Scribd
Upload
204 views

Assignment - Sales Development Representative

Answer for that

Uploaded by

Harish Gorthi
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
204 views

Assignment - Sales Development Representative

Answer for that

Uploaded by

Harish Gorthi
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

Assignment

Sales Development Representative - Tracxn

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.


Case Scenario

A Global Private bank wants to use technology to improve customer experience. In the past few years they have
acquired 5 startups for technology innovation. The bank is looking for such acquisitions to maintain its
competitive edge.

This bank has been identified as a prospect client for Tracxn. You are part of the Sales Development team and this
bank has been allocated to you.

You need to reach out to Margaret Bargon (Senior Manager in Corporate M&A Team at the Bank). You should help
her understand how tracxn platform can help her.

Detailed deliverables are given in the next slide.

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.


Deliverable

1. An email to Margaret pitching the Tracxn platform.

 You can explain about 1 product feature she might be interested in.
 Do not include more than 1 feature as it would make the email bulky.
 List of features - mentioned below
 List of features - Appendix 1.1
 Example solution is given in Appendix 1.2.

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.


Deliverable

2. Find out use case & Investment location using links from the table below. One example has already been stated for your
reference. Add your response in the same file.

Investor Name Website LinkedIn Use case Investment Location(s)

Investing in tech and


1. Sequoia Capital Link Link US, China
consumer sectors

2. Accel Link Link

3. Insight Partners Link Link

4. Y Combinator Link Link

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.


Appendix 1.1 - List of Tracxn features

Tracxn: Tracxn is a startup intelligence platform for private market investing and corporate development. It is used by Investors
and Corporates globally. The platform tracks 500 sectors across Enterprise, Consumer Digital, FinTech, HealthTech, EdTech and
more.

Key features of the Tracxn platform:

1. Startup Database: Startup database provides list of startups in all sectors and geographies globally. Clients can filter
startups using various parameters such as Sector, Geography, Founded Year, etc. This can be used to discover new
companies for investment / M&A deals.

2. Competitor List: Tracxn provides a real time list of all competitors for any company across the globe. This can be used to
evaluate deals and checking competition before investing.

3. Sector Report: Sector Report provides in depth analysis of the sector through Investment Trends, Interesting Companies,
Market Details, Exits, News etc. This can be used to study market trends and slides from these reports can also be used
for preparing internal presentations.

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.


Appendix 1.2 - Sample mail
Sample mail pitching Unicorn Monthly Report (Tracxn feature)

Subject: Global Unicorn Report - August

2020 Hi Michael,

Congratulations on your recent investment in Doorlane.

I am Anoop from Tracxn. We offer a platform that helps investors


find deals and track the latest market trends.

One of our offerings that investors appreciate is the Unicorn Monthly


Report which gives a monthly round-up of globally created "New
Unicorns". Let me know if you are interested and I can give you a
complementary subscription of this monthly report - No strings
attached.

If you're interested in getting more details about our other offerings,


I'd be happy to block 15 minutes for a quick tour of our Tracxn
Platform. Eagerly looking forward to hearing from you.

Regards,
Anoop

This is only for your reference to give you an idea. This is not the solution

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.

You might also like