INTRODUCTION

Marketing is the process of performing market research, selling products and/or services to
customers and promoting them via advertising to further enhance sales. It generates the
strategy that underlies sales techniques, business communication, and business developments.
It is an integrated process through which companies build strong customer relationships and
create value for their customers and for themselves.

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer.
With the customer as the focus of its activities, it can be concluded that marketing
management is one of the major components of business management. Marketing evolved to
meet the stasis in developing new markets caused by mature markets and overcapacities in
the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their
focus from production to the perceived needs and wants of their customers as the means of
staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing
the needs and wants of target markets and delivering the desired satisfactions. It proposes that
in order to satisfy its organizational objectives, an organization should anticipate the needs
and wants of consumers and satisfy these more effectively than competitors.

Marketing strategy

The field of marketing strategy encompasses the strategy involved in the management of a

given product. A given firm may hold numerous products in the marketplace, spanning

numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order

to effectively manage such products. For example, a start-up car manufacturing firm would

face little success should it attempt to rival Toyota, Ford, Nissan, Chevrolet, or any other

large global car maker. Moreover, a product may be reaching the end of its life-cycle. Thus,

the issue of divest, or a ceasing of production, may be made. Each scenario requires a unique

marketing strategy. Listed below are some prominent marketing strategy models.
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MARKETING EFFECTIVENESS

Marketing effectiveness is the quality of how marketers go to market with the goal of
optimizing their spending to achieve good results for both the short-term and long-term.

Marketing effectiveness has four dimensions:

 Corporate – Each company operates within different bounds. These are determined
by their size, their budget and their ability to make organizational change. Within
these bounds marketers operate along the five factors described below.
 Competitive – Each company in a category operates within a similar framework as
described below. In an ideal world, marketers would have perfect information on how
they act as well as how their competitors act. In reality, in many categories have
reasonably good information through sources, such as, IRI or Nielsen. In many
industries, competitive marketing information is hard to come by.

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  Customers/Consumers – Understanding and taking advantage of how customers
make purchasing decisions can help marketers improve their marketing effectiveness.
Groups of consumers act in similar ways leading to the need to segment them. Based
on these segments, they make choices based on how they value the attributes of a
product and the brand, in return for price paid for the product. Consumers build brand
value through information. Information is received through many sources, such as,
advertising, word- of-mouth and in the (distribution) channel often characterized with
the purchase funnel, a McKinsey & Company concept. Lastly, consumers consume
and make purchase decisions in certain ways.
 Exogenous Factors – There are many factors outside of our immediate control that
can impact the effectiveness of our marketing activities. These can include the
weather, interest rates, government regulations and many others. Understanding the
impact these factors can have on our consumers can help us to design programs that
can tak eadvantage of these factors or mitigate the risk of these factors if they take
place in the middle of our marketing campaigns.

DEFINITION:

As Peter D Rucker says “The essence of marketing is that the entire business has to be
seen from the point given of the customers”.

In 2017, The NEWYORK times described it as “the art of telling stories so enthralling
that people lose track of their wallets” .

Marketing is defined by the AMERICAN MARKETING ASSOCIATION (AMA) as

“the activity, set of institutions and processes for creating, communicating, delivering and
exchangeing offerings that have value for customers, clients, partners and society at large.”

The development of the definition may be seen comparing this definition with the
AMA’s 1935 version “marketing is the performance of business activities that direct the flow
of goods and services from producers to consumers.”

PHILIP KOTLER defined marketing as “ satisfying” needs and wants through an

exchange process”. Marketing is the art of creating, satisfying customers by meeting the
needs of customers and by creating value satisfaction for them.
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 However customers face a vast array of product and brand choices prices, supplies
and to understand the needs and preference of the customers it become simple for us to carry
out research together information. We believe that customers estimate which offer will
deliver the most value to them and which will deliver and maximize value, within the bounds
of research costs and limited knowledge, mobility and income they form an expectation of
value and act on it. Whether or not the offer lives up to the value expectation affect both
purchase and repurchase probability. The purpose of any Marketing research is to provide
information at a specific time on customer, trade, competition and the future brands, so as to
enable marketers to formulate successful strategies in their quest for customers mind share 4
and market share. The research helps the marketers to find out the attributes and variable that
influence the customers favourable towards a specific product, thus by analyzing these
attitudes undertones the researcher can find out the levels of customer satisfaction and the
results of the marketing research can help the marketers to analyze the weak spots in their
customers and maximize their brand loyalty and profitability.

Customer’s taste and preference are preference are changing day by day.
Identification of these changes is a major factory because the success of a firm depends of the
firm to adjust with the attributes of the customers. The state of satisfaction depends on a
number of both psychological and physical variables which correlate with satisfaction
behaviour such as return and recommend rate. Essentially customers satisfaction is the extent
to which customers are happy with the services and product provided by a business. It is an
important concept in business because happy customers those most likely to place repeat
orders and explore the full range of product/services offered.

CUSTOMER SATISFACTION FACTORS:

 Customer’s service provided by the supplier.

 Complain management

 Cost, quality, performance and efficiency of the product.

 Type and quality of response provided by the supplier.

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  Supplier’s capability to commit on deadliness and how efficiently they are
met. Technological and engineering or reengineering aspects of product and services.

CUSTOMER SATISFACTION

Customer satisfaction, a business term, is a measure of how products and services supplied by
a company meet or surpass customer expectation. Customer satisfaction is defined as "the
number of customers, or percentage of total customers, whose reported experience with a
firm, its products, or its services (ratings) exceeds specified satisfaction goals."

It is seen as a key performance indicator within business and is part of the four of a Balanced
Scorecard. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy.

Within organizations, customer satisfaction ratings can have powerful effects. They focus
employees on the importance of fulfilling customers’ expectations. Furthermore, when these
ratings dip, they warn of problems that can affect sales and profitability. These metrics
quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-
mouth marketing, which is both free and highly effective.
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In researching satisfaction, firms generally ask customers whether their product or service
has met or exceeded expectations. Thus, expectations are a key factor

behind satisfaction. When customers have high expectations and the reality falls short, they
will be disappointed and will likely rate their experience as less than satisfying. For this
reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget
motel— even though its facilities and service would be deemed superior in “absolute” terms.

company meet or surpass customer expectation. Customer satisfaction is defined as "the

number of customers, or percentage of total customers, whose reported experience with a firm,
its products, or its services (ratings) exceeds specified satisfaction goals."[1] Customers play an
important role and are essential in keeping a product or service relevant; it is, therefore, in the
best interest of the business to ensure customer satisfaction and build customer loyalty.

The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes,

and measures that appear in Marketing Metrics as part of its ongoing Common Language in
Marketing Project.[2] In a survey of nearly 200 senior marketing managers, 71 percent
responded that they found a customer satisfaction metric very useful in managing and
monitoring their businesses.[1] Customer satisfaction is viewed as a key performance
indicator within business and is often part of a Balanced Scorecard. In a competitive
marketplace where businesses compete for customers, customer satisfaction is seen as a major
differentiator and increasingly has become an important element of business strategy.

Each company in a category operates within a similar framework as described below. In an

ideal world, marketers would have perfect information on how they act as well as how their
competitors act. In reality, in many categories have reasonably good information through
sources, such as, IRI or Nielsen. In many industries, competitive marketing information is hard
to come by.

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CUSTOMER SATISFACTION IN 7 STEPS

1. Encourage Face-to-Face Dealings

This is the most daunting and downright scary part of interacting with a customer. If
you're not used to this sort of thing it can be a pretty nerve-wracking experience. Rest
assured, though, it does get easier over time. It's important to meet your customers face to
face at least once or even twice during the course of a project.

2. Respond to Messages Promptly & Keep Your Clients Informed

This goes without saying really. We all know how annoying it is to wait days for a response
to an email or phone call. It might not always be practical to deal with all customers' queries
within the space of a few hours, but at least email or call them back and let them know you've
received their message and you'll
contact them about it as soon as possible. Even if you're not able to solve a problem right
away, let the customer know you're working on it.

3. Be Friendly and Approachable

A fellow Site Pointer once told me that you can hear a smile through the phone. This
is very true. It's very important to be friendly, courteous and to make your clients feel like
you're their friend and you're there to help them out. There will be times when you want to
beat your clients over the head repeatedly with a blunt object - it happens to all of us. It's vital
that you keep a clear head, respond to your clients' wishes as best you can, and at all times
remain polite and courteous.

4. Have a Clearly-Defined Customer Service Policy

This may not be too important when you're just starting out, but a clearly defined
customer service policy is going to save you a lot of time and effort in the long run. If a
customer has a problem, what should they do?
If the first option doesn't work then what? Should they contact different people for billing and
technical enquiries? If they're not satisfied with any aspect of your customer service, who
should they tell? There's nothing more annoying for a client than being passed from person to
person, or not knowing who to turn to. So make sure your customer service policy is present
on your site -- and anywhere else it may be useful.

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5. Attention to Detail
Have you ever received a Happy Birthday email or card from a company you were a
client of? Have you ever had a personalized sign-up confirmation email for a service that you
could tell was typed from scratch? These little niceties can be time consuming and aren't
always cost effective, but remember to do them. Even if it's as small as sending a Happy
Holidays email to all your customers, it's something. It shows you care; it shows there are real
people on the other end of that screen or telephone; and most importantly, it makes the
customer feel welcomed, wanted and valued.

6. Anticipate Your Client's Needs & Go Out Of Your Way to Help Them out
Sometimes this is easier said than done! However, achieving this supreme level of
understanding with your clients will do wonders for your working relationship.

7. Honor Your Promises

It's possible this is the most important point in this article. The simple message: when
you promise something, deliver. Clients don't like to be disappointed. Sometimes, something
may not get done, or you might miss a deadline through no fault of your own. Projects can be
late, technology can fail and sub-contractors don't always deliver on time. In this case a quick
apology and assurance it'll be ready ASAP wouldn't go a miss.

CUSTOMER ORIENTATION:
A firm in the market economy survives by producing goods that persons are willing
and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future
viability and even existence as a going concern. Many companies today have a customer
focus (or market orientation). This implies that the company focuses its activities and
products on consumer demands. Generally, there are three ways of doing this: the customer-
driven approach, the market change identification approach and the product innovation
approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing
decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of
a market offering, including the nature of the product itself, is driven by the needs of potential
consumers. The starting point is always the consumer. The rationale for this approach is that
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there is no reason to spend R&D funds developing products that people will not buy. History

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attests to many products that were commercial failures in spite of being technological
breakthroughs.

A formal approach to this customer-focused marketing is known as SIVA (Solution,

Information, Value and Access). This system is basically the four Ps renamed and reworded
to provide a customer focus. The SIVA Model provides a demand/customer-centric
alternative to the well-known 4Ps supply side model (product, price, placement, promotion)
of marketing management.

If any of the 4Ps were problematic or were not in the marketing factor of the business, the
business could be in trouble and so other companies may appear in the surroundings of the
company, so the consumer demand on its products will decrease.

Research methodology may be understood as a science of studying how the research has been
done scientifically. It is a way to systematically solve the research problem. Here, we study and
analyse the various steps that are generally adopted by research in studying the research
problem. The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interviews, surveys and other
research techniques, and could include both present and historical information. Research
means a search for knowledge. It refers to scientific and systematic research pertinent
information on a specific topic. Research methodology is a way to systematically solve the
problem. In this the researcher studies about the various steps that are generally adopted in

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studying is research problem along with logic behind them. Research methodology has many
dimensions and research methods to constitute the part of the research methodology. It is
necessary for the researcher to know not only the research methods/techniques, but also the
methodology. Human resources (HR) research is a vital aspect of the management of an
organization. It allows for a deeper understanding of the practices, policies, and strategies that
shape the workforce, their performance, and their well-being. HR research methodology
involves a systematic approach to collecting, analysing, and interpreting data to answer
research questions or test hypothesesThe data is then analysed using appropriate statistical or
qualitative methods to identify patterns and relationships between variables. The findings are
presented in a clear and concise manner and related back to the research question and
objectives. Limitations of the research are also discussed, and suggestions for future research
are made. Ethical considerations are an important aspect of HR research, and researchers
should ensure that the rights and well-being of participants are protected throughout the
research process. Overall, HR research methodology is a rigorous and systematic approach that
allows to use.

 Research Design: The research design should be chosen based on the research question,
objectives, and data availability. The most suitable design for this type of research would
be a mixed-methods design, where both quantitative and qualitative data are collected and
analysed.
 Data Collection: The data collection methods should be selected based on the research
design. For quantitative data, surveys or questionnaires can be used to gather information
on HR practices from organizations. For qualitative data, in-depth interviews or focus
group discussions with HR managers or employees can be conducted to explore their
experiences and perceptions.
 Sampling: The sample size and sampling technique should be determined based on the
research design and objectives. A purposive sampling technique can be used to select
organizations that represent different industries and sizes. For qualitative data, a snowball
sampling technique can be used to identify and recruit HR managers or employees who
have relevant experiences.
 Data Analysis: The data collected can be analysed using statistical software for quantitative
data and thematic analysis for qualitative data. The quantitative data can be analysed using
descriptive statistics and inferential statistics to identify patterns and relationships between

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 variables. For qualitative data, a thematic analysis can be conducted to identify themes and
patterns that emerge from the data.

OBJECTIVES OF THE STUDY:

1. To have a better understanding about its features keeping in mind the consumer needs.
2. To learn the perception of the public towards the Energy Use relating to various
parameters. (Safety, Hygiene, Affordability, etc).
3. To analyse the nearest competitors of Asian Paints Energy Use.
4. To ascertain the factors that affects the choice of Asian Paints as opposed to its competitors.

SCOPE OF THE STUDY:

1. This study includes Customer’s response and awareness towards the brand, products
and services of Asian Paints.
2. The results are limited by the sample size 100 numbers and therefore the opinion of
only selected customers is taken into consideration.
3. Mainly this study is conducted in Chennai and the scope is limited.

LIMITATIONS OF THE STUDY:

 This research is geographically restricted to Chennai city only. Hence the result
cannot be extrapolated to other places.
 The study is restricted only to the organized sector of energy use industry.
 Sample size was confined to 100 respondents keeping in view of time and cost
constraints.
 Findings are based on sample survey. The information executed by respondents may
or may not be true because some respondents may not be serious. However all
possible has been made to collect the information as authentically as possible.
 All interview questions are undisguised or direct. Hence there is a scope for the
respondents to be biased or pretentious.

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 This project has been taken up at the undergraduate level and the knowledge and
experience of the student is limited and hence may not be professional enough.

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 REVIEW OF LITERATURE

"The Science of Paints" by Richard Van Norden and Holly Else (Nature, 2017) This article provides
a comprehensive overview of the chemistry of paint, including the role of pigments, binders, solvents,
and additives in the composition of paint. It also discusses the history of paint and the evolution of
different types of paint over time.

"Impact of Paint on Indoor Air Quality" by K.W. Them, J. Karam, and K. Dalrymple
(Environmental Science and Technology, 2000) This study examines the impact of paint on indoor air
quality, focusing on the emission of VOCs from paint. The authors found that the use of low-VOC
paints can significantly reduce indoor air pollution, and recommend that such paints be used in indoor
environments.

"Environmental Impacts of Paint" by J. D. Sheppard, R. L. Johnson, and K. L. Kisek (Journal of

Cleaner Production, 2010) This study analyzes the environmental impacts of paint throughout its life
cycle, including the production, use, and disposal stages. The authors recommend strategies for
reducing the environmental impact of paint, including the use of sustainable materials and the
adoption of eco-friendly disposal practices.

"Evaluation of Paints and Coatings for Corrosion Protection" by A. Alfantazi and E. Ghali
(Corrosion Reviews, 2015) This article discusses the use of paints and coatings as a means of
preventing corrosion in industrial settings. The authors evaluate the performance of different types of
paint and coatings, and provide recommendations for selecting the most effective products for specific
applications.

"Paint Analysis: The Use of Analytical Techniques for Identifying and Characterizing Paints"
by K. J. van den Berg and A. Wallert (Studies in Conservation, 2010) This study discusses the use of
analytical techniques, such as microscopy and spectroscopy, for identifying and characterizing
different types of paint. The authors provide a detailed overview of the different techniques and their
applications, and suggest best practices for paint analysis in conservation and restoration projects.

"Effects of Paint on Thermal Performance of Building Envelope" by N. Mohd Zain, A. Bakar and
M. Z. Mustafa (Energy and Buildings, 2014) This study explores the impact of paint on the thermal
performance of building envelopes, specifically on the energy efficiency of buildings. The authors

14
analyze the thermal properties of different types of paint and their effects on the heat transfer
coefficient, and recommend ways to improve energy efficiency through the use of reflective and low-
emissivity paints.

"A Review of the Photocatalytic Paint Technology for Air-Purifying Applications" by L. Z. Ling,
K. M. Yeung, and H. Li (Journal of Environmental Management, 2015) This review article discusses
the potential of photocatalytic paint technology for air-purifying applications, such as reducing indoor
air pollution. The authors examine the mechanisms of photocatalysis and the properties of
photocatalytic paints, and evaluate their effectiveness in removing pollutants from the air.

"Development of Paints and Coatings for Self-Cleaning and Self-Healing Applications" by M.

Bahrami and M. N. Rahimi (Progress in Organic Coatings, 2018) This review article examines recent
developments in the field of self-cleaning and self-healing paints and coatings. The authors discuss the
use of different materials and technologies, such as nanostructures and microcapsules, for achieving
self-cleaning and self-healing properties in paints and coatings.

"A Review of Methods for Characterizing Paint Surfaces" by S. F. Stahlschmidt and J. G. Dillard
(Progress in Organic Coatings, 2011) This review article provides an overview of methods for
characterizing paint surfaces, such as gloss, texture, and color. The authors discuss the advantages and
limitations of different techniques, such as spectrophotometry and profilometry, and provide
recommendations for selecting appropriate methods for specific applications.

"Painting Practices and Indoor Air Quality in Brazilian Households" by M. O. Santos, C. C.

Rodrigues, and R. V. Oliveira (Building and Environment, 2015) This study examines the painting
practices and indoor air quality in Brazilian households. The authors analyze the emission of VOCs
from different types of paint and the effects on indoor air quality, and recommend strategies for
reducing exposure to these pollutants in residential settings.

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 COMPANY PROFILE

INTRODUCTION

1.Introduction of the Company

Commenced in the year 1998, RK Agencies is enlisted as the renowned business in the market. The
ownership type of the business is Sole Proprietorship and we have located our operational unit in Tamil
Nadu, India. We are affianced in manufacturing, trading, supplying, distributing and wholesaling wide
range of Building Chemicals, Angle Grinder, Power Tools, Electric Drill, Air Blower and many more.
The offered products are highly appreciated by our valuable customers due to the special attributes that
include easy to use, great strength, unique quality, tamper proof, uniform thickness, easy to remove and
many more. We have hired a team of specialized experts that perform their function in accordance with
the industry rules and regulation. They are employed on the basis of their knowledge, experience,
eagerness and many more. Our staff is highly profound and ensures that the business activities are done in
a systematic manner. We have installed latest machineries and quality material in order to produce quality
products in the industry. Our material is sourced from the reliable and renowned vendors of the market.
They carry huge knowledge and know how about the work. Our infrastructure unit is managed in a
synchronized manner in order to have well-organized business operation. Further, our products are

16
offered after the careful verification of the quality under the different quality parameters. Thus, we have
created a pioneer position in the market by offering cost effective prices.

Under the astute guidance and supervision of Mr. Senthil Kumar who is designated as the Proprietor in
the organization, we have created a renowned position in the market. With his great management skill, he
manages and directs the working of the company in a profound manner
In order to overcome the competition in a well behaved manner, we have recruited a team of specialized
experts that perform their function in accordance with the demands and requirements of the market. We
have developed modern and high tech infrastructure facility that helps in producing bulk of products in a
stipulated period of time. We have installed latest and upgraded machineries in order to have smooth flow
of the business activities

1.2 Basic Information:

 Nature of business wholesale Distributor

• Manufacturer
• Wholesaler
• Trader
 Additional Business • Supplier

• Distributor
 10 Company CEO Senthil Kumar
 Number of Employees 15 People
 . Year of Establishment 1998
 Legal Status of Firm Sole Proprietorship
 Annual Turnover Rs.5 - 10 Crores

• Experienced R & D Department

• Large Product Line
• OEM Capability

 Primary Competitive Advantage

 Provide Customized Solutions
 Large Production Capacity
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  Good Financial Position &Tqm

 Vendor Base

In order to provide quality products in the market, they have created a meaningful relation with the
renowned and best vendors of the market. Their vendors supply them quality material within a promised
time frame. Vendors supply them material after the proper verification of the quality under the different
parameters. Their vendors have created a trustworthy and faithful relation with them.

 Team

Since the commencement of the business, they are supported by a team of dedicated staff that performs
their function in a best possible manner. Their team of professionals are highly knowledgeable and carry
years of experience about the domain. They make sure that the work is done in accordance with the
industry norms and standards. At regular intervals, their team of experts communicates with the
customers in order to offer the products in a stipulated period of time.

 Quality Assurance
Being quality as their major focus, they sternly stick to it in order to offer flawless range in the market.
Their team of quality auditors carefully monitors the products under the various parameters in order
to make sure that customers are availed with quality products at cost effective prices. Due to the
outstanding quality of the products, they have earned several of client’s positive response from every
corner of the nation.

 Brands Deal In
• Pidilite(FEVICOL)

 Infrastructure Facilities

In the organization, they have developed high tech infrastructural unit in order to produce bulk of quality
products in a specific time frame. Their facility is equipped with latest technologies in order to produce
quality products in the industry. In order to have streamline business operation, the technologies are
operated by our team of experts in a best possible manner.

 Product Range

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They are the manufacturer, supplier, Distributor, wholesaler, trader of Building Chemicals,
Waterproofing Chemicals, Angle Grinder, Power Tools, Electric Drill, Air Blower, Cut Off Wheel,
Grinding Wheel, Cutting Blade, Sander and many more. These have excellent quality and are widely
demanded.

 Key Partners:
RK Agencies always believe in a long-term relationship with the customers and the suppliers.
There are many Key partners and suppliers for RK Agencies. Some of them are,

• Pidilite Industries (Producer of Fevicol)

 Key Resources:

Key resources are the building block describing the most important assets needed to
make a business model work. Every business model requires them, and it is only through them that
companies generate value propositions and revenues. Key Resources can be physical, financial,
intellectual or human.

The key resources of RK agencies are,

• Building (place used for management related activities)

•Warehouse
• Delivery vehicles
• Partnership with Pidilite industries
• Skilled Sales executives and delivery executives
•Customer database

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 INDUSTRY PROFILE

INTRODUCTION

Asian PaintsLtd is an Indian multinational paint company, headquartered

in Mumbai, Maharashtra, India. The company is engaged in the business of manufacturing, selling and
distribution of paints, coatings, products related to home décor, bath fittings and providing of related
services. Asian Paints is India's largest and Asia's second largest paints corporation. Asian Paints is the
holding company of Berger International. The company's manufacturing operations encompass 15
countries of the world including India, with considerable presence in the Indian subcontinent and
the Middle East.

HISTORY

The company was started in a garage in Gaiwadi, Girgaon, Mumbai by four friends Champaklal Choksey,
Chimanlal Choksi, Suryakant Dani and Arvind Vakil. [1] They all belong to Jain families, and founded the
company in February 1942. During World War II and the Quit India Movement of 1942, a temporary ban
on paint imports left only foreign companies and Shalimar Paints in the market. Asian Paints took up the
market and reported an annual turnover of ₹23 crore in 1952 but with only 2% PBT margin. By 1967, it
became the leading paints manufacturer in the country.

The four families together held the majority shares of the company. But disputes started over the global
rights in 1990s when the company expanded beyond India. The disputes resulted in Choksey selling their
13.7% shares and exiting in 1997. Champaklal died in July 1997 and his son Atul took over. After failed
collaboration talks with the British company Imperial Chemical Industries, Choksey's shares were

20
mutually bought by the remaining three families and Unit Trust of India. As of 2008, the Choksi, Dani
and Vakil families hold a share of 47.81%.

Manufacturing locations

The company along with its subsidiaries have 26 manufacturing facilities across 16 countries serving
customer globally in over 65 countries.

Number of
S.No
Countries Manufacturi Location/operating Brand
.
ng plants

Ankleshwar & Sarigam (Gujarat), Patancheru (Telangana), Kasna 
(Uttar Pradesh), Sriperumbudur (Tamil
1 India 10 Nadu), Rohtak (Haryana), Khandala & Taloja
(Maharashtra), Mysuru (Karnataka), Visakhapatam (Andhra
Pradesh)

2 Sri Lanka 2 Asian Paints Causeway

3 Nepal 2 Asian Paints

Banglades
4 1 Asian Paints
h

5 Indonesia 1 Asian Paints

6 Fiji 1 Apco Coatings & Taubmans

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 Samoa
7 1 Taubmans
Islands

8 Vanuatu Apco Coatings

Solomon
9 Apco Coatings
Islands

10 Oman 1 Asian Paints Berger

11 Bahrain 1 Asian Paints Berger

12 UAE 1 Asian Paints Berger

13 Egypt 2 SCIB Paints

14 Ethiopia 3 Kadisco Asian Paints

Total 26

Ownership structure

The company has 12 institutional owners and shareholders that are investing through Securities Exchange
Commission (SEC). Largest stakeholders include Bridge Builder International Equity Fund, and
Touchstone Sands Capital Emerging Markets Growth Fund.

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Marketing and advertising

In 1950s, the company launched a "washable distemper", which was a balance between the cheap dry
distemper that peeled easily and the more expensive plastic emulsions. Promoting their brand Tractor
Distemper, the company used "Don't lose your temper, use Tractor Distemper" in their advertisings.[8] In
1954, "Gattu" – a mischievous boy with a paint bucket in his hand – was launched as mascot. Created
by R. K. Laxman, the mascot found appeal with the middle-classes.[12]

He was used only in print advertisements and packaging till 1970s and by 1990s, was also seen on
television advertisements. Gattu helped in bringing the commodity-led business of painters to the actual
end users of home-owners. Ogilvy & Mather, the advertising agency associated with Asian Paints,
launched marketing strategy by focusing on festive occasions in 1980s with their tag line "Har Ghar
Kucch Kehta Hai" (Every home says something). Relating with festivals and important life events like
marriages and child birth, the company advertised it as an occasion to paint homes by connecting on
emotional level. In 1990s, the advertisements focused on the home exteriors, focusing on how the paints
could keep the exteriors timeless.[12] The company revamped its corporate identity in 2000s and axed
Gattu as their mascot, and later changed its "Asian Paints" logo to the shorter "AP" mnemonic.

Shareholding pattern

As of 31 March 2021

Category of Shareholder No of Shareholders Shareholding

Promoter & Promoter

81 52.7925%
Group

Public 4,99,104 47.2075%

Total 4,99,185 100%

23
In 2022, Asian Paints Q1 net profit up 79% to ₹1,017 crore; revenue up 55%

PRODUCTS OF ASIAN PAINTS

ULTIMA PROTEK

A superior exterior paint that will help you bid farewell to dampness, algae, cracks, colour fading
and fungus on walls. Apex Ultima Protek keeps walls looking vibrant even through the severe
weather conditions - rain, dust or harsh sun. This advanced exterior paint, equipped with
Lamination Guard and Fibre technology, comes with a first-of-a-kind ten years’ performance
warranty for topcoat and six years waterproofing warranty for its basecoat

ACE EXTERIOR

24
 Asian Paints’ Interior Design Service, a tailor-made solution that offers design expert
consultation, personalized designs, unparalleled project management and hassle-free execution,
you can transform your space into the home of your dreams.

TRACTOR EMULSION

Make to look and feel as beautiful as you. Tractor Emulsion helps with that. With 1.5 times more
coverage than your average distemper, it provides a superior finish at an affordable cost.
Additionally, it is a lead-free matt paint. A wide range of shades makes this water-based emulsion
paint an upgrade from distemper. Do away with distemper and get beautiful walls right away

APCOLITE

25
A paint with no complaints! Standing tall and strong as decades go by. Some walls have even
seen generations go by and not withered. Those walls had the touch of Apcolite Premium
Emulsion. Persistent paint protection film and stain guard of this washable wall paint will keep
you stress free and stain fr

APEX ULTIMA

A high performance water based exterior wall paint with silicone additives. Apex Ultima helps to
kill the growth of algae and fungus, and retain the initial beauty of your walls. The Dirt Pick Up
Resistance (DPUR) property of this exterior house paint fights dust from settling on the walls,
helping them retain its beauty

ROYALE

26
Luxury is just a brushstroke away with Royale Luxury Emulsion. It’s the only paint emulsion in
India equipped with Teflon surface protector which makes it easily washable and highly durable.
It is a non-toxic, lead-free, low VOC and odourless paint that protects the walls from tough stains
& harmful bacteria .

DATA ANALYSIS:

Data Analysis is the process of systematically applying statistical and/or logical

techniques to describe and illustrate, condense and recap, and evaluate data. According to
Shampoo and Resnik (2003) various analytic procedures “provide a way of drawing inductive
inferences from data and distinguishing the signal (the phenomenon of interest) from the
noise (statistical fluctuations) present in the data”.. Data analysis is the process of collecting,
modeling, and analyzing data to extract insights that support decision-making. There are
several methods and techniques to perform analysis depending on the industry and the aim of
the investigation.

All these various methods are largely based on two core areas: quantitative and qualitative
research. Gaining a better understanding of different techniques and methods in quantitative
research as well as qualitative insights will give your analyzing efforts a more clearly defined
direction, so it’s worth taking the time to allow this particular knowledge to sink in.

27
Additionally, you will be able to create a comprehensive analytical report that will skyrocket
your analysis.

INTERPRETATION:
Data Interpretation refers to the process of using diverse analytical methods to
review data and arrive at relevant conclusions. The interpretation of data helps researchers to
categorize, manipulate, and summarize the information in order to answer critical questions.

The importance of data interpretation is evident and this is why it needs to be done properly.
Data is very likely to arrive from multiple sources and has a tendency to enter the analysis
process with haphazard ordering. Data analysis tends to be extremely subjective. That is to
say, the nature and goal of interpretation will vary from business to business, likely
correlating to the type of data being analyzed.

28
 TABLE NO:4.1

GENDER OF THE RESPONDENTS

GENDER NO. OF RESPONDENTS PERCENTAGE

MALE 62 62%

FEMALE 37 37%

TRANSGENDER 1 1%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION

From the above table it is clear that 62% of respondents were Male and Female
respondents constituted just 37% of total responses. It is clear that most of the users of the
Asian Paints are males mostly because men are addicts to it.

29
CHART No:4.1

GENDER

TRANSGENDER 1%

FEMALE
37%
MALE 62%
MALE FEMALE
TRANSGENDER

30
 TABLE No:4.2

AGE OF THE RESPONDENTS

AGE NO. OF RESPONDENTS PERCENTAGE

BELOW 15 1 1%

18 - 20 18 18.3%

21 - 30 62 63.3%

31 - 40 15 15.3%

ABOVE 40 4 4.1%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 18.3% of the respondents are aged between 15 and 20,
63.3% between 21 and 20, 15% between 31and 40 and only 2% aged above 40 years. It is
revealed that majority of respondents are between 21 and 30 years. From this we can
conclude younger generation and middle age are more interested in Asian Paints because it is
thrilling and inclined towards the product.

31
 CHART No:4.2

AGE
31-40 ABOVE 40… BELOW 15…
15%
15-20…

21-30
63%
BELOW 1515-2021-3031-40ABOVE 40

32
 TABLE No:4.3

QUALIFICATION OF RESPONDENTS

QUALIFICATION NO. OF RESPONDENTS PERCENTAGE

SSLC 9 9.1%

HSC/ DIPLOMA 12 12.1%

UG 56 56.6%

PG 19 19.2%

PROFESSIONAL 4 4%

COURSE

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 9.1% of the respondents are SSLC, 12.1% respondents
were HSC/DIPLOMA , 56.66% respondents were UG, the respondents of PG were 19.2%
and
3% of respondents were professional course .It is clear that most of the users of the Asian
Paints were from UG Qualification.

33
 CHART No:4.3

PROF.COURSE
3%
PG
19.20%
UG
56.60%
HSC/DIPLOMA
12.10%
SSLC
9.10%
20.00% 30.00% 40.00% 50.00% 60.00%
0.00%10.00%
QUALIFICATION

34
 TABLE No: 4.4

ANNUAL INCOME OF RESPONDENTS.

INCOME GROUP NO.OF RESPONDENTS PERCENTAGE

LESS THAN 1,00,000 45 45.1%

1,00,000 – 2,00,000 23 16.7%

2,50,000 – 5,00,000 16 20.5%

ABOVE 5,00,000 16 20.5%

TOTAL 78 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 33% of the respondents had an annual income of lesser
than 1,00,000, 16% had income between 1,00,000 and 2,00,000, 16% earned more than
5,00,000 per annum and 16% had income between 2,50,000 to 5,00,000. It shows that Asian
Paints is placing their products in the appropriate and reasonable price range and the people
of income less than 1,00,000 can easily afford this product.

35
 CHART No:4.4

ANNUAL INCOME

21% LESS THAN 1,00,000

1,00,000 - 2,00,000
9%
60% 2,50,000 - 5,00,000
10%
ABOVE 5,00,000

36
 TABLE NO:4.5

RESPONDENTS USE ON ASIAN PAINT.

YES/ NO NO. OF RESPONDENTS PERCENTAGE

YES 53 53%

MORE OFTEN 6 6%

NO 27 27%

MORE LESS 14 14%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION.

From the above table it is clear that 53% of respondents use Asian Paints, 6% uses more
often and 27% of respondents don’t use Asian Paints , 14% of respondents more less use
Asian Paints. The table says that 53% respondents uses Asian Paints as they like it so much.

37
 CHART No:4.5

60

53
50

40

30

20

17

10
46. 45.
22.4 3 2.8
0 42 1.8 5
YES MORE OFTEN NO MORE LESS

38
 TABLE NO:4.6

RESPONDENTS FACTOR INFLUENCING TO CHOOSE ASIAN PAINTS.

FACTORS NO.OF RESPONDENTS PERCENTAGE

AVAILABILITY 28 28.9%

PRICE 27 27.8%

ADVERTISEMENT 26 26.8%

REFERENCE 5 5.2%

NO REASON 13 11.3%

TOTAL 97 100

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 27.8% of the respondents prefer to buy their use for

availability, 28.9% of them for price, 26.8% from advertisement, 5% due to marketing

Reference, 11% for No Reason .It is clear that the energy use provides rejuvenation and

replenishes price and affordability into the people consuming it.

39
 CHART No:4.6

Sales
REFENO REASON
RENCE 5% 11% TASTE
ADVERTISEME NT 29%
27%
ENERGY
28%

TASTEENERGYADVERTISEMENTREFERENCENO REASON

40
 TABLENO:4.7

AVAILABILTY OF ASIAN PAINTS

YES / NO NO. OF RESPONDENTS PERCENTAGE

YES 90 90%

NO 10 10%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

The above table shows that 89.9% of the respondents accept that there are no difficulties in
finding Asian Paints in market and 10.1% felt they have difficulties. It is clear that there is
ample availability of the use in the market and not much difficulty to access it.

41
CHART NO: 4.7

YES / NO

10%

YES NO

90%

42
 TABLE NO:4.8

RESPONDENTS CONSUMPTION OF ASIAN PAINTS.

CONSUMPTION NO. OF RESPONDENTS PERCENTAGE

EVERYWEEK 8 7.1%

1 -3 TIMES A WEEK 48 48.5%

ONCE A WEEK 26 26.3%

NOT OFTEN 18 18.2%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

From the table it clearly shows that 7% of the respondents consume Asian Paints every week,

48% of them 1-3 days a week, 26% once a week and 18% less than above. It is clear that in

customers there is a high regularity amongst consumption by customers in a week.

43
 CHART NO:4.8

60.00%

48.50%
50.00%

40.00%

30.00% 26.30%

18.20%
20.00%

10.00% 7.10%

0.00%
EVERYDAY 1-3 TIMES A WEEKONCE A WEEK NOT OFTEN

CONSUMPTION

44
 TABLE NO: 4.9

RESPONDENTS INFLUENCE ON ASIAN PAINTS.

FACTORS NO. OF RESPONDENTS PERCENTAGE

SEARCH ENGINE 7 7.1%

AD 58 57.1%

SOCIAL MEDIA 20 19.4%

OTHERS 16 16.3%

TOTAL 100 100

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 56% respondents knows about the Asian Paints through
Advertisement , 19% of respondents through Social Media , 7% of respondents from search
engine and 11% of respondents are others.

It is clear that advertisements make more influence on respondents to buy Asian Paints.

45
 CHART NO:4.9

FACTORS
60.00%

50.00%

40.00%

30.00% 57.10%
20.00%

10.00%19.40% 16.30%
7.10%
0 0 0 0
0.00% 0
AD SOCIAL MEDIA OTHERS
SEARCH ENGINE
FACTORS

46
 TABLE NO: 4.10

PURCHASING PLACE OF ASIAN PAINTS .

PLACE NO. OF RESPONDENTS PERCENTAGE

SUPER MARKETS 48 53.8%

VENDING MACHINE 8 8.3%

PETROL STATION 7 7.3%

LOCAL SHOPS 39 30.6%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 30.6% of the respondents buy Asian Paints in nearby

local store, 53.8% of them in super market, 8% of them in vending machine and 7% by petrol

stations. It is clear that super markets are on top of retailers in the sales of Asian Paints

energy use.

47
CHART NO:4.10

PLACE

31% SUPER MARKETS

54% VENDING MACHINE

LOCAL SHOPS
7%
8% PETROL STATIONS

48
 TABLE NO: 4.11

ASIAN PAINTS PROVIDE VALUE FOR THE MONEY.

SATISFACTION NO.OF RESPONDENTS PERCENTAGE

AGREE 55 55.8%

STRONGLY AGREE 23 21.1%

DISAGREE 14 14.7%

STRONGLY DISAGREE 8 8.4%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 55.8% of the respondents agree for the value of Asian
Paints , 21.1% of the respondents strongly agree and 14.7% of the respondents disagree, 8.5%
of strongly disagree. It is clear that 55.8% of the respondents agree that Asian Paints provides
good value for the money.

49
 CHART NO :4.11

SATISFACTION

60.00%
40.00% Column1
20.00% Column2 Series 1
0.00%
AGREESTRONGLY DISAGREE STRONGLY
AGREEDISAGREE
Serie…

50
 TABLE NO:4.12

SATISFACTION TOWARDS ASIAN PAINTS ENERGY USE.

FACTORS NO.OF RESPONDENTS PERCENTAGE

HIGHLY SATISFIED 20 18.8%

SATISFIED 40 40.6%

NEUTRAL 30 30.2%

DISSATISFIED 2 2.1%

HIGHLY 8 8.3%
DISSATISFIED

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 40.6% respondents satisfied with Asian Paints energy
use, 18.8% are highly satisfied and 30.2% of the respondents are Neutral, 2% of respondents
dissatisfied with the Asian Paints and 8.3% is highly dissatisfied. It is clear that most of the
respondents are satisfied with the Asian Paints energy use as the respondents like it most to
have Asian Paints.

51
 CHART NO:4.12

SATISFACTIO
N
8%
2% 19%
HIGHLY SATISFIED
SATISFIED
30%

41%

52
 TABLE NO: 4.13

RESPONDENTS IMPRESSION ON ASIAN PAINTS LOGO.

YES / NO NO.OF RESPONDENTS PERCENTAGE

YES 83 83.5%

NO 17 16.5%

TOTAL 97 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 83.5% of the respondents felt the Asian Paints logo
impressed and 16.5% of respondents said no.

It is clear that majority of the respondents felt the Asian Paints logo impressed.

53
 CHART NO:4.13

YES / NO

83.50%

16.50%

YES NO
Column1

54
 TABLE NO: 4.14

ASIAN PAINTS IS DIFFERENT FROM OTHER COMPETING BRANDS.

RATING NO.OF RESPONDENTS PERCENTAGE

STRONGLY AGREE 35 35.4%

NEUTRAL 9 9.4%

DISAGREE 10 10.1%

STRONGLY 2 2.1%
DISAGREE

AGREE 44 45.8%

TOTAL 100 100%

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 45.8% of respondents agree that Asian Paints is
different from other competing brands , 34.4% of respondents strongly agree, 10.4% of
respondents disagree and 9.4% of respondents neutral. It is clear that majority of the
Respondents agree that Asian Paints is different from other competing brands as they have
unique flavor in their energy use.

55
 CHART NO:4.14

Sales

9%
STRONGLY AGREE
11%
34%
AGREE DISAGREE
NEUTRAL

46%

56
 TABLE NO: 4.15

RESPONDENTS PREFERENCE ON ASIAN PAINTS.

PREFERENCE NO.OF RESPONDENTS PERCENTAGE

REGULAR USE 65 65.6%

LAMINATION USE 27 26.5%

ULTIMA USE 8 8.3%

TOTAL 100 100

Source: Primary Date

INTERPRETATION:

From the above table it is clear that 65.6% of respondents prefer Asian Paints regular use,
26% of respondents prefer lamination use and 8.3% of respondents prefer ultimate use. The
majority of the respondents preferred Asian Paints Regular use

57
 CHART NO:4.15

PREFERENCE

TOTAL ZERO

SUGAR FREE

REGULAR

0.00% 50.00%100.00%150.00%200.00%250.00%

PREFERENCEColumn2

58
 TABLE NO:4. 16

CHOICE OF USING ASIAN PAINTS.

FACTORS NO.OF RESPONDENTS PERCENTAGE

PRICE 10 7.4%

POPULARITY 47 47.4%

VOLUME OF USE 17 17.9%

COMMERCIAL 15 15.8%
APPEAL

INGREDIENT 11 11.6%

TOTAL 100 100%

Source: Primary Date

INTERPERTATION:

From the above table it is clear that 47.4% Respondents choice of choosing Asian Paints for

popularity, 7.4% respondents for price, 17.9% of respondents for volume of use, 15.8% of

respondents chose Asian Paints for its commercial appeal and 11.6% of respondents for the

ingredients. It is clear that 47.4% of respondents chose Asian Paints for the popularity of

the energy use, we can understand that Asian Paints pulls the customer with their marketing

59
 CHART NO:4.16

Chart Title
50
40 45
30
20
10 17 15
7 7.40% 47.40% 17.90% 15.80% 5 1111.60%
0
PRICEPOPULARITYVOLUME OF COMMERCIAL INGREDIENT
USE APPEAL

RESPONDENTS PERCENTAGE

60
 TABLE NO:4.17

OPINION OF PREFERING ANY OTHER PAINT OVER ASIAN PAINTS

YES/NO NO. OF PERCENTAGE

RESPONDENTS

YES 25 24.5%

NO 75 75.5%

TOTAL 100 100%

Source: Primary Date

Interpretation
Maximum number of people (77%) doesn’t prefer any other use over Asian Paints and 23%
of respondents prefer other use also.

It is clear that Asian Paints energy use dominates the energy use market and consumers prefer
Asian Paints over other energy uses.

61
 CHART NO:4.1

23%

77% YesNo

62
 TABLE NO:4.18

OPINION IF ASIAN PAINTS IS OVER PRICED OR NOT

RATING NO. OF PERCENTAGE

RESPONDENTS
YES 23 22%

NO 77 78%

TOTAL 100 100%

Source: Primary Date

Interpretation:
From the above table it is clear that 78% of the respondents felt Asian Paints is not over

priced and 22% of them felt its cost is high. It is clear that majority of the respondents feel

Asian Paints is money to worth product and not over priced for the quality of the use.

63
 CHART NO:4.18

60
50
40
30 No
20
10
Yes
0

No. of Respondents

No. of Respondents
Yes 16
No 59

64
 TABLE NO:4.19

RESPONDENTS SUGGESTIONS OF ASIAN PAINTS TO FRIENDS.

SUGGESTIONS NO.OF RESPONDENTS PERCENTAGE

Most Likely 34 33%

Likely 46 47.4%

Unlikely 13 12.4%

Most Unlikely 7 7.2%

Total 100 100%

Source: Primary Date

Interpretation:

From the above table it is clear 47.4% of respondents likely they prefer to their friends,
33% of respondents most likely the suggest to their friends and 12.4% of respondents are
unlikely they won’t suggest.

65
CHART NO:4.19

SUGGESTIONS

16%

56% 22% MOST LIKELY

LIKELY
6%
UNLIKELY

66
67
 FINDINGS

1. It is revealed that majority of respondents are between 21 and 30 years (62%). From this we
can conclude younger generation and middle age are more interested in Asian Paints because
it is thrilling and inclined towards the product.

2. It is clear that most of the users of Asian Paints are males mostly because men (63.3%) are
addicts to it.

a. It is clear that most of the users of the Asian Paints were from (56.6%) painters.
3. It shows that Asian Paints is placing their products in the appropriate and reasonable
price (45%) range and the people of income less than 1,00,000 can easily afford this
product.

4. It is clear that (53%) respondents uses Asian Paints as they like it so much because chosen
unanimously for its color over other factors that support to the strengths of the thickness use.

5. It is clear that (28.9%) the energy use provides rejuvenation and replenishes price and
availability into the people consuming it.

6. It is clear that (90%) there is ample availability of the use in the market and not much
difficulty to access it.

7. It is clear that (48.5%) in customers there is a high regularity amongst consumption by

customers in a week.

8. It is clear there (57%) is an increase in consumption of Asian Paints after advertisements

and hence this marketing strategy has benefited.

9. It is clear that (57%) super markets are on top of retailers in the sales of Asian Paints wall
plast.

10. It is clear that (53.8%) majority of the respondents feel Asian Paints is money to worth
product and not over priced for the quality of the use.

11. It is clear that (55.8%) most of the respondents are satisfied with the Asian Paints quality
use as the respondents like it most to have Asian Paints.

68
12. It is clear that (40.6%) majority of the respondents felt the Asian Paints logo impressed.

13. It is clear that (83.5%) majority of the Respondents agree that Asian Paints is different
from other competing brands as they have unique quality in their built use.

14. The majority (45.8%) of the respondents preferred Asian Paints Regular ultima use for the
quality.

15. It is clear that most of the Respondents (65.6%) favorite flavor is Asian Paints ultima protect use.

16. It is clear that (47.4%) of respondents chose Asian Paints for the popularity of the brand use,
we can understand that Asian Paints pulls the customer with their marketing techniques.

17. It is clear that (75.5%) Asian Paints energy use dominates the paint use market and
consumers prefer Asian Paints over other energy uses.

18. It is clear that (75%) Asian Paints is chosen unanimously for its taste over other factors
that support to the strengths of the energy use.

19. It is clear that (47.4%) there is ample availability of the use in the market and not much
difficulty to access it.

20. It clearly shows that (55.9%) social media and friends create high awareness of Asian Paints
amongst people.

69
 SUGGESTIONS

1. The company should come up with new, better and attractive flavors to attract all

segments of the market.

2. The company can come up with different size storage other than regular uses.

3. The company can reduce prices and introduce promotional campaigns so larger mass

can try the product.

4. Asian Paints is affiliated with chemical Industry, which might help them exploit

coffee industry.

5. The packaging should help retain the chillness of the use without which it is color.

70
 CONCLUSION

From the study it is clear that majority of users are between 21 and 30 years i.e.
younger generation and users of Asian Paints are painters males including some students
because it helps in focusing and dust alergy.

Asian Paints is placing their products in the appropriate and reasonable price range
and in customers there is a high regularity amongst consumption by customers in a week.
Also there is an increase in consumption of Asian Paints after advertisements with
magazines, friends and social media creating high awareness of Asian Paints amongst people.

There are majority of reasons supporting the consumption of Asian Paints such as
fatigue, for staying up and to increase the level of concentration. Super markets are on top of
retailers in the sales of Asian Paints use. The paint use provides rejuvenation and replenishes
energy into the people consuming it. So we can say Asian Paints energy use dominates the
energy use market and consumers prefer Asian Paints over other energy uses.

Asian Paints is money to worth product and not over priced for the quality of the use
and there is ample availability of the use in the market and not much difficulty to access it.
From this we can conclude that Asian Paints is chosen unanimously for its odour over other
factors that support to the strengths of the wall use.

71
REFERENCES:

1.  "Started by four Mumbaikers, how Asian Paints is today one of India's most valued
companies". Businessinsider.in. Retrieved 18 November 2016.
2. ^ Jump up to:a b c d e f "Asian Paints Limited Financial Statements". Moneycontrol.com.
Retrieved 23 February 2022.
3. ^ "Asian Paints, Hindustan Unilever top innovative Indian firms on Forbes' list". Ibtimes.co.in. 25
August 2016. Retrieved 18 November 2016.
4. ^ "Shares of Asian Paints jump 7% on good Q1 results". The Economic Times. Retrieved 18
November 2016.
5. ^ "Local people demand jobs in Asian Paints' proposed plant". The Hindu. Retrieved 18
November 2016.
6. ^ "Asian Paints acquires 96.48% stake in Berger; open offer ends". The Economic Times.
Retrieved 18 November 2016.
7. ^ "Annual report 2019-20" (PDF). Archived (PDF) from the original on 26 September 2020.
8. ^ Jump up to:a b Mukherjea, Saurabh (2016). The Unusual Billionaires. Penguin
UK. ISBN 9789386057679.[page needed]
9. ^ Jump up to:a b Hiscock, Geoff (2008). India's Global Wealth Club: The Stunning Rise of Its
Billionaires and Their Secrets of Success. John Wiley & Sons. p. 211. ISBN 9780470822388.
10. ^ "Asian Paints". www.asianpaints.com. Retrieved 7 June 2021.
11. ^ Stuff, Publication. "ASIANPAINT Institutional Ownership - ASIAN PAINTS LTD.
Stock". fintel.io. Retrieved 2 May 2020.
12. ^ Jump up to:a b c d Pinto, Viveat (12 February 2015). "40 years ago...And now: Gattu's antics
coloured Asian Paints' future". Business Standard. Retrieved 19 November 2016.
13. ^ "Company's website" (PDF). Archived (PDF) from the original on 7 June 2021.
14. ^ Standard, Business. "Asian Paints". {{cite news}}: |first1= has generic name (help)

72
 QUESTIONNAIRE
1. What is your Gender
 Male
 Female

2. Age Group
 17-22
 25-30
 30-40
 40 and above

3. What is your occupation.

 Painter
 entrepreuner
 Personal employee
 Others

4. Do you use Asian Paints.

 Yes
 More often
 More less
 No

5. Why do you choose to use Asian Paints

 Availability
 Price
 For household or others
6. Would you suggest Asian Paints energy use to your friends.
 Most likely
 Likely
 Unlikely
 Most unlikely

7. How often do you Use Asian Paints.

 Everyweek
 1-3 times a week
 A couple of times in a month
 Not often

8. When choosing Asian Paints, which do you prefer.

 Regular
 Ultima

73
  Lamination

9. At what time do you typically paint with Asian Paints.

 Morning
 Noon
 Evening
 Late nights

10. Does price affect your decision on buying Asian Paints.

 Agree
 Strongly agree
 Neutral
 Disagree
 Strongly disagree

11. Asian Paints provides good value for money

 Agree
 Strongly agree
 Disagree
 Strongly disagree

12. Asian Paints is different from competing Brands

 Strongly agree
 agree
 Disagree
 Strongly disagree
 Neither agree or dis agree

13. What influences your choice of Useing Asian Paints.

 Price
 Popularity
 Volume of Use
 Commercial appeal
 Ingredient

14. Where do you Buy Asian Paints.

 Retail Shops
 Petrol Stations
 Vending Machine
 Local Shops

15. How did you discover Asian Paints

 Search Engine
 Ad
 Social media
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  Others
16. Respondents opinion if Asian Paints is overpriced or not
 Yes
 No
17. Are you satisfied with Asian Paints energy use?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
18. How much satisfied on Asian Paints customer service.
 Highly satisfied
 Satisfied
 Neutral
 Dissatified
 Highly dissatisfied.
19. Do you have any impression on Asian Paints logo.

 Yes
 No
20. Is Asian Paints is easy available to you.
 Yes
 no

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