to talk
with the in-house veterans on the execution problems of sample orders, as the right
information is required in decision making.

Managing order route card and production timetable

Merchandiser has to manage every single production schedule and order route card
that helps to follow-up the execution in the planned way. It is expected to be
acknowledged of the various descriptions like: design, no of modules, no of operators,
how many processes, and date of dispatch, quantity, output capacity, and deadlines in
the schedules. The sub- ordinates are normally assigned to follow-up with execution
of the plan. Merchandiser plans the activities depending on the essentials or non-
essentials and top priority are given to the most essential tasks. This is customary that
the essential activities are handled personally or with the support of junior
merchandisers/ sub- ordinates. In a “daily schedule” merchandiser has to carry- out
and categorize which is the most significant and urgent task. The activity that has to
be focused with full attention to sweep-off non – essential activities and have to be to
be corrected by prioritizing to meet the deadlines
.
Using route card to reschedule activities
To get updated on the current status on the order, the route cards should be utilized.
The latest status can be fed in to the computes. In case, the buyer ask for the goods
prior to the deadline, then merchandiser gas to reorganize the schedules to accomplish

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tasks, output capacity, no of pieces to be produce daily, substitute arrangements, time
availability , supply time, scheduling critical ratio etc.

Submitting pre-production samples

The pre- production samples should be provided on time to the concerned buyers.
Quality of the sample must be verified. If required, revised samples should be made
available to the buyers. Merchandiser should adjust to the required changes demanded
by the buyer. The execution of bulk orders should be made only after samples are
approved by the buyer. In – process inspection denote between any tasks in order –
execution. In case of non- conformation, it is better to focus on the concerns of
quality. Merchandisers that work on complete orders have to check deviation to the
production teams so that any amendments can be done to avoid the non- conformities.

Solving shortage problem

The merchandiser should know about the dearth of any commodity such as fabric,
yarn etc. from the beginning actions should be taken immediately to arrange required
materials, after discovering the shortage. It is expected that the merchandisers should
verify quality of the goods prior to execution to the order. If the material is found
unavailable, the superior should be informed about the concern.

Communicating with associated people and buyer

It is essential to communicate with the buyers regarding the order. It is expected to
give some time to the buyer to read the sent messages. Merchandiser should to go
through the messages received from the buyer and reply on time. In many cases,
merchandisers have to provide order status to the buyers. Also merchandiser has to
communicate with the people that are in- house, venders, contractors and job-
workers. Only through the right communication can one meet deadline for the
concerned orders.

Concluder remark on merchandising

Apart from the above mention procedures, merchandiser has to assign subordinates to
help him in the order execution, and direct the procedures. He has to revise his
knowledge from time –to-time to know current market trends. To record preferences

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for all the planned activities, use daily or time log systems. The merchandiser should
find out exact reasons for time consumption. It is necessary to keep record of time
value and keeping it safe, as it is going to be shared with concerned parties/ buyers. It
is certain that merchandising jobs need huge time planning.

2.19 In order process of merchandising

There are giving below about merchandising section working step:
First step:
Get the “Order sheet” and “Lab dip” (swatch or pantone no) by email or take it hand
to hand from buying house to the merchandiser. Keep 5copies for own, cutting,
sewing, and sample room.
Second step:
That Lab dip (swatch or pantone no) will send Knitting & Dyeing. Dyeing swatch
or pantone no will give from Dyeing.
Third step:
Lab dip (Dyeing swatch or pantone no) and Lap dip sample added Lap dip book
then will send Buying House, and if those are approved is OK so will order Knitting
& Dyeing for production program. Keep this swatch 3 pc. 1 pc for own and send 2 pc
for buying house. (Approved)
Fourth step:
Then making “Style sample” (only one size), “photo sample” (for advertise***),
Site set sample (all size) 4 pcs by follows the order sheet, approved Lab dip (Dyeing
swatch) and sends it Buying House. 2 pcs for Buying House, 1 pc own and 1 pc
sample room. After buying house check the sample and modify send the measurement
sheet, and Accessories items. That measurement sheet will copy 2 pcs for 1 pc own
and 1 pc sample room.
Step Five:
Then making P.P sample (Pre Production) for Buying house 5 p only for 3 pcs
buying house and 2 pcs. for own following the measurement sheet. If this P.P sample
is OK, so buying house said you will go to Bulk Production, making the any garments
as per order.

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2.20 Sequence of sample
Name of Sampling-
 1st Pattern
 2nd Pattern
 Counter Sample
 Sales Man Sample
 PHOTO Sample
 Approval Sample (Size Set, Mock-up)
 Pre-production Sample
 Production Sample
 Shipping Sample
2.20.1 First pattern
First physical version of any garment as per the art work is done by designer or
developer.
HUMAN MIND > SKETCH > PAPER PATTERN > SAMPLE
Purpose: See the DESIGN work & test the FITTING
Status: Nothing specific
Material: Available
Price: Not conformed
Quantity: 1 (for customer) + 1 (for Merchandiser)
 Delivery: As per URENGECY

Fig 2.3: Art work Fig 2.4: Paper Pattern

2.20.2 Second pattern
Usually designer/ developer always ask for some changes to the first
pattern. Second pattern is made as per comments.

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2.20.3 Counter sample
Where first pattern is made on designers art work, counter sample is to make not on
designer’s art work, has to follow another sample given by the merchandiser.
Purpose: See the workmanship & test the factory skill
Status: Nothing specific
Material: Available
Price: Not conformed
Quantity: 1 (for customer) + 1 (for self keeping)
Delivery: As per request
2.20.4 Sales man sample
Sample is made when price is confirmed and orders are on speculation, usually in L
size in all color combinations of expected order. Buyer arranges a meeting with its
customer and records their response on order quantity per color, size etc. and finally
place order to their vendor.
Purpose: Sales Meeting by Retailers, Market Appraisal, Demand / Order forecast
Status: Final stage of the order confirmation
Material: Actual
Price: Confirmed
Quantity: There is minimum quantity per color combination
Delivery: Very important to meet the delivery date.

2.20.5 Photo sample

Samples are made with actual color and material to be worn by the models on the
event of shooting for catalog.

Fig 2.5: Photo sample with actual color by the model.

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2.20.6 Approval sample
In any discrete period of time, whenever it required any revision in the sample, a new
sample is made (sometimes mock-up is workable too) as per new specification. It is
sent to buyer for his approval of the conformity that- the revision is done correctly.
2.20.7 Size set
In size set, consists of 1 piece from each size for each color combination.
2.20.8 Mock up
Any part of the garment to make for particular purpose, not complete garment.
Sometimes it is necessary to send to the buyer any part of the garments, such as
sleeve, collar, neck etc and some accessories (given below some accessories).

Fig 2.6: Plain tapes fig 2.7: zippers fig 2.8: belt buckles

2.20.9 Pre-Production sample

When material for bulk production arrived, factory makes a sample with the actual
material and sends to buyer.
2.20.10 Production sample
It is a reference to the buyer that the bulk is being produced as per specification.
Buyer wants to be assured that correct material is sourced and line workmanship
confirm to the equality.

2.20.11 Shipping sample

A sample is kept from every per- shipping in section to be referred, if required, after
the order has been delivered. Usually for any disputes (e.g. Claim) shipping sample is
important.

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2.21 Swatch
Swatch is a presentation of all the materials is (Fabric & Accessories) used for any
specific style/ order. Usually small piece of fabric and each piece of accessories are
attached in board paper in a systematic manner. Swatch is very important for
production line to make the correct construction of a garment and QC department
ensures it. Concerned merchandiser should confirm/approve the swatch.

Fig 2.9: Swatch

2.22 Trims
Trims cover all the items used in the garment except the basic fabric. There are
hundreds of items used to manufacture the garments, proper selection of
trims and its quality are very important for styling, otherwise the garment
may be rejected or returned by the customers. Following is a part of list that
covers some names of the trims:

Zipper
Button Tag Pin Poly Bag Back board
Fastener

Sewing
Elastic Plastic Clip Scotch Tape Tissue
Thread

Main Label
Eyelet Sticker Gum Tape Carton
Size Label

Care Label
Hang Tags Hanger Photo Board Etc.
Flag Label

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 Table 2.3: Types of Trims

 
Fig 2.2.1: Elastic Fig 2.2.2: Sewing Thread Fig 2.2.3: Tags

2.23 Communication in International Business

 Telephone Conversation.
 Fax/ E-Mail
 Formal Meeting
 Lunch & Dinner 
2.24 The information normally gets about an order
 Factory Loading
 Factory Capacity
 Factory History
 Factory Setup Details
 Market Reputation and Type of Buyers Dealing
2.25 How a merchandiser meet buyer’s requirements
 Merchandiser detail to buyer about factory profile.
 Merchandiser Understand the Order sheet.
 Arrange the all component for order execution.
 Production Tracking.
 Timely Shipment.
2.26 Methods of purchasing raw materials
Here fabric and some related accessories are the main raw materials. They are:

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  Lab-Dip
 Approval the Lab-Dip
 Collect price Quotation
 Negotiation
 P.I. Received
 Back to Back L/C transfer 
 Delivery Chelan received
2.27 Procedures of imported goods
 Procure of IRC
 Price Inquiry (Quotation )
 P.I. Received and Placing Order 
 L/C Opening
 Received Shipping Advice 
 Facing Customs
 Closing Transaction
2.28 How does the accept order is passed on the floor
 Merchandiser searches the scope of knitting machine according to
gauge.
 Make production schedule
 Trim & Accessories Card Prepare
 Make well finishing according to buyer requirement in case of
(Labeling Zippering, Buttoning, Ironing, Packaging, Cartooning)

2.29 How a merchandiser track his/her production

 Follow-up yarn supply in factory
 Knitting follow-up
 Linking follow-up
 Accessories supply
 Finishing follow-up
 Ready for export
2.30 Theoretical perspective:
2.30.1 Problem Statement
“Development of garments through skillful Merchandiser”

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2.30.2 Background of the Study
In the without the practical knowledge, theoretical knowledge is valueless. From this
point of BBA department has introduced an internship program with a view to
achieve practical Department of BBA Model Institute of Science and Technology
(MIST) Gazipur-1700, knowledge associate with the different fields of business. So
after academic education this internship program wills great opportunity for me to see
the real business world, acquire practical knowledge and to be a smarter world
business professional. I am very much grateful to the authority of M.M. Knitwear
Limited for giving me the opportunity of doing my internship in this organization
under the supervision of Md. Abdul Hye Merchandiser Manager of M.M. Knitwear
Limited of Bangladesh.

2.30.3 Objectives of the report:

Broad Objective
The broad objective of this report is to study the Merchandising management system
of different garment companies in the context of Bangladesh.
Specific Objective
 There are numbers of the specific objectives of this report are given below:
 To find out the merchandising activities of M.M. Knitwear Ltd.
 To know what are the function of the M.M. Knitwear Ltd. company,
 To find out the buyer group of M.M. Knitwear Ltd company for who giving
 To find out what are the factor they need to consider for increasing their sales,
 To find out M.M. Knitwear Ltd. company’s buyer satisfaction and what king
of change they can made in accordance of their limitation.
 To identify the job of the merchandisers, different steps of merchandising,
background of the merchandising.
 To observe the practical matter in merchandising department.
 To apply my knowledge to the practical field.
 Past, present and future conditions of the merchandising.
 To compare the different way of merchandising in different organization.

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  To identify the factors those are responsible for the effective merchandising
system.
 To find out, why they are responsible.
 Leadership & technology.
 Communication with buyer.
 To identify the tools of management that helps the merchandisers to make the
organization more effective.

2.30.4 Rational of the report

Preparation of this has various rational those are given bellow:
Human right agencies, social development agencies, merchandising process and the
other organization who are working for the merchandising process development; they
can use this report to get overview about the merchandising process of the readymade
garment sector (RMG).
The competitor of the M.M. Knitwear Ltd. can use this report to gain experience and
know how to change strategy and tactic gradually. Research and consultant firm can
use to know, the present free trade garment situation especially in Knit sector. On the
other hand M.M. Knitwear Ltd. Company can use this report to help foreign buyers
and the stakeholder for informing about the orientation of the company and what are
codes of conduct it maintain and avoid. Domestic distributor or wholesalers can use
this report who sells the garments product to abroad. For the above reason this report
is initiated as a part of my internship program and that will help for my graduation
from the Department of Business Administration,

2.30.5 Methodology
The internship report plays a good role for me of Bachelor of Business
Administration, because that gives somehow practical experience to implementation
of the theoretical knowledge.
 Types of research: This research is known as an exploratory research.
 Population: The population of this research project has defined as follow:
 Elements: All types of Buyer who are involved with pesticide products selling
and distributing.
 Sampling units : Buyers and Seller.

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  Extent: Different areas of our country such as Dhaka (some part),
Narayangong (some part), Gazipur (some part).
 Time: 15 December to 1st March 2015.
 Sampling Frame: The sample frame of this study has been consisted from
buying house and different garments companies through Gazipur. They are the
sampling frame of research project. Here I have been selected 6 buying house
and different garments companies from different area of our Gazipur.
Sample size:
To conduct this research the sample size was calculated by the following
formula:
n = (Z2 * pq)/ e2
Here, n = sample size =50
 Sampling procedure
Among probabilistic sampling methods, simple random sampling procedure
has been used in order to select sampling units from population.
 Data collection process: The data of this study has been collected through
questionnaire interview.
 Secondary data sources:
Journals
Website
2.30.6 Scope
It’s the time to learn something in practically.
Build up communication skill with each other.
Observation of work
 Scope to learn how to negotiate
 Scope to learn of work procedure
2.30.7 Limitations
Limitations, I had to face on preparing the report is portrayed below:
 High cost.
 Sometime may be they will not co-operative with me, so that
time I have to learn on oneself.
 Their perceptions and acceptance.

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 Sometime I need to wait a long time for a simple question,
because of their busyness.
 Some responsible people are not more cooperative with me.
 Library is so far from my residence.

Chapter -
Three

Analysis & Evaluation

Page 42
3.1 SWOT Analysis:
Full meaning of SWOT is Strength, Weakness, Opportunity and Threats. Strengths
and weaknesses are influenced by organizations internal environment and
opportunities and threats are influenced by organizations external environment.
SWOT analysis provides an opinion and judgment whether an organization’s business
condition is healthy or unhealthy. Strength determines how well the company would
be able to perform in the light of prevailing resources and competitive condition
weaknesses determines lacking or different competitive capabilities in the key
functional areas of the company. Opportunity of the company determines company’s
important avenues for profitable growth potential utility to sustain in the competitive
advantage. Threats determine barriers to companies’ profitability and competitive
well being.
3.2Strength
 The management is solely directed to maintain a culture for the betterment of
the quality of the service.
 Employees are sharing good atmosphere in M.M. Knitwear Ltd. That is why it
will give them the inspiration to work efficiently.
 The top level management is very strong. They can take decision on time and
manage all things in systematic way.
 The labor forces of the company are cheap and readily available.
3.3 Weakness
 Lack of marketing tactics
 The country is deficient in creativity
 Absence of easily on-hand middle management
 A small number of manufacturing methods
 Low acquiescence: there is an international pressure group to compel the local
producers and the government to implement social acquiescence.
 The US GSP may be cancelled and purchasing from US & EU may decrease
significantly

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  M/c advancement is necessary. The machinery required to assess add on a
garment or increase competence are missing in most industries.
 Lack of training organizations for industrial workers, supervisors and
managers.
 Autocratic approach of nearly all the investors
 Fewer process units for textiles and garments
 Sluggish backward or forward blending procedure
 Competent ports, entry/exit complicated and loading/unloading takes much
time
 Speed money culture
 Time-consuming custom clearance
 Unreliable dependability regarding Delivery/QA/Product knowledge
 Communication gap created by incomplete knowledge of English
 Subject to natural calamities
3.4 Opportunity
 EU is willing to establish industry in a big way as an option to china
particularly for knits.
 Bangladesh is included in the Least Developed Countries with which US is
committed to enhance export trade
 Knitwear are very economical even with china and is the prospect for
Bangladesh
 If skilled technicians are available to instruct, prearranged garment is an
option because labor and energy cost are inexpensive.
 Foundation garment for Ladies for the FDI promise is significant because
both, the technicians and highly developed machinery are essential for better
competence and output
3.5 Threat
 The exporters have to prepare themselves to harvest the advantages offered by
the opportunities.
 Key competitors of M.M. Knitwear Ltd are offering competitive price than
M.M. Knitwear Ltd which caused major threats to affect company business
policy.

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  Foreign low cost competitors who are investing in the country in this sector
are also threats for M.M. Knitwear Ltd.
3.6 Hypothesis Development & Testing
 H1. Effective management skill will increase more buyers.
 H2. Effective merchandiser tactics will enhance more orders.
 H3. Eco-friendly environment will enlarge number of buyers.
 H4. Quality garments will increase number of buyers.
 H5. Appropriate merchandising order-follow-up system will increase more
 H6. Better communication will increase number of customers.
 H7. Providing competitive price will increase more buyers.

H1 H2 H3 H4 H5 H6 H7
1= Strongly disagree 1 0 2 3 2 4 1

2= Disagree 1 0 5 2 4 4 2
3= Neither agree nor
disagree 7 9 9 9 10 9 11

4= Agree 19 16 22 17 20 14 18

5= Strongly Agree 22 25 12 19 14 19 18

Total 210 216 187 197 190 190 200

Average 4.2 4.32 3.74 3.94 3.8 3.8 4.00

Standard deviation 0.91 0.77 1.06 1.13 1.06 1.26 0.96

Z-cal value 13.36 16.71 8.27 9.01 8.67 7.26 11.04

Table 3.1: Summary of the respondents towards hypothesizes.

01. HO: Effective management skill will not increase more buyers.
HA: Effective management skill will increase more buyers.
HO: μ = 2.51
HA: μ > 2.5

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N = 50
Here X̅= 4.2
σ = 0.91
Zcal = (X̅– μ)/ (σ/√n) = 13.36
At 5% level of significance, follows Z distribution Z0.05. = 1.645
Since Z cal>Ztab, the null hypothesis is not acceptable. So at 5% level of significance, it
can be said that, Effective management skill will increase more buyers.
*1------In 5 point scale is 2.5.

Respondent’s view towards effective management skill.

From this study it is revealed that 38% respondents are agree ,44% respondents are
strongly agree , 14% respondents are neither agree nor disagree , 2% respondents are
disagree, another 2% respondents are strongly disagree with effective management
skill will not increase more buyers.

02. HO: Effective merchandiser tactics will not enhance more orders.
HA: Effective merchandiser tactics will enhance more orders.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅= 4.32
σ = 0.77
Z cal= (X̅ – μ)/ (σ/√n) = 16.71

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At 5% level of significance, follows Z distribution Z0.05= 1.645
Since Z cal > Z tab, the null hypothesis is not acceptable. So at 5% level of significance,
it can be said that Effective merchandiser tactics will enhance more orders.

From this study it is revealed that 32% respondents are agree ,50% respondents are
strongly agree ,18% respondents are neither agree nor disagree ,0% respondents are
disagree and strongly disagree with effective merchandiser tactics will enhance
more orders.
03 HO: Eco- friendly environment will not increase number of buyers.
HA: Eco- friendly environment will increase number of buyers.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅ = 3.74
σ = 1.06
Z cal= (X̅ – μ)/ (σ/√n) = 8.2
At 5% level of significance, follows Z distribution Z0.05= 1.645
Since Z cal>Z tab, the null hypothesis is not acceptable. So at 5% level of significance,
it can be said that Eco- friendly environment will increase number of buyers.

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 Respondents view towards Eco- friendly environment.

From this study it is revealed that 44% respondents are agree ,24% respondents are
strongly agree ,18% respondents are neither agree nor disagree ,10% respondents are
disagree, another 4% respondents are strongly disagree with Eco- friendly
environment will increase number of buyers.
04. HO: Quality garments will not increase number of buyers.
HA: Quality garments will increase number of buyers.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅ = 3.94
σ = 1.13
Z cal= (X̅ – μ)/ (σ/√n) = 9.01

At 5% level of significance, follows Z distribution Z0.05= 1.645

Since Z cal> Z tab , the null hypothesis is not acceptable. So at 5% level of significance,
it can be said Quality garments will increase number of buyers.

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 Respondents’ view towards Quality garments.

From this study it is revealed that 34% respondents are agree ,38% respondents are
strongly agree ,18% respondents are neither agree nor disagree ,4% respondents are
disagree, another 6% respondents are strongly disagree with Quality garments will
increase number of buyers.

05 HO: Appropriate merchandising order-follow-up system will not increase more

buyers.
HA: Appropriate merchandising order-follow-up system will increase more
buyers.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅ = 3.8
σ = 1.06
Z cal= (X̅ – μ)/ (σ/√n) = 8.67
At 5% level of significance, follows Z distribution Z0.05= 1.645
Since Z cal>Z tab, the null hypothesis is not acceptable. So at 5% level of significance, it
can be said that, Appropriate merchandising order-follow-up system will increase
more buyers.

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 Respondent’s view towards order follow-up system.
From this study it is revealed that 40% respondents are agree ,28% respondents are
strongly agree ,20% respondents are neither agree nor disagree ,8% respondents are
disagree, another 4% respondents are strongly disagree with appropriate
merchandising order-follow-up system will increase more buyers.

06. HO: Better communication will not increase number of customer.

HA: Better communication will increase number of customer.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅ = 3.8
σ = 1.26
Z cal= (X – μ)/ (σ/√n) = 7.26

At 5% level of significance, follows Z distribution Z0.05= 1.645

Since Z cal>Z tab, the null hypothesis is not acceptable. So at 5% level of significance, it
can be said that, Better communication will increase number of customer.

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 Respondent’ view towards better communication.

From this study it is revealed that 28% respondents are agree ,38% respondents are
strongly agree ,18% respondents are neither agree nor disagree ,8% respondents are
disagree, another 8% respondents are strongly disagree with better communication
will increase number of customer.

07 HO: Providing competitive price will not increase more buyers.

HA: Providing competitive price will increase more buyers.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅ = 4.0
σ = 0.96
Z cal= (X̅ – μ)/ (σ/√n) = 11.04

At 5% level of significance, follows Z distribution Z0.05= 1.645

Since Z cal>Z tab, the null hypothesis is not acceptable. So at 5% level of significance, it
can be said that providing competitive price will increase more buyers.

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 Respondents view towards competitive price.

From this study it is revealed that 36% respondents are agree ,36% respondents are
strongly agree ,22% respondents are neither agree nor disagree ,4% respondents are
disagree, another 2% respondents are strongly disagree with Providing competitive
price will increase more buyers.

3.7 Evaluation

We can evaluate from the up above discussion it has some powerful strength, and lack
full weakness, and it has some looking full opportunity and it has no challenging
threats. The merchandising section is the most vital department of the company.
M.M. Knitwear Limited provides training facility for their employees.
The company’s service ensures that the appropriate suppliers are being selected and
that quality specifications are understood and being meet. This could include
evaluation of the following aspects:
 Compliance to social code-of-conduct standards:
 Management & human resources
 House keeping
 Working conditions
 Quality control system
 Production capacity
 Manufacturing process
 Equipment calibration Internal training & auditing

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 Chapter - Four

FINDINGS,
RECOMMENDATIONS
&
CONCLUSIONS

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4.1 Findings
Merchandising department of M.M. Knitwear Ltd well experienced but I have got
some findings during my internship period when I worked with merchandising
department. These findings are as follows-
They are technically sound enough but their management skill not up to the mark.
 There have some lacking on effective merchandiser tactics.
 Their environment is not Eco-friendly.
 They are not maintaining appropriate way of order-follow-up system.
 There have some communication gap.
 Sometimes they are not providing accurate price to the buyers.
4.2 Recommendations
I would like to recommend on the following areas that’s should be help to achieve the
goals of M.M. Knitwear Ltd Generally I will give concentration on merchandising
activities of M.M. Knitwear Ltd.
 They need to stabilize useful management skill to increase more buyers.
 Merchandiser should present tactics for more orders.
 To create Eco- friendly environment to increase number of buyers. Because
customer retention is more important than customer attraction.
 To ensure its-“right people for the right place” for quality garments. Because it
helps to make long term relation with buyers and to increase number of buyers.
 Most of time, Merchandiser arrange other necessary accessories according to
exact buyer requirement. For this reason they did not get enough time to maintain
proper order-follow-up system. They should maintain right line of attack of
order- follow-system to increase more buyers.
 Build a sound relation with marketing department to others department and must
also with the buyers by email, fax, and other else to increase number of buyers.
 They should suggest best price to the buyer to increase more orders. Because
buyer have to consider the best price in the time of price negotiation.

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4.3 Conclusion
In conclusion I can say that, the MERCHANDISING Department of M.M.
Knitwear Ltd. gives me a pleasure to learn the Merchandising activities properly.
From this department, I have learned practical knowledge about
merchandiser. A merchandiser has to perform the activities from preliminary to
end of the order.
Today’s organization demands that the Merchandising management
function deliver a valuable side of earning foreign currency and take part a vital
role to communicate with international business. The experienced
merchandisers are always demandable in every country. It may an honorable
professional for educated persons. For developing garment sector merchandising
management system will have to focuses on modern system. Management of
merchandising is a big job and is a complex one.

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 Bibliography:

1. Malhotra, N., (206).Marketing Research: An Applied Orientation.

2. Frank K. Reilly & Keith C. Brown, Investment Analysis and Portfolio Management,
(8th Edition),Thomson South-Western 2007-08.

3. P. N. Varshney, Banking Law and Practice, 21st Edition, Sultan Chand & Sons 2006.

4. Business Research Method – William G Zikmund.

5. Research Methodology –CR Kothari

6. Http://www.mmknitwear.com

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