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    "Unhaggle: Putting Customers in The Driver'S Seat" "Managerial Economics" "Case Study "

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    Rohit Mahantshetti
    Unhaggle is a platform that aims to put customers in control by connecting them directly with car dealerships. Joining the Unhaggle network could provide dealerships some advantages like access to higher quality buyers and enhancing their brand, but it may also reduce competition and dealer involvement if the subscription fee deters some. Overall, the benefits and drawbacks would need to be carefully considered based on the specific fee and business model.

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    "Unhaggle: Putting Customers in The Driver'S Seat" "Managerial Economics" "Case Study "

    Uploaded by

    Rohit Mahantshetti
    31 views2 pages
    Unhaggle is a platform that aims to put customers in control by connecting them directly with car dealerships. Joining the Unhaggle network could provide dealerships some advantages like access to higher quality buyers and enhancing their brand, but it may also reduce competition and dealer involvement if the subscription fee deters some. Overall, the benefits and drawbacks would need to be carefully considered based on the specific fee and business model.

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    Unhaggle is a platform that aims to put customers in control by connecting them directly with car dealerships. Joining the Unhaggle network could provide dealerships some advantages like access to higher quality buyers and enhancing their brand, but it may also reduce competition and dealer involvement if the subscription fee deters some. Overall, the benefits and drawbacks would need to be carefully considered based on the specific fee and business model.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views2 pages

    "Unhaggle: Putting Customers in The Driver'S Seat" "Managerial Economics" "Case Study "

    Uploaded by

    Rohit Mahantshetti
    Unhaggle is a platform that aims to put customers in control by connecting them directly with car dealerships. Joining the Unhaggle network could provide dealerships some advantages like access to higher quality buyers and enhancing their brand, but it may also reduce competition and dealer involvement if the subscription fee deters some. Overall, the benefits and drawbacks would need to be carefully considered based on the specific fee and business model.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    “UNHAGGLE: PUTTING CUSTOMERS IN THE DRIVER’S SEAT”

    “MANAGERIAL ECONOMICS”

    “CASE STUDY “

    SRN NO: PES1202202848

    ROHIT MAHANTSHETTI

    1.

    Dealers subscribing to join the Unhaggle network may or may not have advantages and

    disadvantages.

    PROS:

    • Private network: If there is a subscription to join, it can lure dealerships of a better

    calibre because only those who are prepared to pay the fee can do so. This can result

    in a more exclusive network of dealerships, which might enhance the general standard

    of service provided to clients.

    • Superior quality prospects: By making it more expensive to join the network, users

    would likely be more committed to completing a purchase, which might result in

    higher quality prospects for dealerships. For dealerships, this can result in a greater

    conversion rate and possibly more sales.

    CONS:

    • Lower involvement. If there is a price to join the network, some dealerships may

    decide not to do so, reducing the possibilities for customers and making the platform

    less enticing.
    “UNHAGGLE: PUTTING CUSTOMERS IN THE DRIVER’S SEAT”

    • Decreased competition: A fewer number of dealerships may also result in less rivalry

    between them, which might lower pricing for clients.

    • Therefore, the choice of whether to charge dealers a fee to join the company's network

    would rely on the proportionate weight assigned to these advantages and

    disadvantages, as well as other elements like the fee's quantity and potential effects on

    the business model as a whole. Before choosing a choice, it would be crucial to

    thoroughly weigh all of these variables.

    2.

    Greater leads: By using the platform provided by the firm, dealerships may get leads from

    users who have paid a price to access the service and are thus more likely to be serious

    buyers. As a result of being more likely to close a transaction with these consumers,

    dealerships may see a rise in conversion rates.

    Lower marketing expenses: Participating in the company's platform may give dealerships an

    option to more typical, often-expensive marketing strategies. Traditional marketing expenses,

    such local advertising and the acquisition of prospects from specialist lead producers, may

    build up and make up a sizable percentage of the "pack," for instance. Dealerships may be

    able to contact potential consumers for less money by using the organization's platform than

    they would by using these conventional marketing channels.

    Enhanced visibility: Participating in the firm's platform may also help dealerships become

    more visible to prospective clients. The platform gives these businesses the chance to reach a

    wider audience of potential clients, which may be especially helpful for smaller dealerships

    that may not have as much awareness as bigger ones.

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