A Space for Boarding your Pets.

Business Proposal
By
Justine A. Magana
Kristine Joy G. Glipo
Ashly Mae B. Ramirez

EXECUTIVE SUMMARY

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 The need for an upscale place for pets in Camarines Norte, IN, has created a
unique location targeting the kids to any age bracket fur parents as our target
market. To fill the void in the town of Daet and provide more comfort to every pet
owner in the downtown area, we have decided to open a place for boarding your
pets. The following paper explains the current situation and the demographics of
Camarines Norte and the downtown area. Following that is an explanation of the
boarding concept proposed and the research that will be conducted to determine the
feasibility of the business venture. We will then discuss the critical elements of Fur
Planet, followed by an in-depth explanation of the products and services the
business will offer. A market analysis will follow to identify the pet place's strengths,
weaknesses, opportunities, and threats. The marketing plan will then illustrate the
marketing objectives, target market, marketing mix, and strategy that will help Fur
Planet maintain a competitive advantage. The management and personnel plan will
be discussed to point out the staff and training needed. The final component of the
proposal is a financial analysis of start-up costs.
Our boarding dogs will enjoy a staycation while playing with our daycare
dogs for the day. To guarantee our guests' comfort and safety, we separate dogs
into supervised playrooms based on their size, play style, and personality. Kids will
enjoy eight to ten hours of open play with brain activities to enhance behavior. Also,
there will be plenty of time for naps and breaks, should they be necessary. If your
dog is eating lunch, it will be fed at the beginning of naptime and will have plenty of
time to digest before being permitted to play again. It is also the moment when we
provide medicines, if necessary. We will employ home-style cages during naptime
because it offers the dogs a secure, relaxing area. It gives them some "me" time and
allows the staff to properly distribute individual food for dogs who eat lunch and
medication to each dog as needed. Like toddlers in daycare, dogs adapt readily to
the naptime schedule since it coincides with each day, and their canine companions
enjoy the often-needed rest. At nap time, the crew meticulously cleans each
playroom to guarantee its safety and cleanliness before the afternoon's next thrilling
round of play. Following a day of exercise and play, your dog will go to bed
exhausted but content. They sleep in our home-style crates in the same room where
they played earlier, making them feel protected and at ease. Afterward, we use our
home-style containers for overnight boarding. Our shelters are adequately prepared
to accommodate dogs of all kinds and sizes. Before an overnight or prolonged stay,
we invite you to bring your dog to our facility for daycare. We encourage at minimum
one day of daycare before your dog's overnight stay, with three days of daycare
being optimal so that they may become acclimated to the environment and have a
better overall experience. Your dog will develop used to our staff and recognize that
you will return to take them home. In addition, our team will have the chance to learn
about your dog's personality and play preferences.

TABLE OF CONTENTS

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INTRODUCTION…………………………………………………………………………..4

VISSION & MISSION……………………………………………………………………….

OBJECTIVES………………………………………………………………………………..

PROBLEM…………………………………………………………………………………..

BACKGROUND…………………………………………………………………………….

DEMOGRAPHICS………………………………………………………………….

CONCEPT……………………………………………………………………………………

COMPANY SUMMARY……………………………………………………………………

PRODUCT AND SERVICES………………………………………………………………..

ENTERTAINMENT………………………………………………………………….

SERVICES……………………………………………………………………………

MARKET ANAYLSIS……………………………………………………………………….

STRENGTHS…………………………………………………………………………

WEAKNESSES……………………………………………………………………….

OPPORTUNITIES…………………………………………………………………….
.

THREATS……………………………………………………………………………
…

STRATEGY……………………………………………………………………………….......
.

FINANCIAL ANALYSIS……………………………………………………………………..

START UP COST……………………………………………………………………..

CONCLUSION………………………………………………………………………………..

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INTRODUCTION
Being in a business program has enlightened us about business and our
abilities in various company sectors. This fresh perspective has enabled us to see
several problems in present and previous work situations. We know every
organization is flawed in every regard, but this program has inspired us to start my
firm and provide a better environment for people to work in. Our interest is also
piqued by the understanding that running our firm may give us more job fulfillment
and favorable challenges. This objective has prompted us to construct a business
plan related to our interests. In the present economic climate, it is no longer
reasonable to expect that the firm you work for today will be the same one you will
retire from in 35 years. Thus, we must take command of our careers. Being a
company owner will allow us to make decisions affecting our success.
Tapping into the idea of working on a business made us contemplate that
relating it to our interests is the only path to take. Working with something we love
while making a profit is like killing two birds with one stone. After all, dogs and cats
have always been the closest pets humans have ever had. Because of the
Coronavirus pandemic, there are a lot of humans who engaged in adopting pets to
have a companion. In the past year, dogs have offered locked-up owners’ comfort,
companionship, and an incentive to take lengthy, refreshing walks. Because of
lockdown and quarantine, a whole generation of pups have never been alone, but
older canines have become accustomed to constantly having company. Now that
owners may leave the house again, this may become worrisome. As people return to
work outside the home, our most significant concern is that pets will have to adapt to
a very different routine and may experience separation anxiety from the owners they
spent every day with during lockdown. Owners should gradually acclimate their dogs
to being left alone or in unfamiliar environments and ensure these encounters are
beneficial. That is why having a facility like Fur Planet may lessen the loneliness
experienced by pets needing guidance. Even if you are not returning to work
immediately, you may be planning trips, so you should consider how your pet will be
cared for while you are away. Dogs should be supervised for at most four hours at a
period, and pups should be handled for at most one hour. Our centers will provide
dog and cat daycare, boarding, and spa services, with some also providing grooming
and training; our primary service is a dog and cat daycare. Daycare is a selfless
decision for your dog's happiness, health, and development into a well-rounded
puppy. Even our boarding programs provide your dog with the necessary socializing,
physical activity, and education. Because dogs are social animals, we think every
dog need daycare — each daycare operates similarly to daycare for children. We
issue report cards, know each puppy by name, and adhere to a strict policy of
complete openness. In the same way, it takes a village to raise a kid and nurture a

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well-balanced puppy, and we will assist you in this endeavor! Above all else, we
promise to love each dog as if it were our own. Each doggy daycare facility is
individually owned and maintained, with enormous support, and is committed to
providing dogs with the finest care possible. Owners have access to our "Planet of
Knowledge," which consists of other owners, external partners, and an experienced
Support Office with a Canine Behaviorist, Veterinarian, and Environmental Biologist
—working every step of the way to ensure the best possible experience for our pet
parents and their cherished dogs. In addition to providing a secure and healthy open-
play environment, every dog may find its friend. Owners will always be concerned
about their pets if they need to leave town for the weekend or even just for an
afternoon movie. We understand how difficult it is to locate a trustworthy pet sitter to
care for your pet while you're gone. Fortunately, there are pet hotels with responsible
staff members who will feed, exercise, and sometimes even wash your furry
companions, so they have a home away from home. They can entrust them with the
Fur Planet boarding services the next time they travel. When planning a vacation,
they will never forget their beloved pets. Our hospitable and attentive staff will do all
necessary to ensure their dog feels at home at Fur Planet. Coping with pre-travel
anxiety is complex; for pet owners, determining where to leave their dogs is only a
portion of the problem. Your pets should be entrusted to someone responsible for
taking excellent care of them. But, if no one in your trusted circle is available to pet
sit, consider these pet motels to provide your pet with the necessary love and care.
Fur Planet is a pet daycare and boarding facility in Daet, Camarines Norte. They
allow cats and dogs for short and extended stays. No of the duration of your pet's
visit, their boarding plan includes accommodations, supervised playing, and a wash
every three days. You only need to provide your pet's food and a current vaccination
record, and you're all set. It is a daycare and boarding facility offering pet grooming
and medical services. Depending on the size of your dog, daily rates vary. In addition
to receiving limitless playtime, socializing with other dogs, and free use of the wading
pool, your pets are supervised around the clock. In addition to your pet's
immunization documents, remember to carry adequate dog food for their whole stay.

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VISION AND MISSION
Vision:
To be the foremost specialist and pet parents' first option in Camarines Norte. Will be
accomplished through the hard work of our skilled, knowledgeable, and seasoned
employees, who will offer value to our services. We want to be a caring and well-
managed firm for our business partners, customers, employees, and responsible
corporate citizen in our local and global communities. In 5 years, Fur Planet will have
become the best professional pet daycare in the world by providing the highest
quality of care in a consistent, innovative, enjoyable, caring, and pet-friendly way. In
contrast, we offered a financially rewarding and memorable service from the
perspectives of our pets, owners, and customers.

Mission
Our mission in Fur Planet services is to improve the lives of our clients by offering
quality pet care and exceptional customer service. By providing various services at
competitive prices, we aim to become the most sought-after alternative care provider
for pets. We want to give you peace of mind by ensuring your pet receive the
outstanding and specialized care they deserve in the comfort of their home while you
are gone. We pledge to handle ourselves professionally and with honesty at all
times, respecting you and your property at all times, and loving and treating your
animals as if they were our own is our top priority.

Objectives
Fur Planet's objective is to improve our customer service abilities and relationships
as sales associates with the opportunity for advancement in our profession. We aim
to help pet owners secure reliable pet sitters for their precious critters. We aim to
connect pet owners with reliable pet sitters they can leave their animals with while
they're gone. To accommodate future expansion, Fur Planet will establish a reliable
corporate framework. We'll be sure to get qualified people on board to assist us in
launching our dream company. To achieve our long-term goal of becoming a
household name for pet-sitting services, we must carefully craft a solid foundation for
our company from the get-go. We will hire only those who share our commitment to
swiftly and successfully achieving our company's goals and objectives. We intend to
employ effective marketing strategies that are also carefully customized to the

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characteristics of our ideal clients. Another purpose is to increase exposure to our
pet-sitting services and so increase demand for them. We will have accomplished
our aims if we raise our revenue by 10% in the first six months and our service
subscriptions by 25% in the first year.

PROBLEM

Daet is a first-class municipality and capital of the Filipino province of

Camarines Norte. According to the 2020 census, its population is 111,700. Daet is
the capital municipality in Camarines Norte. Therefore, one would anticipate its
extensive capability to have significant business comparable to any place there.
However, this is not the case, and the current pet concerning the environment leaves
much to be desired for anyone. Animalandia, one of the reigning Veterinary clinics
and Grooming Centers in Daet, may be the most extensive pet care clinic. Still, our
proposed business offers a very different and unique service compared to it. It
features a veterinary clinic and grooming center. One location contains anti-rabies,
vaccination, deworming, and retailed pet products—their price ranges depend on the
services to acquire. Because of the low cost of services, the variety of shop
offerings. Its proximity to the center of Daet. It is mainly frequented by pet owners
around the municipality, as it is one of the few best pets care shops in Daet. Fur
planet: Enterprise Proposal In the downtown areas of many cities with a moderate
population, there are pet care shops. This place is an excellent place to invest in a
unique and new idea involving pets. Observing the location, it is projected to start, it
consists of multiple businesses with the same function. Daet is a growing city, a
place at its peak. This a great time to invest in a great company to start to fill the gap
needed by residences. Most pet shops in Daet are dispersed around the city. There
are a few Pet shops and pet care services downtown Daet, but pet hotels or
boarding for upmarket and comfortability. Yet, pet-friendly workplaces have steadily
increased over the last decade. Even if the rise has been modest, pet owners have
reason to be optimistic since the 2019 number is more than twice the 2013
proportion. If ever there was a time for a broad change, it is now, according to some,
who forecasts a significant increase in pet-friendly workplaces in 2021. Before the
pandemic, few businesses paid attention to the value of pets, despite pet owners
spending billions of dollars annually on their animals' care. Yet, dogs are now in the
spotlight and changing office infrastructures. A more compassionate society is
paving the way for their incorporation into the workplace.

One of a survey indicated that around one-third of cat/dog owners acquired a

new pet during the pandemic, with one-third being first-time pet owners. Of these
new owners, the demographics most likely to have bought a cat or dog during the
epidemic are young persons (18-34 years old) and parents with children under ten
years old, according to the report. More than 80% of cat and dog owners cited
companionship as their primary motivator for acquiring a new pet. According to

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statistics from the Office of National Statistics, since March 2020, the world has seen
a significant spike in levels of loneliness due to multiple national lockdowns and
persistent limitations on travel and group meetings. It is well-known that pets can
alleviate loneliness and isolation; therefore, introducing a new pet during this
challenging period is unsurprising. Eighty-one percent of cat/dog owners who
acquired a pet during the pandemic reported that their pet supported their mental
health, whereas 85 percent said their dog kept them physically active. Nonetheless,
even though 92% of new cat and dog owners think that their pet is now a member of
the family, these new owners are trying to adjust as we return to a life more similar to
that before the epidemic. While less than one-fifth of respondents indicated worries
about their capacity to care for their pet, rates were much higher among owners who
obtained their pet during the pandemic, with dog owners experiencing stress,
anxiety, or fear in particular. Specifically, the study found that 15% and 27% of new
cat and dog owners are more likely to experience behavioral issues in their animals
now that their lifestyle has changed. 13% of cat owners and 27% of dog owners find
it challenging to care for their pets now that they are out of the house more
frequently. 31% of new cat/dog owners think they may be forced to give up their pets
due to the many obstacles they are now experiencing. Throughout the darkest days
of the pandemic, our dogs have offered us with so much comfort - our poll
demonstrates how they have improved our mental health and inspired us to
exercise. New obstacles arise when our lives begin to reopen; both for new dog and
cat owners who must manage the obligations of maintaining a happy and healthy
companion, and for dogs who must adapt to the changing circumstances.

Pet owners that specifically reside at Camarines Norte can have

difficulties leaving their fur babies alone in their homes for an extended period.
Reliable and tender care necessary for their pets is a must. Owners can't help
worrying about their pets' safety and well-being whenever they leave their houses,
go on a vacation, or even go to their workplace. In general sense diverse
relationships exist between pets and their owners. The popular media representation
of the human advantages of pet ownership could be more balanced and balanced,
causing pet owners to frequently have unreasonable expectations. There is evidence
that pets can benefit the health and well-being of their owners under certain
conditions. However, there is evidence that negative or ambivalent relationships
between owners and pets can harm the owner's well-being and be a risk factor for
the pet's shelter relinquishment. Relinquishment owing to unfavorable
circumstances, such as the 2019 Coronavirus Disease pandemic, may raise shelter
euthanasia rates of adoptable dogs. This research identifies the unique challenges
associated with pet care during the COVID-19 pandemic. Concerns about pets,
humans, and the complete home or family, including humans and pets, were
reported by pet owners. This research indicates the intensity of the owner's
connection to their pet. Their financial resources and home features are related to
the sorts of worries reported. We highlight human and animal welfare ramifications
and the need to address these concerns to avoid shelter surrenders.

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BACKGROUND
It was a simple option for us to place the business in Camarines Norte. The
most important reason is that it is our hometown. Also, Daet is a city with substantial
expansion potential. We have seen the town develop by leaps and bounds
throughout the years. In recent years, this increase has accelerated significantly. The
town's expansion efforts have been addressed. Some have claimed that the city is
the finest environment. To start and build a company in reaction to this ranking. The
town is actively attempting to become more investment-friendly, boost corporate
development, and revitalize downtown. The concentrated emphasis on luring other
companies and developers into the downtown area makes opening the boarding for
pets there a logical commercial option. In making this business possible, there is a
need for an accurate plan on the strategies that must be applied. It will be a service
type of business focusing on providing a solution for a need or want that is not based
on a physical product.
Additionally, we offer functions that make life more comfortable or care for
issues that people cannot provide for themselves. It will be necessary to have a
building that will serve as a facility accommodating our planned pet borders. Novice
pet owners may have miscalculated the effort required to care for a pet or have
exaggerated expectations of the health and well-being advantages. Those who
previously owned dogs found themselves spending more time with them due to
working from home or losing their jobs. Both new and long-term pet owners may
have unrealistic hopes that their dogs would alleviate loneliness and satisfy social
requirements often met by others.
Simple Organizational Structure

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 President of
Marketing Service

ERP
Management
Center

Customer Service
Center

Customer Data Technology Customer Service

Complaint Management Support Training

Sales & Marketing Department

DEMOGRAPHICS
In addition to the city's expansion, the city's demographics reflect the
business' potential for success. Based on our experiences searching for a
sophisticated pet-connected business, we targeted any age as our target market.
Planning to place the company in center of Daet, we aim to have an enormous
scope of customers covering the whole province. Camarines Norte has an area of
2,320.07 square kilometers (895.78 square miles) along the northwestern coast of
the Bicol Peninsula in the southeastern portion of the island of Luzon. It is one of the

11
six provinces that comprise Region V (Bicol) and is bordered by the Philippine Sea to
the northeast, San Miguel Bay to the east, Lamon Bay to the west, Quezon province
to the southwest, and Camarines Sur to the southeast. Its capital city, Daet, is
located 342 kilometers (213 miles) southeast of Metro Manila, an eight- to ten-hour
bus ride or six- to seven-hour drive by private automobile. (en.wikipedia.org) Based
on the aforementioned demographic numbers, Daet has sufficient people in the
target market to ensure the business's success. The targeted age demographic has
the largest population size compared to other age groups. Most of the city's
population has at least one pet at home. These figures reveal the Fur Planet —
Business Proposal earning potential of the city's population. The greater the citizens'
earning potential, the more likely they have discretionary cash to spend on their pets.

CONCEPT

The "planet" offering pet care will be named Fur Planet and will be located in
the downtown area of Camarines Norte. The tagline for the planet name will be "A
space for boarding your pets." The name's simplicity and serenity will appeal to a fur
parent. Because of the name of the planet itself and the unconditional love its
inhabitants will receive—including meeting their wants, giving them all the time and
attention, they need, and enjoying whatever else a furry baby might—Fur Planet will
live up to its name. A lot of attention will be paid to the animal's needs and assuring
the pet parent that their baby is safe as it should be. Fur Planet will be accessible
around-the-clock, giving you peace of mind knowing we are always here for you and
your fur baby.

Fur Planet's interior design will have a pleasing, fun aesthetic and use colors
typical of pet playgrounds. The lounge's design will be fun and appealing, with bright
furnishings that include a variety of couches, chairs, beds, and play areas. The
playground's surface will be synthetic grass so the animals can run around without
discomfort. Each piece of equipment and pets' needs will require a different room.
Pets will have a comfy bathing area set up. They will undoubtedly always consume
beautiful meals that are nutritious and served it timeously.

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COMPANY SUMMARY
Key Elements
In Daet Camarines Norte, having your pet boarded at Fur Planet will provide it the
opportunity to socialize with other pets while you are away at work or traveling. We
have provided a list below with helpful hints and essential components of Fur Planet
that will contribute to its overall success.
I. Learn why people visit and provide them with the service.

Pets who have never developed social skills may initially find Fur Planet
intimidating, but with time and perseverance, they will warm up to their
new pals and emerge from their shells. Fur Planet is the perfect place for
well-adjusted, friendly pets to continue developing their abilities while
having a great time with their companions. Pets that their owners have
never socialized but, with time and patience, will begin to relax and enjoy
themselves. Many leave their pets behind when they return to school or
work full-time. Your pet may need time to adjust to this new routine if you
are one of the hundreds of people who got a new pet during the pandemic.
Assisting with the adjustment can be done with Fur Planet. Fur Planet help
to prevent separation anxiety; leave your dog at a dog-friendly daycare
where they can run about and play all day. Fur planet will be a pet
boarding targeting kids to any age bracket for fur parents.

II. Give excellent service.

A key component of Fur Planet's high-end vibe is the impeccable service

guests can expect to get. The level of service at Fur Planet must be
unrivaled in the area if both pets and their owners are to have a positive
experience. You can trust that your pet will be in good hands with Fur
Planet's services. Your pet can play with other animals and get some
exercise while you're at work.

III. We maintain a consistent standard of excellence in the atmosphere and

production value.

Our climate-controlled overnight boarding facilities provide all the

conveniences of a home in a warm and caring environment specifically
intended for the contentment of your pet. Each pet has a cozy private
room—pure water to drink and an environment devoid of debris. Thorough
wellness checks are performed daily by staff members who have received
extensive training. Our caregivers can't wait to lavish attention and belly
rubs on your animal companion as they care for them. The environment is
relaxing, with music playing in the background to provide a mild effect. The

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 facility has large outdoor play yards enclosed by a safety fence and indoor
play areas at a constant temperature. Particular care for pets. Throughout
their time with us, these adorable pets will receive additional care and
specialized amenities, helping to ensure that they remain as content and
healthy as possible. We are happy to accommodate particular diets and
provide meals twice daily in addition to our regular fare. Although we
supply some high-quality pet food, we encourage bringing your pets typical
food with you. However, we do have food available for purchase.

IV. Capacity for change and thoughtful layout.

Fur Planet segregates the animals into playrooms according to their size
and personalities. It is not unusual for a young pet to begin their playtime
in one playroom and then transition to another as they mature, grows, or
develop different play preferences.

V. It is essential to have adequate financial management to successfully run

any form of enterprise.

Because we are inexperienced in successfully operating a business, we

will be hiring an accountant with previous experience managing the
accounts of firms comparable to ours. In addition to hiring a seasoned
accountant, it will take every effort to keep expenditures to a minimum. As
one of the owners, we will coordinate closely with the accountant to
identify the factors that contribute the most to the company's profits and
the expenses that should be reduced whenever possible. 

VI. Security and Safety.

At Fur Planet, we spare no effort to provide each of our customers with a

pleasant and risk-free environment throughout their visit. We take great
pride in our aesthetically pleasing facilities, unmatched level of care, and
exceptionally high cleanliness and safety standards. A few of the many
methods we accomplish this are as follows: System of advanced cleaning
technology. Our cleaning system is the gold standard in the local industry,
running continuously throughout the day. This allows us to ensure that all
facility sections are reliably cleaned with materials explicitly developed for
animal use. The staff members go through a mentoring and apprenticeship
program to get familiar with our higher standards of care and expectations.
Our employees receive continual training to ensure they know the most
current knowledge and best practices in the industry—added layers of
protection. Every one of our visitors will find themselves in the safest
possible setting thanks to the double fence, locked gates, and surveillance
systems that are in place 24 hours a day, seven days a week.

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SERVICES

In addition to providing pet grooming and boarding services in Daet,

Camarines Norte, Fur Planet plans to offer a wide range of other pet-related services
soon. Our goal in launching our pet-sitting company is to provide a secure location
for pet owners to leave their animals when they are out of town or too busy to care
for themselves due to work obligations. In addition, we hope to assist our customers
in teaching their animals any abilities and information relevant to particular practical
capabilities they want their animals to have.

To providing pet-sitting services, we intend to expand our offerings to

include assisting customers in improving their pets' capabilities, capacities,
productivity, and performances and profiting from the local pet grooming and
boarding industry. We will take all these steps to realize our purpose and business
objective. It is anticipated that Fur Planet will be regarded as a high-end,
comprehensive animal care facility. We will provide a broad range of services, not
just those for canines or felines.

Boarding
The boarding experience at Fur Planet is designed to feel like a place to call home
for your pet by giving them all-day play, individualized care, and substantial private
apartments. You can accomplish this by offering your dog a variety of enrichment
activities. We invite you to bring your cat and dogs to Fur Planet for an all-inclusive
STAY cation. The cost of pet boarding often covers their room, bedding, bowls, a full
day of canine daycare, and administering any necessary medications. We now offer
luxury rooms and additional boarding options for individuals interested in taking their
pet stay to the next level.

Daycare
While staying at Fur Planet, we want to ensure that all our visitors are mentally and
physically active for the best possible experience. During their time with us at our pet
daycare, cats and dogs enjoy large, supervised, and outdoor group play areas with
interactive elements. As a result of the fact that not all pets engage in the same kind
of games, we have planned for a large number of special playgroups that are
distinguished mainly by age and playstyle. Age and size are essential when
determining whether or not two pets will get along at a pet daycare. When pets come
to Fur Planet for daycare, they leave better adjusted, less stressed, and in better
physical and mental condition.

15
Grooming
At Fur Planet, we've worked hard to establish an environment as calming and
soothing as a day spa so that our expert groomers can lavish attention and care for
your pet while offering a wide range of services. Grooming services are available at
Fur Planet, including baths, a treatment to reduce shedding, teeth brushing, nail
trimming and grinding, and more. Fur Planet promises to prioritize the animals'
health, safety, welfare, and comfort before any other considerations. They use the
same high-quality ingredients that you would expect to find in your personal care
products.

Feeding
Although we supply some high-quality pet food, we highly recommend that you bring
your pet's regular food when you bring them to stay with us, as we cannot guarantee
that we will have access to it. Switching brands can occasionally cause stomach
discomfort, and we want your dog to have a wonderful time while staying with us. On
the other hand, we do not charge for the food that we give or any feeding periods
that may be necessary.

Medication
The prescribed meds for your pet will be provided at no cost, regardless of how
frequently they are required to be administered (daily, once every few days, etc.). As
a matter of company policy, we do not give out injections.

ENTERTAINMENT
The fur babies can access only the best entertainment at Fur Planet. Yet, if
the fur parent chooses to stay, they will always be entertained. For instance, pets
could be considered fun toys for both the pet and the person playing with them. The
area will be large enough for the pets to play in. Fur Planet also provides training
services for animals, so they are entertained and disciplined. Some animals find
unwinding and resting to be fascinating. Therefore, Fur Planet is supposed to offer
the animals comfort. There will always be activities for the animals.

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MARKET ANALYSIS

Strengths
The benefits of a specific firm will vary based on its brand, location, size of the local
market, etc. It's critical to take into account commercial and brand strengths. Below
are a few examples of traits that might apply to Fur Planet.

Lack of competitors: There will be little competition if the firm will live in a place
where there aren't any or very few dog grooming services. This implies that the firm
has a significant market share and more potential clients.

Experience: If the firm has a lot of experience grooming dogs, it has a high degree
of competence and can provide better service than other rivals. Having skilled
employees will also reduce training time and improve customer satisfaction.

Products: We will use those that a veterinarian has approved. In marketing and
advertising, we can benefit from this. The prevalence of obesity in cats and dogs is
rising, according to anecdotal industry sources. Obesity is linked to several health
issues, including diabetes and osteoarthritis. As a result, we can also sell nutritional
supplements to help dogs live healthier, happier lives. In addition, if customers are
still deciding what to buy, we can offer a list of the top ten items.

Minimal costs: Depending on the business model, the firm may be able to minimize
start-up expenses. Mobile groomers won't need to pay rent for a shop and will only
need to purchase a small amount of equipment.

Passion: enthusiasm for work and love of dogs can enhance client satisfaction and
boost favorable feedback, a powerful exposure.

Weaknesses
Every brand or business model is flawed, but by focusing on the areas where the
organization is lacking, improvements can be made to the level of customer service.

Lack of firm recognition: It's challenging for any new company to establish itself,
particularly if the industry is saturated with well-known names. Firm credit can be
increased with effective marketing and advertising.

Lack of business experience: It will take time for a business owner to establish a
solid footing in a new market. Being passionate about dog grooming is essential, but
the firm must also learn what it takes to run a successful business.
Lack of commercial connections: Building solid relationships with suppliers and
business partners is crucial for the company's expansion. It will probably start with no
links and will take time to build them up.

Beginning Capital: Starting a firm is challenging since we need cash to pay for

inventory, a storage facility, and employees. We need all of these elements to serve
clients. Although we might not afford to give them a decent rate in the early months,
we could need to start with one fewer employee. Due to our fierce rivalry, we will

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need to work extra hard on our marketing to stand out and convince customers to
utilize our service rather than our rivals. We would also need to watch out that we
always have enough supplies in store.

Opportunities
There are many options that the company may take advantage of once it gets its
operations up and running and demonstrates to customers how fantastic it is by
using its furry pets, even in the early stages of development.

Profit: Although a person's love of dogs will always come first, the possibility of
earning money, in the long run, is a tremendous incentive. Numerous additional
opportunities arise after the business starts to turn a profit.

Expansion: After establishing a presence in the market and growing its client, a

company may choose to increase by adding more sites or hiring more personnel.

Franchising: If a business develops a strong enough brand and a sizable customer

base, it may consider franchising and offering other enthusiastic pet sitters the
chance to flourish under its brand.

Strong Demand: We anticipate that demand for our pet service will be extremely
high. Also, we want to reach out to families too busy to babysit their pets. There is a
sizable demand for our business, which is a chance. In 80% of families in the
Philippines, pets are considered family members and benefit both their owners and
the communities in which they live.

Word-of-mouth promotion: Word-of-mouth promotion is now one of the most

effective forms of advertising. To ensure that our customers recommend us to their
friends, we must give them the best service possible. We could provide our
customers with business cards and fliers that they may distribute to their friends, as
well as incentives such as "tell two friends, and we'll give you a discounted/free wash
or throw in a free pet's bag of treats" to encourage them to spread the word about
us. This would open up opportunities for more clients while still maintaining client
satisfaction.

Threats
A firm can't always anticipate the future, and it's vital to think through all plausible
outcomes so the firm is ready for the worst. These dangers will likely prompt
companies to consider the types of situations for which they should be prepared.

Cost increases: Both business and material expenses could rise at any time. Utility
costs could increase over time, and if a company rents a facility, the rent price might
also fluctuate.

Economic problems: Just like any other business, pet boarding facilities may be
impacted by economic downturns. Local clients may face a decline in demand if
household budgets are decreased.

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Sick days: As we all get sick occasionally, businesses that must take time off may
find it difficult to continue operations. If you work as a pet sitter and are self-
employed, this could be a problem.
Customer Desire: Families with pets who are too busy to provide them personal
care are one potential target market for our firm. The homeowners would have debts,
expenses, kids, and other vital things on their plate as a busy family that would
unquestionably exceed keeping their pet. The kind of loyalty these families have for
us threatens our business. We must ensure that our services are seen as essential
by the market.

Rules and Requirements: For our business to run smoothly and successfully, it

may be necessary to follow a few regulations. First, we need to ensure our products
are secure and devoid of any dangerous ingredients that can endanger the dogs. By
investing in items of a professional grade that have undergone successful and safe
testing, we can ensure this is the case. Also, we must confirm that our hydro-bath
and pet groomers adhere to health and safety regulations. This would require regular
maintenance and cleaning.

Strategy
Fur Planet will employ its marketing plan strategy since it needs to identify the most
effective marketing techniques. In contrast to a product business, where it is
relatively simple to improve the product, a service business always needs to do what
is right to meet the needs of its clients.
Fur Planet will price its services according to a cost-plus model. Setting the firm's
price ranges will be challenging because the company will start from scratch but with
careful planning. Nonetheless, because the company is in the service industry but
also expects to use products, it will base on its expenses and then add a profit
margin. And the pricing ranges will be reasonable, but the company will also ensure
that it won't incur losses.

FINANCIAL ANALYSIS

The most crucial component of any firm is its finances. The enterprise idea may
be perfect, but the company won't succeed without the money to turn the vision into
reality. We intend to get funding from a small business to cover the start-up
expenditures.
A loan, a 20,000 apiece contribution from three to four investors, along with the
owner. We have Fur Planet's start-up costs examined, and this information will be
utilized to help decide the launching the business is feasible.

START-UP COSTS

Start-up Expenses

Legal 2000

Fees and Permits 2000

Stationary 500

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 Insurance 1000

Rent 5000

Interior Refit 50000

Expensed Equipment 20000

Opening Salaries 10000

Deposits

          Total 95000

CONCLUSION
Fur Planet will be cozy boarding care of dogs and cats in the middle of
Daet, Camarines Norte. The city's demographics justify the choice to advertise every
age range. The idea of it is volatile because customers seek excellent services.
Based on the notion presented in the preceding sections, I feel that Fur Planet is the
"next best thing" in Daet, Camarines Norte pet comfort. The Fur Planet will have a
competitive edge due to its upmarket environment, target age population, and
comfort range. If the business strategy is followed and the proper personnel is hired,
the business will likely be there for many years. This dream business will become a
reality if the appropriate investments are made and prudent money management
practices are implemented. It will be a company that strives to succeed in the pet
servicing industry. Our company can compete well with comparable businesses. In
addition, we exerted a great deal of work throughout the business setup survey and
financial predictions. Following this, we seek to tailor our services to our consumers'
wants, desires, and requirements. Our company endeavor will generate and build an
excellent annual investment return. Our company will continue to focus on its
business methods, particularly in marketing and services, to guarantee that it is well-
known among consumers. We hope to create a solid foundation of loyal customers
each year. After all, there is a growing trend for dog and cat services, which are
becoming increasingly popular as people find them convenient and affordable
alternatives to bringing their pets to a pet sitter or a veterinarian. Although this
service is a relatively new concept, many local businesses offer it; a Dog and Cat
boarding hotel is a great business idea as many people love their dogs and cats and
would like to spend quality time with them. This business can quickly adapt to your
location to meet your potential customers' needs. However, it is essential to consider
the competition when developing this business so that you can compete with other
hotels and increase customer demand. It is also necessary to provide customers
with a high-quality experience to maintain customer loyalty and build a strong brand.
Finally, it is essential to provide excellent customer service so that your customers
remain satisfied and happy with their experience at your boarding hotel. Many

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factors can make a business successful, including the location, the type of hotel, the
customer experience, and the quality of the food and services offered.

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TERMS AND CONDITION

Fur Planet is obligated to deliver the Services to the Customer for the entirety of this
Agreement on the condition that it will make payment according to the provisions of
this Agreement using fair and suitable fees. Under the provisions of this Agreement,
Fur Planet, as a result of this, grants to its customers the non-exclusive, non-
transferable, and non-assignable right to make use of the Services as an integral
element of the Services.

Reservations are only confirmed once payment is received. Fur Planet is not liable
for keeping reservations open for more than 24 hours without cost. You are
responsible for providing your pet with a secure collar and leash throughout its stay
at Fur Planet. You must notify us of any aggressive behavior exhibited by your pet
toward humans or other pets. Changes to your pet's behavior and personality,
including incidents that may occur after enrollment, should be communicated to us
before future bookings. We are unable to accept cats and dogs with severe
behavioral issues. Fur Planet may instantly terminate a service agreement if it is
believed your dog has acted inappropriately or aggressively toward people, other
animals, or property. If your pet injures a third party or a member of the Fur Planet
team, you will be held accountable. We reserve the right to suspend or postpone
your service if you fail to comply with arrival policies and agreed-upon times.

Fur Planet acknowledges and understands that there are risks associated with pet
daycare and boarding, as well as owning, training, caring for, and handling. You
were in the presence of cats and dogs, including, but not limited to, injuries to
people, property, and animals caused by pet fights, cat and dog bites to humans or
other dogs, and disease transmission. Before attending, all pets must be immunized
against the following: Distemper, Hepatitis, Parvovirus, Parra Virus, Leptospirosis,
Parasites, and Infectious Tracheobronchitis. Before starting service, they must
present proof of current immunization. You must also treat your pet with a topical flea
and worm medication recommended by a veterinarian. We may request
documentation and dates of treatment. Please attach a copy of your pet's
vaccination records during registration to your online profile on our booking program.
In addition, we will require the contact information for your pet's local veterinary
clinic. We have the right to seek vaccination records at any time. If your pet becomes
unwell, we will try to contact you or the person you designate. Nevertheless, if we
cannot reach you or the case is deemed time-sensitive, we will transport your pet to
our accredited veterinary clinic for treatment. Any treatment provided will be at the
vet's discretion, and you will be responsible for payment. During your pet's stay, it
may be photographed. They may use these photographs on the Fur Planet website,
social media channels, and printed materials. Any images captured remain the
property of Fur Planet.

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To guarantee the safety of our workers and guests, it is imperative that you read and
understand the following terms and conditions before registering your dog at Fur
Planet.

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