Why study art? Why not Engineering, Science 3.

Art innovates
or Commerce?“ ➢ It gives society a boost. The society in
o "Art won't get you anywhere“ which we live is a product of creativity
o "Art is useless" and innovation. Human society is
o "You won’t get a proper job" moving forward because it creates. We
all attach a connection between art and
WHY ART IS IMPORTANT? creativity. It can open new unknown
o Art in some form or another has existed paths
as long as man. It is a part of our daily
lives and is present in cultures across 4. Art is the expression of his time and his
the world. Most people have an people
appreciation for art. They enjoy ➢ Man needs to know his past, his roots.
observing it or creating it, they may Adopted people want to know who
even support it financially or by their biological parents are, from where
volunteering. they come from. The same is happening
o Art is integral in our culture because it to humanity in general. It tells us about
provides us with a deeper history, thought, values, feelings. Art
understanding of emotions, self- shows the spirit of culture in a certain
awareness, and more. The following are period of time in a certain place (space).
reasons why everyone needs art in their If we know the art history, we know the
lives. human being and the world in which he
lives
1. Art communicates
➢ Man is primarily a social being. He 5. Art makes you think
has to communicate with others. ➢ We are more than flesh and blood, we
Art speaks about feelings, history, have a spirit that feels, learns and
morals, philosophy, religion, ideas reflects. We reflect to get to know, to
and values. It can be the expression make decisions or to avoid mistakes, to
of an individual artist or a group. deepen. Art lets us reflect, observe and
➢ “A painting is a poem without exchange ideas. It raises the level of
words.” – Horacio, writer consciousness, an intellectual activity
that enriches the culture of thought.
2. Art encourages better communication ➢ “I think a piece of art should let the
and critical thinking viewer be confused, meditate on the
➢ When we create art we make decisions meaning of life.” – Antoni Tapies,
throughout the entire process. When Spanish Painter
we view art we make decisions on how
to interpret what we are seeing. We use 6. A work of art is unique
logic and reason to attribute meaning ➢ An artwork is exclusive, unique,
to what we see or what we create. there is no one the same. This gives
Because art has such an emotional it a special character and a higher
connection to us, these choices are value. We consider many artists as
passionate to us. We learn to defend geniuses. Man loves to surround
them and explain them to others. Art himself with beautiful, exciting,
not only helps strengthen our critical interesting, valuable things. In
thinking skills, but improves the way we today’s society where everything is
communicate our thoughts and personalized, our diet, our sport,
emotions to others. our taste for art defines us as well.
 We want to hang on the walls of ➢ “The first merit of a painting is a
our house the art of which we love. feast for the eye.” – Eugene
We want to enrich our home, show Delacroix, French painter
our tastes and ways of thinking.
11. Art gives you confidence.
7. Art inspires. ➢ It makes you feel good about yourself. It
➢ It gives us energy, it can be the gives you the opportunity to showcase
spark to create new ideas. The arts your talent which shows that there is
inspired each other, music inspired something special about you.
the film industry, architecture
inspired fashion, paintings inspired 12. Art helps you do well academically
writers in their novels. ➢ Just a few hours of art will help you
relieve stress and give you happiness.
8. Art unites. With that your mind will be clear, and
➢ In the globalized world in which we that would help you focus on your
live, with so many different studies and get good grades
languages and cultures, art unites
us, it is understandable to humans, 13. Art is a natural part of us
regardless of the language he ➢ There is a drive within all of us to create
speaks. Art is a universal language and express ourselves through art.
because it tells us about human Observe any child with box full of
agreements/generosities. Art marks crayons and a piece of paper and you
the similarities, indicates the will see it. That drive comes from a
common need to achieve a balance within
ourselves. That balance is felt when you
9. Art bridges the gap between cultures are creating something exactly as you
➢ Through art we gain a better wish it to be.
understanding of cultures in the ➢ Sometimes other forms of
past, but it also gives us insight into communication may fail to allow us to
various cultures of present day. express ourselves completely, and this
There are no distance or language is when we turn to art.
barriers in art, it is universal. By
observing the creations of people 14. Art helps us achieve better self-
from other cultures we can gain a awareness
better understanding of their lives. ➢ We live in a fast-paced world of quick
Through art we are able to get a decisions and fragmented thoughts.
glimpse of another person’s Creating art allows us to slow down
existence through their eyes. It is a and experience the full range of our
powerful tool that can improve emotions. Viewing the art of others can
communication and relationships give rise to emotions within us and
between culture help us explore and interpret what we
are feeling. Understanding our
10. Art gives joy and relieves stress emotions can help us heal, grow and
➢ A work of art enriches, gives us joy improve ourselves. Increasing our self
and any emotion, speaks of awareness through art can lead to
essences, teaches, and reflects life more success both personally and
and reality; art makes us people. professionally.
 15. Art improves our daily lives their expectations in exchange for
➢ Art can make a community more something better.
beautiful. It makes the spaces we work ➢ Innovation begins with identifying
in more interesting. Our homes reflect people’s expectations and ends with
our personalities through the art we exceeding those expectations
choose to display. It can inspire us,
make us happy, or even motivate us. MYTH #3:
Living in a purely functional world ➢ Making ‘Money Making Art’ is bad What
would lack meaning for us as human about money? Should we care about
beings. We need to express ourselves the bottom line or just about being
through art and we need to surround creative? You don’t have to be sleazy to
ourselves with the expressions of succeed.
others. We always have, and we always ➢ You don’t have to sell out or starve.
will. There is a middle ground in which you
can use money to make art.
➢ Money makes a better means than
What are the common misconceptions about master. Don’t give income too much
artists? “THE MYTH OF THE STARVING ARTIST” importance in creative work but give it
its due.
MYTH #1: ➢ “Money buys you another season to
➢ You have to starve to be an artist Many create.” – Steven Pressfield, It gives you
of us have this idea that the more time, which gives you options
impoverished and unpopular a creative ➢ When you leverage the systems
person is, the better his work will be. Is available to you to create enduring
this true? work, you create the kind of art that
➢ Art does not have to be obscure to be impacts a culture.
meaningful. ➢ You can actually change the world by
➢ You do not have to be poor to be being creative and entrepreneurial. It’s
creative. The Muse may visit a challenge, of course, to be both
whomever she likes. marketer and artist, but one worth
embracing.
MYTH #2:
➢ Artists shouldn’t care about marketing WHAT TO DO NOW?
When a creative cares about marketing,
are they selling out? 1. Let go of the starving artist stereotype It’s
➢ Some artists avoid appearing “self- just not helpful. Creativity can come from all
promotional” but the truth is they have socioeconomic levels. And just because an idea
always had to worry about how to get comes from a more obscure place does not
their work spread. necessarily make it better.
➢ Marketing isn’t evil. At least, it doesn’t 2. Use the advantages of art to earn the
have to be. Marketing is only evil when attention of an audience Then serve that
people use it for evil causes audience with empathy. You will have a built-in
➢ Art needs an audience. The good artist market that will help you innovate and grow
serves the audience, the bad artist much more quickly.
exploits it 3. Use money as a means, not a master Don’t
➢ The best work does not come as a result make art to make money. Make money to make
of giving the market exactly what it more art. Use business to create meaning in the
wants, but by sometimes subverting world and to help that work spread. To ignore
the opportunity of the age in which we live is to 2. The Nude. The body is a fantastic source of
do a great disservice to the work of those who inspiration for an artist because it is
have come before us, who paved the way with simultaneously the embodiment of beauty,
their innovation and courage. And as long as we desire, reverie and the forbidden
leverage these tools in ways that do not
compromise our character, we honor their
legacy.

“You have to accept that it is really

uncomfortable to charge what you are worth,
especially as an artist, and just be cool with
being really uncomfortable for awhile.
Eventually it becomes your new comfort zone.” -
Julia Kelly

LESSON 2

Iconography is the description, classification, Leonardo da Vinci’s Vitruvian Man is a typical

and interpretation of the subject matter of a example of the anatomical research of the
work of art. artists of the time

Eikon - image or icon 3. Religious art uses religious themes and

Graphia - description, writing, or sketch. motifs usually having some recognizable moral
narrative or attempting to induce strong
Iconology - the description, classification, or spiritual emotions in the viewer
analysis of meaning or symbolism in the visual
arts that takes into account the tradition of
pictorial motifs and their historical, cultural, and
social meaning.

LESSON 3

DIFFERENT KINDS OF SUBJECT

1. Narrative Art tells a story. It uses the power

of the visual image to ignite imaginations, evoke
emotions and capture universal cultural truths 4. Genre painting, painting of scenes from
and aspirations everyday life, of ordinary people in work or
recreation, depicted in a generally realistic
manner.
5. Portraiture is the recording of an individual's 9. Fantasy art is a genre of art that depicts
appearance and personality, whether in a magical or other supernatural themes, ideas,
photograph, painting, sculpture, or any other creatures or settings
medium.

10. Abstract art is art that does not attempt to

represent an accurate depiction of a visual
reality but instead use shapes, colours, forms
and gestural marks to achieve its effect
6. Nature. Artwork based on nature can take
many forms and serve many purposes, because
"nature" is such an immense topic that
encompasses so many things

7. Still life. A drawing or painting that focuses

on still objects. The subject matter is inanimate
and never moves, typically with a focus on
household objects, flowers, or fruits LESSON 4

Fine arts refer to art created primarily for

aesthetics or beauty

Seven categories:
1. grammar
2. rhetoric
8. Protest art encompasses various acts, 3. arithmetic
creations, and lenses that seek justice through 4. dialectic logic
creative means. 5. geometry
6. astronomy
7. music

❖ During the 20th century, fine arts were

further categorized into branches as
follows:
• Visual arts
• Auditory arts
• Performance arts
• Literature
Applied arts - involves the application of design GENRE PAINTING
and aesthetics to utilitarian objects in everyday Painting of scenes from everyday life, of
use. ordinary people in work or recreation, depicted
in a generally realistic manner.
Visual arts refer to creative art whose products
are to be appreciated by sight

LESSON 5

ICONOGRAPHY
the description, classification, and
interpretation of the subject matter of a work of
art

FINE ARTS
Art created or performed mainly for its
aesthetic value and its beauty rather than its
utilitarian value.

VISUAL ART
Creative art whose products are to be
appreciated by sight

SUBJECT
Refers to the main idea that is represented in
the artwork.
History of Art
- Art is an important glimpse into history.
- The history of art is a multidisciplinary branch
of the arts and sciences.
- The history of art is often told as a chronology
of masterpieces created in each civilization

Prehistoric Art (~40,000–4,000 B.C.)

The earliest artefacts come from the Paleolithic
era (Old Stone Age) in the form of rock carvings,
engravings, pictorial imagery, sculptures, and
stone arrangements.

Ancient Art (4,000 B.C.–A.D. 400)

- Ancient art was produced by advanced
civilizations.
- The medium of a work of art from this period
varies depending on the civilization that
produced it.
- The most famous works from ancient
Mesopotamia is the Code of Hammurabi

- earliest forms of prehistoric art are extremely

primitive.

Prehistoric period
• Paleolithic Period (30,000 BCE–10,000 BCE)
• Mesolithic Period (10,000 BCE–8,000 BCE)
• Neolithic Period (8,000 BCE–3,000 BCE)

Art is the most important way of recording

history. Pat Steir