5/28/2020 Curriculum AY2017/2018 Onwards - BBA

NUS BBA

Academic Programmes

Introduction (https://bba.nus.edu.sg/academic-programmes/bba-programme/introduction/)

Curriculum AY2016/2017 & Before (https://bba.nus.edu.sg/academic-programmes/bba-

programme/curriculum-ay2016-2017-before/)

Curriculum AY2017/2018 Onwards (https://bba.nus.edu.sg/academic-programmes/bba-

programme/curriculum-ay2017-2018-onwards/)

Accreditations (https://bba.nus.edu.sg/academic-programmes/bba-programme/accreditations/)

Curriculum AY2017/2018 Onwards

Programme Requirements 

University Level Requirements 

Core Modules 

Specialisations 

The curriculum boasts 7 specialisations for students to choose from. New to the curriculum are 3
specialisations – Business Analytics, Innovation & Entrepreneurship, and Business Economics. Please
refer to the tables below about each specialisation and their modules.

Kindly note that the modules listed are non-exhaustive and may not be offered every semester. Students
should always refer to NUSMods (https://nusmods.com/) or the Module Outlines page
(https://bba.nus.edu.sg/academic-programmes/module-registration-information/module-
outlines/semester-2-ay2019-2020/) for the latest module offerings.

Students are required to fulfil 24MCs of specialisation modules. Those who wish to read two
specialisations may use Unrestricted Elective Modules to freely complete a second specialisation within
the BBA programme. Note that no module can be double-counted for more than one specialisation.
There is also no entrance requirement (e.g. no CAP cut-off) for reading additional specialisations.

Students may read up to a maximum of 60MCs of level 1000 modules. Any level 1000 module taken in
excess of the 60MCs will not count towards the fulfilment of the degree requirements. For polytechnic
graduates, 12MCs of advanced placement credits (exemptions) awarded under Unrestricted Electives
from work completed at the polytechnic level, will NOT be counted against the 60MCs limit.

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 1/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

A module may be worth 1, 2, 3 or 4 MCs. Core, required and elective specialisation modules are worth
four MCs each unless otherwise stated. Additional elective modules of one, two or three MCs may be
introduced as and when necessary.

1. Business AnalyticsWith the increasing availability of computing power, decision making has
undergone an evolutionary change, resulting in more use of data at all levels within an
organisation. Business graduates thus need to be more numerate and analytical.We often see
positions requiring a higher level of analytics know-how being advertised by recruiters to form
decision teams with expertise in collecting and extracting actionable intelligence out of data. We
aim to train our business students to the level where they can immediately be a valuable interface
between data scientists and senior management, or qualify for the best graduate business
analytics programmes globally.This specialisation will pivot on the core business knowledge
already acquired by all BBA students, and will take good contextual management understanding
as given. Graduates with this specialisation should function very well as a data-savvy business
consultant, either internally for their own organisations or externally for client
establishments.Business students will already have benefited from instructions in the online
academic orientation module BPM1702 Microsoft Excel Skills for Business at the beginning of
their first year, as well as DAO1704 Decision Analytics using Spreadsheets and DAO2702
Programming for Business Analytics.Refer here (https://bba.nus.edu.sg/wp-
content/uploads/sites/37/2019/07/Business-Analytics-Specialisation.pdf) for more information on
the Business Analytics specalisation.
Please visit our public interest group (http://facebook.com/groups/OpsBA) for more details.

List of Business Analytics Specialisation Modules

Module Code Module Title

Business Analytics Specialisation Required Modules

DBA3702 Descriptive Analytics with R

DBA3803 Predictive Analytics in Business

IT3010 Data Management for Business Analytics

Business Analytics Specialisation Elective Modules

(Choose any 3 specialisation elective modules from the list below)

DBA3701 Introduction to Optimisation

DBA3711 Stochastic Models in Management

DBA3712 Dynamic Pricing & Revenue Management

DBA4711 Advanced Analytics with R

DBA4712 Statistical Learning for Managerial Decision

DBA4761 Seminars in Analytics

DBA4811 Analytical Tools for Consulting

DOS3811 Technology and Business Innovation

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 2/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

DOS4811 Data Visualisation & Actionable Intelligence

MKT3811 Marketing Analysis and Decision Making

MKT4812 Marketing Analytics

IS3221 Enterprise Resource Planning Systems

BT4212 Search Engine Optimisation and Analytics

BT4222 Mining Web Data for Business Insights

2. Innovation and Entrepreneurship Specialisation The Innovation and Entrepreneurship

specialisation aims to equip our students to become visionaries and change makers to lead the
transformation of Singapore businesses into the future economy. The pace of innovation means
the industries our students enter will drastically transform over the course of their careers.
Economic growth will come from leaders who understand the organisational and business
challenges inherent in these changes, and are comfortable managing an uncertain environment.
This specialisation will furnish our students with broad theoretic lenses to lead change effectively,
whether in an entrepreneurial venture or a large multinational corporation. Partnered with rich
experiential projects and modules, students will enter the workplace comfortably applying these
theories with the broader skills developed in the BBA Programme.This specialisation will interest a
broad cross-section of BBA students from those planning specific careers in management
consulting or entrepreneurship to those who want to be well-equipped for the dynamic industrial
environment.List of Innovation and Entrepreneurship Specialisation Modules

Module Code Module Title

Innovation & Entrepreneurship Specialisation Required Modules

BSN3701 / TR3008 Technological Innovation

BSN3702 / TR3002 New Venture Creation

BSN3703 Entrepreneurial Strategy

Innovation and Entrepreneurship Specialisation Elective Modules

(Choose any 3 specialisation elective modules from the list below)

BSN3711 The Entrepreneurial Ecosystem in Singapore & SE Asia

BSN3712 Innovation and Intellectual Property

BSN3713 Entrepreneurial Boot Camp

BSN3714 Co-Creating Value (Tools for Collaborative Innovation)

BSN3715 Digital Strategy

BSN3716 360-Degree Business Innovation Strategy

BSN3811 People Strategy

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 3/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

BSN4711 Product Validation

BSN4811 Innovation and Productivity

BSN4811A Innovation and Productivity (with Econometrics)

MKT4813 Design Thinking & Business Innovations

MNO3811 Social Entrepreneurship

MNO4861C SILHCM: Corporate Entrepreneurship & Business Model Evaluation

TR3001 New Product Development

3. Business Economics SpecialisationTo ensure that students in this specialisation receive

holistic training in business economics, the curriculum offers distinct alternative pathways from the
second to the fourth year. To maximise synergies, the curriculum uses multiple modules from the
Departments of Economics, Analytics & Operations, and Marketing.Why Business Economics?a)
Offers a coherent specialisation for BBA students seeking careers in management or economic
consulting, finance, or general management.b) Develops a group of talent who will be well versed
in business and management practices, and are also strongly proficient in economics.Who should
take it?
a) BBA students pursuing careers in management or economic consulting.

List of Business Economics Specialisation Modules

Module Code Module Title

Business Economics Specialisation Required Modules

BSE3701 Macroeconomic Principles in the Global Economy

BSE3702 Economics of Strategy

BSE3703 Econometrics for Business I

Business Economics Specialisation Elective Modules

(Choose any 3 specialisation elective modules from the list below)

BSE3711 Strategic Thinking – Economic Applications

BSE3751 Independent Study in Business Economics

BSE4711 Econometrics for Business II

BSE4712 Economics of Organisations

BSE4751 Advanced Independent Study in Business Economics

BSN4811 Innovation and Productivity

BSN4811A Innovation and Productivity (with Econometrics)

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 4/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

DBA3803 Predictive Analytics in Business

DBA4811 Analytical Tools for Consulting

DOS4812 Business-Driven Technology

MKT3812 Game Theory & Strategic Analysis

MKT4811 Pricing Strategy

EC3322 Industrial Organisation I

EC3332 Money and Banking I

EC3373 ASEAN Economies

EC3375 Economy and Business of Japan and Korea

EC3378 Emerging India in Asia’s Economic Integration

EC3396 Economic Analysis of Law I

EC3394 Psychology and Economics

4. Leadership and Human Capital Management SpecialisationLeadership is the linchpin in

organisations and teams. By understanding leadership, students will place themselves in a central
node of influence to inspire people, create organisational outcomes, and ultimately realize the full
potential of human capital.To keep the specialisation current and relevant, keen attention will be
paid to the shifting business landscape that forms the backdrop to leadership, for instance, trends
on human resource (HR) big data analytics, controversial new organisational structures, and the
impact of technology and globalization. These will be addressed in advanced seminar classes in
collaboration with other departments where we probe the evolving role of leadership and how to
lead organisations to stay ahead in a rapidly changing world. At the same time, Human Capital
Management will proactively address the changes in the environment, especially on its horizontal
and vertical alignment with strategy and culture to obtain sustainable competitive advantage for
the firm and people.Students who achieve this specialisation can look forward to careers in
management consulting, HR consulting, organisation development, HR generalist/specialist, and
HR policy maker.List of Leadership & Human Capital Management Specialisation Modules
Module Code Module Title

Leadership & Human Capital Management Specialisation Required Modules

MNO3701 Human Capital Management

MNO3702 Negotiation and Conflict Management

MNO3703 Leading in the 21st Century

Leadership & Human Capital Management Specialisation Elective Modules

(Choose any 3 specialisation elective modules from the list below)

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 5/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

MNO3711 Managing Change

MNO3712 Training and Development

MNO3713 Management of Employee Relations

MNO3714 Business with a Social Conscience

MNO3715 Leading Groups and Teams

MNO3716 Principles of Global Management

MNO3751 Independent Study in Leadership & Human Capital Mgt

MNO3752 Independent Study in Leadership & Human Capital Mgt (2 MC)

MNO3761 Topics in Leadership and Human Capital Management

MNO3761A TILHCM: Employee and Organisational Misbehaviours

MNO3761B TILHCM: Managing China Venture

MNO3811 Social Entrepreneurship

BSN3811 People Strategy

MNO4711 Consulting to Management

MNO4712 Experiencing Work: Effects on Behaviour & Well-Being

MNO4713 Leading Across Borders

MNO4714 Developing Impactful Social Sector Solutions

MNO4751 Adv Independent Study in Leadership & Human Capital Mgt

MNO4752 Adv Independent Study in Leadership & Human Capital Mgt (2 MC)

MNO4761 Seminars in Leadership and Human Capital Management

MNO4761A SILHCM: Compensation and Performance Management

MNO4761B SILHCM: Job Attitudes

MNO4761C SILHCM: Talent Development and Performing with Impact

MNO4861C SILHCM: Corporate Entrepreneurship & Business Model Evaluation

5. FinanceSingapore is the third largest financial centre in the world based on the Global Financial
Centres Index 2016. Its finance industry has the largest total asset compared to that of its other
industries. The finance specialisation aims to produce ethical, high quality and job-ready finance
professionals with a global mind-set for the finance industry. This is achieved through the
following dimensions: industry relevance, ethics, breadth, rigour, and cross discipline.The finance
https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 6/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

specialisation is a Certified Finanacial Analyst (CFA) programme partner, meeting the CFA
programme curriculum requirements which are updated frequently for industry relevance. The
specialisation involves many distinguished industry professionals as adjunct professors and
invited speakers, bringing to the classroom the latest know how and innovations in the industry.
Other than internships, students complete a field service project with a company in the industry
which involves solving real business problems faced by the company. Students take part and
perform well in finance competitions organised by the industry.The finance specialisation takes
the development of ethics very seriously. All students go through an ethics workshop based on
the CFA Institute Code of Ethics and Standards of Professional Conduct. The ethics dimension is
often revisited in every finance module through discussions and case studies. Students are held
to the highest standard of ethics requirement, especially in the area of nonplagiarism, honesty in
assessment related work, and professionalism in project work.The specialisation addresses the
need for breadth through its three required finance modules: FIN3701 Corporate Finance,
FIN3702 Investment Analysis and Portfolio Management and FIN3703 Financial Markets. This
ensures that students know the basic workings in the various sectors within the finance industry. It
addresses the need for rigour through its many elective subjects ranging from the area of asset
management, to personal finance, banking and business finance. Students may package their
electives freely to develop all rounded rigor or specialized rigor for a particular finance career.The
finance specialisation integrates well with other specialisations in the Business School producing
not just finance specialists but balanced business professionals with strength in leadership and
technology. Students have enough elective modules to take another specialisation such as
marketing, decision science and management. The case studies and projects in the finance
modules often require analysis in these other specialisations as well. The specialisation supports
overseas student exchange programme stimulating the development of global mind-set and
perspectives in finance.
The finance specialisation employs the latest and best pedagogy for education including blended
learning. Some modules are conducted in our trading and computer lab complete with industry
software such as Bloomberg and MSCI Barra, producing job-ready graduates. The specialisation
enjoys the support of its numerous enthusiastic and dedicated alumni. They regularly come back
for networking sessions with undergraduates and provide mentorship and career guidance. This
adds to the vibrancy and colourful learning experience in the specialisation.

List of Finance Specialisation Modules

Module Code Module Title

Finance Specialisation Required Modules

FIN3701 Corporate Finance

FIN3702 Investment Analysis and Portfolio Management

FIN3703 Financial Markets

Finance Specialisation Elective Modules

(Choose any 3 specialisation elective modules from the list below)

FIN3711 International Financial Management

FIN3712 Options and Futures

FIN3713 Bank Management

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 7/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

FIN3714 Financial Risk Management

FIN3715 Risk and Insurance

FIN3716 Financial Modelling

FIN3717 Fixed Income Securities

FIN3718 Value Investing in Asia

FIN3719 Household Finance

FIN3721 Consumer Banking Wealth Management

FIN3751 Independent Study in Finance

FIN3752 Independent Study in Finance (2 MC)

FIN3761 Topics in Finance

FIN3761A TIF: Transaction Banking

FIN3761B TIF: China’s Capital Markets

FIN3761C TIF: Foreign Exchange Trading

FIN3761D TIF: Physical Commodity Markets and Assets

FIN4711 Research Methods in Finance

FIN4712 Personal Finance and Wealth Management

FIN4713 Advanced Portfolio Management: Securities Analysis & Valuation

FIN4714 Valuation and Mergers & Acquisition

FIN4715 Measuring Success in Philanthropy and Impact Investing

FIN4716 Equity Research Seminar

FIN4717 Entrepreneurial Finance

FIN4719 FinTech and Financial Data Analytics

FIN4720 Sustainability and Finance

FIN4721 AI, Blockchain and Quantum Computing

FIN4751 Advanced Independent Study in Finance

FIN4752 Advanced Independent Study in Finance (2 MC)

FIN4761 Seminars in Finance

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 8/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

FIN4761A SIF: Private Equity

FIN4761B SIF: Investment Banking

FIN4761C SIF: Applied Portfolio Management Techniques

FIN4761D SIF: Family Business and Wealth Management

6. Marketing SpecialisationMarketing, more than any other business functions, deals with
customers. It is about managing profitable customer relationships by satisfying customer needs
better than competition, thus creating superior value for customers. Hence, students majoring in
Marketing should understand not only the company and its customers, but also the competition in
the context of the political, economic, socioeconomic, and technological environment to identify
opportunities and harness them through well thought out product, pricing, distribution and
promotion strategies to bring value not only for the customers but also to the company.As such,
marketing modules are developed and offered at various stages of the curriculum to enhance
learning progression and outcomes consistent with what Marketing is. All students begin with
learning the standard MKT1705 Principles of marketing in their first year. The second marketing
module (MKT3701: Marketing Management) builds on the principles by sharpening students’
analytical proclivity and going in-depth in key topics especially from a managerial and strategic
perspective. The Consumer Behaviour (MKT3702) module drills deep into understanding
customers – the fundamental premise of marketing; specifically, how consumers affect business
practices and also how marketers influence them. These modules are the building blocks upon
which electives are offered. Our electives cover comprehensively the strategies involving what is
often termed the marketing mix – product and brand, pricing, retailing and promotion. As
Singapore is a service economy, our curriculum offers a Services Marketing module to equip
students for this important sector.Beyond these marketing mix modules, we keep current with
offerings concerning Digital Marketing as well as Customer Relationship Management, among
others. As data analytics is an important driver in today’s businesses, we offer MKT3722
Research for Marketing Insights, MKT3811 Marketing Analysis and Decision Making, as well as
MKT4812 Marketing Analytics to train Marketing majors in understanding the quantitative bases
behind strategies. The final-semester capstone module – MKT4715 Business Strategy Simulation
for Marketers – serves as the experiential-learning proving ground in which Marketing specialists
can traverse their amassed knowledge in running a virtual organisation.List of Marketing
Specialisation Modules

Module Code Module Title

Marketing Specialisation Required Modules

MKT3701 Marketing Strategy: Analysis and Practice

MKT3702 Consumer Behaviour

Marketing Specialisation Elective Modules

(Choose any 4 specialisation elective modules from the list below)

MKT3711 Services Marketing

MKT3712 SME Marketing Strategy

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 9/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

MKT3713 Marketing Channels

MKT3714 Marketing in a Digital Age

MKT3715 Business-to-Business Marketing

MKT3716 Customer Relationship Management

MKT3717 Product & Brand Management

MKT3718 Advertising and Promotion Management

MKT3719 Branding Strategy

MKT3720 Retail Marketing

MKT3721 Global Marketing

MKT3722 Research for Marketing Insights

MKT3751 Independent Study in Marketing

MKT3752 Independent Study in Marketing (2 MC)

MKT3761 Topics in Marketing

MKT3761A TIM: Wealth Management Marketing

MKT3811 Marketing Analysis & Decision Making

MKT3812 Game Theory and Strategic Analysis

MKT4711 Marketing Strategy

MKT4712 Marketing Theory: Cultivating Critical Thinking

MKT4713 Marketing Strategy Simulation & Case Analysis

MKT4714 Consumer Decision Making

MKT4715 Business Strategy Simulation for Marketers

MKT4718 The Business of Happiness

MKT4716 Consumer Culture Theory

MKT4751 Advanced Independent Study in Marketing

MKT4752 Advanced Independent Study in Marketing (2 MC)

MKT4761 Seminars in Marketing

MKT4811 Pricing Strategy

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 10/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

MKT4812 Marketing Analytics

MKT4813 Design Thinking & Business Innovations

7. Operations and Supply Chain Management SpecialisationManaging business operations

effectively is crucial to the competitive advantage of any organisation. This specialisation is not
only designed for students who are keen to venture into the functional area of operations, logistics
or supply chain management, but also for anyone who will play an effective role in contributing to
the competitiveness of any organisation regardless of industry sectors.Building upon the BBA
core module DAO2703 Operations and Technology Management, students are equipped with
foundational knowledge in supply chain management and service operations, which are
applicable to both manufacturing and service industries.Electives relating to project management,
information management and business analytics further provide students with essential
knowledge and skills needed for sound decision making and effective management of business
processes. Given growing environmental concerns, sustainable operations management
becomes a highly relevant and hence included topic.This specialisation offers an elective project
module to provide students with hands-on experience in addressing issues and resolving
challenges in the operations and supply chain domain.Please visit our public interest group
(http://facebook.com/groups/OpsBA) for more details.
List of Operations & Supply Chain Management Specialisation Modules

Module Code Module Title

Operations and Supply Chain Management Specialisation Required Modules

DOS3701 Supply Chain Management

DOS3703 Service Operations Management

DOS3704 Operations Strategy

Operations and Supply Chain Management Specialisation Elective Modules

(Choose any 3 specialisation elective modules from the list below)

DOS3702 Purchasing and Materials Management

DOS3712 Physical Distribution Management

DOS3713 Project Management

DOS3714 Sustainable Operations Management

DOS3751 Independent Study in Ops & Supply Chain Management

DOS3752 Independent Study in Ops & Supply Chain Management (2 MC)

DOS3761 Topics in Operations & Supply Chain Management

DOS3811 Technology and Business Innovation

DOS4711 Supply Chain Applied Project

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 11/12
5/28/2020 Curriculum AY2017/2018 Onwards - BBA

Module Code Module Title

DOS4712 Co-ordination and Flexibility in SCM

DOS4714 Service Design

DOS4751 Advanced Independent Study in Ops & Supply Chain Management

DOS4752 Advanced Independent Study in Ops & Supply Chain Management (2 MC)

DOS4761 Seminars in Operations and Supply Chain Management

DOS4811 Data Visualisation & Actionable Intelligence

DOS4812 Business-Driven Technology

DBA3701 Introduction to Optimisation

DBA3711 Stochastic Models in Management

DBA3712 Dynamic Pricing & Revenue Management

DBA4811 Analytical Tools for Consulting

Honours Programme 

Unrestricted Elective Modules 

Non-credit, Graduating Requirements (and FAQs) 

Advanced Placement Credits and Exemptions 

Student Course Code: Promotion Criteria 

https://bba.nus.edu.sg/academic-programmes/bba-programme/curriculum-ay2017-2018-onwards/ 12/12