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The Evolution of Media: Media and Information Literacy

The document discusses the evolution of media through different eras, from pre-industrial times when cave paintings and clay tablets were used, to the industrial age when the printing press and telegraph were invented, to the electronic age marked by the transistor radio and computers, and finally the new information age defined by the internet and rise of social media. It also outlines the key functions of media and communications as informing the public, educating audiences, facilitating public discourse and opinion, acting as a watchdog, and advocating for political viewpoints.

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Precia Alday
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65 views33 pages

The Evolution of Media: Media and Information Literacy

The document discusses the evolution of media through different eras, from pre-industrial times when cave paintings and clay tablets were used, to the industrial age when the printing press and telegraph were invented, to the electronic age marked by the transistor radio and computers, and finally the new information age defined by the internet and rise of social media. It also outlines the key functions of media and communications as informing the public, educating audiences, facilitating public discourse and opinion, acting as a watchdog, and advocating for political viewpoints.

Uploaded by

Precia Alday
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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The Evolution of Media

Media and Information Literacy

Charmaine D. Cabrera
DIFFERENT TOOLS USED IN
VARIOUS ERAS IN THE HISTORY
OF COMMUNICATION
1. Pre-Industrial Age
- Before 1700
- People discovered fire, developed
paper from plants, and forged
weapons and tools with stone, bronze,
copper and iron.

Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines
Quezon City: Commission on Higher Education, 2016, pp.20-21
Pre-Industrial Age
Example:

Cave paintings (also known as “parietal art”) are numerous


paintings and engravings found on cave walls or ceilings
around 35 000 BCE.

Source: “Cave Art”, Encyclopedia Britannica, last Modified May 22, 2020,
https://www.britannica.com/art/cave-painting
Pre-Industrial Age
Example:

Clay tablets are used a writing medium especially for


writing in cuneiform.
- one of the oldest forms of writing.
Source: “Cave Art”, Encyclopedia Britannica, last Modified May 22, 2020,
https://www.britannica.com/art/cave-painting
Pre-Industrial Age
Example:

Papyrus is made form pith of papyrus plant. It is used as


writing surface to designate documents written on its
sheets, rolled up to scrolls.

Source: “Cave Art”, Encyclopedia Britannica, last Modified May 22, 2020,
https://www.britannica.com/art/cave-painting
Acta Diurna (130 BC)
were daily Roman official notices,
a sort of daily gazette. They were
carved on stone or metal and
presented in message boards in
public places like the Forum of
Rome. They were also called
simply Acta

https://time.graphics
Dibao in China (2nd Century)
was a type of publication
issued by central and local
governments in imperial
China. They have been called
"palace reports" or "imperial
bulletins".

https://time.graphics
Codex in the Mayan
Region (5th Century)
the codices were used to set
dates for rituals, often by
linking them to astronomical
events.
Printing Press using
wood blocks (220 AD)
Woodblock printing (or block
printing) is a technique for
printing text, images or patterns
used widely throughout East
Asia and originating in China in
antiquity as a method of
printing on textiles and later
paper.
How did the early
Filipinos live?
Clothing of Filipino male was the
bahag or G-string, and the female
wore tapis, a piece of cloth to civer
the lower part of the body without
upper clothes, to the women are
topless. There was no native term for
underwear, meaning the early people
wore bahag of tapis and nothing else.
How did the early
Filipinos live?
When the Spaniards arrived, they
were surprised to see topless women.
So, they covered the women with
long skirts, or saya, loose blouses or
kimona, chimese or kamison as
underwear, and a piece if cloth over
their shoulder called alampay. Men
were mad to wear loose camisa chino
and pants like Chinese.
Native Filipinos Food Preparation
➢Laga (kamote) ➢boiled root crops
➢Ihaw ➢broiled meat or fish
➢Tuyo ➢dried fish
➢Daing ➢dried salted fish
➢Tinapa ➢smoked fish
➢Gisa ➢Sauté
➢Prito (were influenced by the ➢fry
Spaniards)
House of the Early Filipinos
There was no
term for spoon
and fork
because the
Filipinos eat
with their bare
hands. They
used the
coconut shell as
a drinking cup.
2. Industrial Age
- 1700s – 1930s
- People used the power of steam,
developed machine tools,
established iron production, and
the manufacturing if various
products (including books through
printing press).
Industrial Age started
with England and other
European Countries in
the 18th Century. This
period started to shift
from agricultural and
handicraft economy to
one that is dominated
by machines and
machine
manufacturers.
Communications were
developed like
telegraph, and
telephone.
Industrial Age
Example:

Printing press is typically used for texts. It is a device that


applies pressure to an inked surface resting upon a print
medium (like paper or cloth).
Industrial Age
Example:

Telegraph is used for long-distance communication by


transmitting electrical signals over a wire laid between
stations.
Industrial Age
Example:

Motion picture (also known as film or movie) is series of still


photos on film, projected in rapid succession on a screen
by means of light.
Newspaper
The London Gazette
is one of the official
journals of record
of the British
government, and
the most important
among such official
journals in the United
Kingdom
Typewriter
(1800)
It is a mechanical or
electromechanical
machine for writing
characters like those
produced by printer's
movable type.
Telephone
(1876)
On March 7, 1876,
Alexander Graham Bell
successfully received a
patent for the
telephone and secured
the rights to the
discovery. Days later,
he made the first ever
telephone call to his
partner, Thomas
Watson.
Motion Picture
Photography (1890)
In 1890 Dickson unveiled the
Kinetograph, a primitive motion picture
camera. In 1892 he announced the
invention of the Kinestoscope, a machine
that could project the moving images
onto a screen. In 1894, Edison initiated
public film screenings in recently-opened
"Kinetograph Parlors."
3. Electronic Age
- 1930s – 1980s
- The invention of the transistor
ushered in the electronic age.
People learned to produce and use
transistor radio, electronic circuits,
and the early computers.
Electronic Age

Transistor Radio Large Mainframe


Electronic Computers
Computers
4. New Age or Information Age
- 1900s – 2000s
- The internet paved the way for
faster communication and the
creation of social network. Personal
computers, mobile devices and
wearable technology were
invented on this age.
New Age or Information Age
Example:

Instagram Facebook Google Meet


Functions of Communications of Media

1. Monitoring Function. This is


to inform the citizens on what
is happening around them.
Functions of Communications of Media

2. Information Function. This is


to educate the audience on
the meaning and significance
of the facts.
Functions of Communications of Media

3. Option Function. This is to


provide a platform for public
political discourse. It is used to
facilitate public opinion and
expression of dissent.
Functions of Communications of Media
4. Watchdog Role of Journalism. It
denounces the wrongdoing of
the government and private
which leads to increasing of
accountability and
spearheading positive changes.
Functions of Communications of Media
5. Channel for Advocacy of
Political Viewpoints.

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