The History of the Samsung TV

By Emily Beach, eHow Contributor

The History of the Samsung TV The Samsung Group is a Korean-based conglomerate that is among the world's largest and most successful companies. Samsung had sales of $174 billion dollars worldwide in 2007, despite a sharp downtown in the Asian markets. The Samsung Electronics Group has continually taken a leading role in developing new technologies for the television industry, resulting in improved viewing experiences for consumers throughout the world. By the end of 2008, Samsung had been the world's number one TV producer for 9 consecutive quarters.

1. The Earliest Years of Television

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The earliest television sets were produced in the 1930s, and featured primitive technology and tiny screens. Broadcasts were extremely limited, and during the earliest years of television viewing, shows could only be seen in the US and parts of Europe and Russia. Around the same time, an entrepreneur in Taegu, Korea, began to explore various business opportunities. On March 1, 1938, he founded an export company called Samsung. During the 1930s and 40s, Samsung focused on exporting fish and grains to China. At the same time, scientists and inventors around the world worked to perfect television technology.

Samsung Turns to the Television Industry

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By the end of WWII, television sets were commonly found in many US homes, and would explode in popularity across Europe over the next decade. By the mid-1960s, color television had begun to replace black and white technology. In Korea, as well as many other parts of Asia, television was still widely unknown. As US and European manufacturers sought to sell TVs in Korea, the government stepped in to help with Korean television production. In order to sell TVs in the country, international companies would have to share the technology for this new product with Korean manufacturers. Many agreed to do so, and Samsung was one of the companies that benefited from this agreement.

The Samsung Television

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Though the first broadcasts in Korea took place in 1963, reliable and frequent television programs weren't available until the early 1970s. In 1970, Samsung branched out from its main export trading and created the Samsung Electronics Group. That same year, the company developed its first television, a black and white model known as the P-3202. Sales were brisk as Korean consumers embraced this new technology, and by 1976, the company had produced over one million black and white units for sale in Korea.

Color TV and Company Growth

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In 1977, Samsung began to manufacture and export color televisions throughout Asia. By 1978, the company had produced more than 4 million black and white TVs, more than any other company in the world. By 1982, Samsung had produced over a million color TVs and 10 million black and white units for sale throughout the world. Though black and white technology was considered outdated in North America and Europe during this time, there was still a huge demand for TVs of any kind in many developing parts of Asia and South America.

Samsung Becomes an Industry Leader

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In 1987, the company created the Samsung Advanced Institute of Technology to increase its focus on research and new product development. As international trade laws were relaxed throughout the 1990s, Samsung continued to export TVs throughout the world. The company partnered with Sony during the period to create Liquid Crystal Display (LCD) screens, which provided clearer and sharper viewing experiences for consumers. Throughout the late 1990s, Samsung was credited with developing the world's largest LCD TV screens, measuring 30 inches. In 1998, the company began to produce flat screen models, as well the first line of digital TV's in the world. Throughout the early 21st century, Samsung has continued to lead the television industry, with inventions like the world's thinnest TV in 2002 and he first double-sided LCD screen in 2006.

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References
In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are curreSamsung Electronics are based in South Korea and have been trading and manufacturing electronic goods for nearly 70 years. Samsung have recently became one of the top mobile handsets manufacturers making some of the best mobile phones you will find on the local highstreets. This site will try and give you a helpful insight into the company and mobile phone history related to Samsung and we will give some specifications to enable you to get the best out of your Samsung cellular phone.

ntly second but competitor Nokia is ahead with more than Samsung Electronics are based in South Korea and have been trading and manufacturing electronic goods for nearly 70 years.

Samsung have recently became one of the top mobile handsets manufacturers making some of the best mobile phones you will find on the local highstreets. This site will try and give you a helpful insight into the company and mobile phone history related to Samsung and we will give some specifications to enable you to get the best out of your Samsung cellular phone.

Samsung Electronics are based in South Korea and have been trading and manufacturing electronic goods for nearly 70 years. Samsung have recently became one of the top mobile handsets manufacturers making some of the best mobile phones you will find on the local highstreets.
This site will try and give you a helpful insight into the company and mobile phone history related to Samsung and we will give some specifications to enable you to get the best out of your Samsung cellular phone.

Samsung's Marketing Strategy in India Product Innovation Samsung's product range in India included CTVs, audio and video products, information technology products, mobile phones and home appliances (Refer Exhibit I). Its product range covered all the categories in the consumer electronics and home appliances. Analysts felt that the wide product range of Samsung was one of main reasons for its success in the Indian market. Samsung positioned itself on the technology platform... Pricing Pricing also seemed to have played a significant role in Samsung's success... Distribution Along with the launch of new products, Samsung also consolidated its distribution system. Samsung had 18 state-level distribution offices and a direct dealer interface. The direct dealer interface helped the company get quick feedback from dealers, and enabled it to launch products according to consumer needs... Advertising and Sales Promotion In 1995, when Samsung entered India, it realized that Indian consumers were not familiar with the company. So, in order to establish itself in the Indian consumers' mind, Samsung launched corporate advertisements highlighting its technologically superior goods... ----------------------------------

The "Team Samsung India First" Campaign In August 2002, India's leading consumer electronics player, Samsung India Electronics Ltd. (Samsung) announced the signing on of seven celebrity cricketers 'Team Samsung', as its brand ambassadors. In doing this, it aimed to cash in on the popularity of cricket in India. However, the company's hopes of celebrity endorsement received a setback due to anti-ambush marketing clauses2, arising from ICC's agreement with some other companies. In place of the ads featuring the cricketers, Samsung launched its - 'Team Samsung. India First' campaign all over the country in December 2002. Said Arun Mahajan of Mudra, Samsung's ad agency, "The focus has been to evolve concepts to do with the players, to promote the cause of cricket and patriotism.'' The copy of the print ad read, 'With Team Samsung, It's India First.'' Samsung - The Making of a Global Brand The Making of a Global Brand In 1993, as a first step in its globalization drive, Samsung acquired a new corporate identity. It changed its logo and that of the group. In the new logo, the words Samsung Electronics were written in white color on a blue color background to represent stability, reliability and warmth. The words Samsung Electronics were written in English so that they would be easy to read and remember worldwide. The logo was shaped elliptical representing a moving world - symbolizing advancement and change... Product Initiatives Samsung realized that to become a global brand, it had to change the perceptions of consumers who felt that it was an OEM player and associated its products with low technology. Generally, consumers in developed markets (such as the US) opted for Samsung when they could not afford brands such as Sony and Panasonic. To change consumer perceptions, Samsung decided to focus on product design and launch innovative products...
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1. History and growth of mobile phone industry in India:

The real transformation came in the scenario of Indian telecom industry after announcement of National telecom policy in 1994. The mobile services were commercially launched in India in August 1995. In the initial 56 years the average monthly subscribers additions were around 0.05 to 0.1 million only and the total mobile subscribers base in December 2002 stood at 10.5 millions. However, after the number of proactive initiatives taken by regulator and licensor, the monthly

mobile subscriber additions increased to around 2 million per month in the year 2003-04 and 2004-05. In the last few years there has been a huge exponential growth with addition of about 10 to 15 million subscribers per month to customer base.
In the initial days of mobile phone in India in mid 1990s the grey market accounted

for 80 per cent of the mobile phone sales due to a huge price differential between the legally imported and the grey market phones. Even as the government slashed the duties at the same time various mobile manufacturers reduced their rates to induce the customers to buy a phone from authorized phone shop. Today the grey market comprises very small share of market. When mobile phones were introduced in India in the mid-90s, US based Motorola, Sweden's Ericsson and Finland's Nokia dominated the handset market in India. Over the years, the old order has changed today players like Samsung, LG, Apple, Virgin, HTC, Huawei, Haier are all competing for a place in the market. Apart from this there is also a competition from imported unbranded Chinese mobiles which are avaible with lot many features of a typically high end say Nokia mobile but, at a substantially lesser price.
After the initial dominance of Nokia from 1990s till 2002, a change occurred in Indian

market hen CDMA technology was launched in the year 2003. At this point the Korean brands namely Samsung and LG established themselves after they tied up
with CDMA operator Reliance Infocomm. This was a breakthrough in Indias mobile

phone industry since, people were able to get mobile phones with Reliance connection only for a initial cost of about Rs. 500/-. This opened up a mass market for mobile manufacturers in India. Gradually all the major players like Nokia, Motorola came up with their CDMA models and have been able to regain their market share.

In the last few years India has witnessed a revolution in mobile phone market with about 8 to 10 million subscribers being added to the customer base each month. The major reasons for this boom have been: 1. Falling tariff rates of telecom service providers . 2. Fall in the prices of mobile handsets. 3. Increase in the reach of service providers covering ever nook and corner of the country.

2. Current scenario of Mobile phone industry:

Following are the highlights of mobile phone industry in India as on December, 2009: 1. The penetration of mobile phones stands at about 30%. 2. 81% of mobile users are in urban area. 3.Indias rural teledensity stands at about 12.6% 4. India has about 517 million subscribers by December, 2009. 5. It is forecasted that sales of mobile handsets in rural India will grow at CAGR of around 17% from 2009 to 2012 Above figures clearly indicate that although mobile phones might have made significant inroads into the urban market & urban market may start moving towards saturation but, still lot of potential is to be explored in the rural segment. Market Share of different Manufacturers as on Dec-2009 is given below:

As evident from above figures, Nokia is a major player in the Indian mobile industry today.

Also to understand the satisfaction level which users of above brands express, we look at a consumer satisfaction survey, the results of which are shown below. The survey was done on Indian Urban mobile phone users with Sample size of N=5,775. The source of this data is website:ww w .vitalanal yti cs.i n
Model Users Likely to recommend LG 57.6% Motorola 41.0% Nokia 68.6% Samsung 55.7% Sony-Ericsson 65.3%

The result shows Nokia users are the most satisfied with their product followed by

Sony-Ericsson and LG. The results of above survey are important since, mobile phone is a device which is frequently replaced in few years time, so, the brand which provides maximum satisfaction to users will be able to maintain high loyalty and hence, maintain its market share. A segregation of Indian market on the basis of price bands is shown below. We can see that mobile phones are avaible in various price bands from Rs. 2,000/- & less up to Rs. 50,000/-

Source:http:/ /www.f onearena.co m/ mobile_phone_pricelist. html A close study of the product offered by various companies reveals following: 1. Companies like HTC, Apple, Vertu have products only for the high end market of Rs. 15,000/- and more.

2. On the other hand there are players like Usha lexus whose product fall in the lower category with their products being avaible in price range of minimum of Rs. 1,900/- to maximum Rs. 5,900/-. Also, Virgin mobile, Huawei etc fall in the same category. 3. Players like Onida have mobiles in lower prices (Rs. 2,000/-) to middle price range (till Rs.9,900/-). 4. Players like Motorola, Nokia, LG, Sony Ericsson have mobile phones avaible in all different price range and hence, are able to target all the different segments of the market.

3. Excerpts

Product Innovation
Samsung's product range in India included CTVs, audio and video products, information technology products, mobile phones and home appliances (Refer Exhibit I). Its product range covered all the categories in the consumer electronics and home appliances. Analysts felt that the wide product range of Samsung was one of main reasons for its success in the Indian market. Samsung positioned itself on the technology platform...

Pricing
Pricing also seemed to have played a significant role in Samsung's success...

Distribution
Along with the launch of new products, Samsung also consolidated its distribution system. Samsung had 18 statelevel distribution offices and a direct dealer interface. The direct dealer interface helped the company get quick feedback from dealers, and enabled it to launch products according to consumer needs...

Advertising and Sales Promotion

In 1995, when Samsung entered India, it realized that Indian consumers were not familiar with the company. So, in order to establish itself in the Indian consumers' mind, Samsung launched corporate advertisements highlighting its technologically superior goods...

Sustaining Growth
At the end of December 2002, Samsung had posted a turnover of Rs. 30 billion - 25% growth from the previous year's Rs. 24 billion. Analysts appreciated the fact that Samsung had a diversified product range and had implemented holistic brand communications in order to achieve a homogeneous brand image. Analysts also pointed out that Samsung had deployed a unified and consistent brandmarketing program along with an aggressive sports marketing strategy...

Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks.

Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. Home > Guides > A brief history of Samsung Mobile Guides | December 18th, 2008

A brief history of Samsung Mobile

Samsung may be best known as one of the worlds biggest sellers of smart TVs, but its got a hefty chunk of the mobile market too find out how it became such a big shot on the mobile front and which devices led to its success. Established: 1938 How Samsung Mobile started out Samsung started out as a small shop in Daegu, South Korea, and gradually built up into a massive conglomerate covering everything from ship building to insurance. The Samsung Electronics business we know best was set up in 1969, initially making TVs, but launching a telecommunication division in 1977. The companys first mobile, the SH-100, was released in 1988. What it does now Today Samsung is the worlds second biggest handset seller after Nokia after overtaking Motorola last year, and still growing rapidly in developing countries. Its not hard to see why Samsungs U series of slide out phones with touch sensitive buttons outclass Motorolas offerings, while its latest touchscreen ventures are giving the iPhone a run for its money. Key innovations CDMA champ Samsung was one of the pioneers of mobile telephony standard CDMA in the 1990s, though GSM has since replaced it. Quality collabs Collaborations with the likes of Giorgio Armani and Bang & Olufsen have cut Samsung a large piece of the high-end pie. Smart smart phones Samsungs gunning for the best in every market, from iPhone killers such as the Samsung Omnia, to mega megapixellers like the Pixon M8800. Milestone handsets

Samsung SH-100 Release date: 1988 The first Korean mobile phone failed to make waves at the time, but its not hard to see the significance now. Samsung SGH-T100 Release date: 2002 The worlds first TFT-LCD mobile was the biggest Samsung seller ever at the time, topping 10 million sales. Samsung D900 Release date: 2006 Still selling strong, Samsungs D900 has one of the best speakers weve ever used built in so you can chat without frying your brain at the same time. Samsung U100 Release date: 2007 At just 5.9mm, the U100 was the worlds thinnest mobile phone yet. Samsung U900 Soul Release date: 2008 Blows any Motorola Z series out of the ware with its fancy Magic Touch user interface. See all Samsung phones available on The Link >> See Samsung history in the making in our gallery below >>

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