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    CHAPTER 6.docx AMU

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    Qualitative research explores attitudes, behaviors, and experiences through methods like interviews or focus groups, while quantitative research generates statistics using large-scale surveys with questionnaires or structured interviews. Observation involves systematically watching and recording phenomena, while surveys collect standardized information from individuals using questionnaires. When choosing a data collection method, researchers must consider factors like the type of data needed, time and costs constraints, and potential harms to participants like violating privacy or failing to respect cultural values. Researchers should also take cautions with secondary data like checking its reliability, suitability, and adequacy for their study.

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    CHAPTER 6.docx AMU

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    insurans kereta murah anak bukit
    20 views2 pages
    Qualitative research explores attitudes, behaviors, and experiences through methods like interviews or focus groups, while quantitative research generates statistics using large-scale surveys with questionnaires or structured interviews. Observation involves systematically watching and recording phenomena, while surveys collect standardized information from individuals using questionnaires. When choosing a data collection method, researchers must consider factors like the type of data needed, time and costs constraints, and potential harms to participants like violating privacy or failing to respect cultural values. Researchers should also take cautions with secondary data like checking its reliability, suitability, and adequacy for their study.

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    Qualitative research explores attitudes, behaviors, and experiences through methods like interviews or focus groups, while quantitative research generates statistics using large-scale surveys with questionnaires or structured interviews. Observation involves systematically watching and recording phenomena, while surveys collect standardized information from individuals using questionnaires. When choosing a data collection method, researchers must consider factors like the type of data needed, time and costs constraints, and potential harms to participants like violating privacy or failing to respect cultural values. Researchers should also take cautions with secondary data like checking its reliability, suitability, and adequacy for their study.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    CHAPTER 6.docx AMU

    Uploaded by

    insurans kereta murah anak bukit
    Qualitative research explores attitudes, behaviors, and experiences through methods like interviews or focus groups, while quantitative research generates statistics using large-scale surveys with questionnaires or structured interviews. Observation involves systematically watching and recording phenomena, while surveys collect standardized information from individuals using questionnaires. When choosing a data collection method, researchers must consider factors like the type of data needed, time and costs constraints, and potential harms to participants like violating privacy or failing to respect cultural values. Researchers should also take cautions with secondary data like checking its reliability, suitability, and adequacy for their study.

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    of 2

    CHAPTER 6

    1. What is the difference between qualitative and quantitative methods of data


    collection?
    The qualitative research explores attitudes, behaviour and experiences through
    methods such as interviews or focus groups.
    The quantitative research generates statistics through the use of large scale survey
    research, using methods such as questionnaires or structured interviews.

    2. What is the difference between the observation and survey method?


    Observation Survey method
    Observation is a technique that involves The survey is a structured way to collect
    systematically selecting, watching and standardized information from individuals
    recording behaviour and characteristics of using a questionnaire.
    living beings, objects or phenomena.
    For example, in a study relating to
    consumer behaviour, the investigator
    instead of asking the brand of wrist watch
    used by respondents may look himself /
    herself at the watch.

    3. Explain the advantages and disadvantages of various survey methods.

    4. Discuss the importance of secondary data. What are some cautions a researcher
    should take while using secondary data?
    Reliability of data: The reliability can be tested by investigating such
    things about the said data: (a) Who collected the data? (b) What were the
    sources of data? (c ) Was the data collected by using appropriate methods?
    (d) At what time period data was collected? (e) What level of accuracy was
    desired and how far it was achieved?
    Suitability of data: The data that are suitable for one enquiry may not
    necessarily be found suitable for another enquiry.
    Adequacy of data: If the level of accuracy in data is found inadequate for
    the purpose of present enquiry, data will be considered as inadequate and
    should not be used by a researcher.

    Methods for dealing with issues:


     Obtain the respondent’s consent before the study or the interview begins;
     Not exploring sensitive issues;
     Ensuring the confidentiality of the data obtained; and
     Learning enough about the culture of participants.

    5. Discuss the factors that affect the choice of data collection method.
    Harms may be caused by:
     Violating participants’ right to privacy;
     Concealed observation CCTV;
     Allowing personal information to be made public; and
     Failing to respect certain cultural values.

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