Sigma Book Print
Sigma Book Print
Sigma Book Print
It’s B2B Jim, but not as we know it. 1 Inmarsat Drilling Intelligence with Satellite Connectivity 4
2 Singtel Singtel Liquid Infrastructure 6
This is the one of the most exciting times that I can recall businesses. Opportunities abound to approach this space
in the telecom industry — and, more specifically, in the differently — to Be Different, to invigorate and to grow the 3 Airtel Business Bandwidth on Demand 8
business and enterprise customer segment. B2B market.
After years of intense focus on consumer markets, it appears 4 Etisalat Digital IoT Gateway for Remote Connected Areas 10
that enterprise will finally have its day. According to the Mary
Meeker internet trends report, smartphone sales fueling the 5 NTT DOCOMO USA IoT-Driven Temperature and Humidity Monitoring 12
consumer segment have flatlined, meaning manufacturers With that in mind, Sigma has been thinking about how
6 KPN KPN Things 14
and service providers are going to have to think differently operators around the globe are striving today to infuse
if they are to “live long and prosper”. While B2C remain the “different” within their business customer segment offerings. 7 Verizon Verizon Virtual Network Services 16
lions share of revenue for the near term, the market and, What follows is a collection of our observations from service
more importantly, the service providers are seeing the B2B providers around the globe who we think are doing B2B 8 Deutsche Telekom Smart City Co-Creation Toolbox 18
segment as the next frontier to focus on. Resistance to 5G is Differently — boldly going where no B2B has gone before.
futile, and the industry is really viewing it as a major catalyst We hope there may be an idea or two in there for you to
9 Telstra Location of Things 20
to the future of this segment. discover and create your own innovations and ways to be 10 Telstra Small Business Approach 22
This view is borne out by the 2nd edition of Sigma’s Create- different.
Sell-Deliver Outlook report, which found that 88% of CSPs 11 Sprint Curiosity IoT 24
think 5G and software-defined networks will create the As stated, the observations are ours,
opportunity for innovative products for businesses more than the innovations are yours. 12 Swisscom eHealth 26
they will for consumer-based customers.
13 T-Mobile Austria IoT Gateway 28
What 5G represents is a great way to redefine how industries Glenn Gibson 14 T-Mobile Asset Tracking 30
and companies operate, as well as a step change in the Vice President of Marketing
level of automation and digitalization they introduce into their Sigma Systems 15 Orange Business Services Flexible SD-WAN 32
Business
Bandwidth on Demand
Airtel / India
Bandwidth on Demand is a platform for business customers that enables
them to efficiently manage bandwidth requirements real-time. The service
features quick activation to access, configuration and monitoring of bandwidth
requirements and control to users to provision bandwidth whenever and
wherever they need it. Bandwidth will be configured on an hourly, daily or
monthly basis depending on business needs, providing greater operational
efficiency and tighter control network costs for businesses.
OFFERING TYPE
Customizable bandwidth for businesses
Why is this B2Be Different?
Today’s telecom market is fast paced and getting faster, meaning agile SECTOR
products and services are necessary to drive greater operational efficiency. Cross-sector
As the Digital Era progresses and 5G reaches maturity, this agility and
efficiency will become critical. Airtel is handing bandwidth control directly to
users on the cloud and on-demand, allowing them to opt for bandwidth on
an hourly, daily or monthly basis and giving them greater control on costs and
SOURCES RELEVANT LINKS
operational efficiency. This removes power from the network providers, and
hands it squarely to Enterprises, allowing them to judge and manage their Airtel, https://www.airtel.in/service-provider/bod
own requirements in real-time. airtel.in Capacity Media https://www.airtel.in/press-release/08-2018/airtel-rolls-out-bandwidth-on-demand-platform-for-businesses-across-the-globe
https://www.capacitymedia.com/articles/3822137/airtel-launches-bandwidth-on-demand-platform-for-b2b
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"Next Done Now" and all associated logos, names, and the distinctive likenesses thereof, are ™ of Sigma Systems Canada LP.
Case 4 — Etisalat Digital 11
KPN
Things
Verizon Virtual
Network Services
Verizon / United States
Implementing software-defined networking (SDN) solutions can be complex, time consuming
and expensive for business that do not have in house experts at the ready. Verizon offers Virtual PARTNERS
Network Services (VNS) a solution that is aimed at reducing the complexity and associated DELL, Cisco, Fortinet, Riverbed,
PaloAlto, Versa, Checkpoint
costs of manual deployment and management of global networks. Current VNS Solution
Bundle options include software defined wide area networking (SD WAN) and network routing
and security functions, which are available on Verizon’s universal customer premises-based
equipment (uCPE) and the hosted network services platform. VNS Solution Bundles are enabled OFFERING TYPE
by Verizon Enterprise Orchestration to provide closed loop service assurance. All solutions can Global networking services
be centrally contracted and billed for better management and control. deployment and management
SECTOR
Why is this B2Be Different? General
Recognising the need to embrace virtualisation and actually making it happen are two very
different things. Unless you’re Verizon. Verizon has essentially done all the pre-work a business SOURCES RELEVANT LINKS
would have to do to roll-out and maintain a global communications network, bundled it up into a
neat little package and handed it over to customers. Using these pre-packaged Virtual Network Verizon, https://enterprise.verizon.com/en-gb/products/network/virtual-network-services/
Telecom TV, https://www.telecomtv.com/content/tracker/verizon-virtual-network-services-bundles-make...
Service bundles cuts the man-hours, complexity and cost to enterprises and hands them a verizon.com Global Newswire, https://www.globenewswire.com/news-release/2018/04/12/1469349/0/en/Verizon-Virtual...
competitive advantage right off the bat. This one’s really a no-brainer. Youtube https://youtu.be/GIA3MwENZwE
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"Next Done Now" and all associated logos, names, and the distinctive likenesses thereof, are ™ of Sigma Systems Canada LP.
Case 8 — Deutsche Telekom 19
Smart City
Co-Creation Toolbox
Deutsche Telekom / Germany
There is no one-size-fits-all solution for digitization in the public space, because each region is
different. Deutsche Telekom’s Co-Creation Toolbox offers an approach to tackle the challenges OFFERING TYPE
in cities. The offering is a guide which offers several tools and real-life examples for the Consultancy to understand the application
development of intelligent citizen services. The Smart City Co-Creation Toolbox enables city of communications and network technology
to city digitalization plans.
administrations to independently approach their digitization ideas. The toolbox aims at bringing
together the different perspectives of both administration and citizens.
Deutsche Telekom offers global outreach and digitization expertise to help cities become
greener and more efficient, and to adapt new technologies in a meaningful way. The co-creation SECTOR
process includes several parts. The first step is to understand the different target groups as well Public Sector, Municipalities
as the current situation of a city. Stakeholder or citizen journey mapping are some of the tools
that help with this research. Then, the problem areas are defined and initial ideas developed.
A popular technique in the toolbox is going through possible Smart City usage situations in a PARTNER
citizen roleplay. United Smart Cities, German Association
of Towns and Municipalities
Why is this B2Be Different?
This is consultancy that engages city councils and governments to develop an understanding
of how communications services, IoT, virtual networks and other advancements can be brought
to bear on digitalization issues. The innovation is in the approach of gaining understanding of SOURCES RELEVANT LINKS
the possibilities first, then looking for possible technology solutions to problems that need to be telekom.com Deutsche Telekom, https://www.telecomtv.com/content/smart-cities/media-information-telekom-launches-smart-city-co-creation-toolbox-34783/
solved or opportunities to be taken. Telecom TV https://www.telekom.com/en/media/media-information/archive/dt-launches-smart-city-co-creation-toolbox-568578
sigma-systems.com | © Sigma Systems Canada LP. All Rights Reserved.
"Next Done Now" and all associated logos, names, and the distinctive likenesses thereof, are ™ of Sigma Systems Canada LP.
Case 9 — Telstra 21
Location
of Things
Telstra / Australia
Location of Things products use connected technology to solve everyday
problems for Australians — from families and local businesses through to OFFERING TYPE
the country’s largest enterprises. Telstra is working with a number of large Asset Management Solution
organisations to trial its new Track and Monitor solution for enterprise customers
which expand their asset tracking capability, far beyond current fleet tracking,
to a whole range of items such as equipment, pallets and packages in mass SECTOR
volumes. This service will help customers keep track of their valuables, for Cross-Sector
example business assets, such as hardware and vehicles.
Small Business
Approach
Telstra / Australia
A new approach for small business users. Telstra has revamped its support for Australian small
businesses, including new mobile and tablet plans with no lock-in contract and no excess data
charges in Australia, a new 24/7 tech support service and thousands more dedicated small
business specialists across the country. This new structure is part of Telstra’s T22 strategy,
which has already delivered simpler products by removing domestic excess data charges on
consumer mobile plans and provided more choice for customers creating a home or mobile
package. There are three critical components to the new approach – flexibility to enable
businesses to scale and choose what is right for them, greater cost certainty and value, and
expert service and advice – all critical elements for success in today’s fast-paced business OFFERING TYPE
environment. Managed Communications Solution
Curiosity IoT
Sprint / US / Global
Sprint has launched the Curiosity™ IoT Estimation Tool, the industry’s first interactive online
estimation tool which allows small and medium-size business (SMB), as well as enterprise
customers, immediate access to customized Sprint Curiosity IoT data pricing.
No matter what kind of IoT data services are needed, the Sprint Curiosity IoT Estimation Tool
allows users to select one or several features to create custom pricing information. The estimation
tool also provides international IoT data rates in six different regions around the world to help
global organizations plan and build IoT solutions.
Once an estimation is completed by a customer, it is sent to a dedicated Sprint IoT sales team
member who is able to quickly turn the estimation into a quote which streamlines the process of
implementing the IoT data solution. The estimation tool also helps businesses rapidly scale IoT
solutions by showing pricing estimates for adding any number of devices and services without
OFFERING TYPE
the need to go back and forth with a sales team.
IoT Management Tool
Why is this B2Be Different?
Sprint is essentially allowing small businesses access to the kind of data that only large SECTOR
businesses can afford, to determine how much to invest in their IoT data plan depending on Small Business
location and data needs. By entering information on where the company operates and what
features are required, from VPN to Custom APN to Device Management, businesses can get a
realistic picture of what their outlays are going to look like and budget accordingly. This is really
helpful when every penny counts and is something that larger businesses don’t need to worry
about so much. As the old saying goes, ‘forewarned is forearmed’; this nifty offering will inform SOURCES RELEVANT LINKS
small businesses’ expansion, IoT and organizational plans as the Internet of Things gets bigger sprint.com Sprint https://business.sprint.com/curiosity-iot-estimation-tool/
and the world gets smaller.
sigma-systems.com | © Sigma Systems Canada LP. All Rights Reserved.
"Next Done Now" and all associated logos, names, and the distinctive likenesses thereof, are ™ of Sigma Systems Canada LP.
Case 12 — Swisscom 27
Swisscom
eHealth
IoT Gateway
T-Mobile Austria / Austria
T-Mobile Austria is trialling a standardized IoT platform for end-users called IoT Gateway. The
service allows customers to connect IoT devices from any manufacturer. The IoT Gateway can
connect IoT devices with applications, reduce complexity and control connected IoT devices
online. The service includes narrow band connectivity to the IoT-Gateway and up to 300 data
transfers a day for all IoT devices connected to the platform. The intelligent IoT Gateway makes
it easy for customers to connect their IoT devices to the central application by accepting a range
of device and network connection protocols. The service includes new device onboarding,
plugin protocol translation, and security. The first customer in the pilot phase is the chocolate
manufacturer Zotter (pictured). The platform helps the chocolate-maker control temperatures OFFERING TYPE
throughout the manufacturing process A quick-start, low cost narrow-band
IoT network service.
Asset Tracking
Flexible SD-WAN