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Visual Communication and Photography

This 2-credit course on Visual Communication and Photography has no prerequisites. The course aims to teach students about visual communication principles, the cultural significance of photography, and composition strategies. It is divided into 4 units that cover the history and basics of visual communication, theories of visual communication, photography as a communication tool, and camera compositions. Students will learn about camera usage, lighting techniques, and designing aesthetically pleasing photographs. The intended learning outcomes are for students to understand the cultural importance of visual media and acquire photography skills.

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Shyam Gupta
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564 views3 pages

Visual Communication and Photography

This 2-credit course on Visual Communication and Photography has no prerequisites. The course aims to teach students about visual communication principles, the cultural significance of photography, and composition strategies. It is divided into 4 units that cover the history and basics of visual communication, theories of visual communication, photography as a communication tool, and camera compositions. Students will learn about camera usage, lighting techniques, and designing aesthetically pleasing photographs. The intended learning outcomes are for students to understand the cultural importance of visual media and acquire photography skills.

Uploaded by

Shyam Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Visual Communication and Photography

Production
Communication in Everyday Life
CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title Credits Credit distribution of the course Eligibility Pre-requisite of


& Lecture Tutorial Practical/ criteria the course
Code Practice (if any)
Visual 2 0 0 2 Class XII NA
Communication
and Photography

Learning Objectives

The Learning Objectives of this course are as follows:


 To synthesize a comprehensive view of principles involved in
 Visual Communication.
 To appreciate and express the cultural significance of photography as visual art
and understand its evolution and purposes.
 To develop an awareness of compositional and organizational strategies for the
effective deployment of formal elements of visual art.
  To read visual texts with a deep knowledge of visual history and theory.
 To create an ability of situating the content and form of the visual representation
of thematic context.

Learning outcomes

The Learning Outcomes of this course are as follows:

 After studying this course, students will be able to acquire knowledge of the
 cultural and historical importance of the visual medium.
 After studying this course, students will be able to explore the fundamentals
 and underlying theories of Visual Communication.
 After studying this course, students will be able to develop a thorough knowledge
 of concepts, and skills in creating photographs.
 After studying this course, students will be able to learn to identify and
analyze semiotics in photographs.
 After studying this course, students will be able to develop a craftsmanship
in creating aesthetically pleasing photographs

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SYLLABUS

Course Contents:

Unit 1: Historical Background and Basics of Visual Communication (15 hours)

Unit Description: The Unit I will give a brief history of the visual arts from the caveman to
modern man. Skills of artistic schools of thought and Intertextuality in art in relation to
culture.

Topics- Concept and History of Visual Communication, Human Eye and Visual Process,
Visual culture and Information Education Communication, Theories of visual communication
- Gestalt Theory of visual communication, Perceptual theory of Visual communication,
Semiotics and cognitive approach in visuals

Unit II: Theories of Visual Communication (15 hours)


Unit Description: This unit will put emphasis on theories, semiotics and the study of signs.
Through semiotic theories improve critical thinking skills, and learn to use semiotics to think
logically and to analyze visual media in context of culture.

Topics: Fundamentals of Design: Definition. Approaches to Design, Centrality of Design,


Elements of Design, Principles of Visual and other Sensory Perceptions. Colour psychology
and theory (some aspects), Definition, Optical / Visual Illusions, etc., Various stages of design
process, Learning skills to read signs and signifier in visuals for social messaging

Unit III: Photography as Visual Communication (15 hours)


Unit Description: This unit will provide skills to learn camera and lighting techniques.
Topics: Introduction to photography, Camera – structure and function of camera ,
Characteristics of light, Sources of Light – Nature, Artificial and Available, Lighting
techniques – three-point lighting, Exposure – focusing, aperture, shutter speed, Depth of field.
, Kinds of light indoor and outdoor – Electronic flash and artificial lights, Light meters

Unit IV: Camera Compositions and Accessories (15 hours)


Unit Description: This unit will provide skills about camera accessories and designing
aesthetically rich compositions.
Topics: Camera lenses and accessories, Basic shots, angle, and view, Composition, Role of
photographic image in visual communication, Basics of photojournalism, photo-features, photo
- essays, writing captions, visual storytelling.

Essential Readings
 Barnes, Susan B. An Introduction to Visual Communication: From Cave Art
 to Second Life, Peter Lang Pub, 2011.
 Berger, Arthur Asa, Seeing is Believing: An Introduction to Visual
Communication, McGraw-Hill Education, 2012.
 Lester, Paul Martin, Visual Communication: Images with Messages (6ed),
 Cengage Learning, 2013.
 Photography: A Critical Introduction - edited by Liz Wells London,
Routledge, Oxon, 2015.
 Farrell, I. Complete Guide to Digital Photography, Quercus Publishing, UK, 2014.

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Suggested Readings
  Mandav, Pradeep, Visual Media Communication, Authors Press, 2001.
 Williams, Rich, Visual Communication: Integrating Media, Art, and Science,
Routledge, 2007

Examination scheme and mode:


Evaluation scheme and mode will be as per the guidelines notified by the University of Delhi.

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