Assignment: Marriott International, INC

Financial Ratio Analysis

Module: Financial Management for The Hotel Industry.

Module Code: BMIH5007

Executive Summary
Ratio analysis is a statistical method for examining a company's income statement and
balance sheet to determine its profitability, liquidity, and efficiency. This study contains a
financial analysis of the hotel corporation Marriott International, Inc., which was formed in
1927. The firm has thirty brands and approximately eight thousand properties in 139
countries worldwide. Recently, the company's profits have increased. The ratios for 2021
demonstrate an improvement in profitability. In 2021, both the current ratio and the quick
ratio demonstrate that Marriott International's liquidity has improved. Marriott International
has achieved improvements concerning the use of assets, management of receivables,
and control of payables. The company has reduced its debt and is fulfilling its current
capital requirements via internal and external equity finance. The interest coverage ratio
is also greater, indicating that there are more funds available for interest payments. Ratio
analysis is a very valuable technique, despite its disadvantages. Ratio analysis allows for
the evaluation of profitability and operational comprehension.

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Table of Contents
Executive Summary ........................................................................................................ 1

1.0 Introduction ............................................................................................................... 3

2.0 Financial Analysis...................................................................................................... 3

3.0 Financial Analysis Trend ......................................................................................... 11

4.0 Importance of Ratio Analysis ................................................................................... 13

5.0 Limitations of Ratio Analysis ................................................................................... 14

6.0 The Necessity of Understanding Ratio Analysis ...................................................... 15

07. Conclusion .............................................................................................................. 15

Reference...................................................................................................................... 16

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1.0 Introduction
Ratio analysis is a mathematical approach to analyzing the income statement and
balance sheet to analyze and understand a company's profitability, liquidity, and
efficiency (Bloomenthal, 2022). Despite the widespread usage of financial ratios, a
thorough grasp of their strengths and weaknesses is essential for using them effectively.
As a result, it's crucial to have a thorough comprehension of the meaning and use of
financial ratios (Nadar & Wadhwa, 2019). This report includes the financial analysis of
Marriott International, Inc which is a hotel company founded in 1927. The company has
30 brands and over 8000 properties in 139 countries around the world (Marriott, 2019).
This report includes an analytical comparison of performance between 2020 and 2021
which will help the management to evaluate financial performance and focus on the
operational segments where improvement is required. This report also includes the
limitations and importance of ratio analysis about which the management and financial
analysts should be cautious.

2.0 Financial Analysis

The financial study of Marriott International contains a horizontal analysis comparing the
balance sheet and income statement for the years 2020 and 2021.

2.1 Horizontal Analysis

Marriott International, INC

Income Statement
2021 2020 Change %
($Million) ($Million) ($Million) Change

Sales 13,857 10,571 3,286 31.09%

Cost of Goods Sold 11,064 9,379 1,685 17.97%
Gross Profit 2,793 1,192 1,601 134.31%
Operating Expenses 1,043 1,108 -65 -5.87%
1983.33
Operating Income 1,750 84 1,666
%
Interest Expense 420 445 -25 -5.62%

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Total Other income/ (expenses)
150 -105 255 242.86%
net
Income Before Interest and 9147.62
1,900 -21 1,921
Taxes %
Profit Before Taxes 1,180 -466 1,646 353.22%
Net income 1,099 -267 1,366 511.61%
Figure 01: Horizontal Analysis of Income Statement (Source: Author)

Marriott International, INC

Balance Sheet
2021 2020 Change %
($Million) ($Million) ($Million) Change
Current Asset 3,626 2,825 801 28.35%

Cash 1,393 877 516 58.84%

Receivables 1,982 1,768 214 12.10%

Non-Current Asset 21,927 21,876 51 0.23%

Total Asset 25,553 24,701 852 3.45%

Current Liabilities 6,407 5,752 655 11.39%

Payables 726 527 199 37.76%

Total Assets Less Current
19,146 18,949 197 1.04%
Liabilities
Net Current Assets (2,781) (2,927) 146 4.99%

Long-term Debt 9,333 9,203 130 1.41%

Non-current Liabilities 17,732 18,519 (787) -4.25%

Total Liabilities 24,139 24,271 (132) -0.54%

Common Stock 5 5 - 0.00%

Retained Earnings 10,305 9,206 1,099 11.94%

Total Stockholders' Equity 1,414 430 984 228.84%

Total Liabilities and Stockholder 25,553 24,701 852 3.45%

Figure 02: Horizontal Analysis of Balance Sheet (Source: Author)

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2.2 Profitability Analysis

1. Gross Margin

Profitability in terms of sales and revenue after deducting direct expenditures or revenue
costs is measured by this ratio (Brigham and Houston, 2012).

Formula [2020Y] [2021Y]

($m) ($m)
{Gross Profit} [1,192÷10,571]×100 [2,793÷13,857]×100
× 100
{Revenue}
Ratio 11.28% 20.16%
Figure 03: Gross Margin (Source: Author)

Figure 03 demonstrates that profitability has improved for Marriott International in 2021.
The gross margin is 20.16% in 2021 and 11.28% in 2020 indicating that the company has
generated more profit after deducting direct revenue expenditures from revenue.

2. Net Profit Margin

Net profit margin, often known as net margin, is a metric used to assess profitability after
deducting all expenses relative to sales (Brigham & Ehrhardt, 2020).

Formula [2020Y] [2021Y]

($m) ($m)
{Net Profit} [-267÷10,571]×100 [1,099÷13,857]×100
× 100
{Revenue}
Ratio -2.53% 7.93%
Figure 04: Net Margin (Source: Author)

Figure 04 demonstrates that Marriott International’s profitability has improved in terms of

net profit. The net margin is 7.93% in 2021 and -2.58% in 2020 indicating that the
company has generated more profit after deducting all expenditures from revenue.

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3. Return on Capital Employed (ROCE)

A financial ratio, return on capital employed (ROCE) measures a firm's profitability in

relation to its use of capital (Brigham & Ehrhardt, 2020).

Formula [2020Y] [2021Y]

($m) ($m)
{Operating Profit} [84÷18,949]×100 [1,750÷19,146]×100
× 100
{Total Assets Less Current Liabilities}
Ratio 0.44% 9.14%
Figure 05: ROCE Margin (Source: Author)

Figure 05 demonstrates that the profitability of Marriott International has improved in

terms of Return on Capital Employed. The ROCE is 9.14% in 2021 and 0.44% in 2020
indicating that the company has generated more profit after deducting operational
expenditures from revenue compared to the amount of capital invested.

4. Operating Margin

This profitability ratio compares operational income to total revenue, providing investors
and management with a measure of profitability that does not include non-operating
expenses or taxes (Titman, Martin, Keown, & Martin, 2018).

Formula [2020Y] [2021Y]

($m) ($m)
{Operating Profit} [84÷10,571]×100 [1750÷13,857]×100
× 100
{Revenue}
Ratio 0.79% 12.63%
Figure 06: Operating Margin (Source: Author)

Figure 06 demonstrates that the operating margin is 0.79% in 2020 and 12.63% in 2021
indicating that Marriott International has improved profitability from business operations.

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5. Return on Equity

The ratio of a company's net income to its shareholders' equity is known as its return on
equity (ROE). Return on equity (ROE) measures the success and efficiency with which a
company makes money (Berk & Demarzo, 2020).

Formula [2020Y] [2021Y]

($m) ($m)
{Net Income} [-267÷441.5]×100 [1,099÷660.9]×100
× 100
{Total Equity}
Ratio -60.48% 166.29%
Figure 07: ROE Margin (Source: Author)

Figure 07 demonstrates that the ROE margin has significantly improved. In 2021 the ROE
is 166.29% compared to a negative margin in 2020 indicating that the stockholders will
have more profits from the company.

2.3 Liquidity Analysis

1. Current Ratio

A company's capacity to meet its commitments which are short-term, particularly those
due within a year, may be measured by looking at its current ratio, which is a liquidity ratio
(Berk & Demarzo, 2020).

[2020Y] [2021Y]
Formula
($m) ($m)
{Current Assets} [2825÷5752] [3626÷6407]
{Current Liabilities}
Ratio 0.49 0.57
Figure 08: Current Ratio (Source: Author)

Figure 08 demonstrates that the ability to pay obligations and liabilities has improved for
Marriott international. The current ratio is 0.49 in 2020 and 0.57 in 2021 indicating that
liquidity has improved slightly.

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2. Quick Ratio

An indication of a corporation's liquidity, the quick ratio is a modified current ratio that
assesses the extent to which a company can satisfy its obligations using its most liquid
assets (Titman, Martin, Keown, & Martin, 2018).

Formula [2020Y] [2021Y]

($m) ($m)
{Current Assets-Inventories} {(2825-0)÷5752} {(3626-0)÷ 6407}
{Current Liabilities}

Ratio 0.49 0.57

Figure 09: Quick Ratio (Source: Author)

Marriot International does not require to hold any inventory. The quick ratio is 0.49 in 2020
and 0.57 in 2021 indicating that liquidity has improved slightly.

2.4 Efficiency Analysis

1. Assets Turnover

As a measure of a company's ability to transform its assets into cash, the asset turnover
ratio reveals how productively its assets are being put to work (Hayes, 2022).

[2020Y] [2021Y]
Formula
($m) ($m)
{Revenue} [10,571÷24,701] [13,857÷25,553]
{Total Assets}
Ratio 0.43 0.54
Figure 10: Asset Turnover (Source: Author)

Figure 10 demonstrates that asset utilization has improved for Marriott International. In
2021, the asset turnover was 0.54 and in 2020, the turnover was 0.43 indicating a slight
improvement in asset utilization.

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2. Days of Sales in Receivables

This ratio measures a company's efficiency in managing its receivables, or the money it
owes customers on credit (Brigham and Houston, 2012).

[2020Y] [2021Y]
Formula
($m) ($m)
{Revenue} 365 ÷ [10571÷1768] 365 ÷ [13857÷1982]
365 ÷
{Receivables}
Ratio 61.05 52.21
Figure 11: Days of Sales in Receivables (Source: Author)

A slight decrease in receivable days in figure 11 indicates that the receivables

management has improved for Marriott International and the company requires less time
in collecting credit sales.

3. Days of Purchase in Payables

This ratio is the average number of days it takes a business to pay its suppliers and
vendors after receiving an invoice for goods or services bought on credit (Brigham &
Ehrhardt, 2020).

[2020Y] [2021Y]
Formula
($m) ($m)
{Cost of Revenue} 365 ÷ [9379÷527] 365 ÷ [11064÷726]
365 ÷
{Payables}
Ratio 20.51 23.95
Figure 12: Days of Purchases in Payables (Source: Author)

An increase in payables days indicates that Marriott International has improved in

payables management and the company now has more time to repay the supplier credits.

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2.5 Solvency Analysis

1. Debt Ratio

Total debt as a fraction or percentage of total assets is the definition of the debt ratio. It's
a measure of how much debt is required to fund a company's assets (Berk & Demarzo,
2020).

[2020Y] [2021Y]
Formula
($m) ($m)
{Total Debt} [24,271÷24,701] [24,139÷25,553]
{Total Assets}
Ratio 0.98 0.94
Figure 13: Debt Ratio (Source: Author)

A slight decrease in debt ratio in figure 13 indicates that Marriott International has less
debt and less leverage compared to the previous year. The company has a lower
bankruptcy risk in 2021 and the capital has been funded more from equity sources.

2. Debt to Equity Ratio

It indicates the extent to which a business relies on debt funding, as opposed to its own
funds, to run its daily operations (Titman, Martin, Keown, & Martin, 2018).

[2020Y] [2021Y]
Formula
($m) ($m)
{Total Debt} [24,271÷430] [24,139÷1414]
{Total Equity}
Ratio 56.44 17.07
Figure 14: Debt to Equity Ratio (Source: Author)

The debt-to-equity ratio has declined in 2021 as demonstrated by figure 14. The decline
in the ratio indicates that the company is repaying the loans and funding the required
capital from equity sources.

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 3. Interest Coverage Ratio

The solvency or gearing ratio is an important indicator to both investors and creditors of
a company's ability to pay its interest costs out of its operational revenue before taxes
(Brigham and Houston, 2012).

[2020Y] [2021Y]
Formula
($m) ($m)
{Profit Before Interest and Taxes} [-21÷445] [1900÷420]
{Interest Expense}
Ratio -0.47 4.52
Figure 15: Interest Coverage Ratio (Source: Author)

Figure 15 demonstrates that the interest coverage ratio has increased in 2021 indicating
that the company has a better ability to pay the interest expenses from profit earning.

3.0 Financial Analysis Trend

The trend derived from the prior horizontal ratio study based on efficiency, profitability,
liquidity, and gearing considerations is shown below.

3.1 Profitability Analysis

Here go the summarized values for 2020 and 2019:

Profitability Analysis
2020 2021 Change

Gross {Gross Profit} 11.28% 20.16% 8.91%

× 100
Margin {Revenue}

Net Margin {Net Profit} -2.53% 7.93% 10.76%

× 100
{Revenue}
ROCE {Operating Profit} 0.44% 9.14% 8.7%
× 100
{Total Assets Less Current Liabilities}

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Operating {Operating Profit} 0.79% 12.63% 11.84%
× 100
Margin {Revenue}

ROE {Net Income} -60.48% 166.29% 226.77%

× 100
{Total Equity}
Figure 16: Trend in Profitability Analysis (Source: Author)

Figure 16 demonstrates that Marriot International has an increasing or positive trend in

generating profits. The profitability ratios show a positive change indicating that
profitability has improved overall in 2021.

3.2 Liquidity Analysis

Liquidity Analysis
2020 2021 Change

Current {Current Assets} 0.49 0.57 0.08

Ratio {Current Liabilities}

Quick Ratio {Current Assets-Inventories} 0.49 0.57 0.08

{Current Liabilities}
Figure 17: Trend in Liquidity Analysis (Source: Author)

The liquidity of Marriott International has improved in 2021 in terms of the current ratio
and quick ratio. Figure 17 demonstrates that the liquidity ratio has a positive change which
indicates the improving trend in the liquidity of the company.

3.3 Efficiency Analysis

Efficiency Analysis
2020 2021 Change

Asset Turnover {Revenue} 0.43 0.54 0.11

{Total Assets}

Days of Sales in {Revenue} 61.05 52.21 -8.79

365 ÷
Receivables {Receivables}

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Days of Purchase {Cost of Revenue} 20.51 23.95 3.44
365 ÷
in Payables {Payables}

Figure 18: Trend in Efficiency Analysis (Source: Author)

Figure 18 demonstrates the trend in terms of efficiency. Marriott International has

improved in asset utilization, receivables management, and payable management.

3.4 Solvency Analysis

Solvency Analysis
2020 2021 Change

Debt Ratio [Total Debt] 0.98 0.94 -0.04

[Total Assets]

Debt To Equity [Total Debt] 56.44 17.07 -39.37

Ratio [Total Equity]

Interest Coverage [Profit Before Interest] -0.47 4.52 4.99

Ratio [Interest Expense]

Figure 19: Trend in Solvency Analysis (Source: Author)

Figure 19 demonstrates that Marriott International has improved in solvency by repaying

its debt obligations. The company has repaid debt and has been funding the required
capital from equity sources. The interest coverage ratio has also improved indicating a
better ability to pay interest from the profit generated.

4.0 Importance of Ratio Analysis

In terms of global competition, the hotel business is among the very highest. The nature
of the sector as a cyclical one that is highly dependent on economic, social, cultural, and
environmental shifts makes it vulnerable to abrupt shifts in strategy (Al-Wattar et Al.,
2019). So, it's important for the hotel industry's top financial analysts to use ratio analysis
to track the hotels' progress over time. The following are the most crucial importance of
ratio analysis:

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 • Management Planning: Ratio analysis is used to create trend charts. Make
comparisons with ease with this set of charts. As one concrete illustration, our
research shows that Marriott's profitability has increased, and has done so
extremely quickly. The results will aid in strategy discovery and implementation
by management.
• Understanding the True Picture: Changes in percentage terms across years
are shown in horizontal ratio analysis. Consequently, any significant shift may be
readily noticed, which opens up avenues for additional study.
• Constant Monitoring: Constant annual ratio calculations are performed. It is
useful to maintain a record of the hotel's prior performance. It is also instructive to
compare the outcome regularly to that of other businesses and industry averages.
• Internal Budgeting: Using ratios, one may assess the adequacy of a business's
fiscal management. There may be a need to reduce expenses, for instance, if
operating costs are higher than revenue.
• Improved Efficiency: To ascertain how well a firm manages its short- and long-
term obligations, liquidity and solvency ratios are used. In addition, it constantly
compares the asset and liability balances.

5.0 Limitations of Ratio Analysis

While ratio analysis does provide certain useful benefits, it is not without restrictions.

• The use of ratios in analysis relies entirely on prior information. Future substantial
change may occur for economic, societal, and other causes (Valaskova et Al.,
2018). That means it can't provide a 100% guarantee of anything.
• Calculating the ratios incorrectly might result in erroneous results.
• Organizations use a wide variety of accounting methods. Because of this, making
comparisons between them requires a certain set of analytical skills that may not
always be readily accessible, perhaps leading to erroneous conclusions.
• Sometimes data may be changed at the source, leading to inaccurate inferences
and projections.

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6.0 The Necessity of Understanding Ratio Analysis
Financial problems may be avoided in advance via the use of ratio and trend analysis to
predict a company's future performance (Kim, 2018). This analysis revealed, for instance,
that Marriott relies substantially on equity. As 2021 comes to a close, they have decided
to boost their equity financing compared to 2020. Ratio analysis is a useful tool for
assessing a company's profitability and gaining insight into its operations. In the near
future, an analyst may foresee shifts in industrial activity and trends. Experts might
benchmark their findings against those of their peers and statistical information from their
field. They are able to determine valid justifications for every major shift. Knowing how to
use ratio analysis can help them plan for the future and win over upper management.

07. Conclusion
The company's earnings have been on the rise recently. An increase in profitability is
shown by the ratios in 2021. In 2021, both the current ratio and quick ratio attest to Marriott
International's enhanced liquidity. Utilization of assets, management of receivables, and
control of payables are all areas where Marriott International has made progress. The
firm has eliminated its debt and is meeting its current capital needs via internal resources
and external financing. The interest coverage ratio is higher, too, suggesting more money
available for interest payments. Though it has its drawbacks, ratio analysis is
nevertheless an extremely useful tool. Profitability and operational understanding may be
gauged with the use of ratio analysis.

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Reference
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Marriott. (2019). About Marriott International | Corporate Information. Retrieved from

Marriott.com website: https://www.marriott.com/marriott/aboutmarriott.mi

Titman, S., Martin, T., Keown, A. J., & Martin, J. D. (2018). Financial management :
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Hayes, A. (2022, February 23). Asset Turnover Ratio. Retrieved from Investopedia
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Al-Wattar, Y.M.A., Almagtome, A.H. and Al-Shafeay, K.M. (2019). The role of integrating
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Hotel Financial Performance: Evidence from Iraq. African Journal of Hospitality, Tourism
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Valaskova, K., Kliestik, T. and Kovacova, M. (2018). Management of financial risks in
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