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    Value Proposition

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    Nalin S
    Mahindra is investing heavily in electric vehicles to reduce carbon emissions and oil imports. It aims to invest £3 trillion over 3 years in EV development. Mahindra's CEO is Suman Mishra and executive director is Rajesh Jejurikar. It has established an EV R&D center near Bengaluru airport and invested Rs. 500 crore in its Chakan plant to produce electric models. Mahindra sells EVs to environmentally conscious younger customers and competes with companies like Tata, Ola, and Hero Electric in the Indian market.

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    Value Proposition

    Uploaded by

    Nalin S
    32 views2 pages
    Mahindra is investing heavily in electric vehicles to reduce carbon emissions and oil imports. It aims to invest £3 trillion over 3 years in EV development. Mahindra's CEO is Suman Mishra and executive director is Rajesh Jejurikar. It has established an EV R&D center near Bengaluru airport and invested Rs. 500 crore in its Chakan plant to produce electric models. Mahindra sells EVs to environmentally conscious younger customers and competes with companies like Tata, Ola, and Hero Electric in the Indian market.

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    Value proposition

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    Mahindra is investing heavily in electric vehicles to reduce carbon emissions and oil imports. It aims to invest £3 trillion over 3 years in EV development. Mahindra's CEO is Suman Mishra and executive director is Rajesh Jejurikar. It has established an EV R&D center near Bengaluru airport and invested Rs. 500 crore in its Chakan plant to produce electric models. Mahindra sells EVs to environmentally conscious younger customers and competes with companies like Tata, Ola, and Hero Electric in the Indian market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views2 pages

    Value Proposition

    Uploaded by

    Nalin S
    Mahindra is investing heavily in electric vehicles to reduce carbon emissions and oil imports. It aims to invest £3 trillion over 3 years in EV development. Mahindra's CEO is Suman Mishra and executive director is Rajesh Jejurikar. It has established an EV R&D center near Bengaluru airport and invested Rs. 500 crore in its Chakan plant to produce electric models. Mahindra sells EVs to environmentally conscious younger customers and competes with companies like Tata, Ola, and Hero Electric in the Indian market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Value proposition

     Environment friendly
     Lowers carbon footprint
     Lesser running cost than IC engine
     Needs less maintenance and cost of it is also low
     Motor is quick than IC engines, so powerful Acceleration
     Less wear and tear parts.

    Macro Environment
    1. Political Factors- Our Government in 2022 budget underlined potential target and
    objectives under NEMMP (National Electric Mobility Mission Plan).
    It also launched FAME scheme for faster adoption and Manufacture of Hybrid and
    Electric vehicles.

    2. Economic Factors- Oil Spike; Burden of oil imports; Low EMI to purchase EVs; reduction
    in solar tariff
    3. Social factors- Educating customers; Spreading awareness and busting myths associated
    with EV battery; Transition towards a sustainable future; range anxiety
    4. Environment factors- reduction in pollution; long-term sustainability; less carbon
    emissions; increasing ICE pollution in the transport sector; stringent fuel efficiency norm.
    5. Technology factors- Improvements in battery technology; localizing EV manufacturing;
    reduction in production costs; increased efficiency and battery performance
    6. Legal factors- In India for every vehicle irrespective of its type, ARAI testing is
    mandatory. However, as per ARAI guidelines , EVs having maximum power less than
    250W and speed less than 25 kmph are exempted from type approval requirements.
    MICRO ENVIRONMENT

    TOP MANAGEMENT
    top management is who holds authority, resources and decision-making power regarding
    changes at the company. In addition to leadership, it should also show a commitment with
    respect to the quality management system.Currently the CEO of Mahindra electric is
    mrs.Suman Mishra and Mr.rajesh jejurikar is the executive director.

    FINANCE
     Mahindra & Mahindra (M&M) is expected to invest at least £3 trillion in electric
    vehicle (EV) development over the next three years, with capital spending on electric
    vehicles and internal combustion engine vehicles (ICE) on the horizon.
     His EV sales in FY2021 accounted for about 1.3% of total Indian car sales.
    Mahindra Electric Mobility's concerted push for electric vehicles came at
    India's COP26 summit in Glasgow amid a pledge to reduce the country's
    carbon footprint by 1 billion tonnes by 2030.

    RESEARCH AND DEVELOPMENT
    Mahindra and Mahindra has announced that it will set-up a new electric vehicle technology
    and R&D centre near the Bengaluru airport.
    the company has also invested Rs. 500 crore at its Chakan plant where the upcoming all-
    electric eKUV100 and the S201 electric SUV will be produced. The company says that except
    for the battery cells, which are currently not available in India, rest of all components are
    locally sourced.
    PRODUCTION AND OPERATIONS
     His EV sales in FY2021 accounted for about 1.3% of total Indian car sales.
     Mahindra Electric Mobility's concerted push for electric vehicles came at India's
    COP26 summit in Glasgow amid a pledge to reduce the country's carbon footprint by
    1 billion tonnes by 2030.

    HR FUNCTIONS AND OTHERS


    Mr.Pradeep Srivastva -Head HR of reva electric car ,Bangalore area.
     The company runs on high values like initiative trust and equality
     They have showrooms across the country which helps in marketing their products in
    all cities .
     Customers who opt forEV are 66% who are highly environmental conscious and
    young liberal .
     Competitors such as Tata motors,Ashok Leyland,Ola,Hero electric,Okinawa are in
    market

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