Reliance Jio

Reliance Jio Head Office Contact Details

Reliance Jio Head Office Address: Reliance Corporate Park, No.8 A Wing, 1 st Floor, 5 TTC
Industrial Area, Thane Belapur Road, Ghansoli, Navi Mumbai – 400701.

Reliance Jio Head Office Phone Number: +91-22-44770000

Background of Reliance Jio

Reliance Jio Infocomm Limited, doing business as Jio, is an Indian telecommunications
company and a subsidiary of Jio Platforms, headquartered in Navi Mumbai, Maharashtra, India.
It operates a national LTE network with coverage across all 22 telecom circles. Currently, Jio
currently offers 4G and 4G+ service, however it is working to offer 5G and 6G as well.

Jio’s headquarters in RCP, Navi Mumbai

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 Jio soft launched on 27 December 2015 with a beta for partners and employees, and became
publicly available on 5 September 2016. It is the largest mobile network operator in India and the
third largest mobile network operator in the world with over 42.62 crore (426.2 million)
subscribers.

In September 2019, Jio launched a fiber to the home service, offering home broadband,
television, and telephone services. As of September 2020, Reliance Industries has raised ₹1.65
lakh crore (US$21 billion) by selling nearly 33% equity stake in Jio Platforms.

Company General Details:

Type Subsidiary of Reliance Industry

Industry Communication
Founded 15th February 2007
Founder Mukesh Ambani
Key People Akash Ambnai (Managing Director)
Products  Fixed Line Telephone
 Mobile Phones
 Wireless Broadband
 Internet Services
 OTT Services

Vision of Jio:
 Reliance launched Jio with a vision to bring the digital revolution to India.
 Jio’s vision is to transform India with the power of digital revolution – to connect
everyone and everything, everywhere – always at the highest quality and the most
affordable price.
 In a statement from the company, it was stated that they no longer wanted internet and
broadband services to be a luxury commodity. With Jio, they visioned to create
awareness among the masses and make high-speed internet as easily available as a basic

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 necessity item. They wanted to not just be helpful to businesses and city consumers but
also reach deep into the villages and contribute to the digital India movement

Mission of Jio:
 As I mentioned, Jio Succeeded their vision by providing better services in urban areas to
transform India digitally followed by their visions.
 Jio is a young and dynamic organization with a mission to digitally transform India. Jio
believe in making dreams a reality by bringing out the creativity and innovation by their
employees.
 Reliance Jio promises to shape the future of India by providing end-to-end digital
solutions for businesses, institutions and households and seamlessly bridging the rural-
urban divide.

Reason for choosing Jio:

 First reason for choosing Jio because I am the costumer of their services since their lauch
of their 4g services. 4g Services provided by them it’s satisfied me. In my remote village
area also the services are good

 The service cost of Jio can be afford by the middle class or lower economy level people.

 In this Communication market, Jio and Airtel is biggest Competitor. Let’s compare
between this two companies

Jio Airtel
Rs. 239 plan Rs. 239 plan
Offering 1.5gb Offering 1gb data/Unlimited
data/Unlimited Calling/100 sms per day
Calling/100sms per day Validity: 24 days
Validity: 28 days When comparing
this two plans, Offered by Jio is better than Airtel with excess of 0.5gb
And extra 4days valid.

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Marketing Strategies of Jio:
The Marketing strategy of Reliance Jio is one of the biggest reasons for its success. The use of
the AARRR strategy to penetrate the market adds huge growth to the company. This strategy
includes 5 key components to help a business acquire and retain customers creatively and cost
effectively.

Acquisition:
After the commercial rollout of Jio in September 2016, Jio offered free services to its
customers for 3 months. This plan worked as the trump card for Jio to acquire the customers.
Within one month, Jio was able to acquire 16 million subscribers.

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Activation:
The users were provided with the best experience, which was never provided by any telecom
service provider. The unlimited high-speed, 4G data with unlimited calling was unimaginable to
the customers.

Retention:
Jio didn’t stop here. On the occasion of the new year in 2017, they extended the free services to
the users for another 3 months. Jio became the first-ever telecom company to provide 6 months
of free service to customers. In just two and a half years into the business, Jio gained more than
300 million active subscribers. It took more than 19 years for its competitor, Bharti Airtel to
reach such a number. Such was the power of Jio.

Referral:
Jio got more and more business through positive customer reviews and user experience. This
added as a boon to its tremendous growth. In that time of launching, My friend having that Sim
he is referring through word of mouth because, he gained free service and satisfied by that
service.

Revenue:
Jio got ahead with revenue, which was the major factor in getting such a leap in the market. Jio
launching period, he provided free service for 6 months. Jio got increased their share price
through growing into a huge competitive.

This is how Reliance Jio’s marketing strategy plays out and thus helping itself in being ahead of
its competitors.

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SWOT Analysis of Jio:

1.Strengths of Jio:
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 Strengths are characterized as what every business is best in its array of tasks, giving it an
advantage over its rivals. They are inner qualities and assets that help an organization get
effective results and can be utilized for the upper hand.

 Most grounded Customer Acquisition technique – Reliance Jio presumably has the
best client obtaining procedure to date. The brand offered their organizations in vain for
3-6 months to all of their customers. This achieved countless customers using Reliance
Jio and achieved one of the most astounding customers acquiring methodologies all
through the whole presence of telecom.
 Solid Parent Organization – Jio is an auxiliary of Reliance Industries Limited which is
high on its fund and can go about as a reinforcement for imaginative future endeavors.
Dependence is a famous brand with a skillet Indian presence and has high trust among
clients.
 Innovative Technology-Jio right now utilizes the most recent 4G LTE innovation which
is one of the world’s best advances for what’s to come. This is upheld by Voice over LTE
which makes it versatile and steady of 5G and 6 G advancements which are relied upon
to be the future in remote correspondence.

 Strong Customer Base- Jio gloats of an astounding 100 million endorsers in the initial 170 days
of its dispatch, a record which no other supplier has had the option to enlist. This has in like way
made Reliance Jio India’s most noteworthy Internet Service Provider.

2. Weakness of Jio:
Weaknesses are inner qualities and assets that neutralize a fruitful result. It is utilized to
allude to regions where the business of the association needs improvement.

 Late Entry –Reliance Jio has made a late introduction to the market which
previously had set up players like Airtel and Vodafone who had involved a spot in the
personalities of the client. It is trying to build a portion of the overall industry
fundamentally since the contenders are solid MNC’s, the place where the money
wouldn’t be an obstruction to keep Jio in check.

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  Activation Issues- Reliance Jio confronted various incubation issues attributable to
not having the option to contain the colossal volumes of clients it had acquired. Such
were delays in SIM Card actuation during the period that followed its dispatch.
 High Reliance on Data– Reliance Jio is profoundly subject to information charges
since call charges are free.

3. Opportunities of Jio:
Opportunities are delegated outer components that the substance can gain by or use for
its potential benefit to accomplish its objectives. These emerge when an association can
exploit conditions in its current circumstance to design and execute methodologies that
empower it to turn out to be more productive.

 Future Driven Technology –Reliance Jio utilizes VoLTE 4G organization which

is versatile to oblige 5G and 6G advancements. This offers various roads to Jio or
future extension of transmission capacity.
 Apps- Reliance Jio has VoLTE which has a lot of scope in terms of bandwidth.
Thus they can offer apps to customers which are chargeable or even free initially
and pay peruse later.
 Competitive Pricing Strategies– Reliance Jio values being a minimal expense
Internet specialist co-op and versatile administrator. This can be used as
positioning to target more markets and grow their market share since most of their
competitors cannot afford their prices.
 Expansion – Currently Reliance Jio is functional just in India. There is,
nonetheless, a ton of degree for development to unfamiliar nations essentially in
the adjoining areas.

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  Data for Billion People– The core opportunity is data and speed of data.
Millennials are hugely involved in various platforms. The government push for
digitization is making data a necessity rather than a privilege.

4. Threads of Jio:
Threats emerge when conditions in an outside climate risk the unwavering quality
and benefit of the association’s business. These outside variables could seriously
influence the achievement of the undertaking.

 Risk of Loss of Customers- Customers lean toward Jio fundamentally in

light of the low costs that they offer. At a phase when the organization
expands its value, there might be a deficiency of clients. Client devotion is a
test.
 Removal of Fee Services- Jio currently is not associated with a lot of
freebies. Once these are eliminated there might be a drop in deals for the
organization..
 Criticism and Negative Image –Reliance Jio has been involved in a ton of
discussions from the time it was begun. These have achieved a negative brand
picture for the association.

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Segmenting, Targeting, Positioning of Jio:

Segmentation:

Geographic Demographic Psychological Behaviour

India Low end costumers Free Service Brand Loyalty
as well as high end

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 customers.

Jio Segmenting their costumers under Geographic, Demographic, Psychological, Behaviour. In

this grouping, we came to know Jio only target is India. Jio concentrated both lower and high
end costumers. Jio is the subsidiary of Reliance Ltd. So, The parent company has the loyalty
towards the costumers. It helps Jio to build a loyalty from their customers.

Jio seems to have made most of this strategy since the 4G network in India has great potential for
growth and profit.

After Segmenting the customers into groups then, how to target that customers is the next step.

Targeting:
Once, the segment of customers on which focus is to be laid is found, the next step is how to
make that segment buy your products or invest in your brand. This is called targeting. In the
group target the lower end costumers. Jio used a great tactic to target the selected segment. Jio
provide the free service during the lauch of the 4g services in for 6 months. In this way, Jio
attract and gain the customers. This way it aims at gaining prospective customers.

Positioning:
Positioning means the way customers perceive a brand. JIO has positioned itself as a technology
company rather than just a telecom company. It has created an image of an industry willing to
contribute toward Digital India by providing High-speed data connectivity to a large chunk of
customers at reasonable prices.

The Telecom sector is an oligopoly sector, and Jio triggered an intense wat of tariffs by
providing services at free or negligible prices. It started by providing; data and calling features
for free to customers for almost two years. That made customers switch to Jio. It developed an

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endowment effect on customers so, even when companies like Idea, Vodafone, and Airtel
reduced their price, customers did not shift to them.

All these benefits mesmerized users and made them realize the power of the internet and the
gains people can get with High-speed data. People have a positive outlook toward Jio, as they
knew that if Jio would not have been there, then they would not be enjoying High-speed internet
services at such a reasonable price. Jio has created a history by acquiring 405 million happy
subscribers across the nation in a short period.

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