Almond de Guzman BSHM - 1 1. Leisure Travelers & Hotel Work Spaces

Almond de Guzman BSHM – 1
1. Leisure travelers & hotel work spaces

Working remotely has today become commonplace for many employees and is forecasted to
become more than just a passing trend. A shift accelerated by the global public health crisis, an
unprecedented number of high-profile companies – with big tech companies like Twitter, Facebook,
and Amazon leading the way – announced that they will adopt a hybrid or flexible approach to
working remotely. A study carried out by freelancer platform Upwork found that 22% of American
Workforce Will Be Remote by 2025.
This means that hospitality venues are turning themselves into remote working hotspots for
locals and traveller's alike. This is a great opportunity for hotels and F&B venues to capitilize on the
trend and adapt their offering to meet the needs and wants of this emerging segment; ample plug
sockets, free high-speed WIFI, meeting rooms and great coffee are good starting points.
2. Holistic hospitality, health & well-being

Preventative medicine and self-care are undisputedly trending right now. The wellness industry is
transforming into a booming trillion dollar market and hospitality venues are well positioned to
take a large piece of the pie, especially those with existing spa facilities.
In addition to the usual beauty and relaxation spa offering, there is rapidly growing demand for
health diagnostic technology and bespoke treatment plans delivered by experts who conduct
personal or group sessions to develop vitality, healing, stress management, emotional balance,
mindfulness and better sleep. Discover more spa trends for 2023 in this article.
3. Digitalized guest experiences

Apps are increasingly important in the way hoteliers manage the services they provide to their
customers and can now control many aspects of the guest cycle and experience. Needless to say,
the trend towards digital and contactless services has gained new momentum. Traditionally,
customer-facing services are being given an overhaul thanks to the more widespread use of
technology-assisted options, such as mobile check-in, contactless payments, voice control and
biometrics.
Consumers who have become accustomed to unlocking their smartphones and laptops using facial
and fingerprint recognition will soon come to expect the same convenience in accessing their hotel
rooms. Unfortunately for the establishments looking to welcome them, these upgrades may be
costly to install and maintain. If you want to stay ahead of the curve, we recommend you dig deep
and make the investment.
4. Hyper-Personalization
Today’s guests have grown to expect to be recognized and treated as individuals, one
study revealed that 71% of buyers expect personlized interactions. The problem for most
businesses is that they're still personalizing at segment level and customer expectation has moved
far beyond that in 2023, towards hyper-personlization.
Hospitality businesses can implement hyper-personalization by using technological platforms such

as CRM and CEM which use big data to create highly customized one-to-one interactions between
the guest and the host at scale. Hotel, Travel providers and Restaurants are able to draw on data to
utilise insights into customers past browsing or buying habits, enabling hotels to tailor their offers
and promotions, and automatically provide services the individual is searching for.
Hotel operations more generally are increasingly shaped by the use of management systems to
monitor and optimize revenues, customer relationships, property, channels and reputation. Not to
mention the rising importance of integrated messaging, predictive analytics, customer profiling
and middleware, which seeks to connect any disparate systems. Even if you're establishment has
some technical limitations, the front of house team can go the extra mile to personally greet guests
in the offline world.
5. Experience economy & essentialism

Customers request both extreme personalization and unique experiences. This could very well lead
to the death of the travel agent and the rise of the independent traveler. Airbnb are placing their
bets on experiences being the big hit of 2023 with their
Travel guilt is real. Minimalism has reinvigorated the otherwise somewhat dusty saying “less is
more”. Travelers are decreasingly seeking lavish displays of wealth, preferring instead to spend
wisely, purposefully and make a positive impact on the world. Unique experiences that give back to
local communities in meaningful ways are in demand, as are niche properties, adventurous holidays
and relaxation retreats.

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Almond de Guzman BSHM – 1

1. Leisure travelers & hotel work spaces

2. Holistic hospitality, health & well-being

3. Digitalized guest experiences

Hospitality businesses can implement hyper-personalization by using technological platforms such

5. Experience economy & essentialism

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