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Outline
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• What is forecasting? Homonymy
should know what happen and forecasting first
• Types of forecasts
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• Qualitative (technological) methods:
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• Forecasts generated subjectively by the forecaster
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• Quantitative (statistical) methods:
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• Forecasts generated through mathematical modeling
• Good forecasts
What is Forecasting? Ho
n Process of predicting a future
event based on historical data CLUMANDVELMAAME
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n Educated Guessing
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n Underlying basis of
all business decisions
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ü Inventory reunionon udmondon
ü Personnel linuwin grand
ü Facilities nowDenon
organization manegement
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Importance of Forecasting in OM
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Departments throughout the organization depend on
inward oineswargritionio
forecasts to formulate and execute their plans.
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Finance needs forecasts to project cash flows and capital
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requirements.
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Human resources need forecasts to anticipate hiring needs.
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• Quantitative (statistical) methods:mepredatadfana
• Forecasts generated through mathematical modeling
Qualitative Forecasting Methods Type
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Qualitative
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Forecasting
Models
Executive Market Delphi
Judgement/opi Research/ Method
nion Survey
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anuranchasm Medina
professernial Smoothing
opinion expert
experaint
moreexperiant
Qualitative Methods Type
YMMV
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Type
Quantitative Forecasting Methods
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Quantitative
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Forecasting
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2. Moving 3. Exponential
1. Naive
mom
Average Smoothing
a) simple a) level
b) weighted b) trend mornin damsawww
c) seasonality
Forecasting During the Life Cycle W
Introductio
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Maturit
y
1
Declin
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panin Jima
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Qualitative Quantitative
-1 Executive judgment want
modelsrinonunial models
1- Time series
2- Market research analysis
3-Survey of sales force
2- Regression analysis
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Sales
Time
Type
Quantitative Forecasting Methods
Nima
Nima
Quantitative
Forecasting
2. Moving 3. Exponential
1. Naive
Average Smoothing
a) simple
b) weighted
USMA
Time Series Models
Time
mind
• Try to predict the future based on past data
n'Winonaironies
JIM
• Assume that factors influencing the past will continue to
indwa
influence the future
limned
viaurenumnd In'D
USMA
1. Naive Approach Time 1 NA
roubon
n Demand in next period is the same as demand
intocroyuYainward
in most recent period
ü May sales = 48 → June forecast = 48
game
prior
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seasonialaffect
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n Usually not good
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Hotel
laid
USMA
2a. Simple Moving Average Time 2 MOV
Nina
• Assumes an average is a good estimator of future
behavior
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• Used if little or no trend jp nrwunoinfo8e
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• Used for smoothing
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Ft+1 = Forecast for the upcoming period, t+1
n = Number of periods to be averaged
minor
A t = Actual occurrence in period t
USMA
2a. Simple Moving AverageTime 2 MOV
You’re manager in Amazon’s electronics department.
You want to forecast ipod sales for months 4-6 using a
3-period moving average.
Sale
Mont s
h1 (000
4 4
2 6) 6
3 5 s
4 ?
5 ?
6 ?
USMA
2a. Simple Moving Average
Time 2 MOV
You’re manager in Amazon’s electronics department.
You want to forecast ipod sales for months 4-6 using a
3-period moving average.
Sale Moving
Mont s (n=3
Average
h1 (000
4 )N
2 6) A
N
3 5 A
N
4 ? (4+6+5)/3
A
5 ? =5
6 ?
USMA
2a. Simple Moving Average
Time 2 MOV
What if ipod sales were actually 3 in month
4 monoid main CAV
Sale Moving
Mont s (n=3
Average
h1 (000
4 )N
4t6 s
2 6) 4 A
N
3 5 A
N
4 3 A5 s
5 ?
6 ?
USMA
2a. Simple Moving Average Time 2 MOV
• Weights
• decrease for older data
• sum to 1.0
pillowanddown Simple moving
average models
weight all previous
periods equally
USMA
3. Exponential
Times EXPO
• Assumes the most recent observations have the
highest predictive value
• gives more weight to recent time periods
Ft+1 = Ft + a(At -
Ft) e
t Need initial
Ft+1 = Forecast value for time t+1 forecast Ft
to start.
At = Actual value at time t
= Smoothing constant
3. Exponential – Example USMA
Times EXPO
Company A, a personal computer producer
purchases generic parts and assembles them to
final product. Even though most of the orders
require customization, they have many common
components. Thus, managers of Company A need
a good forecast of demand so that they can
purchase computer parts accordingly to minimize
inventory cost while meeting acceptable service
level. Demand data for its computers for the past 9
months is given in the following table.
A prove a nowatwow compareerr
i Ai Ft+1 = Ft + a(At -
Ft)
Given the monthly demand
data what are the exponential
smoothing forecasts for
periods 1-9 using a =0.10?
Assume F1=D1
USMA
3. Exponential – Example
Times EXPO
Ft+1 = Ft + a(At -
i
Ft) a
Ai Fi
=820
NS MN
3. Exponential – Example
Times EXPO
Ft+1 = Ft + a(At -
Ft)
i Ai
a
Fi
=
Fy
Fa
F3 = F2+ a(A2–F2) =820+.1(775–820)
=815.5
Fro though
3. Exponential – Example Say
Ft+1 = Ft + a(At - p
Ft)
i Ai
a
Fi
This process
continues
through month 10
USMA
3. Exponential – Example
Times EXPO
Ft+1 = Ft + a(At -
Ft)
i Ai
a
Fi
a
= =
if the
a constant
equals 0.6
Usma
Quantitative Forecasting Methods
Quantitative Regress
Forecasting
2. Moving 3. Exponential
1. Naive
Average Smoothing
a) simple
b) weighted
Linear regression in forecasting
Usma
Regress
Linear regression is based on
1. Fitting a straight line to data
2. Explaining the change in one variable through changes in
other variables.
to
mfs't y
y
dependent variable = a + b (independent variable)
Average Monthly
f Temperature
mm
regress
Example: do people drink more when it’s cold?
Alcohol Sales
where,
Mean
slope madwomen
U My
Regression – Example
y=a+b
not
Regress
X
Conclusion: General Guiding Principles for
Forecasting
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1. Forecasts are more accurate for larger groups of items.
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2. Forecasts are more accurate for shorter periods of time.
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3. Every forecast should include an estimate of error.
Wilohrioshio b
1. Before applying any forecasting method, the total system
should be understood.
2. Before applying any forecasting method, the method should be
tested and evaluated. ariosidonahal union W'DerroratorD
6. Be aware of people; they can prove you wrong very easily in
forecasting
Taatanolds