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Lesson 1 - Marketing

This document contains a student's answers to questions about tourism and hospitality marketing. It discusses: 1) The importance of marketing in selling tourism products and services. 2) The differences between needs and wants, and how tourism products fall under wants. 3) Examples of tourism products and their characteristics, including transportation, tour operators, accommodations, shopping centers, and cinemas. 4) The differences between high-involvement and low-involvement products, and what makes tourism a high-involvement product.

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Neneng Piccio
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110 views5 pages

Lesson 1 - Marketing

This document contains a student's answers to questions about tourism and hospitality marketing. It discusses: 1) The importance of marketing in selling tourism products and services. 2) The differences between needs and wants, and how tourism products fall under wants. 3) Examples of tourism products and their characteristics, including transportation, tour operators, accommodations, shopping centers, and cinemas. 4) The differences between high-involvement and low-involvement products, and what makes tourism a high-involvement product.

Uploaded by

Neneng Piccio
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We take content rights seriously. If you suspect this is your content, claim it here.
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ZYLANIKA L.

PICCIO BSTM 2B

Recall your previous travel or check out in the internet how tourism
establishments and destinations are marketing their products and services.
Look billboard ads, transit ads (posters inside and outside buses), and other
ways by which tourism products and services are promoted. Express your
thoughts by writing it in a yellow pad. The paragraph shall composed of not
less than (200) words. Follow the format below:

This will be considered as part of your term exam.

Name : Zylanika L. Piccio

Course/Year/Section: BSTM 2B

Subject: Tourism and Hospitality Marketing

Answer:
Every tourist facility or destination has its own way of doing business. I found some
resorts here in Negros Occidental that are part of Campuestohan and have higher prices
for their products and services. They have innovative creations every year that can
attract people to the resort. Many people want to visit their place for the sights,
entertainment, and services.

This may not seem like a creative marketing idea, but it's the most important because it
lays the foundation for the rest of your marketing efforts. Without an effective
marketing plan, you are driving blind. Creating a tourism marketing plan is probably the
most important thing in internet marketing. Without a plan, it's difficult to reach goals,
track what you're doing, why you're doing it, and whether it's effective or not.

A great way to promote your tourism marketing is to set up a discussion board around
your Facebook page to make it easy to discuss anything with your visitors. Some
businesses use Facebook pages as their customer service platform. Use it similarly, but
instead of dealing with customer complaints, quickly answer questions and provide
information about your area.

Finally, the entire online world is moving to video. It's time to hop on the train. Videos
convey a huge amount of information in a very short amount of time and are a great
way to show who you are and what you do. Create helpful videos that showcase things
to do in your area, helpful tips on how to get around, fun facts and local secrets. Share
these videos on your website and social media, espicially in tiktok if you upload a video
many people will see it because tiktik become famous now a days. Facebook and tiktok
actively promotes videos to increase exposure in the user's news feed.

Rubric for Essay Type of Quiz

Assessment: Answer the following questions.

1.What is importance of marketing in selling tourism product and


services?

-marketing is one of three key ingredients to any successful tourism


product or service. Marketing is essential when trying to attract new
visitors and stimulating repeat visits.

Marketing captures the essence of a place’s identity in ways that


communicate what makes it unique, memorable and desirable. It provides
reasons for people to visit a destination, stay longer when they do come,
make return visits and share their adventure with friends and family back
home.
Next to advertising or promotion, marketing is perhaps the most visible
activity an organization does in order to promote its product or service.
The tourism industry needs to reach out to many different types of
consumers with diverse needs for different products and services that
travel companies offer. Marketing must be the key to attracting more
visitors, managing and stimulating visitor numbers, increasing incomes
and ensuring customer satisfaction.
Marketing is an integral part of the image of a destination, its product or
service, and what people come to know about it through its various media
channels, including television, print media, radio and direct marketing.
Thus one of the main roles of marketers is to make the destination more
attractive so that more people want to get there or stay longer if they do.

2. Differentiate a need from a want.


A need is a necessity and much easier to sell since people do not
have any choice to buy it. On the other hand, a want is something that
people can live without but remember that tourism and hospitality
primary fall under a want, which makes it more challenging to sell to its
customers.

3. Give five examples of tourism product that you are familiar


with, and explain how the characteristic of the tourism
product are evident in each.

•Transportation- it is belong to the Inseparable because it is the way of


tourist to go and visit different places. Where they go, tge bus will go there
too.

•Tour Operators- substitutability because they are used in the competition


of tourism industry

•Accommodations- this will be Variable because at the first time is quiet


and at the second time will be noisg it's because in tje first time having
only few customer and until it will be known and be noisy at the second
time.

•Shopping Centers- substitutability because it is also one of the products


used in the competition of tourism industry that need innovation to be
irreplaceable
•Cinema Theatre- Variable because in the first time is quiet and few
customers not until it discovered and developed at the second time and it
will reach more guests.

4. Differentiate a high involvement product from a low


involvement product.
High-involvement are those that are important to the customer. These
decisions are nearly tied to the consumer's ego and self-image. They also
involve some risk to the Geographic. Low-involvement decisions are more
straightforward, require little risk, repetitive, and frequently lead to a habit.

5. What makes tourism a high involvement product?

What makes tourism a high involvement products is that his or her


experience that is being sold to them and they are paying a lot of money for it.
When tourists come to our city they are here to learn about the culture and enjoy
the sites. They want more than just a taxi journey that is going to get them from
one tourist hotspot to another. They want to know what it is like in the real life,
not just in pictures on the internet. Tourism is a product that is highly valued for
its complexity and variety. The needs of the tourist are created by what is being
offered to them by tourism industries and attractions. Tourism marketing is a
multidimensional process that takes into consideration the broad scope of the
tourist experience. Tourism is an important industry to a great many cities
around the world. It is not just about hotels and restaurants, but also about
knowledgable guides and activities on offer. Tourism proposes to deliver
individuals an experience that may be difficult or even impossible for them to
obtain at home or elsewhere. In order for tourists to get this experience, they
must be willing participants in the tourism product.

6. Explain marketing as a management process using a hotel as an


example.
Marketing information system belongs to the management process and it
is useful for the example which hotel. Information about customers can
allow the company of hotel to give their wants and satisfaction. Marketing
Planning is important to organize anything in hotel such as the
improvement and all. Marketing operation is implementing the planned
strategic and tactical campaigns by coordinating with all stakeholders,
fine tuning the marketing mix as they unfold and ensuring that activities
are conducted as planned to avoid trouble and disappointments. Lastly is
about monitoring and control which handling of customer feedback and
complaints and coordination with what the staff has to say about the
marketing campaigns.

7. What is integrated marketing approach and how has it


involved?

integrated marketing approach Is our ability to say the right thing to our
customers at the right time in order to sway their purchase decision in our
favor.Now, once we select a few options from a few brands or products, we end up
choosing one. That's when a customer enters the decision stage of the sales funnel.
An integrated marketing communications strategy enables you to speak directly to
those customers, typically to say things that remove hesitation, so they buy quickly
without overthinking.

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