Bharati Vidyapeeth: Sde - Syllabus
Bharati Vidyapeeth: Sde - Syllabus
Bharati Vidyapeeth: Sde - Syllabus
I Title
II Preamble
III Rationale for Syllabus Revision
IV Vision and Objectives
V Learning Outcomes of the Programme
Eligibility for Admission
VI Structure of the Programme
VII Credits
VIII Scheme of Examination
IX Grading System
X Standard of Passing
XI Award of Honours
XII ATKT Rules, Dual Specialization,
XIII Summer Internship
XIV Question Paper Pattern
XV Structure
List of Elective Groups
Contents of the Syllabus – Semester I
Contents of the Syllabus – Semester II
Contents of the Syllabus – Semester III
Contents of the Syllabus – Semester IV
BHARATI VIDYAPEETH
(DEEMED to be UNIVERSITY), PUNE
Faculty of Management Studies
School of Distance Education
Master of Business Administration– (MBA-General) - SDE
Revised Course Structure (To be effective from 2020-2021)
I. Title:
a) Name of the Programme: Master of Business Administration (General) - SDE
b) Nature & duration of the Programme: Open and Distance Learning (ODL)
II. Introduction :
The Master of Business Administration (General) -SDE is an Open and Distance
Learning (ODL) two-year program offered by Bharati Vidyapeeth (Deemed to be
University), Pune and conducted at its Learner Support Centres in Pune, New Delhi,
Karad, Kolhapur, Sangli, and Solapur. All the Learner Support Centres have
experienced faculty members, excellent Laboratories, Library, and other modern
facilities to provide proper learning environment to the students. This programme is
very well received by the industry.
In view of the dynamic nature of the market, economy and evolving expectations of the
stakeholders such as students, faculty members and industry in particular, the syllabus
is revised periodically. Last revision was in the year 2018-19.
Over the past two years, feedback was received from various stakeholders and
considering the changes that in the macro environment, a need was felt to revise the
syllabus so as to suffice the requirements of the industry and society. This revised draft
is the result of inputs received from the industry, academia, alumni and all
stakeholders.This revised draft is the result of inputs received time to time from the
industry, academia, alumni and all stakeholders
IX. Credits – 72
X: Examination:
1. A) Scheme of Examination:
Courses having Internal Assessment (IA) and University Examinations (UE) shall be
evaluated by the respective Learner Support Centre and the University at the term end
for 30(Thirty) and 70(Seventy) Marks respectively. The total marks of IA and UE shall
be 100 Marks and it will be converted to grade points and grades.
Courses having only Internal Assessment (IA) the respective Learner Support Centre
will evaluate the students in various ways through Online Test, Quiz, Home
Assignments and Mini Projects for a total of 100 marks during the term. Then the
marks will be converted to grade points and grades.
Open Courses shall be evaluated by Learner Support Centres for 50 marks only (Fifty
marks only).
40≤Marks≤50 C 5
Marks < 40 D 0
Standard of Passing:
For all courses, both UE and IA constitute separate heads of passing (HoP). In order to pass
in such courses and to earn the assigned credits, the learner must obtain a minimum grade
point of 5.0 (40% marks) at UE and also a minimum grade point of 5.0 (40% marks) at IA.
If learner fails in IA, the learner passes in the course provided, he/she obtains a
minimum 25% marks in IA and GPA for the course is at least 6.0 (50% in aggregate).
The GPA for a course will be calculated only if the learner passes at UE.
The performance at UE and IA will be combined to obtain GPA (Grade Point Average)
for the course. The weights for performance at UE and IA shall be 70% and 30%
respectively.
GPA is calculated by adding the UE marks out of 70 and IA marks out of 30.The total
marks out of 100 are converted to grade point, which will be the GPA.
Suppose that „Max‟ is the maximum marks assigned for an examination or evaluation,
based on which GP will be computed. In order to determine the GP, Set x = Max/10 (since
we have adopted 10 point system). Then GP is calculated by the following formulas
Range of Marks Formula for the Grade Point
8x ≤ Marks≤10x 10
Two kinds of performance indicators, namely the Semester Grade Point Average (SGPA)
and the Cumulative Grade Point Average (CGPA) shall be computed at the end of each
term. The SGPA measures the cumulative performance of a learner in all the courses in a
particular semester, while the CGPA measures the cumulative performance in all the
courses since his/her enrollment. The CGPA of learner when he /she completes the program
is the final result of the learner.
Where, Ck is the Credit value assigned to a course and GPk is the GPA obtained by the
learner in the course. In the above, the sum is taken over all the courses that the learner has
undertaken for the study during the Semester, including those in which he/she might have
failed or those for which he/she remained absent. The SGPA shall be calculated up to two
decimal place accuracy.
The CGPA is calculated by the following formula where, Ck is the Credit value
assigned to a course and GPk is the GPA obtained by the learner in the course. In the
above, the sum is taken over all the courses that the learner has undertaken for the
study from the time of his/her enrollment and also during the semester for which
CGPA is calculated. The CGPA shall be calculated up to two decimal place
accuracy.
A student who has completed the minimum credits specified for the programme shall
be declared to have passed in the programme. The final result will be in terms of
letter grade only and is based on the CGPA of all courses studied and passed.
Range of CGPA Final Grade Performance Descriptor Equivalent Range of Marks (%)
9.5≤CGPA ≤10 O Outstanding 80≤Marks≤100
9.0≤CGPA ≤9.49 A+ Excellent 70≤Marks≤80
8.0≤CGPA ≤8.99 A Very Good 60≤Marks≤70
7.0≤CGPA ≤7.99 B+ Good 55≤Marks≤60
6.0≤CGPA ≤6.99 B Average 50≤Marks≤55
5.0≤CGPA ≤5.99 C Satisfactory 40≤Marks≤50
2. ATKT Rules:
A student is allowed to carry any number of backlog papers till semester IV. The student
should clear all the backlog papers in stipulated time, for getting degree certificate.
The School of Distance Education (SDE) will offer the Specializations proposed only if
minimum Twenty students opt for the same.
B. Summer Internship:
At the end of Semester II, each student shall undertake Summer Internship in an Industry
for 50 (Fifty Days). It is mandatory for the students to seek written approval from the
Learner Support Centre about the Topic & the Organization before commencing the
Summer Internship.
During Summer Internship students are expected to take necessary guidance from the
faculty guide allotted by the Learner Support Centre. To do it effectively they should be in
touch with their guide through e-mail or telephone.
Summer Internship Project should be a Research Projector it may be an operational
assignment that involves working by the students in an organization.
In case of an operational assignment
1) Students are expected to do a project work in an organization wherein they are doing
Summer Internship.
The students should identify specific problems faced by the organization in a functional area in
which the assignment is given.
e.g.
a) Sales - sales targets are not achieved for a particular product or service in a given
period of time.
b) Finance – mobilization & allocation of financial resources.
c) HR – Increase in employee turnover ratio.
3) In this study students should focus on
Identifying the reasons / factors responsible for the problems faced by
the organization
Collection of data(Primary & Secondary) related to reasons /factors
responsible for these problems
Data Analysis tools & interpretation
Findings & observations.
Suggestions (based on findings & observations) for improving the
functioning of the organization.
The learning outcomes and the utility to the organization must be highlighted in Summer
Training Project Report.
4) General chapterization of the report shall be as under;
1) Introduction and Literature Review: - This chapter will give a reader the
background of problem area, specific problem & how you come across it?
2) Company Profile: -
3) Objectives of the Study:-
4) Data Collection: -
5) Data Analysis &Interpretation: -
6) Findings &Observations: -
7) Suggestions:-
Annexure: -
Questionnaire
References.
5. Technical details:
4. Considering the environmental issues, students are encouraged to print on both sides of
the paper.
5. The report shall be hard bound as per the standard format of the cover page given by
the Institute and shall be golden embossed.
6. The report should include a Certificate (on company‟s letter head) from the company
duly signed by the competent authority with the stamp.
7. The report shall be signed by the Respective Guide(s), Programme Coordinator& the
Programme Director of the Learner Support Centre20 (Twenty) days before the viva-
voce examinations.
8. Student should prepare two hard bound copies of the Summer Internship Project
Report and submit one copy in the institute. The other copy of the report is to be kept
by the student for their record and future references.
9. In addition to this, students should prepare two soft copies of their Summer Training
Project reports & submit one each in SDE Learner Support Centre in CD Forms.
The Summer Internship shall be assessed out 100 Marks. The break-up of these marks is as
under;
Sr. No. Assessment Criteria Marks
1 Summer Internship Report 70 (Seventy)
2 Viva- voce examination 30 (Thirty)
TOTAL MARKS 100
The examiners‟ panel shall be approved as per the SDE &University Guidelines.
a. Attempt any FOUR questions from Section I and any THREE questions from
SECTION II.
b. All questions carry EQUAL marks.
c. Answers to both the Sections should be written in the SAME answer book.
SECTION – I 40 Marks
It should contain 06questions covering the syllabus & should test the
conceptual knowledge of the students.
Question Marks
Q.1 .......... (10 marks)
Q.2 (10 marks)
Q.3 (10 marks)
Q.4 (10 marks)
Q.5 (10 marks)
Q.6. Write Short Notes on ANY TWO (10 marks)
SECTION – II 30 Masrks
It should contain 04 questions covering the entire syllabus &
should be based on application of the Concepts
Open Courses: Students can opt any one course from the following
Course Total
Code Semester II Credits UE IE Marks
201 Marketing Management 2 70 30 100
202 Financial Management 2 70 30 100
203 Human Resource Management 2 70 30 100
204 International Business 2 70 30 100
205 Production & Operations Management 2 70 30 100
206 Research Methodology 2 70 30 100
207 Business Environment 2 70 30 100
208 Business Ethics and Corporate Governance 2 - 100 100
See below Open 2 1 - 50 50
Total No. Credits 17 590 260 850
Course
Code Semester – III Credits UE IE Total Marks
301 Strategic Management 2 70 30 100
302 Operations Research for Managers 2 70 30 100
Entrepreneurship Development and Innovation
303 Management 2 70 30 100
See groups Specialization I - E-(i) 2 70 30 100
Specialization I - E-(ii) 2 70 30 100
See groups Specialization II - E-(i) 2 70 30 100
Specialization II - E-(ii) 2 70 30 100
304 **Summer Internship 6 70 30 100
305 Change Management # 2 - 100 100
See below Open 3# 1 - 50 50
Total No. of Credits 23 590 360 950
# Departmental Papers: 305& Open 3
305& Open 3 are departmental papers; the Internal Examination and Evaluation of
these papers will be done at Learner Support Centres.
Open Courses: Students can opt any one course from the following
Course Code Open Course
306 Digital Marketing
307 Corporate Taxation
308 Negotiation Management
Sem III
Code. Name of the Course
IT01 System Analysis & Design
IT02 Information System Security & Audit
Sem IV
IT03 RDBMS with Oracle
IT04 Enterprise Business Applications
Elective: Agribusiness Management
Sem III
Code. Name of the Course
AM01 Rural Marketing
AM02 Supply Chain Management in Agribusiness
Sem IV
AM03 Use of Information Technology in
Agribusiness Management
AM04 Cooperatives Management
Sem III
Code. Name of the Course
R01 Introduction to Retailing
R02 Retail Management & Franchising
Sem IV
R03 Merchandising, Display & Advertising
R04 Supply Chain Management in Retailing
Sem III
Code. Name of the Course
PR01 Project Risk Management
PR 02 Microsoft Project 2010
Sem IV
PR 03 Advance Project Management
Scanning Business Environment for Project
PR 04
CENTRE FOR ONLINE AND DISTANCE EDUCATION
SEMESTER – I
SYLLABUS
(w.e.f. 2020 – 2021)
Programme: MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Course Objectives :
Learning Outcomes:
On completion of this course, the students will be able to
1) Understand the Management Concepts and Managerial Skills.
2) Focus on the Principles and Functions of Management.
3) Learn to apply the Principles of Management in practice.
4) Familiarize with the Functional areas of management.
5) Use the effective Leadership styles in the organization.
6) Recognize the Recent trends in management.
Unit Contents
1 Introduction to Management:
Definition and meaning of Management, Characteristics of Management, Scope of
Management, Scientific Management Approach by F.W. Taylor, Principles of
Management by Henry Fayol, Levels of management, Managerial Skills, Functions of
Management - Planning, Organizing, Staffing, Directing and Controlling. concept of
”POSDCORB”.
2 Planning:
Meaning of Planning, Nature and importance of Planning, Process of Planning,
Principles of Planning, Types of Plans - Single Use Plans - Repeated Use Plans, Types
of Objectives, Setting Objectives, Management by Objectives (MBO), Decision
making- Process of Decision making, Decision making models: classical,
Administrative, Political and Vroom-Jago Model.
3 Organizing:
Meaning of Organizing, Process of Organizing and Creation of Organization structure, Types
of organizational structures - Formal and Informal,
Staffing:
Meaning of Staffing, Human Resource Planning - Job Analysis, Recruitment - Sources of
Recruitment, Selection - Process of Selection, Placement of employees,
Departmentalization - Bases of Departmentalization, Line and Staff Relationship.
4 Directing:
Meaning of Directing, Principles of Directing, Leadership Styles, Span of Management -
Determinants of Span of Management, Centralization and Decentralization, Authority,
Responsibility and Accountability, Delegation of Authority - Advantages of Effective
Delegation. Barriers to effective delegation-Guidelines for effective delegation-Distinctions
between Delegation & Decentralization.
5 Controlling:
Importance of coordination, Meaning of Controlling, Need for effective controlling, Process of
Controlling, Techniques of Controlling, Relationship between Planning and Controlling, Use of
IT for Controlling, Control techniques, Zero Base Budgeting and Management audit.
6 Functional Departments And Sections
HR, Marketing, Production & Operations, Finance, etc.
Introduction To Business Sectors: Manufacturing (Automobile, Pharmaceutical, etc ), Service (
IT, Telecom, Banking, Insurance, etc), Management of SMEs
Reference Books:
Sr. No. Name of the Author Title of the Book Year Publisher
Addition Company
1 – National S.A. Sherlekar and Principles of Himalaya
V.S. Sherlekar Business Publishing
Management House.
Online Resources:
Online Resources
Number Web site address
1 1 http://www.ft.com/business-education.
http://www.makeinindia.com/policy/new-initiatives. https://india.gov.in/
2 http://pmindia.gov.in/en/ http://www.makeinindia.com/policy/new-initiatives
https://mygov.in/group/digital-india
www.skilldevelopment.gov.in/World%20Youth%20Skills%20Day.html
MOOCs:
Resources No Web site address
https://www.coursera.org/learn/management-fundamentals-healthcare-
1
administrators
Semester Course Code Course Title
I 102 Managerial Economics
Type Credits Evaluation Marks
Core 2 CES UE:IE = 70:30
Course : MBA (General) - SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Course Objectives :
Subject / Course Objectives :
i) To acquaint with basic concepts and techniques of economic analysis and their application
to managerial decision making.
i) To prepare the students for the use of managerial economics tools and techniques in
specific business settings.
ii) Comprehend how changes in the environment in which firms operate influence their
decision-making.
iii) To develop managerial skills for developing business strategy at the firm level.
iv) To understand recent developments in strategic thinking and how it is applied to economic
decision making.
v) Identify possible external and internal economic risks and vulnerabilities to economic
growth and identify policies to address them.
Learning Outcomes:
i) Understand the role of managers in firms.
ii) Analyze the demand and supply conditions and assess the position of a company.
iii) Estimation of production function and finding out optimal combination of input using
Isoquant and Isocost.
iv) Design competition strategies including costing, pricing and market environment
according to the nature of the product and structure of market.
v) Enable to know the importance of various sectors of the economy and their contribution
towards national income.
vi) Investigate potential output and compute output gaps and diagnose the outlook for
the economy.
Unit No Contents
Introduction to Economics For Business -Nature and Scope of Managerial Economics,
1 Firm and its Objectives, Theories of Firm, Role of Managerial Economics in Decision
Making.
Demand Theory and supply- Demand and its Determination - Law of Demand, Types of
Demand, Demand Function, Economic Concept of Elasticity (Price, Cross and Income
2
Elasticity). Concept of Supply, Demand and Supply Equilibrium, Shift in Demand and
Supply.
Theory of Production -Production function, Law of Diminishing Marginal Returns, Three
3 stages of Production, The Long run Production function, Isoquant and Isocost curve,
Importance of Production function in managerial decision making.
Theory of Cost - Classification of Costs - Short Run and Long Run Cost, Cost Function,
4 Scale Economies, Scope Economies, Dual Relationship Between Cost and Production
Function, Least cost combination of input (Producer Equilibrium).
Market Structure - Introduction to different types of Market- Price Determination under
Perfect Competition- Introduction, Market and Market Structure, Perfect Competition,
Price-Output Determination under Perfect Competition, Short-run Industry Equilibrium,
5 Short-run Firm Equilibrium, Long-run Industry Equilibrium, Long-run Firm Equilibrium
under Perfect Competition.Pricing Under Imperfect Competition- Introduction, Monopoly,
Price Discrimination under Monopoly, Monopolistic Competition, Oligopoly (Kinked
Curve), Game theory.
Macroeconomic markets and Integration -Product Market: Saving and Investment
6
Function, consumption function. Aggregate demand and Aggregate supply. Fiscal Policy
and Monetary Policy for uplifting the economy. Types of Business Cycle.
Reference Books:
Name of the Year Publisher
Sr. No. Author Title of the Book Edition Company
Vikas
1. National DN Dwivedi Managerial Economics 2015 Publishing
Managerial Economics: Micro
2. National G.S Gupta Economic 2004 McGraw Hill
3. National H.L.Ahuja Managerial Economics 2017 S. Chand
4.
International D. Salvatore Managerial Economics 2015 Oxford
5. R.Dornbusch,
International S.Fischer Macro Economics 2018 McGraw Hill
6.
International A.Koutsoyiannis Micro Economics 1979 Mac Millan
Online Resources:
Online Resources No Web site address
1 www.rbi.org.in
2 www.economicshelp.org
3 www.federalreserve.gov
4 www.economist.com
5 www.bbc.com
6 International Journal of Economic policy in Emerging
Economieshttps://www.inderscience.com/jhome.php?jcode=ijepee
7 Journal of International
Economicshttps://www.journals.elsevier.com/journal-of-international-
economics/
MOOCs:
Resources
No Web site address
1 Swayam –IIT https://swayam.gov.in/nd1_noc20_mg20/preview
Swayam –IIM
2 https://swayam.gov.in/nd2_imb19_mg16/preview
3 EDX –IIM https://www.edx.org/course/introduction-to-managerial-economics-2
4 Coursera https://www.coursera.org/specializations/managerial-economics-business-analysis
***
Course : MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Course Objectives :
i) To acquaint the learners with the fundamentals of Financial Accounting.
ii) To orient to the Accounting mechanics involved in preparation of Books of Accounts and
Financial Statements of a sole proprietor
iii) To make the students familiar with International Accounting Standards and International
Financial Reporting Standards (IFRS)
iv) To introduce the concepts of Cost and Management Accounting
v) To orient the students about application of budgetary control as a technique of
Management Accounting
vi) To acquaint the students with application of Standard Costing and Marginal Costing as techniques
of Management Accounting.
Learning Outcomes :
I. Learners will able to know the fundamentals of Financial Accounting and Accounting
Principles
II. Learners will demonstrate the ability to prepare Financial Statements of a sole proprietor
III.Learners will understand the utility and importance of International Accounting
Standards and International Financial Reporting Standards (IFRS)
IV. Learners will be familiar with concepts of Cost and management Accounting
V. Learners will be able to apply the technique of Budgetary Control
VI. Learners will be able to apply the technique of Standard Costing and Marginal
Costing.
Reference Books:
Online Resources:
Online Resources No Web site address
1 https://www.moneycontrol.com/
2 www.icai.org
3 https://www.ifrs.org/
4 https://icmai.in/icmai
5 https://www.rbi.org.in/
MOOCs:
Resources No Web site address
1 https://www.coursera.org/learn/wharton-accounting
2 https://www.classcentral.com/course/whartonaccounting-769
3 https://swayam.gov.in/nd2_cec19_cm04/preview
4 https://swayam.gov.in/nd1_noc19_mg36/preview
5 https://www.coursera.org/learn/accounting-for-managers
Course : MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
I 104 Organizational Behavior
Type Credits Evaluation Marks
Core 2 CES UE:IE = 70:30=100
Course Objectives:
i) To create Dynamic and Effective Business Professionals and Leaders.
ii) To transform the individuals to cater to the needs of the society and contribute
to Nation building
iii) To develop entrepreneurs to register different aspects of their business under
remedial individual and team behavior.
iv) To improve Organizational Behavior by having a sound knowledge of
cultural differences.
Learning Outcomes :
i) To understand the expected individual land team behavior in business world.
ii) The awareness of applicable leadership qualities for entrepreneurs / corporate
/ managers.
iii) To develop skills and inculcate motivational concepts.
iv) To be aware of individual, cultural difficulties of organizations and to be able to
master over them.
Unit Contents
No.
1 Introduction to Organizational Behaviour – Definition - Evolution of the Concept of OB-
Contributions to OB by major behavioural science disciplines - Challenges and
Opportunities for OB managers - Models of OB study
Reference Books:
Online Resources:
1 http://www.yourarticlelibrary.com
2 https://en.wikipedia.org
3 https://managementhelp.org
4 https://www.cleverism.com
5 https://commercemates.com
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) To create Dynamic and Effective Business Professionals
ii) To transform the stake holders to cater to the needs of the society and contribute to
Nation building
iii) To improve decision making by having a sound knowledge of law.
iv) To develop entrepreneurs to register different aspects of their business under the
law.
Learning Outcomes :
I) To extrapolate the legal knowledge to business.
II) The graduates‟ attributes reflect legal knowledge and understanding global
Competencies.
III) To demonstrate domain comprehensive knowledge.
IV) To articulate with business skills.
V) To inculcate the culture of abiding
Units Contents
Unit 1 - Introduction to Business laws, structure and sources of law,
Law of contract- The Indian Contract Act,1872 –Introduction, Objectives,
Definition of a Valid Contract, Offer and Acceptance, Capacity to Contract,
Consent ,Consideration, Performance of Contracts, Discharge of Contracts, Breach
of Contract and Void Agreements, Quasi Contracts
Contracts of Guarantee and indemnity, Bailment, Pledge
Unit 2 Contract of Agency – Introduction, Agent and Agency, general rules, Modes of
creation of Agency, Classification of Agents, Duties and Rights of Agents,
Principal‟s Duties to the Agent and his Liability to Third Parties
Unit 3 Law of sales of Goods – Essentials of contract of sale, Goods and their
classification, Sale, Agreement to Sell and Hire Purchase, Conditions and
Warranties (Implied and Expressed), Unpaid seller and his rights, rights of buyer.
Law of Negotiable Instruments – Characteristics of Negotiable Instruments Types of
Negotiable Instruments, Classification of negotiable instruments.
Unit 4 Consumer Protection Act-Introduction, Definitions –
consumer,complaint,complainant, Rights of Consumers, Nature and Scope of
Unit 5 The Company’s Act, 2013 (Amended): Introduction and types of companies,
Formation of a Company, Memorandum of Association, Articles of Association,
Winding up.
Arbitration and Conciliation Act, 1996 – Types of Arbitration, Alternative Dispute
Resolution,Arbitration agreement, Arbitral Tribunal, Arbitral proceedings.
Reference Books:
Reference Books Name of the Title of the Book Year Addition Publisher
(Publisher) Author Company
Online Resources:
Online Resources
No Web site address
1 https://www.mca.gov.in/Ministry/pdf/CompaniesAct2013.pdf
2 http://www.ipindia.nic.in/writereaddata/Portal/IPOAct/1_43_1_trade-
marks-act.pdf
3 http://legislative.gov.in/sites/default/files/A1996-26.pdf
4 http://www.ipindia.nic.in/writereaddata/Portal/IPOAct/1_31_1_patent-
MOOCs:
1 alisons
Course : MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Course Objectives:
i) To familiarize the students with the process of communication, make them understand the
principles and techniques of Business Communication.
ii) To enable students to comprehend the different dimensions of Business Communication.
iii) To enlighten about the communications strategy for managers.
Learning Outcomes:
i) The Students should be able to communicate effectively in professional circles.
ii) There should be a positive change in the oral and written communication skills of the
students after studying the subject.
iii) The students should be able to draft business letters, give effective presentations write
formal reports and deliver speeches independently.
Reference Books:
MOOCs:
03 my-mooc.com
Course : MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
I 108 Data Analysis Using advance -Excel
Type Credits Evaluation Marks
Core Elective 2 CES IE = 100
Course Objectives:
i) To train the student for using the spreadsheet package MS-Excel for business applications.
To impart skills of analyzing data and presenting it using MS-Excel.
Learning Outcomes :
3 Conditional Formatting
Once defined, it will automatically change the formats as per conditions user
inputs. Work with functions to manipulate strings of text and data
Reference Books:
1. Albright : Data Analysis and Decision Making Using MS Excel
Course Objectives
i) To impart the IT skills and Knowledge required for managers.
ii) To help the students understand the basics of computer technology and Networking
iii) To help the students develop the use of Tools like Microsoft Word, Microsoft Excel
and Power point
iv) To orient the students about the E-Commerce technology and its applications in Business
world.
v) To help the students understand various Information Systems implemented in organizations
vi) To acquaint the students with various current trends and concepts of computer Technology.
Learning Outcomes:
i) Students will be able to gain the basic knowledge of Computer Technology
ii) Students will be able to know the basics of computer technology and Networking
iii) Students will be able to practically use the tools like Microsoft Word, Microsoft Excel
and Power point
iv) Students will understand the E-commerce technology and its applications
v) Students will have a greater understanding of with Information Systems implemented
in organizations
vi) Students will be familiar with new terms and trends of computer technology
Reference Books:
Sr. No. Name of the Title of the Book Year Publisher Company
Author Edition
1 – National Ramesh Bahl Information Technology Tata Macgraw Hill
for Managers
2 – National Pradeep K. Sinha Computer Fundamentals BPB Publications
3 – National A. K. Saini, Computer Application in Anmol Publications
Pradeep Kumar Management
4 – International Geoff Walsham “Interpreting Information The Global Text Project ,
Systems in Organizations” 2011,
http://www.saylor.org/site/t
extbooks/Information%20S
ystems%20for%20Business
% 20and%20Beyond.pdf
MOOCs:
Course Objectives:
i) To understand the concept of Social Media and its utility in marketing efforts.
ii) To study the implementation of social media campaign.
iii) To study the importance of social media in the promotion of a product or service.
Learning Outcomes:
i) Effective utilization of Social Media in connecting with the target market.
ii) Using the social media for the implementation of marketing strategies
5 Criteria of choosing the right social network to engage audience, monthly active
users, utility and usage study of Twitter, facebook, Instagram, Pinterest, youtube
and other social media sites, asses their pros and cons before launching your
website or social media channel
6
Characteristics of creating content that will engage target audience, planning content
calendar, designing keywords: transactional, informational, and navigational, create a
content plan, building trust through consistent engagement, measure progress, Concept of
Influencer Marketing and Importance.
Project/blog or website in development of content and hosting youtube channel to be
designed by the students in the area of their interest
Reference Books:
Sr.No. Name of the Title of the Book Year Publisher Company
Author Addition
1. Jeff Abston Youtube Growth Hacking 2018 CreateSpace Independent
International Publishing Platform
2. Gary Crushing It 2018 Harper Business
International Vaynerchuk
Online Resources:
Course Objectives :
i) Apply the knowledge of management theories andpractices in resolving the business
problems.
ii) Foster analytical and critical thinking abilities for data-based decision making.
iii) Learn new technologies with ease and be productive at all times
iv) Read, write, and contribute to Business literature
v) Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment.
Learning Outcomes:
I) To enable the students to take decisions related to critical current business issues.
II) To be able to Interpret and understand the current business issues.
III) To analyze business current affairs.
vi) To comprehend the current affairs and its implications on businesses at national and
international level.
Unit Contents
1 Economy: Monetary and Fiscal Policy, Budget Analysis, Digital Economy, Insolvency and
Bankruptcy Code, UBI (Universal Basic Income), Banking Sector - Bank Mergers, Private
Bank Licensing, Payment Banks etc.
Reference Books:
Addition Company
1..National Dr. Abdul Wings of fire- An 1999 University
Kalam&ArunTiwari autobiography of APJ Press
Abdul Kalam
2. National Mahatma Gandhi Mahatma Gandhi 1948 Dover
Autobiography : The Publication
story of my experiments
with truth.
3 – National Jawaharlal Nehru The Discovery of India 2008 Penguin
by Jawaharlal Nehru
4 – International Loren B. Belker, The First- Time Manager 2005 Amacom
Gary S. Topchick
5 – International Bear Grylls A Survival Guide for life 2013 July
– How to achieve your
goals, thrive in adversity,
and grow in character.
6 – International FransJohanson The Medici Effect- What 2004 HBS Press
Elephants & Epidemics
can teach us about
Innovation.
7 – International Charles Futrell ABC's of Selling 1989 Irwin
Online Resources:
2. Politics https://www.classcentral.com/course/edx-contemporary-issues-in-world-politics-
11431?utm_source=mooc_report&utm_medium=web&utm_campaign=new_courses
_october_2018
3. Business EDX https://www.edx.org/learn/international-business
4. Leadership https://www.classcentral.com/course/edx-agile-leadership-principles-and-practices-
11920?utm_source=mooc_report&utm_medium=web&utm_campaign=new_courses
_october_2018
5. International https://nptel.ac.in/courses/110105031/
Financial
Environment
CENTRE FOR ONLINE AND DISTANCE
EDUCATION,
(w.e.f. 2020_21)
SYLLABUS
MBA - (GENERAL)
SEME
Course : MBA (General) - SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
1 Basics of Marketing: Definition and meaning of Marketing, Core concepts of Marketing - Need,
Want, Demand, Value,Exchange,Customer satisfaction & Customer delight, Differentiation
between Sales and Marketing,Approaches to Marketing - Product, Production,Sales,
Marketing,Societal and Relational. Marketing environment - Micro and Macro marketing
environment
3 Segmentation, Targeting and Positioning:Meaning, need and importance, bases for consumer
market segmentation and industrial market segmentation, evaluation of identified segments and
selection and evaluation of target market.
Targeting strategies: Levels of market segmentation: segment marketing, niche marketing, local
marketing, individual marketing.
Positioning and Differentiation: meaning, concept, product, service, people and image
differentiation, ways to position the product.
Course Objectives :
i) To understand the core concepts of Marketing and approaches to Marketing.
ii) To differentiate the Marketing and Selling processes.
iii) To study the Marketing Environment and understand its influence on Marketing Decisions.
Course Outcomes:
Reference Books:
Sr. No. Name of the Author Title of the Book Year and Publisher
edition Company
1 – National Dr. RajanSaxena Marketing Management 2016, Fifth Tata McGraw
edition Hill
Publications
2 – National V.S. Ramaswami and S. Marketing Management- 2013, fifth Tata McGraw
Namakumari Indian Context edition Hill
*Global Perspective Publications
3 – National Dr. Tapan Panda Marketing Management 2009, second Excel Books
edition India
4 – International Philip Kotler, Garry Principles of Marketing 2018, Pearson
Armstrong, seventeenth Education
PrafullaAgnihotri edition
5 – International Philip Kotler, Kavin Lane Marketing Management 2015, fifteenth Pearson
Keller edition Education
India
6 – International Michael J. Etzel, Bruce J. Marketing 2005, McGraw Hill
Walker, William J. fourteenth Higher
Stanton edition- Education
revised
Online Resources:
Online Web site address
Resources No
1 https://managementhelp.org
2 https://bookboon.com/en/marketing-and-law-ebooks
MOOCs:
Course Objectives:
i) To introduce the fundamentals of Financial Management
ii) To orient on the skills set required for Financial Decision Making Techniques
iii) To orient on Financial Statement Analysis and Interpretation
iv) To develop analytical skills which would help decision making in Business.
v) To develop the entrepreneurial mind set
Learning Outcomes :
i) Development of basic skill sets required for Financial Decision Making
ii) Development of analytical skill set to understand and interpret Financial Statements
iii) Graduates are able to improve their knowledge about functioning business, identifying potential
business opportunities, evolvement of business enterprises and exploring entrepreneurial
opportunities (BEDK)
iv) Graduates are expected to develop skills on analyzing the business data, application of relevant
analysis, problem solving in the functional areas, i.e. Critical thinking- Business Analysis-
Problem Solving and Innovative Solutions (CBPI)
v) Developing Social Responsiveness to contextual social issues/ problems and exploring
solutions. Graduates are expected to identify problems, explore the opportunities, design the
business solutions and demonstrate ethical standards in organizational decision making.(SRE)
Unit Contents
No 1
1 Introduction
Meaning of Financial Management, Scope and Functions of Financial Management, Objectives
of Financial Management Profit Vs Wealth Maximization, Finance Functions: Investment
Decision, Liquidity Decision, Financing Decision and Dividend Decision, concept of Social
Responsibility
Reference Books:
Online Resources:
Online
Resources No Resources Name Web site address
MOOCs:
Course Objectives:
i. To explain the significance of HRM and changing role of HRM
ii. To explain the process of HRP, Recruitment and Selection.
iii. To discuss the concept of training and development
iv. To illustrate the job evaluation and wage determination concepts.
v. To bring out the role of HR in organization‟s effectiveness and employee performance
Learning Outcomes :
i. Understand and apply Human resource Management functions for
effective management of organization.
ii. Ability of designing job analysis and ability to understand various
manpower forecasting techniques
iii. Understand the techniques of recruitment, selection and interview and ability to
conduct the recruitment process
iv. Understand the training needs in the organization and ability to design
suitable training plan
v. Understand the components of wages and salary and factors affecting it.
vi. Ability to analyze issues related to performance appraisal, career planning
and rewards management.
Sr. No. Name of the Title of the Book Year Publisher Company
Author Addition
1 – National . SeemaSanghi Human Resource 2011 Macmilan Publication,
Management
2 – National V.S.P. Rao Human Resource 2006 Excel Books
Management
Online Resources:
MOOCs:
Course Objectives:
vii) To prepare the students thoroughly with the domain knowledge and global
issues of International business.
viii) To discuss the reason of entering into International business through various
trade theories propounded by economist and practical aspects.
ix) To demonstrate through trade data analytics as to what to export and where to
export from India.
x) To discuss the role and functions of International organizations and
trade organisation that is IMF, World Bank and WTO.
xi) To familiarize the students with the key trade blocks such as NAFTA, EU etc.
xii) To demonstrate the role of exchange rates in global markets.
Learning Outcomes :
V) To enable the students to take decisions related to global issues and policies.
VI) To be able to Interpret Foreign trade policy and avail incentives offered under
various schemes.
VII) To analyze the trade data for decision making as to what to export and where to
export.
VIII) To recall the role and functions of Global Institutions IMF, WTO and World Bank.
IX) To acquaint with the trade blocks SAARC, NAFTA, EU etc.
X) To comprehend the exchange rates practically and its implications on trade.
Sr. No. Name of the Author Title of the Book Year Edition Publisher
Company
1 – National Rakesh Mohan Joshi (IIFT) International 2009 OXFORD
Business
2 – National V.K Bhalla International (1 December S. Chand
Business 2013)
Online Resources:
Resources No
www.imf.o
1 rf
www.wto.or
2 g
3 www.trademap.org
www.commerce.nic.
4 in
www.dgft.gov.i
5 n
6 International Business Review https://www.journals.elsevier.com/international-
business-review
Course Objectives :
i) To understand fundamentals of Production and Operations Management.
ii) To develop an understanding of the strategic importance of Production and
Operations Management.
iii) To understand Production System.
iv) To learn EOQ concept.
v) ToacquaintthestudentswithconceptsofallthefunctionsundertheManufacturingactivities
by introducingtheUnits Maintenance Management,SCM,JIT,QAand
ISOCertificationetc.
Learning Outcomes :
After learning the concepts of Production and Operations Management, students will-
I) Understand various concepts of Production and Operations Management.
II) Analyze the importance of Production and Operations Management and compare various
issues particular to manufacturing industry.
III) Classify various Production Systems.
IV) Develop numerical ability to solve examples on EOQ.
V) Describe the advantages of Maintenance Management, SCM, JIT, QA and ISO Certification.
Unit Conents
No. .
1 Introduction to POM
Nature, Scope, Importance and Functions of POM, Production Process, Difference between
Production and Service operations, Responsibilities of Production Manager, Production process
selection decisions, Production System, Classification of Production System.
2 Production Planning Control
ObjectivesofPPC&it‟svariousfunctionsofcommonandoptionalnature,Co-ordination of PPC
with other departments.Job sequencing, Assembly Line Balancing.
3 Plant Location and Layout
Plant Location: Meaning, Need for selecting a suitable Location,
FactorsaffectingPlantLocationDecision,PlantLayout: objectives, types of Plant Layout.
4 Maintenance Management
Concepts, Need of maintenance, Objectives & types of maintenance.
5 Inventory management
Concept, Importance, Classification of Inventory System, EOQ Model with numerical, Basic concept of
Material Requirement Planning(MRP).
Sr. No. Name of the Title of the Book Year Publisher Company
Author Addition
1 – National L.C.Jhamb Production Operations 2009 Everest Publishing House
Management
Online Resources:
MOOCs:
Resources No Web site address
1 www.swayam.gov.in
2 www.udemy.com
3 www.coursera.org
Course : MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Course Objectives:
i) To introduce the role of research in business and management
ii) To introduce the concepts of scientific research and methods of conducting
scientific enquiry
iii) To identify various sources of information for literature review and data collection.
iv) To familiarize the learners with the key concepts in sampling techniques and instruments
for data collection
v) To develop basic understanding of conducting surveys and reporting the research
vi) To educate on the ethical issues in conducting applied research.
Learning Outcomes :
At the end of the course the learner will
I) Develop understanding on different applications of research for managerial decision
making
II) Explain key research and summarize the research articles and research reports
III) Have basic awareness of data analysis-and hypothesis testing procedures
IV) Design questionnaires and administer simple survey based projects.
V) Describe sampling methods, measurement scales and instruments, and appropriate
uses of each
VI) Explain the rationale for research ethics
2 Research process:
Steps in research process, Defining the research problem, Problem formulation and
statement, Framing of hypothesis
Research design: Meaning, characteristics, advantages and importance of research design.
Measurement – types and errors in measurement.
Development and designing of tools of data collection – Attitude measurement scales,
Levels of measurement and questions of validity and reliability
Designing of research projects – research proposal, Pilot surveys
5 Reporting of research :
Importance of research reports, types of reports, Format of a research report,
Precautions in writing a research report.. Plagiarism and its types.
References and Bibliography. Dissemination of research results. Ethical issues in
conducting research.
Reference Books:
Sr. No. Name of the Title of the Book Year Publisher Company
Author Edition
1 – National Kothari C R Research Methodology – 2014 PHI Pvt Ltd New
Methods & Techniques Delhi
2 – National Uma Sekharan Research Methods for 2016 Oxford
business
3 – National Ranjit Kumar Research Methodology 2009 Pearson Education
4– Donald Cooper Business Research Methods 2015 Tata McGraw Hill
International and PS Schindler
5– Neuman, W.L. Social Researhc Methods – 2008 Pearson
International Qualitative and Quantitative
6– Saunders, M., Research Methods for 2011 Pearson
International Lewis, P., Business Students
&Thornhill, A.
Online Resources:
5 https://www.intechopen.com/online-first/research-design-and-methodology
6 https://lecturenotes.in/m/21513-research-methodology-
7 http://ebooks.lpude.in/commerce/mcom/term_2/DCOM408_DMGT404_RESEARCH_METHODOL
OGY.pdf
MOOCs:
Course Objectives :
i) To enable the students to understand the overall business environment within which
an organization has to function.
ii) To enable students to understand its implication for decision making in
business organizations.
Learning Outcomes :
On the successful completion of this course the learner will be able to;
i) Understand the role of managers in firms.
ii) Design and develop strategic plans for the organization
iii) Understand the importance of various sectors of the economy and their contribution
towards national income.
Unit Contents
1 Introduction to Business Environment: - Nature and scope of business, goals meaning
of environment of business, objectives, environmental analysis, significance/benefits of
environmental analysis, environmental factors/types, techniques of environmental
forecasting, limitations of environmental forecasting.
2 Economic Environment: - Nature of economy, structure of economy, understanding
economic system, economic policies- Industrial Policy and Trade Policy, Fiscal
Policy, Monetary Policy, National Income and GDP, composition and growth trends.
3 Regulatory Environment: - Functions of state, Economic role of Government,
Government and Legal System, the constitutional environment, forms of Government
regulations, state intervention and control, business- Government interference.
4 Socio-Cultural Environment: - Business and Society- social responsibility of
business social orientation of business, the Indian scenario, social audit, impact of
culture on business, other socio-cultural factors and business, Consumer Protection
Act, Consumer rights, Right to information Act, business ethics and corporate
governance.
5 Natural and Technological Environment: - Natural Environment, technological
environment and their impact on business, innovation and business technology and
competitive advantage, economic effects of technology, technology policy and
government promotional facilities.
Online Resources:
MOOCs:
Course Objectives:
i) To help the students understand the importance of ethical values and principles in life.
ii) To enable students to comprehend the different dimensions of Business Ethics.
iii) To enlighten about the corporate social responsibility in the corporate business.
Learning Outcomes :
i) The Students should be able to understand the importance of ethics and values in personal
and professional life.
ii) There should be a positive change in the attitude of the students towards morals, values and
ethics after studying the subject.
iii) The students understand their responsibility towards the society while running any
business or as an employee.
Reference Books:
Online Resources:
MOOCs:
Unit Contents
No.
1 Introduction, What is Business Analytics, Overview of Areas where Business
Analytics is applied
Sr. No. Name of the Author Title of the Book Year Publisher
Edition Company
1 National PurbaHalady Rao Business Analytics – an 2013 PHI
application focus Learning
2 National Tanushree Banerjee Business Analytics – Text 2019 SAGE
Arindam Bannerjea and Cases Publications
3 International Essentials of Business BhimasankaramPochiraju, 2018 Springer
Analytics Sridhar Seshadri
4 International Gert H.N. Laursen, Business Analytics for 2010 Wiley and
JesperThorland Managers SAS
Business
Series
5 International Mark J. Business Analytics- 2014 Pearson
Schniederjans, Dara Principles, Concepts and
G. Schniederjans and Applications
Christopher M
Starkey
6 International Jay Liebowitz Business Analytics: An 2013 CRC Press,
Introduction Taylor and
Francis
Online Resources:
MOOCs:
2 https://www.coursera.org/specializations/business-analytics
3 https://www.edx.org/course/people-management-3
4 https://www.edx.org/course/data-models-and-decisions-in-business-analytics
5 https://www.classcentral.com/course/intro-business-analytics-12295
Course : MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Course Objectives:
i) To enable basic concepts about E-commerce.
ii) To study knowledge of business models
iii) To learn need of e-commerce security.
iv) To enable knowledge about E-payment system.
v) To know the e-commerce Applications.
vi) To have an overview of M-commerce.
Course Objectives:
i) Basic concepts about E-commerce will be studied.
ii) Knowledge of business models will be used.
iii) Students will implement e-commerce security.
iv) Better usage will be down with help of E-payment system.
v) Where e-commerce Applications are used.
vi) Use of M-commerce technology.
Reference Books:
Sr. No. Name of the Author Title of the Book Year Publisher
Addition Company
1 – National C.S.V. Murthy E-Commerce Himalaya
Publishing
House
2 – National P.T.Joseph E-Commerce A Prentice Hall
Managerial Perspective of India
3 – International Kalakota and Whinston Frontiers of Electronic Pearson
Commerce Education
Online resources ;
MOOCs:
Course Objectives:
Reference Books:
Sr. No. Name of the Author Title of the Book Year Publisher
/Edition Company
1 – National V.S.P.Rao Managerial Skills Excel Books, New
2010 Delhi
2 – National Bovee, Courtland L, Thill, John Business 2017 Pearson
V. and Raina, RoshanLal Communication Education, New
Today Delhi
3 – National Ramnik Kapoor Managerial Skills PathMakers,
Bangalore
4– Barun K. Mitra Personality Oxford University
International Development and Press
Soft skills
5– R. Alec Mackenzie The Time Trap:
International The Classic book
on Time
Management
6– David A Whetten, Cameron Developing 2008 Prentice Hall
International Management skills
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
To provide a framework of strategic management
To sensitize students about internal and external environments and enable them to
integrate and practice strategic management skills
Learning Outcomes :
Having successfully completed this module, you will be able to demonstrate knowledge and
understanding of:
Reference Books:
Reference Name of the Author Title of the Book Year Publisher Company
Books Edition
(Publisher)
1 – National AzharKazmi STRATEGIC 2008 McGraw Hill
MANAGEMENT
AND BUSINESS
POLICY
2 – National A. Strategic 2013 McGraw Hill
Bhandari, Management
R. P. Verma
3 – National Srinivasan Strategic 2014 PHI learning
R Management:
The Indian
Context
4– Jay B. Strategic 2012 Pearson/Prentice Hall,
International Barney and Management and
William S. Competitive
Hesterly Advantage:
Concepts (4th
Edition)
5– William F Business Policy McGraw Hill
International Glueck :, and Strategic International Book Co
Management
6– 1. Charles W.L Strategic Houghton Mifflin
International Hill and Management: An
Gareth R. Integrated
Jones,. Approach,
Online Resources:
MOOCs:
MOOCs:
Resources No Web site address
1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
Course:MBA(General)CBCS2020–w.e.f.-Year2020–2021
Semester CourseCod CourseTitle
e
III 303 Entrepreneurship Development and
Innovation Management
Type Credits Evaluation Marks
CORE 2 CES UE:IE=70:30
Course Objectives:
i)To introduce students to the role of an entrepreneur, innovation and technology in the
entrepreneurial process.
ii)To provide background knowledge for understanding of innovation management.
iii) To focus on the interconnection between entrepreneurial thinking and innovation.
iv) To inspire the entrepreneurial and ambitious participants to innovate in business and
prompt rapid growth;
v)To acquire the knowledge and skills needed to manage the development of innovations,
vi) To enable the students to effectively and efficiently evaluate the potential of new business
opportunities.
vii)To Integrate entrepreneurial thinking and problem-solving into their academic and
professional aspirations
LearningOutcomes:
i)Think critically and creatively about the nature of business opportunities, resources and
industries
ii) Systematically integrate knowledge and understanding of different aspects of innovation
and its role in business and society.
iii) Discuss what is meant by entrepreneurship and innovation from both a theoretical and
practical perspective, and the role of the entrepreneur in the new enterprise creation process.
iv) Evaluate the various sources of raising finance for startup ventures.
v) Understand the fundamentals of developing and presenting business pitching to potential
investors.
vi) Describe the processes by which innovation is fostered, managed, and commercialized.
vii)Students will become familiar with the impact of innovation on competitiveness of the
industry
viii)Develop a new way of thinking to capitalize on different opportunities in an organization
or business venture
ix)Understanding how to recognize and drive their OWN creativity in the business setting and
apply it to future organizations they will lead
Unit Syllabus: Entrepreneurship Development and Innovation Management
No
1 Introduction to Entrepreneurship:
Entrepreneurs, entrepreneurial personality and intentions - characteristics, traits and behavior,
entrepreneurial challenges.
2 Innovation:
Meaning, Characteristics, Purpose/ goals of innovation, Sources of innovation, Types of innovation
(service, process, product), Radical vs incremental innovation, Technology innovation vs business
model. Challenges to innovation.
Differences between invention and innovation, Sustainability and Innovation, Innovation and
entrepreneurship.
3 Innovation management:
Innovation Management Strategies, Definitions for innovation and innovation management;
Innovation process, Intrapreneurship and Innovation- Innovative work environments, Driving intra-
organizational innovation.
4 Creativity:
What is Creativity? Components of Creativity, Creativity Process and Techniques, Barriers to
creativity, Organization and personal factors to promote creativity. Principles and Techniques for
Creative Ideas, Six Hat Thinking Exercises and Lateral Thinking Exercises. Methods and Tools for
Creative Problem Solving.
8.International Davila, T., Epstein, Making innovation work : 2006 0- Upper Saddle River
M J.,Shelton, R. how to manage it, measure it, 13- Wharton School
profit from it 149786- Publishing
3
Course Objectives:
Learning Outcomes :
I) Understanding the change process in organizations and the factors hindering change.
II) Understand the Organizational Development as a change process and have a
knowledge of the various interventions.
III) Appreciate the Organizational Work Processes and its implication for bringing about
change in organizations.
IV) Realize the significance of culture and leadership in managing change.
V) Analyze problems emanating from the human side of the enterprise and apply HR
initiatives to manage them.
Units: - Syllabus – Change Management
Unit No : Fundamentals of Change:
1 Defining change Management, Forces for change; internal forces, externalforces.
Resistance to change; individual resistance to change, organizational resistance to
change. Techniques to overcome resistance to change, Types of change, Strategies to
manage change, Kurt Lewin’s Model of change.
1 leanchange.org/blog
2 https://blog.simonassociates.net/
3 www.mindtools.com
4 www.questia.com
MOOCs:
2 www.classcentral.com
3 alison.com
4 www.edx.org
Course : MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
III 306 DIGITAL MARKETING
Learning Outcomes :
Online Resources:
MOOCs:
i) To introduce and orient the students with the definition and underlying provisions of
Direct tax law and
ii) To develop broad understanding of the tax laws and accepted practices.
iii) To make them understood regarding practical aspects of tax planning as an important
managerial decision making process.
Learning Outcomes :
Course Objectives:
Learning Outcomes :
I) Describe the role of counsellor
II) applying the techniques of counseling
III) Identify the ethical, cultural and gender issues in counseling
IV) planning the negotiation meeting
IV) developing the negotiation skills
V) assess the role of HR manager as negotiator
Prentice-Hall
Counselling Skills for
K. Singh Managers
3 – National
Universities Press
F. Alan
Negotiation Skills and
Strategies
4–
International
2 https://www.pon.harvard.edu/daily/negotiation-skills-daily/top-10-negotiation-
skills/
3 https://www.prweb.com/releases/2006/01/prweb329478.htm
4
https://www.academia.edu/24964222/New_Free_Download_Counseling_Skills_R
esources_download_and_share_
5 https://www.pdfdrive.com/counseling-books.html
MOOCs:
Course Objectives:
Online Resources:
2 https://www.westburn-publishers.com/journals/customer-b...
3 https://www.tandfonline.com/doi/ful
4 www.mheducation.com/hoghered/category.10366
5 https://books.google.co.in/books/consumer behaviour
MOOCs:
2 https://onlinecourses.nptel.ac.in/noc20_mg14/preview
3 https://www.mooc-list.com/tags/consumer-behaviour
4 https://alison.com/humanities/psychology courses/consumer
behaviour
5 https://www.tandfonline.com/doi/full
Elective - Marketing Management: Course – Services Marketing
Course: MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
III MK02 Services Marketing
Type Credits Evaluation Marks
Core Elective 2 CES UE:IE =70:30
Course Objectives:
Subject / Course Objectives:
xvii) To provide in-depth insight in managing and delivering of quality services
xviii) To create awareness about the services sector, the challenges and opportunities therein.
xix) To understand the need and importance of people, process and physical evidence in
Services Marketing Mix.
Learning Outcomes:
After studying this course the learner would be able to
i) Understand the challenges and opportunities involved in services sector.
ii) Understand the aspects of developing new services, promoting the services and making it
available in a convenient manner.
Name: - Syllabus – Services Marketing
Unit No: 1 Introduction to Services: Meaning, Goods Vs Services, Characteristics of Services –
Intangibility, Inconsistency, Inseparability and Inventory; Classification of Services;
Growth of Service Sector in India, Factors responsible for growth of service sector in
India.
Unit No: 2 Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix;
Product-Levels of service product, the Flower of Service, Service Blueprint- the concept,
components of service blueprint, Steps involved in preparing service blueprint, Stages in
new service product development, Service Life Cycle
Place : Place – Distribution Strategies for Services, channels of distribution in services,
Challenges in distribution of Services
Promotion: Promotion objective for Services; Personnel Selling, Advertising and Sales
Promotion; Services marketing triangle
Pricing: Pricing objectives, Pricing strategies- market skimming , market penetration,
synchro pricing, psychological or odd pricing , market segmentation pricing
Unit No: 3 People: role of service employees in a service business, Service profit chain, Concept of
Service encounter – Moment of Truth; Training and development of employees
Physical evidence: Nature, Importance of physical evidence in
services; Service scope.
Process: Service as a process & as a system– Strategies for managing inconsistency –
Customers as ‘co-producers’ of services; Self Service Technologies
Unit No: 4 Service Guarantee – Concept, Handling complaints effectively; Defects, Failures and
Recovery.
Unit No: 5 Service Quality: Meaning, Determinants /dimensions of service quality; How customers
evaluate service performance, Service Quality Models- Gaps Model, SERVQUAL
Unit No: 6 Managing the demand and supply of services: patterns and determinants of demand,
strategies for managing the demand, managing the capacity- capacity planning – waiting
line strategies, inventorying the demand through reservations.
Reference Books:
Reference Name of the Author Title of the Book Year Publisher Company
Books Edition
(Publisher)
1 – National Valarie A Zeithaml, Services Marketing 4th Tata McGraw Hill
Dwayne D. Gremler, Edition Publications
Mary Jo Bitner and
Ajay Pandit
2 – National K Ram Mohan Rao Services Marketing 2nd Pearson Education
Edition
Online Resources:
Online Resources No. Web site address
1 https://onlinelibrary.wiley.com/journal/14791838
2 https://www.tandfonline.com/doi/ful
3 www.mheducation.com/hoghered/category.10366
MOOCs:
Resources No. Web site address
1 https://onlinecourses.swayam2.ac.in/imb19_mg20/preview
2 https://onlinecourses.nptel.ac.in/noc20_mg14/preview
3 https://www.tandfonline.com/doi/full
Course : MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
I FM01 Investment Analysis and Portfolio Management
Type Credits Evaluation Marks
Core Elective 2 CES UE:IE = 70:30
Course Objectives:
Subject / Course Objectives :
i) To acquaint the students with basic concepts and avenues of investment, concept of
risk and return related to investment.
ii) To explain the concept of Mutual Funds and derivatives and how to evaluate them.
iii) To explain the concept and applications of fundamental analysis and technical
analysis for stock investments.
iv) To clarify how to construct the Investment plans for Individuals in different stages
of life cycles and different situations.
v) To explain the calculation of the risk and return for securities and for portfolios.
vi) To elucidate the modern portfolio theory and market efficiency using both
theoretical and empirical arguments.
Learning Outcomes :
i) Understand the risk and return relationship and various investment alternatives
available in India.
ii) Comprehend the concept of Mutual Funds and derivatives and how to evaluate them.
iii) Understand how to use fundamental analysis and technical analysis for stock
investments.
iv) Create a policy statement to showcase the objectives and risk tolerances of numerous
categories of individual and institutional investors which can help in making
Investment plans for Individuals in different stages of life cycles and different
situations.
v) Evaluate the effect of risk on investment decisions. Students will able to calculate
the risk and return for securities and for portfolios.
vi) Understand the modern portfolio theory and market efficiency using both theoretical
and empirical arguments.
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) To give the students an insight into the principles, practices of the prominent Financial
services and their functioning in the changing economic scenario.
ii) To make critical appraisal of the working of the specific financial Services in India.
iii) To brief the students about developments in financial services.
iv) To provide a judicious mixture of theory and business practices of the contemporary Indian
financial services.
Learning Outcomes : After completion of this course, the student will be able to
i) Understand the role and function of the Indian financial system , Financial Market and
Various instruments of Financial Services.
ii) Demonstrate an awareness of the current structure and regulation of the Stock Exchange
Mutual Fund Industry, Merchant Banking and Venture capital concept in Indian Context.
iii) Understand the concept of Rural Banking, Microfinance in Indian Financial service.
iv) Evaluate and create strategies to promote financial products and services.
Unit No : 2 Financial Market Operations: Recent Development of Indian Capital and Money
Market ,
Capital Market Operation: New Issue Market- Functions of New issue market,
players of New issue market, Primary and Secondary market Operation, Procedure
of (IPO), Book Building. Role of Capital market Intermediaries Recent cases of
IPO’s in India.
Money Market Operation: features and objective of money market, Recent
Developments, Composition of Money Market.
Unit No : 5 Credit Rating and Securitization: Credit Rating: Introduction, Meaning, functions
of credit rating agencies, Major Players in credit rating agencies in India, Debt
Rating System of CRISIL, ICRA and CARE.
Unit No : 6 Rural Banking and Microfinance: -Financing Rural Development: Functions and
policies of RBI and NABARD; Rural Credit Institutions-Role and function,
Regulation of Rural Financial Services.
Journals :
1. Indian Journal of Finance.
2. ICFAI Journal of Applied Economics
3. ICFAI Journal of Emerging Market Finance
4. Journal of Financial Research
Online Resources:
Course Objectives:
Subject / Course Objectives :
i) Understanding the process of Human resource planning
ii) Appraise the techniques of HR planning
iii) Formulating the HR procurement and deployment
iv) Understanding the role of training and executive development
v) comparing and applying various methods of training
vi) Determining the training designs and evaluation
Learning Outcomes :
i) Describe the process of human resource planning
ii) applying the techniques for human resource planning
iii) Identify the human resource procurement an deployment
iv) IV) Explain the role of training and development
v) distinguish different methods of training and their applications
vi) assess the design and outcome of training
Unit No : 2 Human Resource Demand & Supply forecasting tools and techniques – Managerial
Judgment ; Work-study methods ; ratio-trend analysis ; work-force analysis; work-
load analysis ; job analysis ; Staffing table ; markov analysis; skill inventory ;
replacement chart ; labour supply ; cohort analysis ; scenario analysis
Unit No : 5 Training needs analysis (TNA): Meaning and purpose of TNA, TNA at different
levels, Process of TNA, output of TNA, Training and Development methods : On-
the-Job & Off-the-job, job instructions training, apprenticeship, internship,
demonstrations, self-directed learning, coaching, job rotation, project assignment,
simulation methods, lectures, case studies, group discussion, conferences, role
playing, management games, in basket exercise, sensitivity training, vestibule
training, e-training.
Unit No : 6 Designing training programme – considerations in designing effective training
programs selection of trainers, training material & aids, use of technology in training
Evaluation of training – Need for evaluating training, Kirkpatrick evaluation criteria –
reactions, learning, behavior, results, ROI, Cost-benefits analysis
Reference Books:
Reference Books Name of the Title of the Book Year Edition Publisher
(Publisher) Author Company
4 – International
Noe, Raymond Employee Tata McGraw
A., and Amitabh Training and Hill.
DeoKodwani Development
5 – International
Edward, Leek Manpower Wiley
Planning, Strategy
and Techniques in
Organizational
Context
6 – International
Paul Turner HR Forecasting CIPD
and Planning
Online Resources:
MOOCs:
3 https://www.edx.org/course/financial-development-and-financial-inclusion
4 https://www.coursera.org/specializations/digital-transformation-financial-
services
Course : MBA (HR) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
III HR02 Labour Laws-I
Type Credits Evaluation Marks
Core Elective 2 CES UE:IE = 70:30
Course Objectives:
Learning Outcomes :
Reference Books:
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) To understand the Quality Management concept and principles and the various tools
available to achieve Quality Management.
ii) Provide a basic understanding of "widely-used" quality analysis tools and techniques.
Create an awareness of the quality management problem-solving techniques currently in
use.
iii) Stressing upon the importance of the quality principles on the business performance.
Learning Outcomes :
1. Evaluate the principles of quality management and to explain how these principles can be
applied within quality management systems.
2. Identify the key aspects of the quality improvement cycle and to select and use appropriate
tools and techniques for controlling, improving and measuring quality.
3. Critically appraise the organizational, communication and teamwork requirements for effective
quality management
4. Critically analyze the strategic issues in quality management, including current issues and
developments, and to devise and evaluate quality implementation plans
Unit No : 2 Quality Control: Quality and Financial performance, quality control objectives, quality
control and inspection, quality assurance.
Unit No : 3 Control Charts for SQC :Statistical Quality Control (SQC). Control charts for variables
such as X, R charts and control charts for attributes such as p-chart,np-chart, c-chart.
Construction & use of the control charts.
Unit No : 4 Acceptance Sampling for SQC :Principle of acceptance sampling. Producer’s and
consumer’s risk. Sampling plans –single, double &sequential. Sampling by attributes
and variables.
Unit No : 5 Customer Focus: The importance of customer satisfaction, ACSI Model, Kano’s model
of customer satisfaction, customer – driven quality cycle.
Unit No : 6 Quality Systems: Need for ISO 9000 and Other Quality Systems, ISO 9000:2000
Quality, Quality Auditing, Six Sigma, Taguchi method, TS 16949, Kaizen.
Online Resources:
MOOCs:
Learning Outcomes :
Unit No : BPR & Information Technology: Introduction ,Relationship between BPR &
4 Information Technology, Role of Information Technology in reengineering, Role
of IT in BPR (with practical examples), Criticality of IT in business process, BPR
tools & techniques, Enablers of process reengineering, Tools to support BPR
,Future role of IT in reengineering
Unit No : BPR implementation methodology: Reasons of implementation of BPR,
5 Necessary attributes, BPR team characteristics, Key concepts of BPR, BPR
methodology, Different phases of BPR, BPR model, BPR methodology selection
guidelines, Common steps to be taken for BPR implementation
Unit No : The Power of Habit in organizations, Planned changes in business re-engineering
6 projects; Factors relating to change management systems and culture, Committed
and strong leadership, Factors relating to organizational structure, Factors related
to BPR program management, Factors related to IT infrastructure, Factors
Relating to BPR Failure, Problems in communication and organizational
resistance, Lack of organizational readiness for change, Problems related to
creating a culture for change, Lack of training and education, Factors related to
management support, Ineffective BPR teams, A framework for barrier
management.
Success factors of BPR: Reengineering success factors, Critical success factors of
BPR,
1 https://en.wikipedia.org/wiki/Business_process_re-engineering
2 https://searchcio.techtarget.com/definition/business-process-
reengineering
3 https://www.minit.io/blog/business-process-reengineering-
examples#accept
4 https://www.cleverism.com/business-competitive-business-
process-reengineering-bpr/
5 https://www.sweetprocess.com/business-process-
reengineering/#chapter-8
MOOCs:
Resources No Web site address
1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
Course : MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
III IT01 System Analysis and Design
Type Credits Evaluation Marks
Core Elective 2 CES IE:UE:70:30
Course Objectives:
Subject / Course Objectives :
Learning Outcomes :
i) IExplain the need for and value of a formalized step-by-step approach to the analysis,
design, and implementation of computer information systems.
ii) Use tools and techniques for process and data modeling.
iii) Describe the role and responsibilities of the participants in information systems°
development.
iv) Develop a feasibility analysis of a proposed system.
v) Develop and deliver a Requirements Definition Proposal for a new system in a well-
structured business proposal.
vi) Explain the common ways projects fail and how to avoid these failures.
vii) Implement various project management tools.
Units: - Syllabus – System Analysis and Design
Unit No : Introduction to system concepts: Introduction to System, characteristic, elements
1 of system, types of system, categories of information system
Unit No : General phases of system development life cycle: SDLC, waterfall model,
2 prototyping model, spiral model and 4GT, system analysis
Unit No : 3 Requirement and Structured Analysis: Feasibility Study, Fact-finding
3 techniques, Decision Tree and Decision Table Pseudocode, Structured English,
DFD
Unit No : Database Design and Documentation Techniques: ERD, System Flow Charts;
4 Functional Decomposition Diagram; Structured Flow-Charts.
Unit No : User Interface Design: Interface Design Dialogue, Strategies, Screen
5 Management
Unit No : Practical and case studies
6
Student has to upgrade Knowledge by using below inputs:
Reference Books:
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
Learning Outcomes :
MOOCs:
Course Objectives:
Subject / Course Objectives :
To enable the student to understand the international business transactions and legal
compliances related to the smooth conduct of business.
To give background of legal framework of Cross border trade.
To make students aware of Regulatory framework and also keep abreast with latest
cross border trade regulations
Learning Outcomes :
The course will help students to understand the scenario of world trade and how
regulations help the smooth conduct of trade processes.
The course will help students to know the various legal compliances and
documentations in the cross border trade.
Units: - Syllabus – Regulatory Aspects of International Business
Unit No : International Business transactions – Nature of cross border trade, Need to
1 govern the cross border trade, International Law, choice of Law, conflict of
Laws, Legal & Regulatory aspects
Unit No : Framework of Statutes that govern cross border trade, Statutes framed by country
2 of origin of transaction & International Guidelines
Unit No : Regulation of International Banking, High Financial gearing, BCCI International
3 affair, Bank for International Settlement
Unit No : Regulation of Monetary System, Period between wars, Breton Woods, Euro,
4 Smithsonian Agreement, Snake in Tunnel, Plaza & Louvre Accord, Regulatory
Arbitrage, Labuan Model, Currency Board
Unit No : Indian scenario – Process of Regulation & Deregulation ,Exchange Control
5 Manual, An Introduction to FEMA, FEDAI Role & Rules , UCPDC – ICC
Publication URC – ICC Publication Important clauses & interpretation ,Customs
& Baggage Rules – Sale of Goods Act, INCOTERMS
Unit No : International Debt Crises, Herstst Bank Crisis, Asian & other crises, Sovereign
6 Risk – State Immunity Act, International Accounting Standards, Trade related
Intellectual Property Rights, World Transfer Pricing
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
To make students aware about the cross border trade procedures and practices in
International Logistics
Learning Outcomes :
The course will provide a clarity on the Import-Export cycle.
The course will help students to know the various compliances and documentations in
the Import Export Process
The course will help students to know the logistic process and various agencies
involved the export –import process.
Project –Students are supposed to select a product for export with the help of
Product and Market selection techniques and need to explain each step
involved in the export process from the registration stage to post shipment
stage.
Student has to upgrade Knowledge by using below inputs:
Reference Books:
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) To sensitize the students towards the Agriculture and Rural Marketing environment so
as to help them in understanding the emerging challenges in the Global Economic
Environment
ii) To familiarize the students with the basic concepts of Rural Marketing,
iii) To make the students aware of nature of the Rural Consumer
iv) To give insights of marketing of agricultural inputs and produce.
Learning Outcomes :
MOOCs:
Course Objectives:
Subject / Course Objectives :
I) Understand the principles of supply chain management and its importance in business
management.
II) Know the emerging practices, challenges and trends in supply chains.
I) Understand the principles of supply chain management and its importance in business
management.
II) Know the emerging practices, challenges and trends in supply chains.
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) To familiarize the students with evolution and growth of Retailing, expectations of
customers and
ii) To study the importance of retailing in the current business scenario.
Learning Outcomes :
I) Enable the students to gain knowledge on concepts, formats and managerial practices
of retailing
II) Enable the students to gain skills on analysis and decision making in retailing
management
III) Understand to the Product Categories, Types and Formats
IV) Understand to the Retail Strategy
V) Understand to the Store Operation and Services
Units: - Syllabus – Introduction to Retailing
Unit No : 1 Retailing- Meaning, Nature, Classification, Growing Importance of Retailing,
Factors Influencing Retailing, Functions of Retailing, Retail as a career.
Unit No : 2 Developing and applying Retail Strategy, Strategic Retail Planning Process,
Retail Organization,
Unit No : 3 The changing Structure of retail, Classification of Retail Units, Retail Formats:
Corporate chains, Retailer Corporative and Voluntary system, Departmental
Stores, Discount Stores, Super Markets, Warehouse Clubs.
Unit No : 4 4 Varity of Merchandising Mix, Retail Models and Theory of Retail
Development, Business Models in Retail, Concept of Life cycle Retail.
Unit No : 5 Emergence of Organized Retiling, Traditional and Modern retail Formats in
India, Retailing in rural India, Environment and Legislation For Retailing, FDI
in Retailing
MOOCs:
Course Objectives:
Subject / Course Objectives :
To familiarize the students with evolution and growth of Retailing, expectations of
customers and to study the importance of retailing in present business scenario.
Learning Outcomes :
MOOCs:
Course Objectives:
Subject / Course Objectives:
xxvi) To understand how to apply customizable, industry-robust Templates to create a
Risk Management Plan and Risk Register
xxvii) To understand how to Use Qualitative Risk analysis process to Identify Risk
Exposure
xxviii) To understand how to Translate Risk into actual Time and Cost impact using
proven Quantitative Risk Analysis Tools
xxix) To understand how to Utilize Technique to Design your Risk Response Strategies
xxx) To understand how to Monitor Risk Triggers to control uncertainties and maximize
project payoff
Learning Outcomes:
vii) Develop skills to help you enhance your skills on project risk management.
viii) Help in identifying and measuring risks in project development and
implementation,
ix) Learn to quantify risks and create risk response strategies to deliver projects that
meet stakeholder expectations..
Name: - Syllabus – Project Risk Management
Unit No: 1 Introduction to Risk Management
Difference between Risk and Issue Management, Definitions of Risk and Key
Terms, Risk vs. Opportunities, Impact of Risk on Organizations, Internal Control
and Risk Management, Maturity in Risk Culture, Risk Management Strategy,
Perspectives – Strategic, Programme, Project, Operations, Risk Management
Policy and Processes, Risk Management Responsibilities, Risk Management
Templates for Risk Management, Strategy and Risk Register
Unit No: 2 Risk Management Planning
Risk Management Planning Process, Inputs to Risk Planning, Techniques for
Risk Planning, Tailoring the Risk Register, Tailoring the Probability Impact
Matrix, Define Roles and Responsibilities, Develop Project Risk Management
Plan
Unit No: 3 Identify Risks
Risk Identification Process, Inputs to Risk Identification, Techniques in Risk
Identification, Determine Project Risk and Opportunities, Using Expert Judgment
and historical Data Analysis, Discuss SWOT, Taxonomy, Checklist, Delphi,
Cause and Effect, Pareto analysis, Where to look for Project Risks, Risk
Breakdown Structure, Common risks in Software Project
Unit No: 4 Risk Analysis
Risk Analysis Process, Qualitative vs. Quantitative Risk Analysis, When to use
Quantitative Risk Analysis, Inputs for Qualitative Risks Analysis, Determine
Risk Probability and Impact, Risk Urgency Assessment, Categorize Risks,
Update Risk Register, Quantifying with Expected Monitory Value, Decision Tree
Analysis
Unit No: 5 Planning Risk Responses
Risk Response planning process, Inputs for Risk response planning, Strategies for
Negative Risks, Strategies for Positive Risks, Secondary Risks and Residual
Risks, Assigning Risk Ownership and Responsibilities, Contingency Planning
Unit No: 6 Monitoring and Controlling Risks
Risk Monitoring and Controlling Process, Inputs to Risk Monitoring and
Controlling Process, Techniques in Risk Monitoring and Controlling
Risk Reassessment, Risk Audits, Variance and Trend Analysis
Documenting Risk Data for future projects, Managing Issues
MOOCs:
Resources No. Web site address
1 https://onlinecourses.swayam2.ac.in/cec21_ge06/preview
2 https://onlinecourses.swayam2.ac.in/nou21_ag10/preview
3 https://onlinecourses.swayam2.ac.in/cec21_ge06/preview
Elective - Project Management: Course – Microsoft Project 2010
Course: MBA (General) CBCS 2020 – w.e.f. - Year 2021– 2022
Semester Course Code Course Title
III PR02 Microsoft Project 2010
Type Credits Evaluation Marks
Core Elective 2 CES UE:IE =70:30
Course Objectives:
Subject / Course Objectives:
i) To understand best in class templates
ii) To schedule tasks effectively.
iii) To collaborate with project partners with ease.
iv) To understand how to get updates and stay current
Learning Outcomes:
i) Understand the Microsoft Project 2010 Interface
ii) Learn Best Practices in Planning and Scheduling using Microsoft Project and Checklists
iii) Learn Resource Planning, How to resolve Resource Workload, Re-Assignments and
Performance Review
Online Resources:
MOOCs:
1. Evaluate project to develop scope of work, provide accurate cost estimation and to
plan the various activities.
2. Identify resources required for a project and to produce a work plan and resources
schedule.
3. Evaluate project for quality concept.
4. Use of project management tools for project management.
Units Syllabus – Project Management
Unit No : 1 Introduction, Need for Project Management, characteristics of project,
Problems with projects, All parties (stakeholders) involved in project. Role of
Project Manager. Project management body of knowledge (PMBOK), Project
Management Knowledge Areas, Phases of project management life Cycle.
Unit No : 4 Project Risk Management: Introduction, Risk, Risk Management, Role of Risk
Management in Overall Project Management, Steps in Risk Management,
Risk Identification, Risk Analysis, Risk prioritization, Risk mitigation.
Unit No : 5 Project Quality management :Introduction, Quality, Quality Concepts, Place
of quality in planning, importance of it, quality measures, ISO standards,
CMM standards, Quality Assurance document
Unit No : 6 Project Management Software: Introduction, Advantages of Using Project
Management Software, Common Features Available In Most of the Project
Management Software, Study of MS project or any other project management
Student has to upgrade Knowledge by using below inputs:
Reference Books:
Online Resources:
5 ..https://opentextbc.ca/projectmanagement/chapter/chapter-
8-overview-of-project-planning-project-management/
MOOCs:
Course Objectives:
Subject / Course Objectives :
Understand and realize the multi-disciplinary nature of the environment, its
components, and inter-relationship between man and environment.
Understand the relevance and importance of the natural resources in the sustenance of
life on earth and living standard.
Comprehend the importance of ecosystem, biodiversity and natural bio geo chemical
cycle.
Learning Outcomes :
Understand the natural environment and its relationships with human activities.
Characterize and examine human affects at the environment.
Capacity to obtain, analyse, and communicate information on risks, relief needs and
lessons learned from earlier disasters in order to formulate strategies for mitigation
in future scenarios
Integrate facts, concepts, and methods from multiple disciplines and apply to
environmental problemsof disaster events at a local and global levels.
Capacity to integrate knowledge and to analyse, evaluate and manage the different
public health aspects
Units- Environment and Disaster Management
Unit No : 1
The Environment and Ecosystem: Environment and Environmental studies:
Definition, concept, components and importance
Ecosystem and Ecology: Structure and Function of ecosystem, Brief concept of
Autecology and Synecology.
Food chain, food web and ecological pyramids .
Biogeochemical cycles in an ecosystems: (Carbon, Nitrogen and Phosphorous
cycle)
Ecological succession: Definition, types, concept and process (Hydrosere,
Xerosere and Lithosere).
Unit No : 2 Environment as Science: Introduction, Types of environment- Physical &
Cultural, Environmental Science- meaning and definition, nature and scope,
methods and importance of study.
Impact of Technology on the environment, Environmental Degradation,
Sustainable Development, Environmental Education.
Unit No : 3 Biodiversity and its conservation: Definition, genetic, species and ecosystem
diversity.
Value of biodiversity : consumptive use, productive use, social, ethical,
aesthetic and option values
Biodiversity at global, National and local levels.
India as a mega-diversity nation
Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife
conflicts.
Endangered and endemic species of India
Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity.
Unit No : 4 Definition and types of disaster: Hazards and Disasters, Risk and
Vulnerability in Disasters, Natural and Man-made disasters, earthquakes,
floods drought, landside, land subsidence, cyclones, volcanoes, tsunami,
avalanches, global climate extremes. Man-made disasters: Terrorism, gas and
radiations leaks, toxic waste disposal, oil spills, forest fires.
Unit No : 5 Natural Disasters: Epidemic, Cyclone, Drought, Food, Landslide, Fire and
forest fire, Earthquake and Volcanoes, Tsunami.
Man- made Disasters: War, Arson / Sabotage / Internal Disturbances / Riots,
Nuclear Explosion /Accidents / Radioactive Leakages. Ecological disasters like
Deforestation / Soil Erosion / Air / Water Pollution. CORONA,HIV / AIDS,
Life Style Diseases.
Unit No : 6 Disaster Management: Components of Disaster Management, Government’s
Role in Disaster Management through Control of Information, Actors in
Disaster Management, Organizing Relief measures at National and Local
Level, psychological Issues, Carrying Out Rehabilitation Work, Government
Response in Disaster
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
1. Understand the E-Commerce and E- business infrastructure and trends
4. Analyze real business cases regarding their e-business strategies and transformation
processes and choices.
Learning Outcomes :
1. After completion of this course, students will be able to understand the basic concepts
and technologies used in the field of management information systems.
2. Understand the processes of developing and implementing information Systems. Be
aware of the ethical, social, and security issues of information systems.
3. Understand the role of information systems in organizations, the strategic management
processes, and the implications for the management.
4. Develop an understanding of how various information systems work together to
accomplish the information objectives of an organization.
Online Resources:
1 https://en.wikipedia.org/wiki/Project_Management_Institute
2 https://www.projectengineer.net/the-10-pmbok-knowledge-areas/
3 https://en.wikipedia.org/wiki/Project_management
4 https://pmstudycircle.com/2012/03/stakeholders-inproject-management-
definition-and-types/
5 https://www.webcreate.io/ecommerce-website-
buildercomparison/?edgetrackerid=100253676826902&utm_medium
=cpc&utm_campaign=
eCommerce&utm_source=google&utm_term=searchpareto&utm_con
tent=text&gclid=EAIaIQobChMIwffjmNX63AIVz73tCh0qGw8LEA
MY AyAAEgI_aPD_BwE
2. https://builtwith.com/ecommerce
3. https://www.shopify.com/blog/11863377-30-beautiful-and-creative-
ecommercewebsite-designs
4. https://www.awwwards.com/websites/e-commerce/
5. https://ecommerce-platforms.com/articles/ecommerce-store-design
MOOCs:
2 www. edx.com
3 www.coursera.com
Programme: MBA (Gen) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
IV 404 Introduction to Data Science
Type Credits Evaluation Marks
Open 1 CES IE: 100
Course Objectives :
1. Understanding the Role of Data Science in business.
2. Understanding the basic concept of data management and data mining techniques
3. To understand the basic concept of machine learning
4. To understand the application of business analysis.
5. Understanding the basic concept of Data Science Project Life Cycle.
Learning Outcomes:
Upon the successful completion of this course, the student will be able to:
CO1. Understand the basics of business analysis and Data Science Knowledge (K2)
CO2. Understand data management and handling and Data Science Project Life Cycle
CO3. Understand the data mining concept and its techniques Applying (K4)
CO4. Understand and Analyzing machine learning concept Analyzing (K5)
CO5. Understand the application of business analysis in different domain Applying (K4)
Unit Contents
1 Introduction: What is Data Science? Historical Overview of data analysis, Data Scientist
vs. Data Engineer vs. Business Analyst, Career in , What is data science, Why Data
Science, Applications for data science, Data Scientists Roles and Responsibility
3 Data Classification Data Science Project Life Cycle: Business Requirement, Data
Acquisition, Data Preparation, Hypothesis and Modeling, Evaluation and Interpretation,
Deployment.
4 Introduction to Data Mining, The origins of Data Mining, Data Mining Tasks, OLAP and
Multidimensional data analysis, Basic concept of Association Analysis and Cluster
5 Analysis.
Introduction to Machine Learning: History and Evolution, AI Evolution, Statistics Vs
Data Mining Vs, Data Analytics Vs, Data Science, Supervised Learning, Unsupervised
Learning, Reinforcement Learning, Frameworks for building Machine Learning Systems.
6 Application of Business Analysis: Retail Analytics, Marketing Analytics, Financial
Analytics, Healthcare Analytics, Supply Chain Analytics.
Reference Books:
Sr.No. Name of the Author Title of the Book Year Edition Publisher
Company
1 – National Bhimasankaram Essentials of Springer
Pochiraju, Business Analytics:
SridharSeshadri, An Introduction to
the methodology and
2 – National Andreas C. Müller, its application,
Introduction to 1st Edition,
Sarah Guido, O’Reilly Machine Learning
with Python: A
Guide for Data
3 – National Laura Igual Santi Seguí, Introduction
Scientists to Data Springer
Science
Online Resources:
2 Swayam
Course : MBA (G/HR) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
IV 405 Artificial Intelligence For Managers
Type Credits Evaluation Marks
Open 1 CES IE = 100
Course Objectives:
Subject / Course Objectives:
i. the fundamental technical terms and concepts around machinelearning necessary to
apply these methods to building artificial intelligence systems for business.
ii. Identify and describe problems that are amenable to solution by AI methods.
iii. Understand key terms and components involved in machinelearning approaches
iv. TO understand the use of AI in business
Learning Outcomes:
MOOCs:
Reference Books:
OnlineResources:
MOOCs
Resources Name Website Address
IIM,Bangalore https://www.edx.org/learn/agribusiness
UniversityofFlorida www.coursera.org
UniversityofLondon www.cefims.as.uk
Alison https://alison.com/
Khan Academy - free online courses and lessons https://www.khanacademy.org/
Swayam swayam.gov.in
Elective - Marketing Management: Course - Sales and Distribution Management.
Course: MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
IV MK03 Sales and Distribution Management
Type Credits Evaluation Marks
Core Elective 2 CES UE:IE =70:30
Course Objectives:
Learning Outcomes:
I) To know theRole and Skills of Modern Sales Managers.
II) To set Sales Objectives and design the Sales Strategies.
III) To learn the various Methods of Sales Forecasting.
IV) To know the procedure of preparing Sales Budget.
V) To learn the process for designing Sales Territories.
VI) To learn the methods of setting Sales Quota.
4 https://academic-accelerator.com/Impact-factor-if › Journal
MOOCs:
3 https://alison.com/course/diploma-in-sales-management
4 https://alison.com/course/introduction-to-sales-management
Course Objectives:
i) Apply the key terms, definitions, and concepts used in integrated marketing
communications.
ii) Choose a marketing communications mix to achieve the communications and
behavioural objectives of the IMC campaign.
iii) Structure an integrated marketing communications campaign based on the application of
marketing concepts, principles, and practices within an organization.
iv) Measure and critically evaluate the communications effects and results of an IMC
campaign to determine its success.
Units Syllabus – Integrated Marketing Communications
Unit No: 1 Introduction to Integrated Marketing Communications (IMC): Concept,
Components of Integrated Marketing Communications (IMC) - Above the Line
(ATL), Below the line (BTL) and Through The line (TTL) promotion - Push and
Pull strategy
Unit No: 2 Advertising- Meaning, Functions & Types of Advertising- Commercial
advertising, corporate advertising, surrogate advertising, social advertising, Ad
appeals – rational, emotional – positive emotional, negative emotional appeal,
humor, musical etc. Objections on Advertising. ASCII guidelines for the
advertisers and celebrity endorsers
Unit No: 3 Media mix: Types of media- Print, broadcast – Television and Radio, Outdoor,
Transit, Social Media- Facebook ,Instagram, Twitter etc. Media mix planning and
scheduling
Unit No: 4 Sales Promotion- Objectives of sales promotion, Trade promotion -Consumer
promotion- coupons,
Premiums, contests, Sweepstakes, refund and Rebate, Sampling
Unit No: 5 Public relation(PR), Types of PR- Publicity -Corporate Reputation, image
building, crisis management,
Event Sponsorship, word of mouth (WOM) Marketing,
Direct Marketing
Unit No: 6 Integrated Marketing Communications (IMC) Promotional Tools:
Product placement and Branding in films, Product placement on television, Film
Based Merchandising, Sponsorships for Reality Shows & TV serials, Ambush
marketing
Reference Books:
Online Resources:
2 https://www.tandfonline.com/doi/ful
3 www.mheducation.com/hoghered/category.10366
MOOCs:
Course Objectives:
Subject / Course Objectives :
I. To orient the students regarding application of Corporate Finance
II. To orient the students to understand basic concepts of Financial Planning and
Liquidity Management
III. To orient the students to understand the concept of Corporate Restructuring & forms of
Business combination
IV. To orient the concept of International Business Combination Forms and structure.
Learning Outcomes :
I. To acquire the concept of Corporate Finance and Financial decision in terms of
Planning and Liquidity Management
II. To gain the knowledge of Business combination structure and various forms of
corporate restructuring in Indian and International Context
III. Students can able to apply common frameworks and tools related to mergers and
acquisitions.
IV. To acquire the knowledge of Restructuring decision while working for M&A process
in organization with the help on various interaction of Cases in the Indian and
International contexts.
4 Corporate Restructuring
Meaning , different forms , Motives and applications of corporate restructuring,
forms of restructuring
Joint venture – sell off and spin off , divestitures, meaning of LBO, MBO,
governance and mode of Purchased in LBO, Key motives behind MBO, Structure
of MBO.
Demerger- Meaning of Demerger, Characteristics of demerger, Structure of
Demerger, and Tax implication of demergers.
2018
3 – National Richard A. Brealey Principles of Corporate 2007 Tata McGraw-
Hill Education
Finance
Strategy and
Integration
5- National Prasad Godbole Mergers, Acquisitions January Vikas
and Corporate 2013 Publication
Restructuring
6-International A.P.Dash Mergers & Feb- Dreamtech
Acquisitions 2020 press-Wiley
7-International William R Snow Mergers & 2008 John
Acquisitions for Willey&sonsInc
Dummies –A willey
brand
Online Resources:
MOOCs:
Course Objectives:
Learning Outcomes :
MOOCs:
Course Objectives:
Subject / Course Objectives :
xxxvii) To understand the concept of compensation
xxxviii) To explain the components of labour cost.
xxxix) To define executive compensation with various plans.
xl) To discuss wage policies and concepts related to labour market
xli) To elaborate issues related to reward management and global compensation
xlii) To understand the rules for taxation and concept of tax friendly package.
Learning Outcomes : After completion of course, student will able to
Unit No : Company Wage Policy: National Wage Policy: Objectives, Concepts; Labour
4 Market: Concept, broad types; Wage Determination; Pay Grades, Economic
Principles; External Equity: Wage Surveys.
MOOCs:
Learning Outcomes :
Applied skills and knowledge that enable people to successfully perform in professional,
educational, and other life contexts.
Understand the different types of Performance Planning strategies and develop various
development plans for the employees.
Gain a practical understanding as how Performance Management plan is beneficial for
the organization and also the employees.
Recognize how Competency Mappingworks and affects at different levels of the
organizations.
Appreciate the Performance Appraisal Process and gain knowledge for avoiding various
rating errors.
Identify job ready competencies and how to detect them in a probable candidate.
Design and develop Competency Models for a particular job-role.
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) To gain the in depth knowledge, and importance of the subject of Supply Chain
Management (SCM).
ii) To acquire the working knowledge.
iii) To understand the JIT and SCM concepts and applicability to industrial examples.
iv) To know the concept of 5R in achieving Customer satisfaction/ delight.
Unit No : 2 Planning and SCM: Planning Demand & Supply chain, types of distribution
network, concept of 5R in achieving Customer satisfaction/ delight. Role of
agent, Distributor, Ware house, Retailer, and various types of distribution level.
3 www.inderscience.com
4 www.logisticsmgmt.com
5 www.ionlogistics.eu
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) To gain in depth knowledge of World Class Manufacturing(WCM) systems in
globally Leading Manufacturers.
ii) To gain concept of Strategic Decisions for business, JIT, Total Employee
involvement.
iii) To get acquainted with the use of IT, ERP and MRP systems
Learning Outcomes :
Online Resources:
MOOCs:
Course Objectives :
xliii) To understand and learn how to work with an Oracle database.
xliv) To understand the Structured Query Language and be able to use it in conjunction
with Oracle database.
xlv) To understand Procedural Language SQL (PL/SQL) and be able to use it in
conjunction with an Oracle database.
Learning Outcomes :
At the end of this course, student should be able to:
i) Simple Query using sample datasets
ii) Complex queries using SQL.
iii) Writing PL/SQL blocks
Units Syllabus – RDBMS with Oracle
Unit No : Introduction to oracleRDBMS:
1 DBMS VS RDBMS, CODD’s Rules, Introduction to Oracle: History, Features,
Versions of oracle, introduction to oracleRDBMS, Tools of Oracle: SQL,
SQL*Plus,SQLForm,SQLReports.
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives: .
1. To make student able to build an understanding of the fundamental concepts of ERP
systems, their architecture, and working of different modules in ERP.
2. Students will also able to develop and design the modules used in ERP systems, and
can customize the existing modules of ERP systems.
3. Identify the important business functions provided by typical business software such as
enterprise resource planning and customer relationship management .
4. Describe basic concepts of erp systems for manufacturing or service companies
5. To study and understand the ERP life cycle.
6. 6. To learn the different tools used in ERP.
Learning Outcomes :
1. Understand the basic concepts of ERP.
2. Identify different technologies used in ERP.
3. Understand and apply the concepts of ERP Manufacturing Perspective and ERP
Modules.
4. Discuss the benefits of ERP
5. Understand and implement the ERP life cycle.
6. Apply different tools used in ERP.
Units Syllabus – Enterprise Business Applications
Unit No : Introduction (Enterprise Resource Planning) : Evolution of ERP-MRP and
1 MRP II. Introduction to ERP. Basic ERP concepts. Benefits of ERP.
Unit No : ERP and Related Technologies : Business Intelligence, E-commerce & e-
2 Business, Business Process Reengineering, Data Warehousing & Data Mining,
On Line Analytical Processing(OLAP), Product Life cycle Management, Supply
Chain Management, Customer Relationship Management
Unit No : ERP Implementation: ERP Implementation Life Cycle, Pre-implementation
3 tasks, Requirements Definition, Implementation Methodologies, Process
Definition, Dealing with Employee Resistance, Training & Education, Data
Migration, Project Implementation & Monitoring, Post Implementation
Activities, Success & Failure Factors of an ERP Implementation.
Unit No : Business Modules of an ERP Package: Finance, Manufacturing (Production)
4 , Human Resources, Plant Maintenance,
Unit No : Materials Management, Quality Management, Marketing , Sales ,
5 Distribution and Service.
Unit No : ERP Market: (Company and Product Features) SAP AG, Oracle Corporation,
6 PeopleSoft, JD Edwards, SSA Global, Lawson Software.
Enterprise Application Integration, ERP and Total Quality Management, Future
Directions and Trends in ERP.
Student has to upgrade Knowledge by using below inputs:
Reference Books:
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
i. Apply the key terms, definitions, and concepts used in marketing with an international
perspective.
ii. Compare the value of developing global awareness vs. a local perspective in marketing.
iii. Evaluate different cultural, political, and legal environments influencing international
trade.
iv. Distinguish the advantages and disadvantages Canadian products and services possess in
international marketing in both emerging markets and mature markets.
Learning Outcomes :
i. Explain the impact of global and regional influences on products and services for
consumers and businesses.
ii. Apply basic internationally oriented marketing strategies (total product concept, pricing,
place, and promotion).
v. Explain the differences in negotiating with marketing partners from different countries
and the implications for the marketing strategies (4Ps).
(Publisher)
Course Objectives:
Subject / Course Objectives :
i) Knowledge: Basic and broad knowledge in international business environment,
strategies and management. Ability to apply concepts, principles and theories to simple
business situations.
ii) Global Perspective: Awareness of the different thinking and viewpoints of diverse
cultures.
iii) Awareness of the global business environment and its impacts on businesses.
iv) . Practical Application: Use of excel tools in real world scenarios.
Learning Outcomes :
Online Resources:
MOOCs:
Resources No Web site address
1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
Course : MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title
IV AM03 Use of Information Technology in Agribusiness
Management
Type Credits Evaluation Marks
Core Elective 2 CES UE:IE = 70:30
Course Objectives:
Subject / Course Objectives :
Learning Outcomes :
MOOCs:
Course Objectives:
Subject / Course Objectives :
1. The objective of the course is to provide the conceptual and practical understanding
of cooperative management.
2. The course will be helpful to provide the knowledge of functions, rules &
regulations and the benefits of the cooperative management
Learning Outcomes :
iii) Organize a cooperative institution based upon grassroots level after analyzing market
condition
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives :
I. To familiarize the students with evolution and growth of Retailing, expectations of
customers and
to study the importance of retailing in present business scenario.
II. Present and coordinate merchandise so that related goods are shown in a unique,
desirable, and saleable manner.
III. Use both written and oral English that emphasizes good organization, clarity, correct
grammar which is appropriate for communication purposes in the business
environment.
IV. Understand the fundamentals of basic financial problems, and use good reason in
financial decision making.
Learning Outcomes :
I. Understand the basic functions of retail store operations including store location and
layout, shopping centre analysis, retail market segmentation and strategies, and the
merchandising mix.
II. Prepare and execute displays for exhibitions and promotional events using the visual
dynamics of light as a design element.
III. Prepare illustrative matter and layout for posters and advertising using graphic design
principles including perspective, lettering, and logo design.
IV. Understand basic personnel functions such as interviewing techniques, basic
supervisory skills, motivation, and written and non verbal communication.
MOOCs:
Course Objectives:
Subject / Course Objectives :
i) Familiarize the students with organized retail and, the value it creates.
ii) The strategic and operational decision-making processes in the organized retail.
iii) Relate the supply chain activities which create the value in the organized retail industry
Learning Outcomes :
i) Understand the functions of retail business and various retail formats and retail
channels.
ii) Understand the difference between Retail and Manufacturing Supply Chain
iii) Understand, key drivers of retail supply chain and how to select a retail store
location?
iv) Analyze Retail Market and Financial Strategy including product pricing.
v) Integrate the various Supply Chain partners and how to collaborate with them?
Units Syllabus : Supply Chain Management in Retailing
Unit No : Introduction to Supply Chain Management: Meaning, Objectives and Importance,
1 Decision phases, Process View, Competitive and supply chain strategies,
Achieving strategic fit, Supply chain drivers.
Unit No : Planning Demand and Supply in Supply Chain: Supply Chain integration,
2 Demand Forecasting in a supply chain, Managing Demand and supply in supply
chain, Role of IT in forecasting.
Unit No : Designing the Supply Chain Network: Designing the Distribution Network, Role
3 of Distribution, Factors influencing distribution, Design options, Modeling for
supply chain, Network design in Supply Chain.
Unit No : Logistics in Supply Chain Management: Introduction, Elements, Logistics
4 interfaces with other areas, Approach to analyze Logistics System, Logistics
System Analysis-Techniques, Factors affecting the cost and Importance of
logistics.
Unit No : Sourcing and Pricing in Logistics: I. Sourcing- In-house or outsource, Supplier
5 scoring and assessment, Procurement process, Sourcing-Planning and Analysis
II. Pricing- Pricing and Revenue management for multiple customers, Perishable
products, Seasonal demand, Bulk and spot contracts.
Unit No : Information Technology in supply Chain Management: Role of IT in Supply
6 Chain management, Customer Relationship Management, Internal Supply Chain
management, EBusiness and Supply Chain Management, Building strategic
partnerships and trust within a supply chain
Student has to upgrade Knowledge by using below inputs:
Reference Books:
Online Resources:
MOOCs:
Course Objectives:
Subject / Course Objectives:
i) To understand the overall aspects of project management
ii) To view at the project from a holistic view
iii) To identify costs and control them while implementing project
iv) To understand quality aspects in project
Learning Outcomes:
i) To know the details of project budgeting and costing
ii) To learn various aspects of project monitoring and implentation
iii) To understand how to manage project quality and project audit
iv) To understand the aspects related to Human resource in Project Management
Reference Books:
MOOCs:
Course Objectives:
Subject / Course Objectives:
i) To understand the business environment impacts project management
ii) To understand how to scan internal business environment and to work on strengths and
weaknesses
iii) To understand how to scan external business environment to identify opportunities and
threats
iv) To understand the intricacies for preparing for unforeseen events.
Learning Outcomes:
i) To know how to scan business environment
ii) To understand the impact of changes in business environment
iii) To identify, evaluate and deliver project benefits and value in the complex business
environment
iv) To understand the impact of project on Organization culture through organizational
change.
Reference Books:
Online Resources: