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Lesson 2 Communication and Globalization PDF

This document discusses globalization and its impact on communication. It defines globalization as the increasing interconnection between societies and proliferation of international organizations. Globalization has led to the need for a common language, with English emerging as the global lingua franca. While English is widely used, communication styles still vary across cultures. To communicate effectively globally, one must understand cultural differences and avoid barriers like discrimination or lack of cultural knowledge. Strategies for good global communication include understanding other cultures and using various communication skills appropriately across contexts.

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172 views3 pages

Lesson 2 Communication and Globalization PDF

This document discusses globalization and its impact on communication. It defines globalization as the increasing interconnection between societies and proliferation of international organizations. Globalization has led to the need for a common language, with English emerging as the global lingua franca. While English is widely used, communication styles still vary across cultures. To communicate effectively globally, one must understand cultural differences and avoid barriers like discrimination or lack of cultural knowledge. Strategies for good global communication include understanding other cultures and using various communication skills appropriately across contexts.

Uploaded by

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GE 5: PURPOSIVE COMMUNICATION

LESSON 2

COMMUNICATION AND GLOBALIZATION

Objectives

At the end of this unit, the students should be able to:


 discuss globalization as a phenomenon, its implications and how it has affected
communication; and
 explain the impact of globalization on communication, and vice-versa.

Content Focus

What is globalization?

In the 21st century, we have often heard of


the term globalization. Globalization is a complex
concept and a single meaning may not be able to
capture its total essence. Also, its definition
depends on which lens one looks at globalization.
Mansbach and Rhodes (2013) postulate
that globalization involves proliferating
connections among societies and peoples,
growing porosity of national frontiers, proliferation
of transnational governments, such as
transnational corporations, social networks, and
international organizations.
The above definition gives us a picture of nationalities, societies, races interconnecting
and making impact on each other’s economy, politics, culture (beliefs, norms, values, language,
food, clothing, etc.), social, and education system.

The Globalization Phenomenon

Globalization and global are terms we often encounter


today. These terms are associated with realities outside the
territories of nation states. The term “globalization” has
different definition from the scholars and institutions for they
viewed it differently. Nonetheless, the basic concept of
globalization is the expansion and integration of the cultural,
political, economic and technological domains of countries.
This reflects that the world is borderless, and the countries
are interconnected and interdependent.
With the advent of globalization associated with advanced technologies and systems
across regions, the flow of information and communication has become smoother, faster, and
easier. Plus, business transactions and partnerships among local and international institutions
have become more efficient.
Consequently, the context globalization requires effective communication skills from
students and workers to cope with the demands and challenges brought about by this
phenomenon. This includes communicating effectively with people of different background, age,
culture, gender, beliefs, orientations, preferences and status.

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https://www.coursehero.com/file/137545581/Lesson-2-Communication-and-Globalizationpdf/
GE 5: PURPOSIVE COMMUNICATION

How does globalization affect communication?

With globalization, a need for a common language to achieve international intelligibility is


germane. “On almost any basis, English is the nearest thing there has been to a global language.
Its worldwide reach is much greater than anything achieved historically by Latin or French, and
there has never been a language as widely spoken as English. Many would reasonably claim that
in the fields of business, academics, science, computing, education, transportation, politics and
entertainment, English is already established as the decto lingua franca.”
Albeit English has been acknowledged as the current global language and is learned by
many due to globalization, patterns of interactions (greetings, gestures, business dealings, etc.)
may not essentially be universalized. Nationalities, ethnic groups, religious communities, gender
groups, generations and other subcultures will still maintain their unique ways of communication
expressions unless they all agree to replace their distinctive manners of communicating with a
newly acquired one from another culture.

How to Communicate Effectively in a Global Society

Communication has since been


increasingly global, blurring national
boundaries. The ability to communicate
effectively in a global setting can be a
challenge. Hence, to effectively communicate
in a global context, a general understanding
of the differences in conducting
communication from one country to another or
from one culture to another helps avoid
miscommunication.

People’s background and experiences influence their views of the world and the values,
beliefs, and behavior patterns assumed to be good. The following are possible cultural barriers to
effective communication in a global environment:

1. Cultural relativism
2. Lack of knowlegde of others’ culture
3. Discrimination and harrassment
4. Language diffferences

To get the desired outcome or response, the above barriers must be properly addressed.
It is the responsibility of the parties involved in the communication process to eliminate the
possible hindrances in their exchange. The goal of effective global communication is to achieve
communication that gets the desired response leading to harmonious connections. Krizan (2014)
suggests these strategies to become an effective global communicator:

1. Review communnication priniciples.


2. Analyze the message receiver.
3. Be open to an accepting of other cultures.
4. Learn about cultures and apply what is learned.
5. Consider language needs.

Additional Tips in Communicating in a Global Society

 Express your ideas effectively in verbal, non-verbal, and written forms in either digital or
non-digital environment or both.

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https://www.coursehero.com/file/137545581/Lesson-2-Communication-and-Globalizationpdf/
GE 5: PURPOSIVE COMMUNICATION

 Use effecive listening skills to evaluate arguments and rationalize judgements, and
improve job-effectiveness and work relationship.
 Communicate with purpose to a variety of audiences.
 Promote collaboration and cooperation with others.
 Understand the concept of diversity and promote respect all the time.
 Use technology and social media responsibly.

Task:

Group Activity

 Watch closely the video thru this link: Connected, But Alone? by Sherry Turkle
(https://youtube.com/watch/v-t7Xr3AsBEK4).
 As a group, discuss your answers to the following questions:
a. What is the impact of communication on the global society?
b. How does globalization impact the way people communicate?
c. How do cultural and global issues affect communication?
 Create a poster (digital/drawing) reflecting the answer for each question (three posters in
total).
 Provide brief explanation to each poster made.

References

 Madruino, M. R. & Martin, I. M. (2018). Purposive Communication: Using English in


Multilingual Contexts.
 Barrot, J. S. & Sipacio, P.J. (2018). Purposive Communication in the 21 st Century.
 Wakat, G. S. et al. (2018). Purposive Communication.

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