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    Typography Report

    Uploaded by

    Anne Lupaz
    The document discusses typography and its importance in design. It defines typography as the art and technique of designing with type. Good typography is important for brand recognition, as it helps users associate a brand with a particular typeface. It also impacts decision making by affecting how users perceive information. Additionally, typography can influence attention by impacting how long users engage with a website. The document then covers various elements of typography, including fonts versus typefaces, use of contrast, consistency, white space, alignment, color, and establishing hierarchy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Typography Report

    Uploaded by

    Anne Lupaz
    13 views19 pages
    The document discusses typography and its importance in design. It defines typography as the art and technique of designing with type. Good typography is important for brand recognition, as it helps users associate a brand with a particular typeface. It also impacts decision making by affecting how users perceive information. Additionally, typography can influence attention by impacting how long users engage with a website. The document then covers various elements of typography, including fonts versus typefaces, use of contrast, consistency, white space, alignment, color, and establishing hierarchy.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document discusses typography and its importance in design. It defines typography as the art and technique of designing with type. Good typography is important for brand recognition, as it helps users associate a brand with a particular typeface. It also impacts decision making by affecting how users perceive information. Additionally, typography can influence attention by impacting how long users engage with a website. The document then covers various elements of typography, including fonts versus typefaces, use of contrast, consistency, white space, alignment, color, and establishing hierarchy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views19 pages

    Typography Report

    Uploaded by

    Anne Lupaz
    The document discusses typography and its importance in design. It defines typography as the art and technique of designing with type. Good typography is important for brand recognition, as it helps users associate a brand with a particular typeface. It also impacts decision making by affecting how users perceive information. Additionally, typography can influence attention by impacting how long users engage with a website. The document then covers various elements of typography, including fonts versus typefaces, use of contrast, consistency, white space, alignment, color, and establishing hierarchy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 19

    DIGITAL IMAGING

    Typography Meaning

    WHAT IS
    TYPOGRAPHY?
    Presented by: Anne Lupaz
    Title Page Reporters Introduction

    Insert your topic here

    Typography is the art, craft, and


    technique of the design.
    Title Page Reporters Introduction Overview

    Insert your topic here

    WHY IS TYPOGRAPHY
    IMPORTANT IN DESIGN?
    Title Page Reporters Introduction Overview

    Insert your topic here

    WHY IS TYPOGRAPHY
    IMPORTANT IN DESIGN?
    Brand Recognition

    Not only will good


    typography enhance the
    website’s personality, but
    your users will subliminally
    begin to associate the
    typeface featured on your
    site with your brand.
    Title Page Reporters Introduction Overview

    Insert your topic here

    WHY IS TYPOGRAPHY
    IMPORTANT IN DESIGN?
    Brand Recognition Decision Making

    Not only will good Typography has a profound


    typography enhance the effect on the way that users
    website’s personality, but digest and perceive the
    your users will subliminally information conveyed by
    begin to associate the the text.
    typeface featured on your
    site with your brand.
    Title Page Reporters Introduction Overview

    Insert your topic here

    WHY IS TYPOGRAPHY
    IMPORTANT IN DESIGN?
    Brand Recognition Decision Making Attention

    Not only will good Typography has a profound Good typography could be
    typography enhance the effect on the way that users the difference between
    website’s personality, but digest and perceive the someone staying on your
    your users will subliminally information conveyed by website for one minute or
    begin to associate the the text. half an hour.
    typeface featured on your
    site with your brand.
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different
    elements of
    Typography
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different Fonts and Typefaces

    elements of A typeface is a design style which


    comprises a myriad of characters of varying

    Typography sizes and weight, whereas a font is a


    graphical representation of text character.
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different Fonts and Typefaces

    elements of A typeface is a design style which


    comprises a myriad of characters of varying

    Typography sizes and weight, whereas a font is a


    graphical representation of text character.
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different Fonts and Typefaces

    elements of A typeface is a design style which


    comprises a myriad of characters of varying

    Typography sizes and weight, whereas a font is a


    graphical representation of text character.

    Contrast

    Much like hierarchy, contrast helps to convey


    which ideas or message you want to
    emphasize to your readers.
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different Consisentency

    elements of Keeping your typefaces consistent is key to


    avoiding a confusing and messy interface.

    Typography
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different Consisentency

    elements of Keeping your typefaces consistent is key to


    avoiding a confusing and messy interface.

    Typography
    White Space

    Often referred to as “negative space,” white


    space is the space around text or graphics.
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different Alignment

    elements of Alignment is the process of unifying and


    composing text, graphics, and images to

    Typography ensure there is equal space, size, and


    distances between each element.
    Title Page Reporters Introduction Overview

    Insert your topic here

    The different Alignment

    elements of Alignment is the process of unifying and


    composing text, graphics, and images to

    Typography ensure there is equal space, size, and


    distances between each element.

    Color
    Color is one of the most exciting elements of
    typography. This is where designers can
    really get creative and elevate the interface
    to a new level.
    Title Page Reporters Introduction Overview

    Insert your topic here

    Hierarchy

    Establishing hierarchy is one of the most vital


    principles of typography.
    THANK YOU!

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