Arrange and Display Pharmaceutical Products

CORE COMPETENCY 2
Arrange and display pharmaceutical products

MODULE DESCRIPTOR
This unit covers knowledge, attitude

and skills on proper merchandising
and display as an important
component of safety and
pharmaceutical marketing.
“The importance of the careful
positioning of products within the
retail environment shouldn’t be
overlooked”
Do You Agree? Yes or No

WHAT IS A
PLANOGRAM?
PLANOGRAM
Planogram is a
schematic drawing or
plan for displaying
merchandise so as to
maximize sales. It can
be a diagram or model
that indicates the
placement of retail
products on shelves,
as well as the layout
for the entire store.
IMPORTANCE OF PLANOGRAM
• Product placement and improved sales
• Satisfying customers with a better visual appeal
• Tighter inventory control and reduction of out-of-stocks
• Easier product replenishment for staff
• Better related product positioning
ARRANGEMENT, DISPLAY & STORAGE
OF PHARMACEUTICAL PRODUCTS
1. NSAID
2. Steroid-Anti-inflammatory, Anti-arthritic
3. Anti-asthma. Antihistamine
4. Kids – Antimicrobial
5. Adult – Antimicrobial
6. TB Medicines
7. Antivirals, Antifungals
8. Cardiovascular Products
9. Cardiovascular Products
10. Herbal Supplements – Herbal Medicines
11. Anti-diabetes
11. CNS Drugs, Otic Products
12. Gastro-intestinal Drugs, Antihelminthics
12. Contraceptives, Ophthalmic Products
13. Burn Products, Dermatological Products
ARRANGEMENT, DISPLAY & STORAGE
OF PHARMACEUTICAL PRODUCTS
• Products should be off the floor, off the wall (at least 1 inch
away) and off the ceiling
• Products are stored following temperature and storage
requirements
• Regular monitoring and recording of temperature is
recommended
• Display products following the planogram; products can be
arrange by alphabetical order, generic name or therapeutic
classification
• Regular inventory of products to prevent out of stock issues
• Always follow FEFO (First Expiry First Out)
• Clean shelves and display counters regularly
• Put product labels and prices to shelves for easy
identification
WHAT IS
MERCHANDISING?
MERCHANDISING
• Merchandising includes all the non-verbal tactics

retailers use for presenting and promoting their goods
in-store.
• This includes your store layout, the products you
choose to sell, how you arrange them, and even your
pricing strategy.
• Retailers use merchandising in their stores to cultivate
their brand image, improve customer experience, and
drive sales.
WHAT IS
PHARMACY
MERCHANDISING?
PHARMACY MERCHANDISING
• Pharmacy merchandising means creating an

environment which makes customers want to buy your
particular pharmacy's products.
• In essence, this means that your merchandise needs to
be easily visible and accessible, but in an environment
that also creates a positive shopping experience for the
customer.
WHAT IS THE IMPORTANCE OF
MERCHANDISING/
PHARMACY MERCHANDISING?
IMPORTANCE
• A large % of purchases decision are not finalized

before entry into the pharmacy
• Merchandising Influences the consumer’s purchase

decision where the final decision is being made.
IMPORTANCE
• The first aim of Pharmacy merchandising is to attract

the right customers to your pharmacy through creating
the right Pharmacy image.
• The second aim, once you have attracted your
customers, is to encourage them to buy.
REASONS WHY CUSTOMERS
GO AWAY IN PHARMACIES
• Gloomy Pharmacy
• Sari Sari store set up
• Old Posters
• Cluttered Displays
• The shelves were empty
ELEMENTS OF
PHARMACY MERCHANDISING
EXTERIOR PRESENTATION
• Exterior appearance of the store

• Silently announces what customer can expect
inside
• It consists of exterior signs, banners, awnings, walk
and entries, landscaping and window display.
INTERIOR PRESENTATION
• The total merchandise presentation

• Purpose is to develop desire for the merchandise,
show what is available and encourage both impulse
and planned buying.
Dispensing Area
• Access is CONTROLLED
• Dispensing Materials are Available
• Maintain Cleanliness
• Accommodating Staff
• Categorize the products/Display products in all

variants
• The product must be
categorized.
o Drug classification
o Indication
o Alphabetical order of generic
name
• Display products in all
variants
• Shelves must be seen as
full
• Labels must face the
customers/Eye Level Mark
• Display products in certain
angles
• Always Practice FEFO
OTHER AREAS
SERVICE COUNTER AREA CUSTOMER AREA
COMPOUNDING AREA STORAGE AREA

OTHER AREAS
WASTE MANAGEMENT AREA
COMFORT ROOM
STAFF AREA
OTHER AREAS
DECORATIONS & ATMOSPHERE
COMPLIANCE AREA PROMO AREA

COLOR & LIGHTING
GOOD STORAGE PRACTICES
Good Storage Practice (GSP) refers to that part of quality
assurance which ensures that the quality of a pharmaceutical
product is maintained through adequate control throughout its
storage.
Temperature is very important in maintaining the efficacy, potency

and stability of drugs.
TERM CONDITION REMARKS

Room 15 °C to 30 °C The temperature prevailing in a working area.
Cool 8 °C to 15 °C Any temperature between 8 °C to 15 °C
Cold 2 °C to 8 °C Any temperature not exceeding 8°C.
A refrigerator is a cold place in which the
temperature is maintained thermostatically
between 2 °C to 8 °C
TEMPERATURE MAPPING &
LOGGING
• The Thermohygrometer must be calibrated at least once a year.

• Monitor temperature at least twice daily. Probably, morning and
afternoon are the appropriate time or when the peak of the heat
is to prevent spoilage of vaccines and biological products
• Have temperature monitoring chart and should be
accomplished by the pharmacist or personnel
THANK YOU

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CORE COMPETENCY 2

Arrange and display pharmaceutical products

This unit covers knowledge, attitude

Do You Agree? Yes or No

• Merchandising includes all the non-verbal tactics

• Pharmacy merchandising means creating an

• A large % of purchases decision are not finalized

• Merchandising Influences the consumer’s purchase

• The first aim of Pharmacy merchandising is to attract

• Exterior appearance of the store

• The total merchandise presentation

• Categorize the products/Display products in all

SERVICE COUNTER AREA CUSTOMER AREA

COMPOUNDING AREA STORAGE AREA

WASTE MANAGEMENT AREA

DECORATIONS & ATMOSPHERE

COMPLIANCE AREA PROMO AREA

Temperature is very important in maintaining the efficacy, potency

TERM CONDITION REMARKS

• The Thermohygrometer must be calibrated at least once a year.

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