Full name: Phạm Nguyệt Minh

Student number: QS180106

Class: MK17D

Subject: Principles of Marketing - MKT101

Topic: Trends of digital marketing strategies 2022 (post-Covid-19 period)

The COVID-19 pandemic has changed the world in so many ways, and digital marketing is no

exception. Long gone are the days of traditional marketing practices, such as print or television ads.

Now, consumers rely heavily on digital marketing to filter through what's relevant to them. As a result,

businesses have had to hone their digital marketing strategies to stay competitive in this new norm of

"normal".

First, the current state of digital marketing has greatly stepped up a whole new level. Digital marketing

has been evolving rapidly in recent years, and the Covid-19 pandemic has only accelerated this trend.

As businesses have been forced to move online, they have had to adapt their marketing strategies to

meet the new challenges posed by the digital world. One of the biggest changes we have seen is an

increase in the use of social media for marketing purposes. Social media platforms like Facebook and

Instagram provide businesses with a great way to reach out to potential customers. In addition, many

businesses are now using social media influencers to promote their products and services.

Another big change we have seen is a move towards more personalized marketing campaigns. With

data becoming more readily available, businesses are able to target their advertising more effectively

than ever before. This means that we are seeing more ads that are relevant to our interests and needs.

Additionally, we are also seeing a rise in the use of new technologies like artificial intelligence and

virtual reality in digital marketing. These technologies are providing businesses with new ways to

engage with customers and create immersive experiences that can lead to increased sales.

Moreover, digital marketing has seen a lot of changes since the outbreak of covid-19. The most

significant change has been the shift to online platforms and away from traditional offline channels.
This is due to the fact that people are spending more time online and are less likely to go out and about.

As a result, businesses have had to adapt their marketing strategies to focus on online channels such as

social media, email marketing and content marketing.

Another key change has been the increased focus on mobile devices. With more people working from

home and using their smartphones as their primary device, it's become essential for businesses to

optimise their website and content for mobile. This means creating shorter, more concise copy, making

use of images and videos, and using engaging call-to-actions. Furthermore, there's been a trend towards

personalisation in digital marketing. In a world where we're bombarded with generic advertising

messages, consumers are now craving something more tailored to them. Businesses that can provide a

personalised experience – whether it's through targeted ads or customised content – are more likely to

win customers over in the post-covid world.

A few of the marketing environment components influencing showcasing within the post-COVID-19

period include:

Economic Components: The widespread has caused a critical financial downturn, with many

businesses battling to outlive. This has driven to diminished shopper investing, making it challenging

for companies to offer their items and services.

Technological Components: The widespread has quickened the appropriation of innovation, with more

individuals utilizing advanced stages for communication, shopping, and work. This has displayed an

opportunity for companies to investigate unused computerized showcasing channels and strategies.

Social Variables: The widespread has changed the way individuals live, work, and socialize.

Companies got to be mindful of the changes in shopper behavior and alter their promoting techniques

accordingly.

Political Variables: Changes in government approaches and controls can affect the showcasing

environment, making it imperative for companies to remain educated and adjust their methodologies

accordingly.
Environmental Components: Climate alter and other natural issues are getting to be progressively

critical to shoppers, making it fundamental for companies to receive feasible and environmentally-

friendly practices.

Along with the changes, new trends of marketing appear as an effort to adapt to the volatility

environment. Digital marketing post-covid is all about staying relevant and top of mind with your

audience. Consumers have been bombarded with so many messages during the pandemic that they are

now more discerning than ever before. They are also spending more time online, which means that

digital marketing efforts need to be even more targeted and effective. Some of the current trends in

digital marketing could be named such as:

1. Personalization: Consumers want to feel like brands understand them as individuals. This means that

marketers need to get better at using data to segment their audiences and deliver personalized messages.

2. Authenticity: In a world where consumers are constantly bombarded with marketing messages, they

crave authenticity from brands. This means that marketers need to focus on creating content that is

genuine and relatable, rather than try to hard sell a product or service.

3. Storytelling: Telling stories is one of the most powerful ways to connect with an audience. Brands

need to focus on creating compelling narratives that will resonate with consumers long after they’ve

read or seen it.

4. Social media: Social media platforms have become essential channels for reaching out for customers.

There has been a shift in consumer behavior since they are forced to do most shopping online.

Customers now prefer online window shoping, they are carefully considering who they buy from and

expect better value than ever. Marketers need to be able to respond and adapt well, understand the

changing demands of consumers, and make it easy for customers to browse, buy and receive their

products.
5. Building content communities: The pandemic causes jobless, therefor, most people move online in

hope of creating incomes. This leads to one new trend, which is for brands to move towards building

content communities rather than trying to produce it all in-house. It’s likely these kinds of community-

building will continue to thrive even as we emerge from virus restrictions.

A specific example for trends of digital marketing post-covid-19 is that the beauty retailer Sephora has

managed to create a successful community where users can create their own content in an online forum.

Many users share tips and upload make-up looks they’ve created, and it’s all linked to product pages.

In addition, Lego leveraged fan enthusiasm for the popular building toy by creating the Lego ideas

platform. This lets fans upload their own creations using the building blocks, suggest new product ideas

and enter contests.

However, so many alterations let the question of ‘What can we expect in the future?’ arises. There are

many things that we can expect in the future when it comes to digital marketing. One thing that is

certain is that there will be a continued focus on online and digital channels. This is due to the fact that

more and more people are using these channels to consume content and engage with brands. We can

also expect to see a rise in personalized and targeted content. As data becomes more readily available,

marketers will be able to better understand their audiences and create content that appeals to them on a

personal level. Finally, we can expect to see a shift towards more sustainable and ethical marketing

practices. With increasing pressure from consumers, brands will need to make sure they are operating

in a way that is environmentally friendly and socially responsible.

Regarding on how firms could adapt to the constantly changing landscape of digital marketing, many

businesses have had to change their strategies. One way to do this is often by utilizing the showcasing

blend, which comprises of the 4 Ps: Product, Promotion, Price and Place. By considering each of these

components, companies can create a comprehensive showcasing methodology that addresses the wants

of their target gathering of people and accomplishes their commerce objectives. Some of the tips on

how to adapt to the changes in digital marketing are:

New technologies and platforms are constantly emerging, and you need to be aware of them to stay

ahead of the competition.

2. Be flexible: With so much uncertainty at the moment, it’s important to be flexible in your approach.

Be prepared to change your plans if necessary.

3. Be creative: With so many businesses competing for attention online, you need to stand out from the

crowd. Be creative in your approach and come up with fresh ideas that will capture people’s attention.

4. Focus on your audience: It’s important to understand who your target audience is and what they

want. tailor your content and messages accordingly.

5. Measure your results: With so many different channels and platforms available, it’s important to

track your results and see what’s working well and what isn’t. Regularly review your analytics and

make adjustments where necessary.

To sum up, in the post-Covid world, digital marketing has become an essential part of business success

and customer engagement. Companies need to stay on top of the latest trends in order to remain

competitive. As we enter a new era of communication, it is important for businesses to recognize that

there are many opportunities available when it comes to digital marketing post-Covid-19. By utilizing

strategies such as AI technology, voice search optimization, mobile applications and social media

advertising, companies can stay ahead of the competition and take advantage of these industry trends to

maximize their customer outreach efforts.