Handout and Worksheet

Apprenticeship and Exploration in

Arts Production (Media Arts)

SDO CALBAYOG CITY

www.bit/lydepedcalbayog
UNAUTHORIZED REPRODUCTION OF THIS
 CO QAH + MELC LW
HANDOUT No. 1
Course Outline & Quality
Assured Handouts paired with
in Apprenticeship and Exploration in Arts
MELC- Based Learner’s
Production (Media Arts)
Worksheet

MELC: Identifies the individual artist/designer in the community who can train or mentor student-
apprentice AD-AEAP12-I-IIa-b-1

Objectives/Subtasks:
 Distinguishes the basic understanding about the duties of an artist

Semester: ___1___ Quarter: ___1___ Week No. __1__ Day: __1-4__

LESSON:
MEDIA ARTIST’S IN THE COMMUNITY

Craft and fine artists use a variety of materials and techniques to create original works of art for
sale and exhibition. Craft artists create objects, such as pottery, glassware, and textiles, that are
designed to be functional. Fine artists, including painters, sculptors, and illustrators, create pieces
of art more for aesthetics than for function.

TOPIC 1:
Media Artist in the Community

Artist
Media Arts Description International National/Local
Animation the technique of Seth MacFarlane Nelson Bohol
photographing
successive drawings or
positions of puppets or
models to create an
illusion of movement
when the movie is
shown as a sequence.
“Finding Nemo, Cars,
“The Family Guy” Monster University’
Cartoonists create simplified or Martin Rowson
exaggerated drawings Gini
to visually convey Cruz
political, advertising, Santos
comic, or sports
concepts. Some
cartoonists work with
others who create the
idea or story and write
captions. Others create
plots and write captions
themselves. Most
 cartoonists have
humorous, critical, or
dramatic talent, in
addition to drawing
skills.

Digital use design and

artists production software to Alberto Anina
create interactive art Seveso Rubio
online. The digital
imagery may then be
transferred to paper or
some other form of
printmaking or made
available directly on
web-accessible
devices.

Illustrators create pictures for

books, magazines, and Bill Isabel
other publications and Greenhead Roxas
for commercial
products, such as
textiles, wrapping
paper, stationery,
greeting cards, and
calendars. Illustrators
increasingly use
computers in their work.
They might draw in pen
or pencil and then scan
the image, using
software to add color,
or they might use a
special pen to draw
images directly onto the
computer.
 Video record avant-garde, Nam Dex
artists moving imagery that is June Fernandez
typically shown in a Paik
loop in art galleries,
museums, or
performance spaces.
These artists
sometimes use multiple
monitors or create
unusual spaces for the
video to be shown.

Media Artist Duties and Responsibilities

 produces multiple images called frames, which when sequenced

Animation together create an illusion of movement.
 are artists who draw still pictures to amuse, entertain, educate, and
Cartoonists persuade people. Cartoonists draw illustrations used in marketing
and advertising, newspapers and magazines, comic books, graphic
novels, greeting cards, video game packaging, and more.
 Work with the marketing department to create the digital aspects of
Digital artists the digital marketing campaign.
 Create drafts of digital designs or illustrations.
 Submit drafts to marketers for approval.
 Improve design based on their feedback.
 liaising with editors, authors, or designers.
Illustrators  negotiating contracts and timescales.
 undertaking relevant research and generating ideas.
 drawing rough sketches for approval.
 producing final illustrations.
 promoting and running a business.
 generate and develop artistic ideas.
Video artists  sketch out ideas and/or make models.
 create or develop a piece of work in response to a brief or
commission.
 meeting deadlines.
 work in a studio or off-site, adhering to health and safety
procedures.
 source materials and develop relationships with suppliers.

REFERENCE:

a. Website
 https://theculturetrip.com/asia/philippines/articles/top-10-filipino-contemporary-artists-where-to-find-them/
 https://www.ziprecruiter.com/blog/digital-artist-job-description-sample-template/
 https://targetjobs.co.uk/careers-advice/job-descriptions/279809-illustrator-job-description

CO QAH + MELC LW HANDOUT No. 2

Course Outline & Quality in Apprenticeship and Exploration in Arts
Assured Handouts paired with Production (Media Arts)
MELC- Based Learner’s
Worksheet

MELC: Identifies the individual artist/designer in the community who can train or mentor student-
apprentice AD-AEAP12-I-IIa-b-1

Objectives/Subtasks:
 Understanding about the graphic artist in the community

Semester: ___1___ Quarter: ___1___ Week No. __2__ Day: __1-4__

LESSON:
THE CREATIVE TEAM

Graphic design is also known as communication design. Graphic designers are visual communicators, who
create visual concepts by hand or by using computer software. They communicate ideas to inspire, inform, or
captivate consumers through both physical and virtual art forms that include images, words, or graphics

TOPIC 1:
The Creative Team

Media Arts
Artist
A You manage a creative team Martine Ho is the creative
Creative that creates visuals for director of Sunnies Studios,
Director product branding, advertising known for selling stylish eyewear
campaigns, etc. at affordable prices. The
company has extended the same
principle to the beauty market
with its Sunnies Face make-up range and has even
branched out into F&B with Sunnies Cafe. Here, she
describes her work in her own words.
An Art You manage and coordinate MARYO J. DELOS REYES He is a
Director between production artists film and television director from the
and illustrators to make sure Philippines. He began his career in
the 1970s. He won the Crystal Bear
projects are completed on for "Best Feature Film" for Magnifico
time and to the client’s during the Berlin International Film
satisfaction. Festival.
An Art You manage the production Jerry Sibal -- a Filipino of Chinese
Productio aspect of art generation and descent living in Manhattan--
n creation, with a focus on returning to his native Manila is a
Manager improving efficiency and source of pride and creative
lowering costs. renewal. Sibal produced Noli Me
Tangere, The Opera, at Resorts
World, Manila
 A Visual You create images and Served as the co-director of
Image designs through 3D
Develope modeling, photography, and the animated film Inside
r image editing. Out, Ronnie del Carmen
shared that he had to use
his own life experiences to
create this masterpiece. He
also landed a job as an animator in Warner
Bros and became a storyboard artist for
Batman: The Animated Series.
A Visual Among other things, you The International Center of
Journalis create informational graphics Photography
t known as infographics. This recently awarded Filipino
can be for print or digital photographer Hannah Reyes
application. Morales its 2020 Infinity Award for
Documentary Practice and Visual
Journalism. Morales has had
significant photojournalism work
throughout the years such as
documenting the aftermath of the Marawi siege and the
effects of President Rodrigo Duterte’s war on drugs for
The Washington Post, the overcrowding at the Manila
City Jail for the New York Times, war crimes against
Cambodians for Al Jazeera America, and the beauty
standards affecting women for the National Geographic.
A You create visual designs Christian Borja
Broadcas and electronic media to be I am a 2D Motion Graphics/
t used in television Compositor and Visual Effects
Designer productions. Artist, armed with more than 13
years of work experience in service
to a leading TV Broadcasting
Network in the Philippines, and
currently further enhancing my skills in video
compositing/special effects for motion pictures for more
than 4 years now.

Dedication and discipline to my craft are part of my

strengths in digital animation, always seeing to it that I
always learn the latest techniques in the industry, and I
never get tired in immersing myself in processes that
may improve my knowledge in this field of work.

REFERENCE:

a. Website
 https://www.careerexplorer.com/careers/graphic-designer/
 https://www.broadwayworld.com/bwwopera/article/Director-Jerry-Sibal-Revisits-Old-Binondo-Manila-in-Noli-Me-Tangere-
The-Opera-20161218
 https://www.ciit.edu.ph/filipino-digital-artists/
 https://www.spot.ph/arts-culture/arts-culture-peopleparties/75270/filipino-graphic-designers-instagram-a00171-20181002-
lfrm
 CO QAH + MELC LW
HANDOUT No. 3
Course Outline & Quality
Assured Handouts paired with
in Apprenticeship and Exploration in Arts
MELC- Based Learner’s
Production (Media Arts)
Worksheet

MELC: Identifies the individual artist/designer in the community who can train or mentor student-
apprentice AD-AEAP12-I-IIa-b-1

Semester: ___1___ Quarter: ___1___ Week No. __3__ Day: __1-4__

LESSON:
TECHNIQUES AND THE SOFTWARE

TOPIC 1:
Techniques and the software used in Media Arts

MEDIA ARTS TECHNIQUES APPLICATION/SOFTWARE

Animation Animation is a method in which
figures are manipulated to appear as
moving images. ... Other common
animation methods apply a stop motion
technique to two and three-dimensional
objects like paper cutouts, puppets, or
clay figures. Animate your dreams and bring them
to life! FlipaClip's video animation
tools make frame-by-frame animation
fun and easy.

Cartoonists We chose to focus on these five

common persuasive techniques used
by cartoonists: exaggeration, labeling,
symbolism, analogy, and irony. Here
is a brief explanation of each technique:
Exaggeration - Cartoonists will overdo
physical characteristics of people or
things in order to make a point.

Toontastic allows children and adults a

lot of freedom in creating and
designing their own cartoons, while
simultaneous educating children about
the art of storytelling and script writing. ...
You can draw your own characters and
backgrounds if you like and create
 completely original and unique looking
cartoons
Digital arts Digital art is an artistic work or Autodesk
practice that uses digital technology SketchBook Pro
as part of the creative or is one of
presentation process. Since the them. ... With an
1960s, various names have been used interface
to describe the process, including designed for
computer art and multimedia art. Digital tablet use (you
art is itself placed under the larger can work without
umbrella term new media art. a keyboard!),
great brush engine, beautiful, clean
workspace, and many drawing-assisting
tools, it's a perfect choice for both
beginners and professionals.
Illustrators Contemporary illustration uses a wide AdobePhotoshop
range of styles and techniques, is a raster
including drawing, painting, graphics editor
printmaking, collage, montage, developed and
digital design, multimedia, 3D published by
modelling. Depending on the purpose, Adobe Inc. for
illustration may be expressive, stylised, Windows and
realistic, or highly technical. macOS. It was
originally created
in 1988 by Thomas and John Knoll. Since
then, the software has become the
industry standard not only in raster
graphics editing, but in digital art.
Video artists the manner and ability with which Adobe After
an artist, writer, dancer, athlete, or the Effects is a
like employs the technical skills of a video and
particular art or field of endeavor. animation-
based tool
that’s used to
add elements
to moving pictures and animations. Most
designers use it to create titles, intros,
and transition between clips for more
seamless video production.

REFERENCE:

a. Website
 https://webneel.com/different-types-of-animation-styles
 CO QAH + MELC LW
HANDOUT No. 4
Course Outline & Quality
Assured Handouts paired with
in Apprenticeship and Exploration in Arts
MELC- Based Learner’s
Production (Media Arts)
Worksheet

MELC: Identifies the individual artist/designer in the community who can train or mentor
student-apprentice AD-AEAP12-I-IIa-b-1

Objectives/Subtasks:
Identifies the individual artist/designer in the community who can train or mentor student-
apprentice
Semester: ___1___ Quarter: ___1___ Week No. __4__ Day: __1-
4__

LESSON:
CREATING AN ARTIST PROFILE

TOPIC 1:
Creating An Artist Profile
The components:
Name and medium you work in; special
technique  Name:
 Specialization:
 Birthdate:
 Birthplace:
 Address:
 Father’s name:
 Job Title:
 Mother’s name:
 Job Title:
Key themes: what you hope to accomplish with your art
 Entered competitions
Showing history; any collections your work is
in
 What are your works as an artist?
Art-related education; any well-known teachers, influences
 Who are your teachers, moderators and other person or artist/s who mold you?
Awards; other achievements
 Other achievement outside DepEd contest
Media coverage
 Put your artwork with description
Then write your artist description following the steps provided:
First paragraph:
 How long have you been into art? Or how long have you been working as an artist?
 What medium do you mainly work with?
 Do you have any formal training in media arts? or how did you learn to use media arts materials and
 techniques?
Second paragraph
 What are you trying to achieve in arts?
 What subject matter do you mostly focus on?
 Do you enjoy experimenting? How and why? Or do you prefer to explore everything about one idea?
Third paragraph
 What is your creative process?
 Where do you seek your inspiration?
 What are your hopes for the future? To explore different techniques. To enter more art prizes.
 REFERENCE:
 Media Arts, CADSEV files
CO QAH + MELC LW
HANDOUT No. 5
Course Outline & Quality
Assured Handouts paired with
in Apprenticeship and Exploration in Arts
MELC- Based Learner’s
Production (Media Arts)
Worksheet

MELC: Explains the meaning and significance of various visual arts, media arts and applied art
forms based on history, socio-cultural context, functions and uses through reporting
AD-AEAP12-I-IIa-b-2

PERFORMANCE STANDARD: The learner… creates artworks using acquired skills and
knowledge during apprenticeship and exploration.
Objectives/Subtasks:
Determine the meaning and significance of media arts based on history
Semester: ___1___ Quarter: ___1___ Week No. __5__ Day: __1-4__

LESSON:
HISTORY AND SOCIO-CULTURAL CONTEXT OF MEDIA ARTS

The development of media art has been influenced by both technological advancements and
20th century avant-garde art movements that sought new ways of making, viewing and understanding
art. By situating major technological and artistic influences, this abridged timeline traces the roots of
media art from the 1830s to the present day.
TOPIC 1:
History and Socio-Cultural Context of Media Arts
19th Century Examples
1830s
 British mechanical engineer and mathematician Charles
Babbage (1791 – 1871) invents the analytical engine, a
precursor to the modern day computer. Using punch cards,
it is able to calculate numerical data. Footnote1

 French artist and chemist Louis Daguerre (1787 – 1851)

develops the daguerreotype, an early form of
photography. Footnote2
1890s
 American inventor Thomas Edison (1847 – 1931) helps
develop the kinetograph and kinetoscope – devices that
enable individual viewing of short films. French filmmakers
Auguste Lumière (1862 – 1954) and Louis Lumière
(1864 – 1948) introduce films to the public. Footnote3

 Radio is developed by numerous inventors throughout the

late 19th and early 20th centuries: Serbian-American
inventor Nikola Tesla (1856 – 1943) invents the Tesla coil,
an induction coil for radio technology; Footnote4 German
physicist Heinrich Hertz is the first to broadcast
electromagnetic waves; Footnote5 Bengali physicist Jagadish
Changra Bose (1858 – 1937) conducts important
experiments with short radio waves; Footnote6 Russian
physicist Alexander Stepanovich Popov (1859 – 1906)
introduces the application of electromagnetic waves over
long distances; Footnote7 and Italian inventor Guglielmo
Marconi (1874 – 1937) further develops wireless
telegraphy (the diffusion of messages via the radio). Footnote8
20th Century
1920s
 Film and radio become increasingly popular. Footnote9
 The following discoveries help develop the beginning of
television: Scottish inventor John Logie Baird (1888 –
1946) gives the first public demonstration of a television
system; Footnote10 Russian-American inventor Vladimir
Kozmich Zworykin (1889 – 1982) develops a system of
transmitting and receiving information with cathode ray
tube (CRT) technology (a fluorescent screen that depicts
images with an electronic beam); Footnote11 and American
inventor Philo Taylor Farnsworth (1906 – 1971) conceives
of the complete operating principles for electronic
televisions. Footnote12

 The avant-garde art movement Dada introduces new ways

of representing reality, including the ready-made
(commercially manufactured objects placed in a museum
or gallery context), collage, and photomontage. Footnote13

1930s
 English mathematician Alan Turing (1912 – 1954)
publishes a theoretical description of a digital computer
that can solve mathematical problems. Footnote14
 German engineer Konrad Zuse (1910 – 1995) builds a
computer using 35mm film tape to control
programming. Footnote15
 Hungarian artist Laszlo Moholy-Nagy, associated with the
German Bauhaus school that combines crafts and fine
arts, creates the Light-Space-Modulator. This lighting
equipment installation depicts the play of light and
movement. Footnote16
1940s
 The University of Pennsylvania builds ENIAC (Electronic
Numerical Integrator and Computer), which uses switches
for computer-programming control; the computer is so big
that it takes up an entire room. Footnote17

1950s
 Television becomes widespread in households. Footnote18

1960s
 The Internet is developed, although it is reserved for
university researchers, the military, and
the U.S. government's secret services. Footnote19
 The following influential art movements emerge and evolve
over the ensuing decades: Footnote20
 Fluxus: Artists, composers and designers work together
to combine artistic media and disciplines;
 Pop Art: Artists become interested in commercial culture
and mass production;
 Conceptual Art: Artists focus on the idea, the process
and language more than on the aesthetics and materials
of the art object;
 Performance Art: An individual or group performs this
ephemeral art form;
 Video Art: Inexpensive portable video cameras become
available to the general public and are integrated into
artistic practices. Footnote21
 A series of performances between artists and engineers, 9
Evenings: Theatre and Engineering, takes place in New
York. This event is the precursor to the organization
Experiments in Art and Technology (E.A.T). Footnote22

1970s
 Annual gatherings for artists working with computers begin
to form. These include Ars Electronica in Austria and
SIGGRAPH (Special Interest Group on Computer Graphics
and Interactive Techniques) in the United States. Footnote23
 1980s
 Personal computers (PCs) become more accessible and
affordable.
 Video games are popularized. Footnote24

1990s
 The Internet explodes into a popular medium for
distributing and sharing content (e-mail, publishing,
commerce, file-sharing and online gaming).
 PCs become more powerful. Users can now manipulate
images, construct Web sites, use 3D software, and edit
video and audio content.
 Universities begin to offer programs in "New Media and
Design." Footnote25
 Museums, galleries and other art institutions begin to
collect and exhibit media art. Footnote26

21st Century
 Media art is constantly expanding, and new technologies
are being used at a rapid pace.

 Open source software is popularized. It allows people to

freely use and modify existing software.

 Video games and Web interfaces such as flickr, myspace,

YouTube, Facebook and Second Life become new
material for artworks.

 Museums and other institutions begin to develop policies

and procedures for documentation and conservation
strategies specific to media artworks.

REFERENCE:
a. Website
http://www.virtualmuseum.ca/sgc-cms/expositions-exhibitions/arts_mediatiques-media_arts/art_mediatique-media_art-eng.php
Footnote 1 Lev Manovich. The Language of New Media(Cambridge, Massachusetts: The MITPress, 2001) 20.
Footnote 2 Lev Manovich. The Language of New Media(Cambridge, Massachusetts: The MITPress, 2001) 20.
Footnote 3 Lumières Brothers Films. "A History" http://www.holonet.khm.de/visual_alchemy/lumiere.html (No longer available)
Footnote 4 "Tesla, Nikola ." Encyclopædia Britannica(vol. 11, 15th ed. 2005) 654.
Footnote 5 "Hertz, Heinrich." Encyclopædia Britannica(vol. 5, 15th ed. 2005) 892.
Footnote 6 "Bose, Jagadas Chandra." Encyclopædia Britannica(vol. 2, 15th ed. 2005) 399.
Footnote 7 "Popov, Alexander Stepanovich."Encyclopædia Britannica(vol.9,15th ed. 2005) 607.
Footnote 8 "Marconi, Guglielmo." Encyclopædia Britannica(vol. 7, 15th ed. 2005) 826.
Footnote 9 Media Art Net. "Media - Art/Art – Media". http://medienkunstnetz.de/themes/overview_of_media_art/. (Consulted on May 28, 2008).
Footnote 10 "Baird, John Logie." Encyclopædia Britannica(vol. 1, 15th ed. 2005) 809.
Footnote 11 "Zworykin, Vladimir Kozmich." Encyclopædia Britannica(vol. 12, 15th ed. 2005) 947.
Footnote 12 "Farnsworth, Philo Taylor." Encyclopædia Britannica(vol. 4, 15th ed. 2005) 688.
Footnote 13 Mark Tribe and Reena Jana. New Media Art. ed. Uta Grosenick (Cologne, Germany: Taschen, 2006) 7.
Footnote 14 Lev Manovich. The Language of New Media(Cambridge, Massachusetts: The MITPress, 2001) 24 – 5.
Footnote 15 Lev Manovich. The Language of New Media(Cambridge, Massachusetts: The MITPress, 2001) 24 – 5.
Footnote 16 Media Art Net. http://www.medienkunstnetz.de/works/licht-raum-modulator/. (Consulted on June 27, 2008).
Footnote 17 New Media art and History. http://wiki.media-culture.org.au/index.php/New_Media_Art_-_History. (No longer available).
Footnote 18 Janet Murray. "Inventing the Medium." The New Media Reader. eds. Noah Wardrip-Fruin and Nick Montfort (Cambridge, Massachusetts; The MITPress, 2003) 7.
Footnote 19 New Media art and History. http://wiki.media-culture.org.au/index.php/New_Media_Art_-_History. (No longer available).
Footnote 20 Lev Manovich. "New Media from Borges to HTML. " The New Media Reader. eds. Noah Wardrip-Fruin and Nick Montfort (Cambridge, Massachusetts; The MITPress, 2003) 23.
Footnote 21 " Video Art in Canada." The Virtual Museums of Canada. http://videoart.virtualmuseum.ca/exhibition.php. (Consulted on May 28, 2008).
Footnote 22 Media Art Net. http://www.medienkunstnetz.de/exhibitions/9evenings/images/27/. (Consulted on June 6, 2008).
Footnote 23 Lev Manovich. "New Media from Borges to HTML." The New Media Reader. eds. Noah Wardrip-Fruin and Nick Montfort (Cambridge, Massachusetts; The MITPress, 2003) 13.
Footnote 24 Janet Murray. "Inventing the Medium." The New Media Reader. eds. Noah Wardrip-Fruin and Nick Montfort (Cambridge, Massachusetts; The MITPress, 2003) 9.
Footnote 25 Lev Manovich. "New Media from Borges to HTML." The New Media Reader. eds. Noah Wardrip-Fruin and Nick Montfort (Cambridge, Massachusetts; The MITPress, 2003) 13.
 CO QAH + MELC LW
HANDOUT No. 6
Course Outline & Quality
Assured Handouts paired with
in Apprenticeship and Exploration in Arts
MELC- Based Learner’s
Production (Media Arts)
Worksheet

MELC: Explains the meaning and significance of various visual arts, media arts and applied art
forms based on history, socio-cultural context, functions and uses through reporting
AD-AEAP12-I-IIa-b-2
Objectives/Subtasks:
Determine the socio economic context
Semester: ___1___ Quarter: ___1___ Week No. __6__ Day: __1-4__

LESSON:
FUNCTIONS AND PURPOSES OF MEDIA ARTS

Art has had a great number of different functions throughout its history, making its purpose difficult to
quantify to any single concept. This does not imply that the purpose of art is “vague” but that it has had
many unique, different reasons for being created. Some of the functions of art are provided in the outline
below.

TOPIC 1:
Functions and Purposes of Media Arts
Functions and Purposes Examples
1. Expression of the imagination. Art provides a means to
express the imagination (things, places, ideas that are
unreal or unknowable) in non-grammatic ways. Unlike
words, which come in sequences, each of which has a
definite meaning, art provides a range of forms, symbols and
ideas with meanings that can be determined by the artist. An
artist can create visual imagery of mythical animals, religious
concepts such as heaven or hell, fictional places, or other
things from their creative mind.
2. Ritualistic and symbolic functions. In many cultures, art is
used in religion, spiritual or magical rituals, performances
and dances as a decoration or symbol of a god or other
divine quality. While these often have no specific utilitarian
purpose, anthropologists know that they often serve a
purpose at the level of meaning within a particular culture.
This meaning is not furnished by any one individual but is
often the result of many generations of change and
understanding, and of a cosmological relationship within the https://alg.manifoldapp.org/api/proxy/ingestion_sources/06fff252-ef42-4542-a109-
culture. d5411e7df490

3. Communication. Art, at its simplest, is a form of

communication. Most forms of communication have an intent
or goal directed toward other people. Illustrative arts, such
as scientific illustration, are a form of art as communication.
Maps are another example. However, the content need not
be scientific. Stories, emotions, and feelings are also
communicated through art.
https://www.marketing91.com/wp-content/uploads/2018/03/Types-of-
Communication.jpg
 4. Entertainment. Art may seek to bring about a particular
emotion or mood, for the purpose of relaxing or entertaining
the viewer. This is often the function of the art industries
such as Motion Pictures and Video Games. And of course,
more traditional art, such as some paintings and sculptures
are simply meant to be enjoyable.

http://blogs.calcpa.org/hot-topics/files/2018/05/ent.blog_.cochairs.jpg

5. Political change. One of the defining functions of early

twentieth-century art has been to use visual images to bring
about political change. Art movements that had this goal—
Dadaism, Surrealism, and Futurism, among others—are
collectively referred to as the avant-garde arts. This purpose
of art continues today in many objects aimed at exposing
corruption of the ruling class, including government, the
wealthy, and corporations.
https://miro.medium.com/max/598/1*oil3OvmdyXuX4xhJJUAu1A.jpeg

6. Social causes. Art can be used to raise awareness for a

large variety of causes. A number of art activities are aimed
at raising awareness of AIDS, autism, cancer, human
trafficking, and a variety of other topics, such as ocean
conservation, human rights in Darfur, murdered and missing
Aboriginal women, elder abuse, marriage equality, and
pollution. Trashion, using trash to make fashion, is one
https://image.shutterstock.com/image-illustration/social-issues-word-cloud-
example of using art to raise awareness about pollution. 260nw-338578616.jpg

7. Psychological and healing purposes. Art is also used by

art therapists, psychotherapists and clinical psychologists as
art therapy. The Diagnostic Drawing Series, for example,
is used to determine the personality and emotional
functioning of a patient. The end product (the art object) is
not the principal goal in this case, but rather a process of
healing, through creative acts, is sought. The resultant piece
of artwork may also offer insight into the troubles
experienced by the subject and may suggest suitable
approaches to be used in more conventional forms of
psychiatric therapy. https://i.pinimg.com/originals/9f/77/5c/9f775c943cf90b56998feec499b181e1.jpg

8. Propaganda or commercialism. Art is often utilized as a

form of propaganda, and thus can be used to subtly
influence popular conceptions or mood (especially regarding
political issues). In a similar way, art that tries to sell a
product also influences mood and emotion. In both cases,
the purpose of art here is to subtly manipulate the viewer
into a particular emotional or psychological response toward
a particular idea or object.

https://onamacrolevel.files.wordpress.com/2014/12/cf86ceb4ceb3ceb4ceb3cf83cf
86.jpg

REFERENCE:
a. Website
 https://courses.lumenlearning.com/sac-artappreciation/chapter/oer-1-2/
 CO QAH + MELC LW
HANDOUT No. 7
Course Outline & Quality
Assured Handouts paired with
in Apprenticeship and Exploration in Arts
MELC- Based Learner’s
Production (Media Arts)
Worksheet

MELC: Explains the meaning and significance of various visual arts, media arts and applied art
forms based on history, socio-cultural context, functions and uses through reporting
AD-AEAP12-I-IIa-b-2
Objectives/Subtasks:
Explain the function and uses through reporting
Semester: ___1___ Quarter: ___1___ Week No. __7__ Day: __1-4__

LESSON:
SIGNIFICANCE OF MEDIA ARTS

Artists use different types of media art for their presentations and artworks. For a better understanding and
appreciation of the role of art, it is pertinent to know these different types of media art and the techniques,
tools, and rationales for using a specific tool.
TOPIC 1:
Significance of Media Arts

Types Examples
Painting is one of the oldest of all types of media art used today.
It can be simple or a complex painting depending on the motive of
the painter and his level of painting skills.
 It is the renaissance artists made painting a very dominant
art field with works of Leonardo Da Vinci (Mona Lisa) and
other notable artists.
 Though the brush is the main tool used in painting, there
are other very important tools such as buckets, rollers,
and ladles.
 There are different types and grades of paints used in
artworks, which are either based on industrial paint
gallons or traditional paint tubes.
 For painters, almost everything can be used as a painting https://www.tornabuoni1.com/wp-content/uploads/Mona-Lisa_wp.jpg

surface.
Drawing is the most common of all types of media art.
 Everybody draws no matter what tools used for drawing.
But drawing for media art always have a professional
outlook.
 A lot of artists prefer drawing when they want to pass
information or explore problems.

https://i1.wp.com/guidefordrawing.com/wp-
content/uploads/2019/10/FontCandy-10.png?fit=668%2C445
Sculpture Unlike drawing, sculpture entails more work and time
from the artist.
 In old times, sculpture was the act of using materials and
creating things that are strikingly like a real object.
 But today, most artists have taken a stronger dimension
with the use of real-life objects as raw materials for their
sculpture making.

https://i1.wp.com/guidefordrawing.com/wp-
content/uploads/2019/10/FontCandy-10.png?fit=668%2C445

Photography is one of the most recent of all types of media art.

 In the present world, it can be assessable and done
through several means, including camera and cell
phones.
 It is a very important form of media art which requires a
photographic skill for the professional level.

https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcTiPrOjkEc7qymy2WFK1mSFMPqRg

Performance A lot of contemporary artists feel that art should be

dynamic and active.
 This is exactly what performance act does – taking art out
of the walls and putting it where it will be easily seen by
anyone.
 Performance art is the only art among all types of media
art that makes people see art as life itself rather than
mere drawing and painting.

https://i.ytimg.com/vi/AIehsaH_rYk/maxresdefault.jpg

New Media These types of media art have been embraced

because of the increasing importance and role of information
technology in everyday life.
 Technology has cut across various sections of life,
including art.
 Artist can now experiment with keyboards, computers,
and video cameras to add to the dimension of the
movement, sound, and time of images.

https://sonarhongkong.com/system/attached_images/20884/medium/New
mediaart1.jpg?1518070189
Installation Art Three-dimensional art is in vogue now and the
formal flat-footed paintings and drawings is fading to the
background.
 Installation art makes room for the creation of
environments within a space which will enhance of
change the space itself.

https://img.jakpost.net/c/2020/11/13/2020_11_13_107271_1605241455._l
arge.jpg

Architecture has been a homemade art for several hundreds of

years. Not anymore, as the crease in population and the rise of
cities has created the need to erect tailor-made buildings.

https://i1.wp.com/guidefordrawing.com/wp-
content/uploads/2019/10/FontCandy-10.png?fit=668%2C445

REFERENCE:
a. Website
 https://www.typesof.com/types-of-media-art/
 CO QAH + LW
LEARNING WORKSHEET No. 1
Course Outline & Quality Assured
Hand-outs paired with MELC- in Apprenticeship and Exploration in Arts
Based Learning Worksheet Production (Media Arts)

MELC: Identifies the individual artist/designer in the community who can train or mentor
student-apprentice AD-AEAP12-I-IIa-b-1

Objectives/Subtasks:
 Distinguishes the basic understanding about the duties of an artist
Topic: MEDIA ARTIST’S IN THE COMMUNITY

ACTIVITY 1: LOOKING FOR…

Direction: Distinguish at least 7 local Media Artists in Calbayog City then give the following
answer in the space provided.

Calbayog Media-based Industry

Business Proprietor/Trainer/Mentor Services Location

Example: Extreme Graphics John Michael Hobayan Illustrator JD Avelino St.

.
R
CRITERIA 4 3 2 1
writing shows adequate
writing shows little or
Understanding of writing shows unusual writing shows strong, understanding but may
no understanding of
literature/ texts insight understanding clear understanding be too general or

U
text
superficial
presents a clearly
presents an effective poorly defined or
presents fresh idea in an defined thesis, but the
thesis and development inconsistent

B
original manner while development is too
Idea Development using a consistent, development of thesis
displaying unusual general or may not be
careful manner that displays little
insight marked by independent
incorporating examples insight

R
thought
more than adequate/; adequate; generally inadequate; some faulty _inadequate/;
Text Support
smooth embedding smooth embedding embedding ineffective embedding
appropriate but not

I
fresh/vigorous; vivid/interesting; attempt simple/vague; appears
specific or vivid; weak
contributes to "voice" to establish "voice" to lack "voice"
"voice"
Word Choice very limited use of limited use of 1stand excessive use of 1stand
weak attempt to limit
1st and 2ndperson & "to 2nd person & "to be" 2nd person & "to be"

C
use of 1st and 2nd person
be" verbs verbs verbs
& "to be" verbs
sometimes incorrect & frequent errors & lacks
Sentence Structure correct/varied correct, but lacks variety
lacks variety variety

S Language Mechanics
very few (if any) errors;
very well proofread
few errors; generally,
well proofread
several errors; requires
additional proofreading
numerous errors;
appears not to have
been proofread
 CO QAH + LW
LEARNING WORKSHEET No. 2
Course Outline & Quality Assured
Hand-outs paired with MELC- in Apprenticeship and Exploration in Arts
Based Learning Worksheet Production (Media Arts)

MELC: Identifies the individual artist/designer in the community who can train or mentor
student-apprentice AD-AEAP12-I-IIa-b-1

Objectives/Subtasks:
 Understanding about the graphic artist in the community
Topic: THE CREATIVE TEAM

ACTIVITY 1: SCOUTING THE COMMUNITY

Direction: List down at least 3 media-based industry and to list down special features.

Name of Industry/Firm: Radio Natin FM

Address: Brgy. Obrero, Calbayog City
Special features:
 A Medium of Sound: It is an auditory medium, a medium of the sound. ...
 A Medium of the Voice: Radio is the medium of the voice. ...
 A Link between Speaker and Listeners: Microphone is the only instrument
through which a radio broadcaster speaks to his listeners.
Name of Industry/Firm:
Address:
Special features:

Name of Industry/Firm:
Address:
Special features:

Name of Industry/Firm:
Address:
Special features:
R
CRITERIA 4 3 2 1
writing shows adequate
writing shows little or
Understanding of writing shows unusual writing shows strong, understanding but may
no understanding of
literature/ texts insight understanding clear understanding be too general or

U
text
superficial
presents a clearly
presents an effective poorly defined or
presents fresh idea in an defined thesis, but the
thesis and development inconsistent

B
original manner while development is too
Idea Development using a consistent, development of thesis
displaying unusual general or may not be
careful manner that displays little
insight marked by independent
incorporating examples insight

R
thought
more than adequate/; adequate; generally inadequate; some faulty _inadequate/;
Text Support
smooth embedding smooth embedding embedding ineffective embedding
appropriate but not

I
fresh/vigorous; vivid/interesting; attempt simple/vague; appears
specific or vivid; weak
contributes to "voice" to establish "voice" to lack "voice"
"voice"
Word Choice very limited use of limited use of 1stand excessive use of 1stand
weak attempt to limit
1st and 2ndperson & "to 2nd person & "to be" 2nd person & "to be"

C
use of 1st and 2nd person
be" verbs verbs verbs
& "to be" verbs
sometimes incorrect & frequent errors & lacks
Sentence Structure correct/varied correct, but lacks variety
lacks variety variety

S Language Mechanics
very few (if any) errors;
very well proofread
few errors; generally,
well proofread
several errors; requires
additional proofreading
numerous errors;
appears not to have
been proofread
 CO QAH + LW
LEARNING WORKSHEET No. 3
Course Outline & Quality Assured
Hand-outs paired with MELC- in Apprenticeship and Exploration in Arts
Based Learning Worksheet Production (Media Arts)

MELC: Identifies the individual artist/designer in the community who can train or mentor
student-apprentice AD-AEAP12-I-IIa-b-1

Objectives/Subtasks:
 Outlines a profile of an individual artist/designer in the community who can mentor a
student apprentice
Topic: TECHNIQUES AND THE SOFTWARE

ACTIVITY 1: OUTLINING

Direction: Search a local Media Artist in your community and ask the following:

NAME:
SPECIALIZATION: MEDIUM:
WORK/JOB:
1. How and where do you find inspiration?

2. How do you keep your feelings separate from your decision-making?

3. What values are you committed?

4. Have you ever messed up and felt like you had failed? How did you bounce back?
R
CRITERIA 4 3 2 1
writing shows adequate
writing shows little or
Understanding of writing shows unusual writing shows strong, understanding but may
no understanding of
literature/ texts insight understanding clear understanding be too general or

U
text
superficial
presents a clearly
presents an effective poorly defined or
presents fresh idea in an defined thesis, but the
thesis and development inconsistent

B
original manner while development is too
Idea Development using a consistent, development of thesis
displaying unusual general or may not be
careful manner that displays little
insight marked by independent
incorporating examples insight

R
thought
more than adequate/; adequate; generally inadequate; some faulty _inadequate/;
Text Support
smooth embedding smooth embedding embedding ineffective embedding
appropriate but not

I
fresh/vigorous; vivid/interesting; attempt simple/vague; appears
specific or vivid; weak
contributes to "voice" to establish "voice" to lack "voice"
"voice"
Word Choice very limited use of limited use of 1stand excessive use of 1stand
weak attempt to limit
1st and 2ndperson & "to 2nd person & "to be" 2nd person & "to be"

C
use of 1st and 2nd person
be" verbs verbs verbs
& "to be" verbs
sometimes incorrect & frequent errors & lacks
Sentence Structure correct/varied correct, but lacks variety
lacks variety variety

S Language Mechanics
very few (if any) errors;
very well proofread
few errors; generally,
well proofread
several errors; requires
additional proofreading
numerous errors;
appears not to have
been proofread
 CO QAH + LW
LEARNING WORKSHEET No. 4
Course Outline & Quality Assured
Hand-outs paired with MELC- in Apprenticeship and Exploration in Arts
Based Learning Worksheet Production (Media Arts)

MELC: Identifies the individual artist/designer in the community who can train or mentor
student-apprentice AD-AEAP12-I-IIa-b-1

Objectives/Subtasks:
 Identifies the individual artist/designer in the community who can train or mentor student-
apprentice
Topic: CREATING AN ARTIST PROFILE

ACTIVITY 1: PROFILING

Direction: Search a local Media Artist in your community and ask the following. After asking the
given question, create an artist profile for your artist.

NAME:
SPECIALIZATION:
BIRTHDATE: BIRTHPLACE:
ADDRESS:
KEY THEMES (Entered Competition)

Showing History; any collections of your work

Art-related education; any well-known teachers, influencers, mentors

Awards; other achievements

Media coverage

ARTIST DESCRIPTION
First paragraph:
 How long have you been into art? Or how long have you been working as an artist?
  What medium do you mainly work with?
 Do you have any formal training in media arts? or how did you learn to use media arts
materials and techniques?
Second paragraph
 What are you trying to achieve in arts?
 What subject matter do you mostly focus on?
 Do you enjoy experimenting? How and why? Or do you prefer to explore everything
about one idea?
Third paragraph
 What is your creative process?
 Where do you seek your inspiration?
 What are your hopes for the future? To explore different techniques. To enter more art
prizes.

Put your answer here 1st.

R
CRITERIA 4 3 2 1
writing shows adequate
writing shows little or
Understanding of writing shows unusual writing shows strong, understanding but may
no understanding of
literature/ texts insight understanding clear understanding be too general or

U
text
superficial
presents a clearly
presents an effective poorly defined or
presents fresh idea in an defined thesis, but the
thesis and development inconsistent

B
original manner while development is too
Idea Development using a consistent, development of thesis
displaying unusual general or may not be
careful manner that displays little
insight marked by independent
incorporating examples insight

R
thought
more than adequate/; adequate; generally inadequate; some faulty _inadequate/;
Text Support
smooth embedding smooth embedding embedding ineffective embedding
appropriate but not

I
fresh/vigorous; vivid/interesting; attempt simple/vague; appears
specific or vivid; weak
contributes to "voice" to establish "voice" to lack "voice"
"voice"
Word Choice very limited use of limited use of 1stand excessive use of 1stand
weak attempt to limit
1st and 2ndperson & "to 2nd person & "to be" 2nd person & "to be"

C
use of 1st and 2nd person
be" verbs verbs verbs
& "to be" verbs
sometimes incorrect & frequent errors & lacks
Sentence Structure correct/varied correct, but lacks variety
lacks variety variety

S Language Mechanics
very few (if any) errors;
very well proofread
few errors; generally,
well proofread
several errors; requires
additional proofreading
numerous errors;
appears not to have
been proofread
 CO QAH + LW
LEARNING WORKSHEET No. 5
Course Outline & Quality Assured
Hand-outs paired with MELC- in Apprenticeship and Exploration in Arts
Based Learning Worksheet Production (Media Arts)

MELC: Explains the meaning and significance of various visual arts, media arts and applied art
forms based on history, socio-cultural context, functions and uses through reporting
AD-AEAP12-I-IIa-b-2

Objectives/Subtasks:
 Determine the meaning and significance of media arts based on history
Topic: HISTORY AND SOCIO-CULTURAL CONTEXT OF MEDIA ARTS

ACTIVITY 1: SEARCH FOR IT

Direction: In determining the meaning and significance of Media Arts. you will have to
experience what is one of the basic concepts of it which is the PHOTOGRAPHY.
1. Shoot a photo/image showing the: historical, socio-cultural context and the aesthetic
(beauty) of you community.
2. Print the photo/image in a plain bond paper with description indicating what the scene is
all about.

Example:
Republic of the Philippines
Department of Education
Schools Division of Calbayog City
Calbayog 5 District
CALBAYOG ARTS AND DESIGN SCHOOL OF EASTERN VISAYAS
Calbayog City

Apprenticeship and Exploration in

Arts Production (Media Arts)
Name: JUAN DELA CRUZ Grade & Section: _________
Activity Name: Photography

Nijaga Park is the largest park of Calbayog City where town shows are
held. It is of the commemoration of its local hero Don Benedicto
"Biktoy" Nijaga that is why there is also a small museum that can be
found here. Answer may vary accordingly
R
CRITERIA / Elements 4 / Competent 3 / Approaches Competency 2 / Beginning Competency
Identifies concepts, terms Correctly identifies or recalls most Correctly identifies or recalls much Correctly identifies or recalls some
and facts related to a specific or all (e.g., 80% or more) of the (e.g., 70%) of the requested factual (e.g., 69% or less) of the requested
discipline and audience requested factual information information factual information
Analyzes and interprets the
significance of artists and Applies relevant qualities and Applies some but not all the Recognizes only a few of the relevant
designers, works or ideas historical knowledge of the art or relevant qualities and historical qualities and historical knowledge of

U
through historical knowledge design form; exhibits exemplary knowledge of the art or design form; the art or design form; demonstrates
or critical response to an perception of how artistic or demonstrates limited perceptions of inconsistent perceptions of how
artwork, design, or design skills are used how artistic or design skills are used artistic or design skills are used
performance
Communicates skilfully and
Communicates adequately regarding Can only communicate in simple
persuasively regarding a variety of
Demonstrates an a variety of techniques and working terms regarding few techniques or
techniques and working methods

B
understanding of the creative methods which can be used to working methods which can be used
which can be used to produce a
and/or design process and produce a chosen art form or design to produce a chosen art form or
chosen art form or design with the
the aesthetic principles that with the aesthetic principles and/or design with the aesthetic principles
aesthetic principles and/or
guide the arts and/or design functional demands which guide and/or functional demands which
functional demands which guide
them guide them
them
Accepts (as either creator or
Appreciates and articulates Shows only basic understanding of
audience member) approaches Provides an adequate description of

R
the varied approaches to arts artistic forms, ideas, designs or
that differ from one’s own; capable artistic forms, ideas, designs or
and/or design in creative techniques that differ from one’s
of evaluating artistic forms, ideas, techniques that differ from one’s
expression, preservation of own; offers little or no evaluation or
designs or techniques that differ own; exhibits moderate ability to
cultural heritage, or social analysis; resists exploring differences
from one’s own; explores explore differences
responsibility in depth
differences in depth
Determines and interprets most or
Determines and interprets much Determines and interprets some (e.g.,
all (e.g.,80% or more) of the

I
Recognizes, comprehends, (e.g.,70%) of the meaning and/or 69% or less) of the meaning and/or
meaning and/or function of a work
and communicates within a function of a work of art, design, function of a work of art, design,
of art, design, musical
given context, situation or musical composition, theatrical musical composition, theatrical
composition, theatrical
medium performance, or other creative performance, or other creative
performance, or other creative
activity activity
activity
Applies strategies of Organizes and prioritizes goals; Establishes goals but displays
Organizes and establishes goals;
planning, goal setting and follows action plan and adjusts to difficulty meeting them; attempts to

C
creates action plan; completes most
resolving conflict for specific challenges, criticism, and conflicts; create an action plan; completes 69%
aspects of the project/performance
goals in artistic or design completes all aspects of the or less of the project/performance on
on time.
projects project/performance on time time.
Creates an effective performance Creates a proficient performance or Creates a developing performance or
Demonstrates innovative and
or presentation demonstrating presentation demonstrating presentation with beginning
creative thinking and or/skills
sensitivity and creativity within the developing sensitivity and creativity sensitivity and creativity within the
in a design and/or arts

S
chosen medium; presented in a within the chosen medium; chosen medium; presented in an
medium as an individual or
highly professional manner presented in a professional manner unprofessional manner relevant to
part of a group
relevant to the audience relevant to the audience the audience
 CO QAH + LW
LEARNING WORKSHEET No. 6
Course Outline & Quality Assured
Hand-outs paired with MELC- in Apprenticeship and Exploration in Arts
Based Learning Worksheet Production (Media Arts)

MELC: Explains the meaning and significance of various visual arts, media arts and applied art
forms based on history, socio-cultural context, functions and uses through reporting
AD-AEAP12-I-IIa-b-2

Objectives/Subtasks:
 Determine the socio-economic context
Topic: FUNCTIONS AND PURPOSES OF MEDIA ARTS

ACTIVITY 1: PICTURE OUT

Direction: Take new photos that match the previous photos on the left then compare the
difference. Paste the new future photos on the right and write your answer at the bottom.

Name: Carlos N’ Carmelos Place: Rueda St. Cor. Magsaysay Blvd.,

Calbayog City
PAST FUTURE

https://scontent.fceb2-2.fna.fbcdn.net/v/t1.18169-9/1798639_661688227221466_479167905_n.jpg?_nc_cat=100&ccb=1- https://scontent.fceb2-1.fna.fbcdn.net/v/t1.18169-9/1795473_661688053888150_1343100907_n.jpg?_nc_cat=108&ccb=1-
3&_nc_sid=cdbe9c&_nc_eui2=AeGFgq7tgT26ebefjscxPqSYMcb2LhGyfVUxxvYuEbJ9VdBCLm7PnvHAiwqnB3I37jHHUldG7pnwe4kjoNIfx033&_n 3&_nc_sid=cdbe9c&_nc_eui2=AeHckIQ2_EDDtrzIq57UDj6Q3r9slfm-hcTev2yV-
c_ohc=yK9TL3fxfb4AX86rNpU&tn=eiCEK9tqaddASx5D&_nc_ht=scontent.fceb2- b6FxLAObqwozlN4UrqgrNosvOTWgLwVdJcG3rdSBvlUwKiT&_nc_ohc=j4aYFDaBsg8AX92YOay&_nc_ht=scontent.fceb2-

Description:
Rebelito’s Refreshment is registered as a sole proprietorship type of business under the
ownership of Mrs. Preciosisima Chan Banzon (Baby Chan Banzon). It is already 50 years in
food business and counting. Though it is under sole proprietorship, this business is a family-
owned business. It started sometime in 1963 by the parents of the owner selling “halo-halo”
that was sold at 50 cents then. The family helped each other in the business. Later on, it was
passed on to their three children, who are current owners, sometime in the year 2000.
Rebelito’s was derived in the names of the three children: Ricardo, Baby and Lito.
Name: Sacred Heart Plaza Place:
PAST FUTURE

https://www.texaninthephilippines.com/wp-content/uploads/2012/12/Nijaga-Park-Christmas-festivities.jpg

Description:

Name: Calbayog City Airport Place:

PAST FUTURE

https://upload.wikimedia.org/wikipedia/commons/1/1e/CYPoutside.JPG

Description:
Name: Sts. Peter and Paul Cathedral Place:
PAST FUTURE

http://1.bp.blogspot.com/_WdMZZQocTEY/S6RTT2vveXI/AAAAAAAAJYU/wmXl6Nj7fPI/w1200-h630-p-k-no-nu/cath_1928_2.jpg

Description:

Name: Calbayog City Hall Place:

PAST FUTURE

data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHCBINDBISEhIKEhIKDwwPDwoKDx8JCgkMJSEnJyUhJCQpLjwzKSw4LSQ
kNFE0ODE0N0NOKDFUQEg0Sjw6NTEBDAwMEA8PGBISGT8dGCs/Oz8/Pz8xNDExPzE/NDc0PzQ/ND8/PT8xNEA/NjQ0NDQ3OzQ/PzE/MTExNDEx

Description:
MTE0Mf/AABEIAKcBLAMBIgACEQEDEQH/xAAbAAABBQEBAAAAAAAAAAAAAAADAQIEBQYAB//EAEYQAAIBAgMEBgUKBQIEBwAAAAECAAMRB
R
CRITERIA 4 3 2 1
writing shows adequate
writing shows little or
Understanding of writing shows unusual writing shows strong, understanding but may
no understanding of
literature/ texts insight understanding clear understanding be too general or

U
text
superficial
presents a clearly
presents an effective poorly defined or
presents fresh idea in an defined thesis, but the
thesis and development inconsistent

B
original manner while development is too
Idea Development using a consistent, development of thesis
displaying unusual general or may not be
careful manner that displays little
insight marked by independent
incorporating examples insight

R
thought
more than adequate/; adequate; generally inadequate; some faulty _inadequate/;
Text Support
smooth embedding smooth embedding embedding ineffective embedding
appropriate but not

I
fresh/vigorous; vivid/interesting; attempt simple/vague; appears
specific or vivid; weak
contributes to "voice" to establish "voice" to lack "voice"
"voice"
Word Choice very limited use of limited use of 1stand excessive use of 1stand
weak attempt to limit
1st and 2ndperson & "to 2nd person & "to be" 2nd person & "to be"

C
use of 1st and 2nd person
be" verbs verbs verbs
& "to be" verbs
sometimes incorrect & frequent errors & lacks
Sentence Structure correct/varied correct, but lacks variety
lacks variety variety

S Language Mechanics
very few (if any) errors;
very well proofread
few errors; generally,
well proofread
several errors; requires
additional proofreading
numerous errors;
appears not to have
been proofread
 CO QAH + LW
LEARNING WORKSHEET No. 7
Course Outline & Quality Assured
Hand-outs paired with MELC- in Apprenticeship and Exploration in Arts
Based Learning Worksheet Production (Media Arts)

MELC: Explains the meaning and significance of various visual arts, media arts and applied art
forms based on history, socio-cultural context, functions and uses through reporting
AD-AEAP12-I-IIa-b-2

Objectives/Subtasks:
 Explain the functions and uses through reporting
Topic: SIGNIFICANCE OF MEDIA ARTS

ACTIVITY 1: WAY FURTHER

Direction: Create a final demonstration about how you learned from the previous lessons. You
can select at least 1 activity in the following:
1. Poster about the History of Media in the City
2. Short film about the Socio-Cultural in the City
3. Photo Exhibit at least 10 major changes of History and Socio-cultural context in the city

NOTE: Always have a short description at the bottom for referencing.

CRITERIA / Elements 4 / Competent 3 / Approaches Competency 2 / Beginning Competency

R
Identifies concepts, terms Correctly identifies or recalls most Correctly identifies or recalls much Correctly identifies or recalls some
and facts related to a specific or all (e.g., 80% or more) of the (e.g., 70%) of the requested factual (e.g., 69% or less) of the requested
discipline and audience requested factual information information factual information
Analyzes and interprets the
significance of artists and Applies relevant qualities and Applies some but not all the Recognizes only a few of the relevant
designers, works or ideas historical knowledge of the art or relevant qualities and historical qualities and historical knowledge of
through historical knowledge design form; exhibits exemplary knowledge of the art or design form; the art or design form; demonstrates

U
or critical response to an perception of how artistic or demonstrates limited perceptions of inconsistent perceptions of how
artwork, design, or design skills are used how artistic or design skills are used artistic or design skills are used
performance
Communicates skilfully and
Communicates adequately regarding Can only communicate in simple
persuasively regarding a variety of
Demonstrates an a variety of techniques and working terms regarding few techniques or
techniques and working methods
understanding of the creative methods which can be used to working methods which can be used
which can be used to produce a
and/or design process and produce a chosen art form or design to produce a chosen art form or

B
chosen art form or design with the
the aesthetic principles that with the aesthetic principles and/or design with the aesthetic principles
aesthetic principles and/or
guide the arts and/or design functional demands which guide and/or functional demands which
functional demands which guide
them guide them
them
Accepts (as either creator or
Appreciates and articulates Shows only basic understanding of
audience member) approaches Provides an adequate description of
the varied approaches to arts artistic forms, ideas, designs or
that differ from one’s own; capable artistic forms, ideas, designs or
and/or design in creative techniques that differ from one’s

R
of evaluating artistic forms, ideas, techniques that differ from one’s
expression, preservation of own; offers little or no evaluation or
designs or techniques that differ own; exhibits moderate ability to
cultural heritage, or social analysis; resists exploring differences
from one’s own; explores explore differences
responsibility in depth
differences in depth
Determines and interprets most or
Determines and interprets much Determines and interprets some (e.g.,
all (e.g.,80% or more) of the
Recognizes, comprehends, (e.g.,70%) of the meaning and/or 69% or less) of the meaning and/or
meaning and/or function of a work
and communicates within a function of a work of art, design, function of a work of art, design,

I
of art, design, musical
given context, situation or musical composition, theatrical musical composition, theatrical
composition, theatrical
medium performance, or other creative performance, or other creative
performance, or other creative
activity activity
activity
Applies strategies of Organizes and prioritizes goals; Organizes and establishes goals; Establishes goals but displays
planning, goal setting and follows action plan and adjusts to creates action plan; completes most difficulty meeting them; attempts to
resolving conflict for specific challenges, criticism, and conflicts; aspects of the project/performance create an action plan; completes 69%
goals in artistic or design completes all aspects of the on time. or less of the project/performance on
C
projects project/performance on time time.

Creates an effective performance Creates a proficient performance or Creates a developing performance or

Demonstrates innovative and
or presentation demonstrating presentation demonstrating presentation with beginning
creative thinking and or/skills
sensitivity and creativity within the developing sensitivity and creativity sensitivity and creativity within the
in a design and/or arts
chosen medium; presented in a within the chosen medium; chosen medium; presented in an
medium as an individual or
highly professional manner presented in a professional manner unprofessional manner relevant to

S
part of a group
relevant to the audience relevant to the audience the audience
 ANSWER KEYS

WEEK 1

ACTIVITY 1: LOOKING FOR…

 Student’s answer may vary based on their learning and interpretation of the media arts.
Use the student handout for your referencing and follow the rubrics in answering.

WEEK 2

ACTIVITY 1: SCOUTING THE COMMUNITY

 Student’s answer may vary based on their learning and interpretation of the media arts.
Use the student handout for your referencing and follow the rubrics in answering.

WEEK 3

ACTIVITY 1: OUTLINING

 Student’s answer may vary based on their learning and interpretation of the media arts.
Use the student handout for your referencing and follow the rubrics in answering.

WEEK 4

ACTIVITY 1: PROFILING

 Student’s answer may vary based on their learning and interpretation of the media arts.
Use the student handout for your referencing and follow the rubrics in answering.

WEEK 5

ACTIVITY 1: SEARCH FOR IT

 Student’s answer may vary based on their learning and interpretation of the media arts.
Use the student handout for your referencing and follow the rubrics in answering.

WEEK 6

ACTIVITY 1: PICTURE OUT

 Student’s answer may vary based on their learning and interpretation of the media arts.
Use the student handout for your referencing and follow the rubrics in answering.

WEEK 7

ACTIVITY 1: WAY FURTHER

 Student’s answer may vary based on their learning and interpretation of the media arts.
Use the student handout for your referencing and follow the rubrics in answering.
Prepared by:

JOSE DON P. BABON

SST – II, CADSEV

Inspected by:

RINALYN C. BESO PhD. NOEL E. SAGAYAP

Content Editor Content Editor

LANGIE BOY C. ENRIQUEZ NICOLAS B. TARRAYO

Content Editor Content Editor

CORIE B. SENOLOS ADHNA P. TIMAGOS

Language Editor Content Editor

Noted by:

MERCEDITA S. GARCIA
EPS-I MAPEH