Integral University,Lucknow

Department of Commerce and Business Management

Study and Evaluation Scheme
Program: BBA Retail Management Semester-III

Period Per/
hr/week/sem Evaluation Scheme Attributes
Course code Sub. Total
S.No. Type of Total Credit Credit
Course Title
Paper L T P CT TA Total ESE s

ProfessionalEthics

SustainableDevelo
Entrepreneurship

SkillDevelopment

GenderEquality

&Sustainability
Employability

Environment

HumanValue

pmentGoal
1 Indian economy 3 1 0 40 20 60 40 100 3:1:0 04 √ √ √ √ √ 8,9,12
BM213 Major
2 BM214 Mercantile law Major 3 1 0 40 20 60 40 100 3:1:0 04 √ √ √ √ √ √ 8,16

3 Auto Finance (OJT)

Major - - 4 40 20 60 40 100 0:0:4 04

Auto Finance (OJT)

4 Major - - 4 40 20 60 40 100 0:0:4 04

Project Work -I
Major 0 0 8 40 20 60 40 100 0:0:8 08
5

Total 06 02 16 200 100 300 200 500 24

 IntegralUniversity,Lucknow
Effective fromSession: 2020-21
CourseCode BM213 TitleoftheCourse Indian Economy L T P C
Year 2nd Semester 3rd 3 1 0 4
Pre-Requisite None Co-requisite None
The objective of this course is to acquaintstudentswith Indianeconomy and its various aspects. Itaims to
CourseObjectives makethestudents awareofhowIndian economy is influencingthebusiness environmentinIndiancontext.
Course Outcomes
CO1 Understand and evaluate the structure and characteristics Ofindianeconomysinceindependence.
CO2 Understandandanalyzethesignificanceofplanningforthedevelopment&Progressofthenation.
CO3 Tounderstand,Analyzeand Evaluatetheroleofagriculturesectorineconomicgrowthand Development. Evaluatetheprogressand
Changingnatureofagricultural Sectorandits Contributiontotheeconomyasawhole.
CO4 Tounderstand, Analyzeandevaluatethe Concept Ofindustrialgrowthanditsimpactofvarioussector
CO5 Tounderstand,Analyzeandevaluatethereasonsandcausesofnumerouseconomicproblemsprevailinginthesociety&
Understandtherecenttrends Oftrade.
Content Contact Mapped
UnitNo. Title of the Unit Hrs. CO
ofUnit
Concept of economic growth and economic development, basic characteristics
National Income ofIndian economy, national income of India: growth, structure, and interstate
1 10 CO1
and variationchangesinstructureofIndianeconomy(Primarysector,Secondarysectorand
Infrastructure Tertiarysector).Infrastructure:physicalandsocial,roleofinfrastructureineconomicdevelo
pment.
Planning and Indianplanning:objectives,priorities,andbasicstrategy.Achievementsof
2 Economic economicplanning, latestfiveyearplan 8 CO2
Development
Agriculture and Agriculture:productionandproductivitytrends,greenrevolution,landreforms,ruralcredit.
3 Landre forms 8 CO3
Industrialsector:industrialgrowthduringplanningperiod,industrialpolicy(Liberalization,G
4 Industrial 9 CO4
lobalizationandPrivatization), changingprofileofpublicsector
Growth
Major economic Majoreconomicproblems:population,unemployment,poverty,inequality,inflation,
5 problems and regional imbalances.Recenttrends inforeigntradeof 10 CO5
ForeignTrade India,WTOandIndianeconomy,ExportImportPolicy(20022007),GATT,FEMA,TRIPS,
TRIMS.
ReferenceBooks:
Basu,K.,TheOxfordCompanionto EconomicsinIndia,Oxford UniversityPress,NewDelhiLatestedition.2019.
GovernmentofIndiaPlanningCommission,Latestedition2018.
Jalan,B.,TheIndianEconomy:ProblemsandProspects,Viking,Delhi,Latest edition2019.
Parthasarthy,G.,EconomicReformsandRuralDevelopmentinIndia,AcademicFoundation,NewDelhi,Latestedition2019.
DebrajRay,Development Economics,Oxford UniversityPress,Delhi,Latestedition.2019.
e-LearningSource:
https://nptel.ac.in/courses/109104184
CourseArticulationMatrix:(MappingofCOswithPOsandPSOs)
PO-
PSO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO
CO1 1 - 1 2 - 1 - 2 2 1 1
CO2 2 - 1 2 2 1 - 2 1 1 2
CO3 1 1 2 - 1 2 2 1 2 2 -
CO4 2 2 2 2 2 2 2 3 - 2 3
CO5 2 1 2 1 2 2 2 2 2 2 3

1-LowCorrelation;2-ModerateCorrelation;3-SubstantialCorrelation

Name&SignofProgramCoordinator Sign&SealofHoD
 IntegralUniversity,Lucknow
Effective fromSession:2020-21
CourseCode BM-214 Title of MercantileLaw L T P C
theCourse
Year IIYear Semester SemesterIII
Pre-Requisite None Co-requisite NONE 3 1 0 4
CourseObjectives Toprovidegeneralintroductiontothel egalenvironmentthataffectsindividuals,businessandbusiness transactions.
Effective fromSession:2020-21
CourseCode BM-214 Title of MercantileLaw L T P C
theCourse
Year IIYear Semester SemesterIII
Pre-Requisite None Co-requisite None 3 1 0 4
CourseObjectives Toprovidegeneralintroductiontothelegalenvironmentthataffectsindividuals,businessandbusinesstransactions.
Contact
UnitNo. TitleoftheUnit ContentofUnit Hrs. Mapped
CO
IndianContractAct1872:definitionandmeaningofcontract,essentialsofa
1 Indian Contract validContract:offerandacceptanceconsideration,freeconsent,andcapacityofparties.Legali 10 CO1
Act tyofobjective voidagreements.
Indian Contract PerformanceofcontractanddischargeofContract,remediesforbreachofcontract,basicconce
2 7 CO2
Act ptsofcontractofindemnityand guarantee.
Indian IndianPartnershipAct1932:definitionandnatureofpartnership,rightsanddutiesofa
3 8 CO3
Partnership Act partner,dissolutionofpartnershipFirm.
SaleofGoodsAct1930:definitionofsales,essentials forcontractofsale.meaningof
4 Sale of Goods conditions and warranties. implied warranties – Caveat Emptor. Transfer of 10 CO4
Act ownership,rightsofunpaidsellerand otherremedialmeasures.
Dimensions of environmental problems, pollution and its kinds. The
5 Environmental Environmental(Protection)Act,1986,Thewater(Prevention&Control 10 CO5
(Protection) Act ofPollution)Act,1974,The
Air(Prevention&Control ofPollution)Act,1981.
ReferenceBooks:
Chawla,Garg,andSareen.:MercantileLaw,Latestedition, Kalyani,2019.
RobertW,Emersion,Barron’sEducationalSeries,2019.
Gulshan,S.K.:BusinessLaw,Latest edition,2020.
Parthasarthy,G.,EconomicReformsandRuralDevelopmentinIndianContract Act,AcademicFoundation,NewDelhi,Latestedition.2019.
DebrajRay, MercantileLaw,OxfordUniversityPress,Delhi, Latestedition.2018.
e-LearningSource:
https://nptel.ac.in/courses/110105159
CourseArticulationMatrix:(MappingofCOswithPOsandPSOs)
PO-PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3 PSO4
CO
CO1 1 2 1 1 2 3 2 1 3
CO2 2 3 2 3 2 2 2 2 1
CO3 3 2 2 - 3 1 3 2 2
CO4 2 - 2 2 3 2 - 3 3
CO5 1 1 1 1 2 3 - 1 2

1-LowCorrelation;2-ModerateCorrelation;3-SubstantialCorrelation

Name&SignofProgramCoordinator Sign&SealofHoD
 Integral University, Lucknow
Effective from Session: 2023-24
Course Code BM Title of the Course Project-I L T P C
Year II Semester III 0 0 8 8
Pre-Requisite None Co-requisite None
The objective of this subject is to make the students explore their research skills and to acquaint the students with industrial
Course Objectives
exposure.
As a part of the course curriculum students are required to submit Project Report in the department in their Third semester
of UG professional courses which will be evaluated by the external examiner and one internal examiner. The steps to
complete dissertation project are as under.

Course Outcomes
CO1 To systematically identify relevant theory and concepts, and use appropriate methodologies and evidence, apply appropriate techniques and
draw conclusions
CO2 To apply qualitative and/or quantitative evaluation processes to data collected from different sources
CO3 To understand and apply ethical standards of conduct in the collection and evaluation of data and other resources
CO4 Communicate research concepts and contexts clearly and effectively both in writing and orally

Unit Title of Contact Mapped

Content of Unit
No. the Unit Hrs. CO
1. The Head of the Department assigned two classes per week in the Time Table for Project.
2. The Head of the Department notify the students about their assigned project guides which are also
available on website.
1 Step-1
3. The department also assigned two faculty members in each group as coordinatorswho will take the classes
(In this class students can remove their doubts and take extra advise for preparation
of project)
4. The students will submit their Dissertation Project Topics in consultation with their respective guides in
the set format available on website.
1. The head of the department and project coordinator will notify the students a schedule of presentation of
dissertation project during the assigned classes in the time table.
2 Step-2 2. The students will present their Project in front of the panel of two assigned teachers in each group.
3. The panel will evaluate the student’s performance for internal assessment on the basis of dissertation
and presentation. Also guide the students how to prepare final report
1. The students will now prepare the Project Report on the basis of guide lines and format available of
website,
2. The students will submit the Project Report to their respective guides they will check and sign the report.
3 Step-3 3. The Controller of Examination will announce the date of Project Viva -Voce examination
4. The Head of the department nominate one external and one internal examiner and one examiner will be
nominated by the COE. The COE will give his approval on these nominations for conducting Viva -Voce
examination.
5. Afterward, the coordinators will submit the final marks in the Head office that will be forwarded to the
controller of Exam for further processing
Reference Books:
Geoff Farina; Francesco Erspamer; Caterina Mongiat Farina , How to Write a Thesis by Umberto Eco; 2015
William Waters , Destination Dissertation by Sonja K. Foss; William Waters, 2015
Steven R. Terrell, Writing a Proposal for Your Dissertation: Guidelines and Examples (Kindle Edition)
e-Learning Source:
Thesis/Dissertation Writing, Learn How to write Thesis/dissertation in just Five Lectures, Udemy, https://www.udemy.com/course/dissertationwriting/
Diploma in the Essentials of Thesis Writing, Learn practical skills for writing a cohesive and compelling thesis (dissertation) in this free online
course. Publisher: Robert Baffour, Alisons, https://alison.com/course/the-essentials-of-thesis-writing
Course Articulation Matrix: (Mapping of COs with POs and PSOs)
PO-PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3 PSO4
CO
CO1
CO2
CO3
CO4
CO5
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Name & Sign of Program

Coordinator Sign & Seal of HoD
 DepartmentofCommerce andBusinessManagement
StudyandEvaluationScheme

PROGRAM: BBA Retail Management SEMESTERIV

PeriodPerh
r/week/sem EvaluationScheme Attributes
S.No. Course Type Sub. Total
code CourseTitle ofPaper Total Credit Cred
L T P CT TA Total ESE its

SustainableDevelopment Goal
Environment&Sustainability

ProfessionalEthics
SkillDevelopment
Entrepreneurship

GenderEquality
Employability

Human Value
Consumer Behavior&
1 BM220 Major 3 1 0 40 20 60 40 100 3:1:0 04 √ √ √ √ √ 12
Decisions
2
BM222 Quality Management Major 3 1 0 40 20 60 40 100 3:1:0 04 √ √ √ √
4,6,12
Accessories Sales- I
3 Major - - 4 40 20 60 40 100 0:0:4 04
4 Accessories Sales- II
Major - - 4 40 20 60 40 100 0:0:4 04
5 Project- II
Major 0 0 8 40 20 60 40 100 0:0:8 08

Total 06 02 16 200 100 300 200 500 24

 IntegralUniversity,Lucknow
EffectivefromSession:2021
CourseCode BM220 TitleoftheCourse Consumer Behaviour & Decisions L T P C
Year 2 Semester 4 3 1 0 4
Pre-Requisite None Co-requisite None
To familiarize and acquaint the studentwith an overview of the Indian
CourseObjectives consumerbehaviourpracticesandpreferencesTheaimistoprovideknowledgeaboutchangingtrendsinthefieldofconsu
merbehaviour.
CourseOutcomes
CO1 Toknowabouttheconceptandtheimportanceofconsumerbehavior.Itwillhelpthemtoknowthedifferentmodelsassociatedwiththeconsumers.

CO2 Tounderstandthefundamentalsofthe individualastheconsumer.Itwillhelpthemtoknowtheinfluenceofthemotivationandpersonality.

CO3 To describe the individualconsumerknowledge. Itwillhelp them to understandthe concepts of consumerlearning and personality of theconsumers

CO4 Tolearnabouttheconceptoftheconsumerbehaviorintermsofattitudeandgroup.
CO5 Toprovideinsightsintotheinfluenceofsocialandculturalsettingoverconsumerinthepresentbusinessworld.
Unit Contact Mapped
No. TitleoftheUnit ContentofUnit Hrs. CO
Introduction ConsumerBehaviour:Nature,Scope&applicationofconsumerBehaviour,RolesofConsumerasan
1 ToConsumerBe individual,consumerdecisionmakingmodels,basicconsumerresearch. 10 1
haviour
consumer As Consumermotivation:needs&goals,positive&negative motivation,types&systemsofneeds
2 hierarchy&trioofneeds.Personality: nature,theories;Freudian,Neo-Freudian&trait. 10 2
anIndividual

Organizational
3 Behaviour Perception:sensation,absolutethresholdanddifferentialthreshold.Learning:classicallearning,ins 10 3
AndConsumer trumental,learningandcognitive learningtheories.
ConsumerBehaviou
4 r&GroupInfluence
Attitude: tricomponent attitude model andsources of influence,Consumerin 7 4
social&culturalsetting:ReferenceGroups:concepts,factorsaffectingreferencegroups,socialclass
&itsmeasurement.
ConsumerInSocial Culture&subculture:Definition&influence.Introductiontoopinionleadership&
5 8 5
&CulturalSetting consumerinnovation
ReferenceBooks:
ConsumerBehaviour:Schiffman&Kanuk,(PearsonEducation7/e).2012
ConsumerBehaviour:concept&applicationLoudon,DavidBitta,ElbertEdition),2010
ConsumerBehaviour:Hawkins,Best ,Coney,2016
ConsumerBehaviour:HoyerDWyne,MaclainsJ,DEBorah,senagelearning.2010

e-LearningSource:
https://www.youtube.com/watch?v=ZfTZbQ7fFdg
https://www.studocu.com/in/document/new-horizon-institute-of-technology-and-management/principles-of-marketing/module-2-full-notes-nep/30993479
https://www.youtube.com/watch?v=7Afox-66Ftk
https://www.youtube.com/watch?v=Y_mFPoY8sl4
CourseArticulationMatrix:(MappingofCOswithPOsandPSOs)
PO-
PSO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO
CO1 3 1 2 - 1 1 2 2 2 1 2
CO2 2 2 3 1 - 3 1 2 - - 1
CO3 1 - 2 3 1 1 - 1 2 1 2
CO4 2 3 1- 2 2 - 2 1- - 2 3
CO5 - 1 3 2 2 1 1 1 -

1-LowCorrelation;2-ModerateCorrelation;3-SubstantialCorrelation

Name&SignofProgramCoordinator Sign&SealofHoD
 IntegralUniversity,Lucknow
Effective from Session:
Course Code BM222 TitleoftheCourse QualityManagement L T P C
Year II Semester IV 3 1 0 4

Pre-Requisite NONE Co-requisite NONE

The objective is to make students understand the concept and culture of total quality management and also
Course Objectives developskills to use SQC techniques and other quality tools in solving quality-related problems. The Course also
makesstudentslearnapproaches forimplementingandmanagingqualityfor productandservices.
CourseOutcomes
CO1 Evaluate the principlesofqualitymanagementandtoexplainhowtheseprinciplescanbeappliedwithinqualitymanagement.
CO2 DevelopandunderstandingonQualityManagement(QM)philosophiesandframeworks.
CO3 Criticallyanalyzethestrategicissuesinqualitymanagement,includingcurrentissuesanddevelopments,andtodeviseandevaluatequality
implementationplans.
CO4 Identifythekeyaspectsofthequalityimprovementcycleandtoselectanduseappropriatetoolsandtechniquesforcontrolling,improvingand
measuringquality.
CO5 Explain the regulation and thephasesofaQualitysystemCertification process.
Unit Contact Mapped
TitleoftheUnit ContentofUnit
No. Hrs. CO
Introduction to Definitions–QMframework,benefits,awarenessandobstacles.Quality–vision,missionand
1 Quality policystatements.CustomerFocus–customerperceptionof quality,Translatingneeds 10 CO1
Management intorequirements,customerretention.Dimensionsofproductandservicequality.Costofquality.
Principles and OverviewofthecontributionsofDeming,Juran,Crosby,Ishikawa,Taguchitechniques–
Philosophies of introduction,lossfunction,parameterandtolerance design,Conceptsof
2 10 CO2
Quality Qualitycircle,Japanese5Sprinciplesand8Dmethodology
Management
Meaning andsignificance ofstatistical processcontrol(SPC)–constructionofcontrolchartsfor
Statistical Process variables and attributed. Process capability – meaning, significance and measurement –Sixsigma
3 Control and concepts of process capability. Reliability concepts – definitions, reliability in series 10 CO3
Process Capability andparallel,productlifecharacteristicscurve.Totalproductivemaintenance(TMP),Businessprocessre
-engineering(BPR).

Tools and Qualityfunctionsdevelopment(QFD)–Benefits,Voiceofcustomer,informationorganization,

Techniques for House of quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) –
4 07 CO4
Quality requirements of reliability, failure rate, FMEA stages, design, process and documentation.
Management Sevenold(statistical)tools. Sevennewmanagementtools.BenchmarkingandPOKAYOKE.
Quality Systems IntroductiontoISO–qualitymanagementsystems–guidelinesforperformanceimprovements.
5 Organizing and QualityAudits.TQMculture,Leadership– 08 CO5
Implementation qualitycouncil,employeeinvolvement,motivation,empowerment,recognitionandreward.

ReferenceBooks:
DaleH.Besterfield,Total QualityManagement(OldEdition)2011
PearsonPublicationsD.R.Kiran,Total QualityManagement,2016
Butterworth-HeinemannPublicationJohnSOakland,TQM:TextwithCasesPaperback2003
RoutledgeDavidHoyle,QualityManagementEssentials2006.
RoutledgeBesterfieldDaleH.,TotalQualityManagement(TQM)byPearson.2018

e-LearningSource:
https://www.youtube.com/watch?v=5pMWmU_8lfI&list=PLPjSqITyvDeUUUwunyiwq41yJZofQEzMI
https://www.youtube.com/watch?v=aBN2ZPhn0lA
CourseArticulationMatrix:(Mapping of CO swith Pos and PSOs)
PO-PSO
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO
CO1 2 2 2 1 3 1 2 2 1 3 1
CO2 - - 3 - 2 - - 3 1 3 1
CO3 1 - 1 3 - - - 3 2 4 2
CO4 3 3 3 - 2 2 2 3 2 4 4
CO5 - 1 2 2 1 1 3 3 2 4 3

1-LowCorrelation;2-ModerateCorrelation;3-SubstantialCorrelation

Name &SignofProgramCoordinator Sign&SealofHoD

 Integral University, Lucknow
Effective from Session: 2023-24
Course Code BM Title of the Course Project-II L T P C
Year II Semester IV 0 0 2 1
Pre-Requisite None Co-requisite None
The objective of this subject is to make the students explore their research skills and to acquaint the students with industrial
Course Objectives
exposure.
As a part of the course curriculum students are required to submit Project Report in the department in their Third semester
of UG professional courses which will be evaluated by the external examiner and one internal examiner. The steps to
complete dissertation project are as under.

Course Outcomes
CO1 To systematically identify relevant theory and concepts, and use appropriate methodologies and evidence, apply appropriate techniques and
draw conclusions
CO2 To apply qualitative and/or quantitative evaluation processes to data collected from different sources
CO3 To understand and apply ethical standards of conduct in the collection and evaluation of data and other resources
CO4 Communicate research concepts and contexts clearly and effectively both in writing and orally

Unit Title of Contact Mapped

Content of Unit
No. the Unit Hrs. CO
3. The Head of the Department assigned two classes per week in the Time Table for Project.
4. The Head of the Department notify the students about their assigned project guides which are also
available on website.
1 Step-1
3. The department also assigned two faculty members in each group as coordinatorswho will take the classes
(In this class students can remove their doubts and take extra advise for preparation
of project)
4. The students will submit their Dissertation Project Topics in consultation with their respective guides in
the set format available on website.
1. The head of the department and project coordinator will notify the students a schedule of presentation of
dissertation project during the assigned classes in the time table.
2 Step-2 2. The students will presenttheir Project in front of the panel of two assigned teachers in each group.
3. The panel will evaluate the student’s performance for internal assessment on the basis of dissertation
and presentation. Also guide the students how to prepare final report
1. The students will now prepare the Project Report on the basis of guide lines and format available of
website,
2. The students will submit the Project Report to their respective guides they will check and sign the report.
3 Step-3 3. The Controller of Examination will announce the date of Project Viva -Voce examination
4. The Head of the department nominate one external and one internal examiner and one examiner will be
nominated by the COE. The COE will give his approval on these nominations for conducting Viva -Voce
examination.
5. Afterward, the coordinators will submit the final marks in the Head office that will be forwarded to the
controller of Exam for further processing
Reference Books:
Geoff Farina; Francesco Erspamer; Caterina Mongiat Farina , How to Write a Thesis by Umberto Eco; 2015
William Waters , Destination Dissertation by Sonja K. Foss; William Waters, 2015
Steven R. Terrell, Writing a Proposal for Your Dissertation: Guidelines and Examples (Kindle Edition)
e-Learning Source:
Thesis/Dissertation Writing, Learn How to write Thesis/dissertation in just Five Lectures, Udemy, https://www.udemy.com/course/dissertationwriting/
Diploma in the Essentials of Thesis Writing, Learn practical skills for writing a cohesive and compelling thesis (dissertation) in this free online
course. Publisher: Robert Baffour, Alisons, https://alison.com/course/the-essentials-of-thesis-writing
Course Articulation Matrix: (Mapping of COs with POs and PSOs)
PO-PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3 PSO4
CO
CO1
CO2
CO3
CO4
CO5
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Name & Sign of Program

Coordinator Sign & Seal of HoD