Republic of the Philippines

CAVITE STATE UNIVERSITY

Silang Campus
Biga, Silang, Cavite

POTENTIALS AND CHALLENGES IN DEVELOPING THE BY-PASS OF

SILANG, CAVITE TO A GARDEN PLANT SUPPLIER

Undergraduate Research Outline

Submitted to the Faculty of the
Department of Management
Cavite State University
Silang, Cavite

In partial fulfillmentof the requirements

for the subject Research 1

Marielle Angela R. Estrella

Queenie G. Matugas
Kriz Ayna M. Mendoza

December 2016
Potentials And Challenges In Developing The By-Pass Of Silang, Cavite To A
Garden Plant Supplier

Marielle Angela R. Estrella

Queenie G. Matugas
KrizAyna M. Mendoza

__________________________________________________________________
An undergraduate research outline submitted to the faculty of the Department of
Management, Cavite State University, Silang, Cavite in partial fulfillment of the
requirements for the degree of Bachelor of Science in Tourism Management with
Contribution No. __________. Prepared under the supervision of Prof. Emy
Grace Patambang

INTRODUCTION

A garden plant nursery is a place where plants are propagated and grown

to usable size. They include retail nurseries which sell to the general public,

wholesale nurseries which sell only to businesses such as other nurseries and to

commercial gardeners, and private nurseries which supply the needs of

institutions or private estates. Some retail and wholesale nurseries sell by mail.

Nurseries may supply plants for gardens, for agriculture, for forestry, and for

conservation biology.
 Looking at Silang’s tourism value chain through promotion and

encouragement, its opportunities are bound to be limitless. The making of a

responsible, sustainable, and accessible tourism is the challenge towards

unlocking the municipality’s potential of gaining tourists. Meaning, there is a

need of elevation in anything that have linkages within the tourism industry. One

of which is the by-pass of Silang, Cavite that has a great chance of being

developed with the large number of tourist passing through it as their way to

Tagaytay. An extended effort of developing it into a garden plant nursery makes it

susceptible of making the town’s By-Pass productive.

The researchers became interested in investigating the potentials and

opportunities of developing Silang By-pass into a garden plant nursery, since the

Silang By-pass serves as a pathway that linksDasmariñas City to the city of

Tagaytay. Considering the wealth that Silang has when it comes to natural

resources, the large number of tourists passing through it might also be interested

with the garden materials which can be seen in By-Pass and add up to the

economy of the town of Silang and make the tourists discover Silang’s beauty.

As a way of proving Silang By-pass potentials and opportunities the

researchers have formulated a main objective in the study which is to determine

the potentials and opportunities of Silang By-pass into a garden plant nursery to

foster and promote Silang town’s excellence. Through this, they have formulated

questions to be answered such as the current number of stores in Silang By-pass

that are classified as landscaping services and plan and garden materials retailers,

the current status of the Silang By-Pass in relation to its strength, weakness,
opportunities, threats, and lastly the proposed blueprint for the location.The

purpose of this research is to determine the possibilities of developing By-Pass

with the consideration of its effects and hindrances towards the tourism industry

of Silang.

The researchers will be using descriptive research design in their study

and the sampling method they will be using is simple random sampling and for

this study, the locale will be the Silang's By-pass road.

STATEMENT OF THE PROBLEM

Generally, the study aims to determine the potentials and opportunities of

Silang By-pass into a garden plant nursery to foster and promote Silang town’s
excellence.
Specifically, the researchers seeks answers to the following questions:
1. What is the profile of the plant stores in Silang By-Pass in terms of:
1.1 Sales
1.1.1 Retail
1.1.2 Wholesale
1.2 Services
1.2.1 With Landscaping
1.2.2 Without Landscaping
2. What are the potentials and challenges of the plant stores in Silang By-
Pass in terms of:
2.1 Strength
2.2 Weakness
2.3 Opportunities
2.4 Threats
 3. Is there any significant relationship between the profile of the plant stores
and the potentials and challenges of Silang By-Pass?
4. What could be a proposed blueprint for a potential garden plant nursery in
Silang By-Pass?

OBJECTIVES OF THE STUDY

The general objective of the researchers is to determine the potentials and

challenges of Silang By-pass into a garden plant nursery to foster and promote
Silang town’s excellence.

1. This study aims to gather information about the retailers’ profile in terms
of sales and services.
2. This study seeks to assess the potentials and challenges of the plant stores
in Silang By-pass in terms of itsstrength,weakness,opportunities, and
threats.
3. This study aims to know if there is any significant relationship between
the profile of plant stores and the potentials and challenges of Silang By-
pass
4. This study intends to formulate a blueprint for a potential garden plant
nursery in Silang by-pass.

SIGNIFICANCE OF THE STUDY

This study providesan information regarding the potentials and challenges

of developing Silang By-Pass into a garden plant nursery as a new Tourist
Attraction of Silang. This study will benefit the following:

Tourism Office of the Town of Silang. The Silang’s Tourism office may use this
information asnew strategy in generating tourist.
Local Government Units. This study contributes to their knowledge on the
development of Silang By-Pass into a garden plant nursery. It is anticipated that
the local government authorities and various agencies and organizations involved
in planning and development management will utilize the results of the study to
enable them to gain a better understanding on how they would be improve the
Silang By-Pass by developing it into a garden plant nursery.

Retailers of the landscaping services and the plant and garden materials The
retailers might also have greater income by the time that the Silang By-Pass is
developed and discovered by many tourists.

Future researchers. Finally, this study may serve as valuable reference to

students and other researchers conducting related study. This will also serve as a
future reference for researchers about potentials and opportunities of developing a
certain place into a

gardenplant nursery.

Conceptual Framework

To provide a clear conceptual understanding of the variables that will be used in

this study, the framework is translated into input-process-output model shown in
Figure 1.

Figure 1. The Conceptual Paradigm

INPUT PROCESS OUTPUT

Current number of the stores in
Silang-By pass that are classified Descriptive- Research
as: Design using a survey
- Landscaping services method Proposed Blue
-Plant and garden materials Print for a
retailers Identification and Potential Garden
Current status of the Silang By- sampling of the Plant Nursery in
pass in relation to its: participants Silang By-pass
 -Weakness Data gathering
-Opportunities
-Threats Statistical analysis of
data gathered

Interpretation and
analysis of the results

As shown in the figure above the inputs include:

1) the current number of stores in Silang-By pass that are classified as:
landscaping service, plant and garden materials retailers

2)the current status of the Silang By-pass in relation to

its:strength,weakness,opportunities,threats.

FEEDBACK

The process refers to the methods to be employed to achieve the output of

the study, namely: the use of descriptive research design using the survey method

The output or the final component of the IPO model is the ultimate goal of
the study – a Proposed Blue Print for a Potential Garden Plant Nursery in Silang
By-pass.

Time and Place of the Study

The research that we are conducting was started since August 2016 and
will probably end on May 2016. It will be conducted in Silang By-Pass Road
where data will be collected through survey and questionnaire.
Scope and Limitations of the study

There are some scope and limitations to this research study. Regarding
this, the study focuses on one specific place in Silang called the By-Pass Road.
The researchers focused on the registered garden-related retailers in the town of
Silang and their perception in putting up a garden plant nursery in Silang, By-
Pass.

The study is limited in its findings in the following ways:

1. The subjects of the study are limited to the retailers who are registered in
the Business Permit and License Office of the Municipality of Silang.

2. Surveys will be conducted with the licensed garden plant retailers both
from By-Pass Road and garden plant retailers from other parts of Silang.
Findings and conclusions of the study will be primarily based on the data
that will be obtained from surveys.

DEFINITION OF TERMS

The following terms below were defined for easy reference of the readers
since they frequency appear within the text of the research paper.

Blueprint- a photographic print that shows how something will be made

 Challenges- a call to take part in a contest or competition, especially a

duel

Commercial Gardeners- is the relatively small-scale production

of fruits, vegetables and flowers as cashcrops,frequently solddirectly

to consumers and restaurants. The diversity of crops grown on a small area

of land, typically, from under one acre (0.4ha) to a few acres, or

sometimes in greenhouses distinguishes it from other types of farming.

Conservation Biology- created to deal with the crisis of maintaining the

genes, species, communities, and ecosystems that make up

earth's biological diversity.

Developing- growing large or more advance

Forestry- the practice of caring of forests

Garden Plant Nursery-  is a place where any kinds of plants are grown

for the sake of being moved or transplanted later. It can occupy a

field, garden, greenhouse, or other form of growing space. Usually

the plants grown in such a nursery are flowers or household ornamentals.

Landscaping Services- improve the aesthetic appearance of (a piece of

land) by changing its contours, adding ornamental features, or planting

trees and shrubs.

LGU- Local Government Unit

Natural Resource- industrial materials and capacities supplied by nature

Plant and Garden Materials-  is any one of many tools made

for gardens and gardening and overlaps with the range of tools made for

agriculture and horticulture.

Potential- a quality that something has that can be developed to make it

better

Private Estate- Tangible and intangible things owned by individuals or

firms over which their owners have exclusive and absolute legal rights,

such as land, buildings, money, copyrights, patents, etc. 

Promotion- something that is done to make people aware of something

and increase its sales or popularity

Retail Nursery- sells ornaments to the general public

Susceptible-being in a situation where one is likely to meet with harm

Sustainable-involving methods that do not completely use up or destroy

natural resources

Strength-the quality that allows someone to deal with problems in a

determined and effective way

Threats-the possibility that something bad or harmful could happen

 Tourist Attraction- A tourist attraction is a place of interest

where tourists visit, typically for its inherent or exhibited natural or

cultural value, historical significance, natural or built beauty, offering

leisure, adventure and amusement.

Tourism Industry- the people, activities, and organizations involved in

providing services for people on holiday, for example hotels, restaurants,

and tour guides

Weakness-a quality or feature that prevents someone or something from

being effective or useful

Wholesale Nurseries- A wholesale nursery is where plants are grown and

sold for transplanting, for budding, grafting or layering, stocks or for

restoration, wetland mitigation or conservation, environmental

landscaping or for the beautiful gardens found at innumerable homes,

businesses, parks and a myriad of other landscapes.

RELATED LITERATURE

Through reading of literature and studies, this research has something to

put up in the present study. This covers the discussions regarding tourism,
potential tourism, the aspect of potential tourism,tourism development,SWOT
Analysis.

Tourism
 Tourism is a revenue earner as noted by Servani and Elmazi (2008) and
one of the most important sectors for both developing as well as developed
countries. And from time immemorial, increase in leisure time has geared people
into travelling far and wide for tourism activities; and landscape play a motivating
role in the choice of tourists destinations (Ayeni et al 2011)

According to Yeoti (1983), tourism is a journey done in the meantime

being held from a place to another with a view no to strive (business) or earn
living in a place visited, but solely to enjoy the journey to recreation or to satisfy
the desire being multiform.

According to Kodyhat (1983), tourism is the journey from one place to

another, temporary, conducted an individual or group, as an effort to balance or
harmony and happiness with the environment in the social dimension, culture,
nature and science.

Potential Tourism

According to Pendit (1999), Potential explain that the tourism potential is

a variety of resources in a particular area that can be developed into tourism
destination. In other words, tourism potential is the variety of resources owned by
a place and it can be developed into a tourism destination being exploited for the
benefit of economy and still paid attention to other aspects.

According to Marioti in Yeoti (1983), tourism potential is all that they

found in tourist destinations, and became an attraction to let folks willing to come
visit to that place. The tourists of tourism is an alternative which is expected to
encourage good economic potential and preservation efforts. The tourism of
development done with re-establishing varieties of potentials and natural
resources and biodiversity in an integrated way.

Yoeti (1983) said that the potential tourism is everything that contained in
tourists destinations and attraction for people who want to visit the object. The
development of alternative tourism area is expected to encourage both economic
potential and conversation efforts. The tourism of development is performed with
various potential restructure, nature resources and biological integrated.

According to Yeoti (1985), the potential in tourists destinations affect the

four approaches more known with 4A between others: Destination is tourists
destination can be classified as; a natural destination; cultural destination; man-
made destination.

The accessibility of infrastructure that provide facilities at a tourists destination.

it’s easy to reach the place, the necessary means tourists easily found, transport
for example the purpose of all the way impassable roads to be safe and
comfortable. It must be considered deep because it really helps the easiness of
tourism.

Amenity the availability of facilities such as: an inn, restaurant, a place of

entertainment, local transportation, transportation equipment, falisitas banking,
health facility and the rest in other.

The activity done by the people to be in the tourism object. This factor influencis
and attracts tourists and for their stay.

The Aspects of Potential Tourism

Institutional aspects of covering utilizations and capacity building

institutions, as a mechanism that can be different interests in an organization
operational with resources and appropriate regulations have high efficiency. The
aspect of having two facilities and infrastructure side interests, namely:

a. The instrument meets the needs of tourism nature.

b. As the control of the environment in order to maintain a balance, the
construction of facilities and infrastructures so that efforts to increase
capacity utilization optimally can be done.
c. The management aspects, namely by developing professionalism and
object management pattern natural and can take advantage of the
potential natural tourists attraction has been sustainability.
 d. The aspect of operation that offer the opportunity and regulate the use
of an object natural attraction for the purpose of tourism a commercial
nature to a third party and open jobs for the local community.
e. The aspect of marketing by means of high technology and working
with different party is both domestic and overseas.
f. The aspect of role of the community through the business
opportunities that helped increase public welfare.
g. The aspect of research development which includes the physical
aspects of the environment, economic and social object of tourist
nature. It is hoped will be able to provide information for the
development and development area, wisdom and the direction of the
utilization of natural tourist destinations.

Tourism Development

According to Murthy (2008), tourism is seen as the best possible and

alternative strategy which can be used for promoting many local areas. It is
believed that with the tourism, there will be tendency for environmental
sustainability, more job opportunity, expansion in both public and private
investment, provision of infrastructural facilities and economic improvement. The
development of tourism in the rural areas is really a great achievement to the local
people, in terms of employment opportunity created and avenue for earning
additional income. However, the use of local materials and labor in local
production is a good illustration of potential for small-scale development of
sustainable tourism.

SWOT Analysis

SWOT analysis (the evaluation of strengths, weaknesses, opportunities and

threats) is not a new technique, but has been developed to assess the status and
prospects of businesses. Strengths and weaknesses are internal to the entity under
evaluation whereas opportunities and threats refer to the broad context or
environment in which the entity operates (Lawhead, Veglak& Thomas,
1992).Tourism has become an important and, in some cases a dominant factor in
the rural economies of Western countries (Robinson, 1990)
The key aim of the strategic management of a given territorial unit is to maintain
its presence on the market and maintain opportunities for development. With
reference to tourism destinations, the main aim will be to ensure their economic
and social lifespan by creating a tourism product that is competitive and will
contribute to the possibility of generating income from tourism in the long run
(DZIEDZIC 1998; KORNAK & RAPACZ 2001; MEYER & MILEWSKI 2009).
Strategic management may be carried out at three levels represented by the
following strategies (BEDNARSKA, GOŁEMBSKI, MARKIEWICZ &
OLSZEWSKI 2007): general strategies (basic, development, leading), formulated
at the level of a destination as a whole; operating areas strategies, specifying the
scope of individual domains and methods used to gain a long-lasting competitive
advantage in a given sector or market segment; and functional strategies
concerning the specific functions to be performed, i.e. marketing, finance or
investment. The development strategy, however, continues to be the basic
instrument in strategic management of tourism destinations and it is defined,
according to STRUŻYCKI (2004, pp. 225), as ‘identifying long-term objectives
and conditions for development, and making decisions on the allocation of
resources needed to meet the objectives’.
SWOT analysis is one of the most frequently used methods in strategic
management. It is employed to build an overall development strategy (general) as
well as functional strategies (fractional), concerning a function to be performed by
a state, a local government unit or an enterprise (marketing, finance, logistics,
etc.). GIERSZEWSKA & ROMANOWSKA (2002, pp. 235) claim that SWOT is
not a method of strategic analysis but is ’a unique algorithm of a strategic analysis
process, a systemic proposal and a wide-ranging evaluation of external and
internal factors which specify a company’s current status and its development
potential’. The term ‘SWOT’ is an acronym, standing for strengths, weaknesses,
opportunities and threats. This method is wide-ranging because it concerns
internal factors (the organization as such), external factors (the closer
environment – the competitive environment, and the more remote environment –
the macro-environment). The combination of external and internal factors leads to
four categories (GIERSZEWSKA & ROMANOWSKA 2002)
In SWOT analysis, there is no need to specify all the factors. Instead,
those which are of prime importance and may determine the future should be in
focus. In business practice, the four-field SWOT matrix is often divided into
smaller parts. Depending on the accepted methodological variant of the analysis,
opportunities and threats, for example, may be divided into more remote (macro-
environment) and closer (sectoral environment), and strengths and weaknesses
into economic, social, legal, spatial, environmental, political, organizational etc.
(GIERSZEWSKA & ROMANOWSKA 2002).
CHAPTER III

METHODOLOGY

This chapter discusses the research design that will be employed, the
population and participants of the study, the instrumentation that will be utilized
and validation of instrument, the data gathering procedure that will be adopted
and the methods of data analysis that will be applied.

Research Design

The descriptive research design will be employed in this study utilizing

quantitative research method. Quantitative methods emphasize objective

measurements and the statistical, mathematical, or numerical analysis of data

collected through questionnaires, and surveys, or by manipulating pre-existing

statistical data using computational techniques. According to Shuttleworth (2010),

descriptive study consists of a set of gathered data or information, which were

analyzed, summarized and interpreted along certain lines of thought for the

pursuit of a specific purpose or study. Descriptive research describes and

interprets “what is.” It reveals condition or relationships that exist and do not

exist, practices that prevail or do not prevail, beliefs or points of view attitudes

that are held or not held, processes that are going on or otherwise, effects that are

being felt, or trends that are developing. Descriptive research attempts to interpret

the present. In this study, the researchers will determine the potentials and

challenges in developing Silang by pass to garden plant nursery.

Sources of Data

In this study, the data will be obtained from primary and secondary
sources. The primary data source will come from the surveys of all registered
garden-related retailers in the town of Silang with the use of a prepared survey
questionnaire. Secondary data will be obtained from books, journals, articles,
theses / dissertations and the Web that are used to provide the literature review for
this study.

Participants of the Study

The study participants will be the registered retailers of garden plants nursery
from all the barangays of Silang which will be selected through non-probability
sampling. The locale of the study will be the town of Silang,Cavite.

SAMPLING TECHNIQUE

Simple Random Sampling is the sampling technique of this research. The

researchers will randomly select the sample in the population which are the
respondents that meet the scope of this study.

DATA GATHERING PROCEDURE

Prior to the collection data, permission to conduct surveys will be secured from
the Research Adviser, Department Head of Department of Management and the
Campus Dean of Cavite State University Silang Campus. Thereafter, the letter
will be presented to the garden plant retailers to obtain permission to allow the
researchers to conduct their study. The letter will outline the purpose of the
research, confidentiality and anonymity issues, and the date and time of collection
of the data. After permission is granted, the retailers will be notified of the study
and informed consent will be obtained from them.

DATA GATHERING

The sampling plan will include the sample of the registered garden-related
retailers in Silang, Cavite

 Suitable questions modified from related research will be used in creating

the survey that is in restricted form.The survey will be composed of
which will be related to the potentials and challenges of developing
Silang By-pass to a garden plant nursery.

 The confidentiality of the respondent’s survey was assured. We will be

giving them the option of being anonymous in an understanding that
people’s consciousness may hinder the answering of survey.

STATISTICAL TREATMENT

The following statistical tools will be use in the computation of data.

1. Percentage/Frequency. This was used to identify the ratio of profile of the

plant stores in Silang By-Pass in terms of: sales: retail and wholesale; ervices:
with and without Landscaping
% = f / n x 100

where:

f = class frequency
 n = sample size

2. Mean. This was used to determine the current status of the Silang By- pass

3. Analysis of Variance ANOVA this will use in identifying the difference

between the profile of the plant stores and the potentials and challenges of the
plant stores in Silang By-Pass

REFERENCES AND BIBLIOGRAPHY:

Richey, R. C. (1994) Retrieved from: http://eric.ed.gov/?id=ED373753

Lawhead, T., Veglak, P. & Thomas, P. (1992).Ecotourism in the pacific.

Workshop: Summary of Proceedings and Outcomes. In E. Hay (Ed.),
Ecotourism Business in the Pacific: Promoting a Sustainable Experience
Environmental Science Occasional Publications 8 (pp. 179-186). Auckland:
University of Auckland..y operates (Lawhead, Veglak& Thomas, 1992).
BEDNARSKA M., GOŁEMBSKI G., MARKIEWICZ E., OLSZEWSKI M.,
2007, Przedsiębiorstwoturystyczne. Ujęciestatyczne i dynamiczne, PWE,
Warszawa.

KORNAK A., RAPACZ A., 2001, Zarządzanieturystyką i jejpodmiotami w

miejscowości i regionie, AE, Wrocław.

STRUŻYCKI M., 2004, Zarządzanieprzedsiębiorstwem, Diffin, Warszawa

GIERSZEWSKA G., ROMANOWSKA M., 2002,

Analizastrategicznaprzedsiębiorstwa, PWE, Warszawa.