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    Study Plan Year 1 Semester 1 Semester 2: Code Subject Credit Code Subject Credit

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    Bower Jane
    This document outlines a 4-year study plan for a marketing degree program. In year 1, students will take core marketing and business courses along with general education requirements. Year 2 focuses on more advanced marketing topics as well as operations management and statistics. Year 3 includes courses in digital marketing, global marketing, and marketing research. The 4th year involves a final year project, industrial training, electives, and capstone courses in customer relationship management and strategic marketing. The plan aims to provide students a well-rounded marketing education over 4 years with foundational and specialized courses.

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    Study Plan Year 1 Semester 1 Semester 2: Code Subject Credit Code Subject Credit

    Uploaded by

    Bower Jane
    18 views4 pages
    This document outlines a 4-year study plan for a marketing degree program. In year 1, students will take core marketing and business courses along with general education requirements. Year 2 focuses on more advanced marketing topics as well as operations management and statistics. Year 3 includes courses in digital marketing, global marketing, and marketing research. The 4th year involves a final year project, industrial training, electives, and capstone courses in customer relationship management and strategic marketing. The plan aims to provide students a well-rounded marketing education over 4 years with foundational and specialized courses.

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    This document outlines a 4-year study plan for a marketing degree program. In year 1, students will take core marketing and business courses along with general education requirements. Year 2 focuses on more advanced marketing topics as well as operations management and statistics. Year 3 includes courses in digital marketing, global marketing, and marketing research. The 4th year involves a final year project, industrial training, electives, and capstone courses in customer relationship management and strategic marketing. The plan aims to provide students a well-rounded marketing education over 4 years with foundational and specialized courses.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views4 pages

    Study Plan Year 1 Semester 1 Semester 2: Code Subject Credit Code Subject Credit

    Uploaded by

    Bower Jane
    This document outlines a 4-year study plan for a marketing degree program. In year 1, students will take core marketing and business courses along with general education requirements. Year 2 focuses on more advanced marketing topics as well as operations management and statistics. Year 3 includes courses in digital marketing, global marketing, and marketing research. The 4th year involves a final year project, industrial training, electives, and capstone courses in customer relationship management and strategic marketing. The plan aims to provide students a well-rounded marketing education over 4 years with foundational and specialized courses.

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    STUDY PLAN YEAR 1

    SEMESTER 1 SEMESTER 2
    Code Subject Credit Code Subject Credit
    SBSF SBSD
    Principles of Marketing 3 Business Mathematics 3
    1013 1023
    SBSD SBSD
    Principles of Microeconomics 3 Principles of Macroeconomics 3
    1013 1053
    SBSF Design and Creativity in SBSF
    3 Consumer Behavior 3
    1023 Marketing 2103
    SBSD SBSD
    Principles of Management 3 Human Resource Management 3
    1033 2023
    UHMT UHLB
    Graduate Success Attributes 2 English Communication Skills 2
    1012 1112
    Philosophy and Current Issue
    UHIS
    (Local Student) /Malay Language UBSS Introduction to
    1022 /UHLM 2 2
    for Communication 2 1032 Entrepreneurship
    1012
    (International Student)
    Total Credits 16 Total Credits 16
    STUDY PLAN YEAR 2

    SEMESTER 1 SEMESTER 2
    Code Subject Credit Code Subject Credit
    SBSC SBSD
    Business Accounting 3 Business Statistics 3
    1303 2013
    UKQF Service Learning Co-Curriculum SBSF
    2 Product Management 3
    2XX2 Elective 2123
    SBSD SBSF Integrated Marketing
    Financial Management 3 3
    1103 2023 Communication
    SBSD Introduction to Operation UHLB Academic Communication
    3 2
    2053 Management 2122 Skills
    UXXX Generic Skills / Knowledge SBSF
    2 Pricing Decision 3
    2XX2 Enhancement Elective 2133
    UHIT Science and Technology UHMS Appreciation of Ethics and
    2 2
    2302 Thinking 1182 Civilizations
    SBSF Marketing Information
    3
    2113 Systems
    Total Credits 18 Total Credits 16
    STUDY PLAN YEAR 3

    SEMESTER 1 SEMESTER 2
    Code Subject Credit Code Subject Credit
    Seminar in Contemporary
    SBSF 3063 Advertising & Promotion 3 SBSF 4012 2
    Marketing

    SBSF 3113 Digital Marketing 3 SBSF 4063 Retail Management 3

    SBSF 3073 Global Marketing 3 SBSF 3013 Marketing Research 3

    SBSD 2073 Commercial Law 3 UHLX 1112 Foreign Language Elective 2

    SBSF 3053 Service Marketing 3 SBSF 3XX3 Elective I 3


    Professional Communication
    UHLB 3132 2 SBSF 3XX3 Elective II 3
    Skills
    Extra-Curricular Experiential
    UKQT 3001 1
    Learning (ExCEL)
    Total Credits 17 Total Credits 17
    ELECTIVE I & II
    (Student choose courses from the following list – subject to if being offered)
    Code Subject Credit
    SBSF 3043 Marketing For Innovative Products 3
    SBSF 3083 Supply Chain Management 3
    SBSF 3103 Tourism Marketing 3
    SBSF 3123 IP Management and Cyber Law 3
    SBSF 3133 Islamic Marketing 3
    STUDY PLAN YEAR 4

    SEMESTER 1 SEMESTER 2
    Code Subject Credit Code Subject Credit
    SBSF 4054 Final Year Project 4 SBSF 4044 Industrial Training (Report) 4

    Customer Relationship
    SBSF 4023 3 SBSF 4058 Industrial Training (Practical) 8
    Management

    SBSF 4033 Strategic Marketing 3

    SBSF 4XX3 Elective III 3

    SBSF 4XX3 Elective IV 3

    SBSF 4XX3 Elective V 3


    Total Credits 19 Total Credits 12
    TOTAL CREDITS 131
    ELECTIVE III & IV
    (Student choose courses from the following list – subject to if being offered)

    Code Subject Credit


    SBSF 4043 Brand Management 3

    SBSF 4093 Social Marketing 3

    SBSF 4103 Logistic Management 3

    SBSF 4113 Sustainability Marketing 3

    SBSF 4143 Sports and Leisure Marketing 3

    SBSF 4153 Healthcare Marketing 3

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