Scribd Logo
Upload

Welcome to Scribd!

  • 33 views

    Telan, Joshua B. - 1st Distribution Case Analysis

    Uploaded by

    josh Telan
    This document provides a case study analysis assignment for students. It describes a pizza company that opened a call center to take orders during the pandemic but saw no improvement in declining sales after one month. Students are asked to analyze why the strategy failed and what the company failed to consider from the perspectives of a marketer and consultant. The objective is to enhance students' analytical and decision-making skills regarding distribution management issues. Students will be evaluated on their creativity, ability to identify problems and solutions, and the appropriateness of their proposed solutions.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Telan, Joshua B. - 1st Distribution Case Analysis

    Uploaded by

    josh Telan
    33 views4 pages
    This document provides a case study analysis assignment for students. It describes a pizza company that opened a call center to take orders during the pandemic but saw no improvement in declining sales after one month. Students are asked to analyze why the strategy failed and what the company failed to consider from the perspectives of a marketer and consultant. The objective is to enhance students' analytical and decision-making skills regarding distribution management issues. Students will be evaluated on their creativity, ability to identify problems and solutions, and the appropriateness of their proposed solutions.

    Original Title

    Telan, Joshua B._1st Distribution Case Analysis (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides a case study analysis assignment for students. It describes a pizza company that opened a call center to take orders during the pandemic but saw no improvement in declining sales after one month. Students are asked to analyze why the strategy failed and what the company failed to consider from the perspectives of a marketer and consultant. The objective is to enhance students' analytical and decision-making skills regarding distribution management issues. Students will be evaluated on their creativity, ability to identify problems and solutions, and the appropriateness of their proposed solutions.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    33 views4 pages

    Telan, Joshua B. - 1st Distribution Case Analysis

    Uploaded by

    josh Telan
    This document provides a case study analysis assignment for students. It describes a pizza company that opened a call center to take orders during the pandemic but saw no improvement in declining sales after one month. Students are asked to analyze why the strategy failed and what the company failed to consider from the perspectives of a marketer and consultant. The objective is to enhance students' analytical and decision-making skills regarding distribution management issues. Students will be evaluated on their creativity, ability to identify problems and solutions, and the appropriateness of their proposed solutions.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4

    THE NATIONAL UNIVERSITY

    COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY


    3rd & 5th Floor Main Building, Jhocson Street, Sampaloc Manila

    Dear Student Learners,

    Congratulations!

    This activity serves as a preliminary step to test your stored understanding about Distribution
    management and how you understand the overview of Distribution. It has been years that you
    were able learn about different marketing course that may had been able to develop your
    understanding about how product is move from one place to another. Through case study
    analysis, you can get a picture and feel some of the problems encountered by different
    organizations.

    I hope that this would be remembered (not because of the length of the scenario) as a tool in
    harnessing your comprehension, analysis, communication and decision making skills before you
    step outside the portal of the academe. Formulate your findings and present it to the fullest of
    your capabilities.

    Thank you!!!

    ________________________________
    Ronald Canoy Barriga
    Faculty-in -Charge

    PREPARED BY: RONALD CANOY BARRIGA


    Page 1
    THE NATIONAL UNIVERSITY
    COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
    3rd & 5th Floor Main Building, Jhocson Street, Sampaloc Manila

    CASE STUDY ANALYSIS

    What is a case study analysis???

    A case study presents an account of what happened to a business or industry over a number of years. It
    chronicles the events that managers had to deal with, such as changes in the competitive environment,
    and charts the managers' response, which usually involved changing the business- or corporate level
    strategy. 
    (https://answers.yahoo.com/question/
    index;_ylt=AwrXgSJkk45Y6QEAfQ9PmolQ;_ylu=X3oDMTEyMGRqczVwBGNvbG8DZ3ExBHBvcwM3BHZ0aWQ
    DQjI1NTlfMQRzZWMDc3I-?qid=20120213164511AA3hu2q)

    Objective:
    - To enhance the learner’s skill in analyzing situations and harness the decision-making potential
    and measure the strength of their knowledge regarding the Distribution Management.
    - To assess the level of student learners’ maturity and creativity in different marketing activity.
    - To provide other avenues of learning using the case analysis using an actual industry scenario.

    The Scenario:

    A Pizza Company Inc. operates a call center that received orders for pizza’s and they consider it
    as part of the customer service department. The said business unit is intended to address the slowing
    down of the company’s sales due to the pandemic. After a month of operation nothing had change,
    sales continue to go down. The company now is trying streamline its operation and consider the
    strategy a failure.

    1. As A marketeer and a consultant what do you consider the strategy a failure?

    We can consider the strategy a failure if we look on it in a wrong way. Sometimes failing
    is not always bad, we can gain a lesson from that failure.

    2. If not, what do you think the company fail to consider?

    The company failed to look for possible issues that may take place due to the
    pandemic. They may come up with a plan to avoid problem and accomplish their plans.

    PREPARED BY: RONALD CANOY BARRIGA


    Page 2
    THE NATIONAL UNIVERSITY
    COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
    3rd & 5th Floor Main Building, Jhocson Street, Sampaloc Manila
    Offering promos would help boost their sales, and their company be known especially now
    that deliveries are popular.

    Note: Limit your answer in three sentences with a maximum of 30 words per sentence.

    Case Rubric

    The criteria for evaluation will be as follows:

    CRITERIA WEIGHT RATING

    Creativity on Identifying the 5


    Situation

    Ability to Identify the problem 5


    and Alternative Solution

    Ability to Identify the 5


    Appropriate Solution

    Appropriateness and viability of 10


    the Solution

    25

    Ronald C. Barriga
    FACULTY-IN-CHARGE

    PREPARED BY: RONALD CANOY BARRIGA


    Page 3
    THE NATIONAL UNIVERSITY
    COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
    3rd & 5th Floor Main Building, Jhocson Street, Sampaloc Manila

    PREPARED BY: RONALD CANOY BARRIGA


    Page 4

    You might also like