The document is a project report on the marketing strategies of Reliance Digital submitted by a student. It includes an introduction on the retail sector and Reliance Digital, a literature review, research methodology, data analysis and findings. The report aims to analyze Reliance Digital's marketing strategies in order to understand how it has become one of the largest electronics retailers in India.
The document is a project report on the marketing strategies of Reliance Digital submitted by a student. It includes an introduction on the retail sector and Reliance Digital, a literature review, research methodology, data analysis and findings. The report aims to analyze Reliance Digital's marketing strategies in order to understand how it has become one of the largest electronics retailers in India.
The document is a project report on the marketing strategies of Reliance Digital submitted by a student. It includes an introduction on the retail sector and Reliance Digital, a literature review, research methodology, data analysis and findings. The report aims to analyze Reliance Digital's marketing strategies in order to understand how it has become one of the largest electronics retailers in India.
The document is a project report on the marketing strategies of Reliance Digital submitted by a student. It includes an introduction on the retail sector and Reliance Digital, a literature review, research methodology, data analysis and findings. The report aims to analyze Reliance Digital's marketing strategies in order to understand how it has become one of the largest electronics retailers in India.
Submitted in partial fulfillment of the award of degree of Bachelor in Commerce honours 2021-2024
SUBMITTED TO SUBMITTED BY
DR. DIKSHA GARG Vipin chauhan
Assistant Professor (MCIT) 01324288821
Batch (2021-24)
CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW
An ISO 9001:2008 Certified Institute (Approved by the Govt of NCT of Delhi Affiliated to Guru Gobind Singh Indraprastha University, Delhi) Plot No. OCF Sector A-8 Narela, New Delhi -40
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CERTIFICATE This is to certify that the work embodied in this project
entitled “MARKETING STRATEGY OF RELIANCE DIGITAL”
represents the independent project work carried out by my student
vipin chauhan under my supervision and guidance for the award of
B.Com Degree and the same has not been submitted
earlier to any other institution for a degree/diploma.
Supervisor sign. Date
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DECLARATION
I do hereby declare that the project entitled “MARKETING
STRATEGY OF RELIANCE DIGITAL ” which is submitted by me in partial fulfillment of the requirement for the award of degree B.COM(H) to Chanderprabhu Jain College of higher studies and school of law . GGSIP University , Dwarka Delhi comprises only me original work due acknowledgement has been made in the text to all other material used. Date: (vipin) chauhan APPROVED BY:
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ACKNOWLEDGEMENT Vipin chauhan here by declare that I have carried out a project on the topic entitled “Marketing Strategy Of Reliance Digital” for the fulfilment of the requirement of my course B.Com(H) from chanderprabhu jain college of higher studies and school of law. I take this opportunity to thank each and everyone who helped me to accomplished this project report.
I sincerely thank to Dr. Diksha garg for his guidance & encouragement in carrying out this project work. I also thank all the lectures and staff members of our project work commerce chanderprabhu jain college of higher stufies and school of law for their support to me in doing my project work. I further declare that this project is based on my original work and the data provided in the
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Sl No. Topic Page
No.
1 INTRODUCTION ON RETAIL SECTOR 7
2 REVIEW OF LITERATURE 37
3 RESEARCH METHODOLOGY 39
4 DATA ANALYSIS AND INTERPRETATION 42
AND OBSERVATION
5 FINDINGS, CONCLUSION AND 59
SUGGESTIONS
BIBLIOGRAPHY 72
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CHAPTER-1
Introduction CONCEPT OF MARKETING STRATEGIES OF RELIANCE DIGITAL
“My vision is to provide the latest telecommunication facilities to every indian at the price of a postcard”- Dhirubhai Ambani
Relaince infocomm was launched as a very ambitious project. The project
was concieved at the convergence of communication and information technology. It was designed to connect every home and office in india with each other and the world.
On Friday 15th march 2011
NEW DELHI, INDIA: When the VOICE&DATA jury, comprising
eminent professionals from the telecome field, met in delhi in march to choose the Telecome Person of the Year 2011, the five-hour selection process was steamy.
The reason was obvious: The Telecome sector is growing faster than any other segment and naturally their CEOs have a lot to crow about. The jury had to select one from three CEOs, who had made it to the final list through nominations from the industry and the initial scrutiny. Among the three , one of the main contenders was a young CEO. The jury decided that he should come back next year to try and win the coveted award. The list now had two names-both CEOs of two well-known companies. The pivotal difference between the two:one is an entrepreneur and the other is not so popular, as his credit is shared among a number of his big daddies.
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WHY DID I CHOSE THIS TOPIC ?
I choose this topic because I was very much keen to know
about the market strategies of reliance digital. Moreover reliance is one of the India’s largest electronics retailer. It’s mission and vision is to attain global best practices and become a world-class utility, to create world-class assets and infrastructure to provide the platform for faster, consistent growth for India to become a major world economic power. To achieve excellence in service, quality, reliability, safety and customer care. It is a Indigenous brand and rules Indian market which made me curious to know about it.
