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4 Validation

The document discusses different methods for validating customer assumptions, including creating customer personas to guide validation, conducting customer interviews and observations to understand pain points and needs, and pre-selling or pitching ideas to gauge customer interest before building the full product. It recommends designing validation experiments, identifying success criteria, and evaluating results to decide whether to pursue or pivot an idea based on customer feedback.

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Shiela Gonzales
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45 views4 pages

4 Validation

The document discusses different methods for validating customer assumptions, including creating customer personas to guide validation, conducting customer interviews and observations to understand pain points and needs, and pre-selling or pitching ideas to gauge customer interest before building the full product. It recommends designing validation experiments, identifying success criteria, and evaluating results to decide whether to pursue or pivot an idea based on customer feedback.

Uploaded by

Shiela Gonzales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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VALIDATION

Customer Persona
Customer validation starts with creating assumptions about your customers. These
assumptions will be used to create a customer validation plan where the team goes out
and talks to customers and validates whether the assumptions are true or not.

Carlo Valencia shared a Customer Persona Template where a team can write about their
assumptions about their customers. This persona will be the basis of the validation plan.

Customer Persona Template

Customer Validation
Customer Validation is about understanding the problems and needs of your customers,
gaining more insights about them and confirming whether the idea is attractive to the
target customer. On the next page, the validation process is presented where an
experiment design is created based on the hypothesis, then a success criteria is identified,
and the experiment is executed. Based on the result and evaluation, the team can decide
whether to pursue or pivot.
Validation Process

Design Experiment
A simplified validation board is presented below. It is a simple tool for testing out your
latest startup and product ideas. The goal of using the validation board is to help
entrepreneurs all over the world get out of the building and talk to customers.

Simplified Validation Board

Validation Methods
There are three validation methods that we recommend for customer validation:
1. Interview / Observe
2. Pre-sell / Pitch
3. Concierge
Interview and Observation
This method is used when you have little information about your customers. The goal is
to validate your assumptions about your customers and find paint points. During
interviews, ask questions that can make the team understand the pain points of the
customers. Good questions are as follows:
● Can you tell about the last time you…?
● How are you currently solving [the problem]?
● How / where did you find about the solution?
● If you could wave a magic wand and have anything you wanted, what would it
look like?

Avoid asking the following questions:


● Do you like [something everyone likes]?
● Do you have a problem with [too broad or too obvious problem]?
● Do you want more time and money?
● Do you wish you could have a [something awesome]?
● Anything that has to do with your solution.

It is also recommended that before interviewing customers, you assign roles to the team.
During the interview, the roles are:
1. Interviewer - the person asking the questions or having casual conversation with
the customer.
2. Documentor - the person taking down notes
3. Observer - the person taking a video or photos of the interview

Pre-sell or Pitch
This method involves pitching your idea to the customers even before the product has
been built. The team can create a Facebook Page and a Landing Page of their proposed
solution and monitor whether their customers will engage with the pages. The team can
also email or call prospective customers and see whether they can get interest from them.

Concierge
The last method suggests that the team build a product with minimal technology as
possible and deliver that product to the customers. This will allow the team to test
whether customers will use the product or not.
References

Valencia, C.P. (2019, March 20). Customer Persona (Graphic). HUNTahan Session at the
CEAFA Amphitheater, BatStateU Pablo Borbon Main II

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