BADM 544 Final Study Guide
BADM 544 Final Study Guide
Anything covered in Coursera or live sessions is a fair game for the exam. That said, this should
give you a general idea of what we covered in class.
1. What is globalization?
• What are some key globalization trends?
• What are some causes of globalization?
• What is the role of Multinational Enterprises and Foreign Direct Investment in
globalization?
2. Why do companies go international?
• What is the liability of foreignness?
3. What are the modes of entry into foreign markets?
• Understand differences between these modes
• Understand the advantages and disadvantages of these modes
4. What are born global companies, and why are they able to be successful?
5. Why are some countries more competitive than others in certain industries?
• What question is Porter's Diamond Model answering?
• Understand each component of Porter's Diamond Model
6. What are the key tensions (trade-offs) Multinational Enterprises face?
• What are the four types of international business strategies?
• What are the differences between these four types of international business
strategies?
• What are the benefits and risks of these four types of international
business strategies?