Revenue Memorandum Circular No. 91-2012: Bureau of Internal Revenue

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REPUBLIC OF THE PHILIPPINES

DEPARTMENT OF FINANCE
BUREAU OF INTERNAL REVENUE

December 28, 2012

REVENUE MEMORANDUM CIRCULAR NO. 91-2012

Subject: Supplement to Revenue Memorandum Circular No. 63-2012 on Invoicing and


Recording of Income Payments for Media Advertising Placements

To: All Revenue Officials, Employees and Others Concerned

This Circular is being issued to supplement the guidelines laid down in Revenue
Memorandum Circular No. 63-2012 dated October 29, 2012 to cover invoicing and recording
of income payments for media advertising placements under a split payment scheme or
arrangement.

Under a split payment arrangement, the advertiser may engage or contract directly
with a media entity/supplier and an advertising agency for media advertising placements.
As such, the income payments directly made by the advertiser to the media supplier and to
the advertising agency is limited to the cost of the service provided by each entity (i.e. billing
of the media supplier for the total cost of production and media placement and billing of
advertising agency for commission/service fee).

The following are the accounting entries to guide concerned taxpayers in their
invoicing and recording of income payments and receipts in relation to media advertising
placements.

Assuming that the total cost of the advertiser for the total media advertisement is
P100,000 comprised of P85,000 media entity/supplier billing and P15,000 advertising
agency commissioner/service fee, inclusive of VAT:

A. Accounting entries in the Books of Account of the Advertiser:

Receipt of billing from media entity/supplier


Debit Credit
Advertising Expense P85,000
Deferred Input VAT 10,200
Accounts Payable – Media Entity/Supplier P95,200
Payment to Media Entity/Supplier

Debit Credit
Accounts Payable – Media Entity/Supplier P95,000
Creditable IT Withheld P 1,700
Cash 93,500

Receipt of Billing from Advertising Agency

Debit Credit
Service Expense P15,000
Deferred Input VAT 1,800
Accounts Payable – Advertising Agency P16,800

Payment to Advertising Agency

Debit Credit
Accounts Payable – Advertising Agency P16,800
Creditable IT Withheld P 300
Cash 16,500

B. Accounting Entries in the Books of Account of the Media Entity/Supplier

Billing to Client/Advertiser for the Media Placement

Debit Credit
Accounts Receivable – Advertiser P95,200
Income/Fees – Media Placement P85,000
Deferred VAT Payable 10,200

Receipt of Income Payment from Advertiser

Debit Credit
Cash P93,500
Creditable Withholding Tax 1,700
Accounts Receivable – Advertiser P95,200

C. Accounting entries in the books of account of the Advertising Agency

Billing to Client/Advertiser for the Commission/Service Fee

Debit Credit
Accounts Receivable – Advertiser P16,800
Commission Income/Service Fees P15,000
Deferred VAT Payable 1,800
Receipt of Income Payment from Advertiser

Debit Credit
Cash P16,500
Creditable IT Withheld 300
Accounts Receivable – Advertiser P16,800

All revenue officers and employees are hereby enjoined to give this Circular as wide
a publicity as possible.

(Original Signed)
KIM S. JACINTO-HENARES
Commissioner of Internal Revenue

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