Amana Honey Processing Biz Plan
Amana Honey Processing Biz Plan
Amana Honey Processing Biz Plan
Honey Processing
Business Plan
35cl Honey Bottles, 75cl Honey Bottles, 1, 2 & 3 Litres Honey Bottles.
Page 1 of 35
HONEY PROCESSING BUSINESS PLAN
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Table of Contents
DECLARATION .................................................................................................... 4
INDUSTRY INSIGHT............................................................................................. 8
STAFF ORGANOGRAM...................................................................................... 20
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HONEY PROCESSING BUSINESS PLAN
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SWOT ANALYSIS ............................................................................................... 21
STRENGTHS: .................................................................................................. 21
WEAKNESSES ................................................................................................ 21
OPPORTUNITIES ............................................................................................ 22
THREATS ....................................................................................................... 22
Distribution .............................................................................................. 24
Page 3 of 35
HONEY PROCESSING BUSINESS PLAN
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DECLARATION
Page 4 of 35
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EXECUTIVE SUMMARY
Honey is the natural sweet substance, produced by honey bees from the
nectar of flowers. It has been regarded a food with high nutritional value and
enigmatic healing and preserving powers. Honey has been used both as a food
product and medicine in Nigeria. We are setting up a business of Honey
Processing and Packaging. The processing, packaging and
marketing would be accomplished in Sokoto, Sokoto State. The business will
start with two units of Honey Extraction Machines. Production capacity of
the honey processing and packaging business would be around 300
litres monthly.
This type of distribution network is proposed for the reason that being a
new business setup, it would be difficult for the manufacturer (owner) to handle
logistics involved in managing distribution; therefore, commissioning such kind
of solution will make it possible for the manufacturer to concentrate on product
development and broaden market niche.
Our primary target market would be children and the old people which
are more than 50% of the total current population. Production capacity of the
honey would be around 3,600 litres during first year
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The financial projections at the end of this business plan illustrates that
the total amount request is N5, 500, 000.00 to make a Net income projected at
N4,210,308 in the first year and N 7,462,019 net profit in the third year.
Page 6 of 35
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FINANCIAL SUMMARY
Company
Prepared By: Name:
AMANA DIL LTD
([email protected]) AMANA MEDICINE STORE
Depreciation
Fixed Assets Amount (years)
Leasehold
Improvement 150,000 30
Equipment 4,500,000 20
Furniture and
Fixtures 75,000 3
₦
Total Fixed Assets 4,725,000
Branding 30,000
Other Initial Start-Up
Costs 80,000
Loa Term
n in
Rat Mont Monthly
Sources of Funding Percentage Totals e hs Payments
Page 7 of 35
HONEY PROCESSING BUSINESS PLAN
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INDUSTRY INSIGHT
Local Insight
Only about 2,000 tons of beeswax and 16,000 tons of honey are produced
annually in Nigeria. Yet the consumption rate of honey is over 380,000 tons per
annum. Nigeria also spends over 3 billion naira on the importation of honey from
China annually. Honey is an excellent export commodity because of its long shelf
life.
requires little capital. It also has huge potentials to grow from a small-scale into
a large enterprise. Honey, itself and its by-product, beeswax are essential
are becoming more aware of the value and health benefits of this natural
product. Honey is a hot selling commodity not only locally but also in the
international market. The market for honey keeps expanding every year. This
allows for open business opportunities for those who want to go into honey
production. Nigeria also has the perfect climatic conditions and environment for
The honey business in Nigeria has not been fully explored in spite of its
multi-million-dollar potential.
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Global Insight
The global honey market size was valued at USD 8.58 billion in 2021 and
the honey sector. Due to its antibacterial, antiviral, and anti-fungal properties,
patients.
availability of a wide range of these products, coupled with the product’s ability
to impart a desirable taste in food and beverage products, is aiding the market
including the ability to boost metabolic activity, control blood pressure, lower
the risk of diabetes, and even treat burn wounds. Thus, it is widely used in many
Page 9 of 35
HONEY PROCESSING BUSINESS PLAN
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Page 10 of 35
HONEY PROCESSING BUSINESS PLAN
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AMANA BUSINESS DESCRIPTION AND GOALS
Amana Honey is a new business that will initially focus on small scale honey
processing and packaging. The honey to be sold will be processed and pre-
packaged for wholesale distribution. After packaging and labeling all bottles with
our own logo and story, the pure honey will be sold to the public at local
markets. With the use of a rented processing facility we will establish a factory
in Sokoto for processing 35cl, 75cl, 1 ltr, 2 ltr and 3 ltr bottles.
i. To market and supply honey and beeswax to the public. This may include
iii. To further expand the honey processing business in the nearest future by
Honey
Beeswax
Capacity Building
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OUR GOALS
To sell over 3,600 litres of our products in the first year and increase our
OUR VISION
business makes our company among the leading honey processing businesses in
Nigeria.
OUR MISSION
To supply our customers the best of honey products of the highest quality
Page 12 of 35
HONEY PROCESSING BUSINESS PLAN
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UTILIZATION PLAN
(N)
2 1,630,000
3,260,000
1 450,000
450,000
TOTAL
5,000,000.00
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TARGET MARKET
The immediate market for the Amana Honey Services is Sokoto and the
surrounding townships such as Kebbi and Zamfara where people with various
income and age reside. The markets of these areas will be targeted for public
honey sales and advertisement. Our product is a favorite of all ages, genders,
and denominations for its sweet taste, cooking use, and medicinal properties.
Our story will target a customer base who wishes to buy locally and support the
Page 14 of 35
HONEY PROCESSING BUSINESS PLAN
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HONEY MARKET DISTRIBUTION
HONEY MARKET
HOUSEHOLD CUSTOMERS
BUSINESS CUSTOMERS
RETAILERS
FOREIGN MARKET
MARKETING STRATEGIES
Amana Honey has created a Facebook page to allow public access to the
networking sites, such as twitter, and online website advertising will soon be
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HONEY PROCESSING BUSINESS PLAN
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2. Door-to-Door Distribution:
Small pamphlets and flyers with the business description, services, and contact
relations and business networking that will jump start an initial customer base.
Reaching out to our community to promote our business will prove useful in two
ways: loyal customer base and community motivation. Personally, talking to our
motivate others from our community that they, too, have the opportunity to be
3. Publicity:
posted to the public. When traveling Door-to-Door, our members will wear an
Amana Honey t-shirt to display the business’s services and contact information
in public areas.
It depends on the time and amount a consumer wants to buy. Big amount of
Amana honey gives big discount which is also rare in this industry and very
attractive too.
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HONEY PROCESSING BUSINESS PLAN
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ORGANIZATIONAL STRUCTURE
At Amana Honey Processing and Packaging Business, we will ensure that we hire
people that are qualified, hardworking, dedicated, customer centric and are
ready to work to help us build a prosperous business that will benefit all our
Manager
Production Manager/Supervisor
Sales Executives/Finance
Production Labour
Manager
Ensures compliance
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Uses IT systems and software to keep track of people and progress of the
growth of market
Production Manager/Supervisor
Works closely with the Manager to achieve the organizations’ goals and
objectives
Sales Executive/Finance
opportunities et al
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Identifies development opportunities; follows up on development leads
Writes winning proposal documents, negotiate fees and rates in line with
company policy
Develops, executes and evaluates new plans for expanding increase sales
Production Labour
Executes all instructions and assignments allotted by the production and sales
managers respectively.
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STAFF ORGANOGRAM
Proudction Labour
Production
Cleaner
Manager/Supervisor
Manager
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SWOT ANALYSIS
STRENGTHS:
The Managing Director of the company has business experience and in-
it is located in Sokoto which has a border town to Niger Republic (i.e Illela).
The prices are very much within the buying range of the population at the
WEAKNESSES
Though the raw material is available the supply is still unsecure to meet a
price.
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OPPORTUNITIES
food supplements is rising at a much higher rate in the country and the
Community people in different regions in the country are familiar with the
rightly there will create a large demand from every corner of the country.
The product can be the best arm to combat the malnutrition of the
country.
THREATS
however, very few people are aware about the reason of having those
vitamins and minerals. This takes a long period of time to make people
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HONEY PROCESSING BUSINESS PLAN
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MARKET ANALYSIS
MARKET TRENDS
If you are a close observer of the trends in the Honey production business,
you will agree that the Honey production business is anticipated to increase due
Honey products.
So also, the number of both small and large businesses has been
increasing. Small, local businesses are benefiting from the organic, local
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PROMOTION AND DISTRIBUTION
Promotional Strategy
• We will go for social marketing by posting some links and also creating
Distribution
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Hygienic packaging
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SALES FORECAST
We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass
our set sales target of generating enough income/profits from the first year of operation and build the business from
survival to sustainability.
Compan
Prepared By:
y Name:
XTRATECH DIL
LTD AMANA MEDICINE
(xtratechdil@gma STORE
il.com)
Sales COGS
Product Lines Units Price Per Margin
Per Unit Per
Unit Unit
35CL HONEY BOTTLE ₦ ₦ ₦
2,500 1,700 800.00
₦ ₦ ₦
75CL HONEY BOTTLE
3,500 2,500 1,000.00
₦ ₦ ₦
1LTR HONEY BOTTLE
11,500 8,900 2,600.00
2LTR HONEY BOTTLE ₦ ₦ ₦
20,000 17,500 2,500.00
₦ ₦ ₦
3LTR HONEY BOTTLE
33,000 29,000 4,000.00
Page 26 of 35
HONEY PROCESSING BUSINESS PLAN
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Septem Octobe Novem Decem Annual
Product Lines March April May June July August ber r ber ber January February Totals
35CL HONEY
BOTTLE Sold 272 273 275 276 277 279 280 282 283 284 286 287 3,355
Total Sales ₦
680,000 683,400 686,817 690,251 693,702 697,171 700,657 704,160 707,681 711,219 714,775 718,349 8,388,182
Total COGS ₦
462,400 464,712 467,036 469,371 471,718 474,076 476,447 478,829 481,223 483,629 486,047 488,477 5,703,964
Total Margin ₦
217,600 218,688 219,781 220,880 221,985 223,095 224,210 225,331 226,458 227,590 228,728 229,872 2,684,218
75CL HONEY
BOTTLE Sold 170 171 172 173 173 174 175 176 177 178 179 180 2,097
₦
Total Sales
595,000 597,975 600,965 603,970 606,990 610,024 613,075 616,140 619,221 622,317 625,428 628,556 7,339,660
₦
Total COGS
425,000 427,125 429,261 431,407 433,564 435,732 437,910 440,100 442,300 444,512 446,735 448,968 5,242,614
₦
Margin
170,000 170,850 171,704 172,563 173,426 174,293 175,164 176,040 176,920 177,805 178,694 179,587 2,097,046
1LTR HONEY
BOTTLE Sold 24 24 24 24 24 25 25 25 25 25 25 25 296
Total Sales ₦
276,000 277,380 278,767 280,161 281,562 282,969 284,384 285,806 287,235 288,671 290,115 291,565 3,404,615
Total COGS ₦
213,600 214,668 215,741 216,820 217,904 218,994 220,089 221,189 222,295 223,406 224,524 225,646 2,634,876
Margin ₦
62,400 62,712 63,026 63,341 63,657 63,976 64,296 64,617 64,940 65,265 65,591 65,919 769,739
2LTR HONEY
BOTTLE Sold 40 41 42 42 43 44 45 46 47 48 49 50 536
₦
Total Sales 10,729,67
800,000 816,000 832,320 848,966 865,946 883,265 900,930 918,949 937,328 956,074 975,196 994,699
2
₦
Total COGS
700,000 714,000 728,280 742,846 757,703 772,857 788,314 804,080 820,162 836,565 853,296 870,362 9,388,463
₦
Margin
100,000 102,000 104,040 106,121 108,243 110,408 112,616 114,869 117,166 119,509 121,899 124,337 1,341,209
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3LTR HONEY
BOTTLE Sold 40 41 42 42 43 44 45 46 47 48 49 50 536
₦
Total Sales 1,346,40 1,373,32 1,400,79 1,457,38 1,486,53 1,516,26 1,546,59 1,577,52 17,703,95
1,320,000 1,428,810 1,609,073 1,641,254
0 8 5 7 4 5 0 2 8
₦
Total COGS 1,183,20 1,206,86 1,231,00 1,280,73 1,306,34 1,332,47 1,359,12 1,386,30 15,558,02
1,160,000 1,255,621 1,414,034 1,442,314
0 4 1 4 8 5 5 7 4
Margin ₦
160,000 163,200 166,464 169,793 173,189 176,653 180,186 183,790 187,466 191,215 195,039 198,940 2,145,934
Total Units
546 550 554 558 562 566 570 574 579 583 587 592 6,821
Sold
₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦
Total Sales 3,671,00 3,721,15 3,772,19 3,824,14 3,877,01 3,930,8 3,985,58 4,041,3 4,098,0 4,155,8 ₦ ₦ 47,566,08
4,214,587 4,274,423
0 5 7 2 0 16 0 20 55 04 7
Total Cost of ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦
2,961,00 3,003,70 3,047,18 3,091,44 3,136,51 3,182,3 3,229,10 3,276,6 3,325,1 3,374,4 ₦ ₦ 38,527,94
Goods Sold 3,424,635 3,475,768
0 5 2 5 0 92 8 73 05 20 1
Total Margin ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦
710,000 717,450 725,015 732,698 740,500 748,424 756,472 764,647 772,950 781,384 789,952 798,655 9,038,146
Page 28 of 35
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PAYMENT OPTIONS
Business is all inclusive because we will be aligning with the new Cashless Policy
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CASHFLOW PROJECTIONS
Compan
Prepared By: y Name:
XTRATECH DIL
LTD
([email protected] AMANA MEDICINE
om) STORE
Cash Outflows
Investing
Activities
₦
Cost 3,229,10 3,325,10 3,424,63 38,527,9
of Goods Sold 2,961,000 3,003,705 3,047,182 3,091,445 3,136,510 3,182,392 8 3,276,673 5 3,374,420 5 3,475,768 41
Operating
Activities
Opera ₦
ting Expenses 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
Page 30 of 35
HONEY PROCESSING BUSINESS PLAN
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₦
1,875,93
Payroll 156,328 156,328 156,328 156,328 156,328 156,328 156,328 156,328 156,328 156,328 156,328 156,328 9
₦
Taxes - - 101,998 - - 107,809 - - 113,881 - - 120,228 443,916
Divide ₦
nds Paid - - - - - - - - - - - - -
₦ ₦ ₦ ₦
Total Cash ₦ ₦ ₦ ₦ ₦ ₦ 3,594,43 ₦ 3,804,31 ₦ 3,789,96 ₦ 43,355,7
Outflows 3,326,327 3,369,032 3,514,506 3,456,772 3,501,836 3,655,528 5 3,642,000 3 3,739,747 2 3,961,323 80
₦
₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ 4,210,30
Net Cash Flows 344,673 352,123 257,691 367,371 375,173 275,288 391,145 399,320 293,742 416,057 424,625 313,100 8
₦ ₦ ₦
Operating Cash ₦ ₦ ₦ ₦ ₦ ₦ 2,863,46 ₦ 3,556,52 ₦ 4,397,20 ₦
Balance 844,673 1,196,796 1,454,487 1,821,858 2,197,031 2,472,319 4 3,262,784 6 3,972,582 7 4,710,308
Line of Credit ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦
Drawdown - - - - - - - - - - - - -
₦ ₦ ₦
Ending Cash ₦ ₦ ₦ ₦ ₦ ₦ 2,863,46 ₦ 3,556,52 ₦ 4,397,20 ₦
Balance 844,673 1,196,796 1,454,487 1,821,858 2,197,031 2,472,319 4 3,262,784 6 3,972,582 7 4,710,308
Line of Credit ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦ ₦
Balance - - - - - - - - - - - -
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BALANCE SHEET ANALYSIS
Accounts Receivable - 0 0
Fixed Assets
Real Estate -- Land
- - -
Real Estate -- Buildings
- - -
Leasehold Improvements
150,000 150,000 150,000
Equipment
4,500,000 4,500,000 4,500,000
Furniture and Fixtures
75,000 75,000 75,000
Vehicles
- - -
Other
- - -
Total Fixed Assets ₦ ₦ ₦
4,725,000 4,725,000 4,725,000
₦ ₦ ₦
(Less Accumulated Depreciation)
255,000 510,000 765,000
Total Assets ₦ ₦ ₦
9,370,307 12,310,432 19,432,451
₦ ₦ ₦
Balance sheet in or out of balance? - - -
Balanced! Balanced! Balanced!
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SUSTAINABILITY STRATEGY
One of our major goals of starting Amana Honey Processing and Packaging
Business is to build a business that will survive off its own cash flow without the
need for injecting finance from external sources once the business is officially
running. We know that one of the ways of gaining approval and winning
customers over is to sell our product (Honey) a little bit cheaper than what is
obtainable in the market and we are well prepared to survive on lower profit
Amana Honey Processing and Packaging Business will make sure that the
right foundation, structures and processes are put in place to ensure that our
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AMORTIZATION PLAN
Company
Prepared By:
Name:
XTRATECH DIL LTD AMANA MEDICINE
([email protected]) STORE
Commercial Loan
₦
Principal Amount 5,000,000
Interest Rate 9.00%
Page 34 of 35
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₦
1,818,13
Principal 145,363 146,453 147,551 148,658 149,773 150,896 152,028 153,168 154,317 155,474 156,640 157,815 6
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