Launch
Launch
Your Business
Launch Your Success
This Launch Guide is your map to achieving Elite, the foundation of all ranks in dōTERRA®.
Your success is up to you. Trust the process to experience success!
Belief
IN THE PRODUCT
+ Action =Results
• Share with 45+
• Enroll 15+
• Change Lives
• Grow Personally
• Launch 1-3 Builders • Create Residual Income
P I I P
P R E PA R E INVITE PRESENT
• Fuel Your Launch (pg. 4) • Connect, Share, and Invite (pg. 8) • Present the Message (pg. 10)
• Be a Solutions Provider (pg. 5) • Invite to Change Lives (pg. 9) • Book Classes from
• Success Is Scheduled (pg. 6) Classes (pg. 10)
Natural
Success
Simple Healthy Can
Healthy Can Be
2
SIMPLE STEPS TO SUCCESS
S
E
LAUNCH 3 TO ELITE
E E
S
E E E
S
E E
$9,413/month*
E S
ENROLL SUPPORT
• Enroll Successfully (pg. 11) • New Member Follow-up (pg. 13)
• Lifestyle Overview (pg. 12) • Placement Strategy (pg. 14)
• Find Your Builders (pg. 15)
Launch Month
* Numbers displayed are 2017 annual averages. Personal earnings may be less. See 2017 Opportunity and Earnings Disclosure at doterra.com/ourAdvocates/Flyers.
3
Fuel Your Launch
Your belief that dōTERRA® products and financial opportunity can change lives—including your own—is
the single greatest source of fuel to launch your business. The higher your level of belief, the easier it is to
share what you love.
SUCCESS BEGINS WITH YOU SHARING CHANGES LIVES BUILD YOUR DREAMS
As you set business goals and engage in committed actions, you connect your efforts to your vision for a better future. This
conscious connection repeatedly fuels you even when you’re outside of your comfort zone.
4
Be a Solutions Provider
A dōTERRA® Wellness Advocate shares a new kind of healthcare. We teach
“with a book and a box" (oil reference guide and box of dōTERRA CPTG®
essential oils), that you are prepared to address about 80 percent of your health
priorities at home. For the other times, we invite you to partner with healthcare
practitioners who support your commitment to using natural solutions.
Commit to and schedule your PIPES activities. This guide provides you
with details on how to effectively engage in the essentials of launching
your business.
PREPARE
5
Success is Scheduled
Launch Month: 15 enrollments x 200 PV avg. enrollment = 3,000 OV Elite.
1 pm 1:1
w/Marcia
3 pm
7 pm 1:1 Elena
oil class 4 pm
1:1 James
6 pm
Natural Noon: Mini
Solutions Class @
Class Juice Bar
12 pm "Don't judge
1:1 w/Karl each day by the
harvest you reap,
but by the seeds
that you plant."
Expand Your Reach
–Robert Louis Stevenson
As more people experience your message, more people will enroll, and more lives you will
change. Start sharing with your own warm market of trusted and established relationships.
As they fall in love with dōTERRA, they naturally become an ongoing source of contacts.
6
Success Tracker
Use your Names List (from Build and Share guides) and track your PIPES activities with your top 25 prospects. Search your
phone contacts and social media friends for ideas of who values health, purpose, and freedom. As new people come to mind
and into your life, add them to your list to keep up the flow.
Start sharing and inviting, and as prospects enroll, onboard them successfully as a customer or builder. Identify prospective
builders who stand out as those with higher capacity for success (see page 15).
Goal: 45+ 30+ 15+ 15+ 3+ 1+
P I P E S
Business Overview
Lifestyle Overview
Hosting overview
Share & Invite
with Launch
Connect
Present
Name Notes
Enroll
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
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21.
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23.
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25
“ How are you? How is your family? OR Catch me up. What’s going on in your life? I saw your post about your child
not feeling well. How are you both holding up? (Customize for existing contacts)
Someone New:
”
People love talking about themselves. Ask questions about areas of their life that you think they will be excited
to talk about. Find common ground and be relatable when you meet someone new.
“ You know how it seems like so many people are into natural wellness these days? It seems more and more important
to eat better, exercise more, get quality sleep, and get rid of toxic products around the house. Is that pretty much
how you are as well? What kinds of things are you doing with your family? What do you know about essential oils?
”
“ Seriously, essential oils are rocking my world I can’t keep this to myself! You’ve got to check this out. Have you ever
”
tried any? We would love to give you a little something to try for a health priority you want to target. Then we just
check back with you in a couple days to see how it's working.”
Someone New:
“ Get to know someone new. Ask questions about their work so you can customize your response and be relatable.
Whatever they say, see it as someone you can or already have worked with. “I work with moms and teach them how to
take care of their family naturally using essential oils and other products." OR "I work with chiropractors and teach them to
”
create an additional stream of income in their office by sharing with their clients how to live a wellness lifestyle with essential
oils.” IF you need to go first, “It’s actually pretty amazing. I love what I do. What do you do?"
8
Invite to Change Lives
You don’t need to be an expert to successfully invite people to become their own solutions provider.
Discover what’s most important to each person by taking a genuine interest in who they are, what they are
experiencing, and how you can serve them.
CONNECT TO A PRESENTATION
Here are some ways to invite to learn more at different events.
Refer to the Share guide for additional guidelines.
ONE-ON-ONE
“
other natural products, and then show the most
I’ve been learning about essential popular options. If you end up finding things
oils and they are making a huge you want to try for you or your family, that’s
difference for me and my family. We use great. If not, that is totally OK. Is that
them for everything; sleep, more energy, something you are open to exploring?
immune boosting, non-toxic cleaning—you Great! Is tomorrow at 1:00 or
name it! I know at your house you have Thursday evening at 7:00
”
struggled with _________ (e.g. kids seasonal better for you?
WEBINAR
“
challenges, tension) and I thought of you! I
I know you said you were am teaching a short health workshop and
interested in _______ (topic). I’d love for you to be my personal guest.
If I sent you access to a webinar It’s at my house Thursday at 7:00
or we can meet together next
”
about ___________ (topic),
would you watch it? week. What works best
”
for you???
LIFESTYLE
OVERVIEW
“
minutes. The goal is for you to be able to order
on your own anytime you like. How does that There are three ways that I support my customers on
sound to you? Great! I have Wednesday their dōTERRA journey. The first way is to help you learn how
at 1:00 or Thursday evening after dinner
”
to use the products, get more education, and refer friends who are
open. Which is better for you???? interested in attending a class.
The second way is to help get your products paid for and maybe even
create some fun money by sharing dōTERRA with those you love.
And the third way is for those who say, “I know it’s important to have
multiple streams of income and I’m passionate about natural health.
I would love to be able to create a business doing this part time
from home.”
Help People Say Yes: So, which one of those three ways is the best way for me to
support you?
• B
e clear on what you are inviting them to (e.g. class to discover
solutions for health concerns) When they say number two or number three, say, “I set
aside time each week to share what that looks like. I
• Let them know the value of investing their time have Tuesday at 7:00 and Thursday at noon.
”
• Give two options that can work for them (e.g. class or one-on-one) Which one works best for you?
• S
trengthen relationships, build trust through multiple interactions, and
keep your word
INVITE
9
Present the Message
The next step for your prospects, after being invited to learn more, is to experience the message about the
life-changing products and income-producing opportunity dōTERRA offers.
PRESENTATIONS CAN HAPPEN IN DIFFERENT WAYS. DO WHAT WORKS BEST FOR YOU.
• 5 min: Make connections/Tell your story (1-2 min) • 2-5 min: Make connections/Tell your story (1-2 min)
• 1 min: State intention • 1 min: State intention
• 10 min: Why essential oils/Why dōTERRA (pg. 1) • 2-5 min: Learn about their situation (Buckets vs.
• 5 min: Health priorities (pg. 3) Pipeline – pg. 2)
• 10-20 min: Teach essential oils and dōTERRA • 2-5 min: Why dōTERRA (pg. 3)
Lifelong Vitality® (pg. 2-3) • 2 min: What it takes to do this (pg. 4-5)
• 9
min: Explain membership options and next steps • 2 min: Compensation plan (pg. 6-7)
(remainder of handout) • 4-5 min: Envision and choose a path (pg. 8-9)
• Serve refreshments and answer questions • 5 min: Next steps (pg. 10-11)
• Help guests enroll • Q&A: Anything else they want to know?
“ Likely you’ve thought of people you know who would benefit from this same experience. If
”
you’d like to host your own gathering, see one of us after. And if you book tonight, you take
home this keychain! (Show keychain)
10
Enroll Successfully
Enrolling is the climax of the presentation, when attendees choose to change their life by purchasing the
EVENING
products. During the class, find out why the class members are there and be prepared to offer solutions
that meet their needs. Guide new enrollees on choosing the membership and kit that is best for them.
“
THE CLOSE
”
At the beginning, I promised to show you how to get these oils into your home. Let's go over your options. Tell them about
membership options.
Option One
“
Now I am going to show you the two most popular kits to get you started. This is the Home Essentials Kit, which comes with the top 10 oils,
many of which we just talked about. It also includes a lovely diffuser for only $275. The big favorite however, is the Natural Solutions Kit. It
literally comes with everything you see in the bathroom cabinet (turn back the page and point). It is truly a lifestyle kit, covering all three
”
basic areas of interest: being prepared, self-care, and daily health habits. It comes with our finest diffuser, a box to store your oils in, and after
placing your first Loyalty Rewards order, you automatically have 100 free points to use on some new favorite products to try. And
bonus! You fast track yourself to the 15 percent level for your Loyalty Rewards Points. You can see why this is our favorite kit!
Option Two
“ ”
This is the Family Essentials Kit. More of a sample or travel size kit with 85 drops per bottle and its $150. The Home Essentials Kit has the
same oils but with 250 drops per bottle and a diffuser for only $275. That's triple the amount of oils for less than twice the money. Both kits
come with Frankincense, which retails for $92 a bottle.
“
NEXT STEPS
• Mention any enrollment special and how to qualify to receive it. Be clear and concise.
• Let them know they can add single items for specific priorities. Have a reference guide available for them to look things up.
• Remind them they can earn a free gift for enrolling today.
Choose the kit that’s best for you and your family.
”
• Invite them to turn to the enrollment forms, explain Wholesale Customer vs. Wellness Advocate, instruct on h
ow to fill theirs out.
Enjoy the essential oil-infused refreshments. If you have any questions, __________ (host) and I can help answer them now.
ENROLLING TIPS:
• Encourage prospects to purchase a kit so they have multiple products on hand, not just one or two things.
• Share what you love about the kit you feel is best for them.
• Connect everything back to their health priorities and how the kits are designed to provide specific support.
• The confused mind says no. Avoid showing an excess number of items. Show a few, offer a special, and keep it simple.
• Enroll most everyone as a Wholesale Customer. Enroll those who want to share or build as a Wellness Advocate.
OVERCOMING OBJECTIONS:
• Not sure what kit to order: “What are you working on?” Look over their health priorities; invite them to find solutions in a reference
guide. “What kit would best meet your needs?” Offer your suggestions. “If I were you, I would...”
• Not sure which membership: “What factors are you considering?” Listen and address their desires or concerns. Offer suggestions.
• Financial concerns: “Would you like to host a class so you can earn the money to get the kit you really want?”
• Not sure where to start: “Would it serve you best to choose a couple oils to address a health priority and then, with experience, you can
better choose your kit in a week?”
ENROLL
11
Lifestyle Overview
Seek to serve the needs of your enrollees and earn the right to keep them as customers Fortune
going forward. New members enroll first with a kit and second in the Loyalty Rewards is in the
Program (LRP). This second enrollment is what builds your financial pipeline. follow-up
2 Wellness Consult
12
4 New Member Follow up
SHARER
PROFESSIONAL ACCOUNT AGREEMENT
STEP 1 Choose an Enrollment Option
■ Introductory Enrollment Packet
■ Family Wellness
$35.00
$238.34 ■ Natural Solutions Kit ■ Every Oil Kit ■ Diamond Kit
■ Home Essentials Kit Qty Other Products
Cost $476.66 Cost $1,581.66 Cost $2,166.66
________________________________________________________________________________________________________________________________
Company Name
______________________________________________________________ _____________________________________________________________
Billing Address Shipping Address : ■ Same as Billing Address
______________________________________________________________
Tax ID No. ■ Attached Business Application Addendum
______________________________________________________________
Responsible Party Name
______________________________________________________________
Email Address
______________________________________________________________
_____________________________________________________________
Primary Phone
_____________________________________________________________
Mobile Phone
_____________________________________________________________
Wellness Advocate (to enroll others
and receive commissions)
Enroller Name and Wellness Advocate Number Sponsor Name and Wellness Advocate Number
______________________________________________________________
1
If Company is a corporate entity, you must submit a copy of the Company’s organizing document (e.g. Articles of Organization, etc.)
STEP 4
■ Check or
Payment Information
© dōTERRA Holdings, LLC 389 S. 1300 W., Pleasant Grove, UT 84062, 801-437-7951 (direct line), 801-785-1476 (fax), [email protected] (E-mail) 092217
13
Placement Strategy
Successful placement of your enrollees is critical to your growth, rank advancement, and qualification for
commission bonuses. Set clear expectations to safeguard relationships and ensure best placement. Some
choose their path right away, others take time to choose to go beyond being a customer. Use their first 14
days to learn all you can and then make the best placement decisions.
UNDERSTANDING ROLES
Enroller: Sponsor:
• The person who brought the enrollee to dōTERRA®. (Whose • Person under whom the enrollee is directly placed (also
contact is it? Who invited them?) referred to as their direct upline).
• Receives Fast Start bonuses on their new enrollee’s purchases • Benefits from Power of 3 and unilevel bonuses.
for their first 60 days after their enrollment. • Assists with the Lifestyle Overview and other follow-up needs
• Works with sponsor (if different) to determine who does (depending on arrangements made).
Lifestyle Overview, follow-up, and other support.
• Enrollee counts for enroller’s rank advancement (one per
physical leg).
• The enroller can change a new enrollee's sponsor once during
their first 14 days of enrollment via the back office.
Always keep enrollership of your enrollees until it makes
sense to transfer to their sponsor or another builder for rank
advancement.
how To change sponsor in first 14 days: Back
Office > Team > Sponsor Changes.
For placement questions refer to Team Tab > Placements in your back office. Requested moves and changes can be sent to [email protected]
14
Find Your Builders
WHERE DO I FIND THEM?
Identifying your business partners is vital to building a thriving business. Start
looking for builders among your existing customers and prospects. Many start
out as product users or sharing with just a few. Encourage product experiences,
do appropriate follow-up, and create vision for what's possible. With time, Committed & Capable Builders
builders emerge. Committed = Completes 3 Steps in Build guide
If you don't find builders right away, keep enrolling. Statistically, 1-2 of every 10 Capable = Enrolls someone on their own in first
are interested in building a dōTERRA® business sooner or later. Set a goal to find 14 days of committing to build
three builders during your first 30-90 days. When your team members enroll
others and choose to build, more lives change and your team grows faster!
Go to your Success Tracker (pg. 7). Rate your prospects by placing tally marks for each quality listed above. Jot down names
with most tally marks above.
WHAT TO PRESENT
"In order People choose the dōTERRA opportunity for different reasons.
to influence Some come for the added income, others for the mission. During
someone, you the Business Overview, focus on what matters to them. Let the
need to know what pages of the Build guide invite the right conversations. Knowing
already influences their desires helps you connect their goals to dōTERRA solutions.
them."
Step 1: Present in one-on-one or group settings
– Tony Robbins
Step 2: Invite your qualified prospects to become business partners
Step 3: Get new builders started with the 3 Steps (Build pg. 10)
WHAT TO DO NEXT
Provide a Launch Overview for each of your new builders, sharing the proven path for long-term
success. Invite them to begin sharing and inviting right away, even prior to their launch month.
Weekly Success Check-ins ensure:
• Steps of success are measured
• They feel connected and supported
• You consistently know how to best support
As you continue to enroll, consider placing some enrollments under committed builders who
actively enroll and support their team. Ultimately, supporting them in reaching their goals helps
you reach yours.
SUPPORT
15
use oils, we
We
share oils, and we
teach others to
do the same.
-Justin Harrison, Master Distributor
Thank you to all Wellness Advocate leaders and others who have collaborated
on and contributed to the making of Empowered Success.
Launch–US EN 092118
v5 60207603
*60207603*
© 2017 dōTERRA Holdings, LLC All rights reserved. All words with trademarks or registered trademark symbols are trademarks or registered trademarks of dōTERRA Holdings, LLC.