FBMP / DIM

To : Associate Professor Nurul Asyikeen Binti Abdul Jabar

Dean, FBMP

Through : Parimela Devi A/P Ramayah

Deputy Dean – Students Affairs & Career Development, FBMP

From : Muhammad Fahimi Bin Sofian

Teaching Lecturer (FBMP)

Date : 5 May 2023

Subject : APPROVAL FOR MSC STRATEGIC MARKETING MANAGEMENT

SEMINAR

Dear Assoc Prof,

Attached herewith is the proposal for the following program for your kind approval:

PROGRAM / DATE / BUDGET LECTURER REMARKS (/)

CATEGORY DAY / TIME REQUEST IN
(From MSU) CHARGE

5 May 2023 - En As per SAC executive summary

Program MSC Muhammad
Strategic Marketing Fahimi Bin
Management Sofian Additional program
Seminar U

Academic subject: /
Seminar in Management
BRS10103

Your approval and kind attention towards this program are highly appreciated.

Thank you.
 PROPOSAL

FACULTY OF BUSINESS MANAGEMENT AND

PROFESSIONAL STUDIES

PROGRAM MSC
STRATEGIC MARKETING
MANAGEMENT SEMINAR

DATE:
5 MAY 2023

VENUE:
Performance Arts Theatre (PAT)

ORGANIZED BY:
Faculty Business Management and Professional
(FBMP)
 PROPOSAL

1. INTRODUCTION
Sharing professional and advanced expertise, the Management Student Committee (MSC) Strategic
Marketing Management Seminar, designed and proposed for the MSU Open Day, will be a significant
programme on business development for the event. This seminar will provide all attendees with the
opportunity and benefits to broaden their business knowledge and skills and gain a deeper grasp of their
specific market in order to effectively implement strategic marketing management and maximize the
effectiveness of current marketing strategies, as well as gain valuable knowledge and a better
understanding of specific markets. This worthwhile business seminar is excellent about increasing
attendees' productivity and performance by sharing their thoughts and ideas to get a fresh perspective on
the subject, inspiring one another, and learning how to collaborate and make more innovative judgements
or better decisions on creating an effective process of putting the company's mission into action through
precise and strategic methods that link strategy with the mission and goals of their company. It will help
attendees respond to developing product-market strategies, budgeting monetary and operational resources,
and reconceptualizing to improve their company's budget management and increase its overall longevity.
This seminar programme is also one of the faculty's efforts to strengthen the spirit of social marketing,
which increases and enhances its popularity and targets students and business people. In addition, by
producing a student with high knowledge and self-development, this can have an impact on one of the
university's wishes, which emphasizes ensuring the advancement in life of the talented with opportunities
that enable the gifted to achieve their true potential and actualize their dream. This paper was developed in
order to obtain approval from the Management and Science University (MSU) for the planned and
addressed programme.

2. PROGRAMME
MSC Strategic Marketing Management Seminar in Open Day MSU

3. OBJECTIVES
3.1 To identify practical learning skills and concepts that will promote students academic
success.
3.2 To encourage students to explore the connection between university study and life
enrichment,lifelong learning, and civic responsibility.
3.3 To help an organization and leadership to think and plan for the future existence.
PROPOSAL
 PROPOSAL

4. PROGRAMME OUTCOME

4.1 The programme places a strong emphasis on the practical skills essential to successful

management careers.

4.2 Develop a common platform for industry and academia interface in the area of business

management.

4.3 Obtain an understanding of how to undertake qualitative and quantitative reseach and apply

this knowledge in the context of a major independent work.

5. ORGANIZER

Faculty of Business Management and Professional Studies.

6. DATE, TIME & VENUE

6.1 DATE : 5 May 2023

6.2 TIME : 9:00 AM – 12:00 PM

6.3 VENUE : Performance Arts Theatre (PAT)

 PROPOSAL

7. PROGRAMME PARTICIPATION

7.1 LIST OF MSU PARTICIPANTS:

No Category Number of Programme

participant
1. 1. FBMP Lecturer 5 lecturers FBMP lecturer
2. Student 100 students All programmes

7.2 LIST OF EXTERNAL PARTICIPANTS:

No Category Number of Company

participant
2. 1. Public 100 Participant Various Company

7.3 LIST OF SPEAKER:

No Name Position
3. 1. Mrs. Normadiana Binti Mansor Senior Executive
Director, Strategy and
Transaction, Ernst &
Young PLT
 PROPOSAL

8. PROGRAMME TENTATIVE
(Refer to sheet A)

9. PROGRAMME COMMITTEE
(Refer to sheet B)

10. BUDGET
(Refer to sheet C)

11. PROFILE OF SPEAKER

(Refer to sheet D)

12. CONCLUSION
The organiser (Management and Science University) had hoped for a warm welcome and positive
"Feedback" from the attendees by hosting such a programme. This programme is designed to help
individuals realise their goals in the field of entrepreneurship. This curriculum also teaches entrepreneurs
how to run their own firms or form partnerships in order to become outstanding entrepreneurs in their
sector. As a coordinator, I sincerely hope that this document is authorised so that more successful
businessmen or entrepreneurs, particularly programme participants, can be produced.
 PROPOSAL

SHEET A – PROGRAMME TENTATIVE

5 May 2023 (Friday)

9:00 AM 9:30 AM Participant registration at Performance Arts Theatre (PAT),

Management and Science University

9:30 AM 10:00 AM -Speaker arrival in PAT, MSU

-Remain standing for Negaraku & MSU song

-Speech from President of MSU

10:00 AM 11:00 AM Seminar started by the speaker

11:00 AM 11:30 AM Q & A session

11:30 AM 12:00 PM Closing

- Organizer’s Speech

- Performance

- Souvenirs for Speakers

- Photo Session

- Disperse

12:00 PM 12:30 PM Lunch with President of MSU, the speaker, lecturer and high

committees
 PROPOSAL

SHEET B - PROGRAMME COMMITTEE

A. EXECUTIVE COMMITTEE
President : Ong Zheng Yang

Vice President : Firza Ezreena Binti Kamarudin

Helmaliah Firnanda Binti Kasdi

            
Secrectary : Nur Insyirah Khalysha Binti Mohd Khairul Anuar
Nur Fifi Aqira Binti Anuar
             
Treasurer : Aina Farzana Binti Azman
Nor Irdina Azida Binti Norazmi

Logistic : Muhammad Harith Haiqal Bin Mohd Nizam

Mohammad Afsar Shah Bin Ariffin
Aniq Ammar Bin Adnan
Ehezkiel Mosiou
 PROPOSAL

SHEET B - PROGRAMME COMMITTEE

Exco Media &

Photography : Muhammad Jefri Rahimi Bin Jumpsri
Muhammad Fadil Bin Mohd Raffi
Harris Daniel Bin Zainal Abidin
Nur Syakirin Binti Namrah

Exco Event : Noor Aiesha Binti Mohd Noor Aidi

Nuralisa Binti Nazri
Fairuz Binti Mohd Saufi
Pavitra A/P Rengan

Technical : Muhammad Shariezman Harris Bin Mohd

Dhinesh A/L Ganisen
Saravanan A/L Harikrishnan
Mathialagan A/L Balakrishnan
Pravin A/L Selian

Protocol : Alya Natasha Binti Sulaiman

Nur Syamimi Bini Zamri
Muhammad Izzuddin Kama
Ahmad Qhairul Amin Bin Mohd Najib
Nur Aina Nabilah

Registration : Nurain Shafieqah Binti Aizzuddin

Anandini A/P Savior
Durgashini A/P Patmanathan

Emcee : Nur Yasmeen Eryka Binti Zulkefli

Mohammad Ameer Ilham Sham Bin Ramlee
 PROPOSAL

SHEET C – BUDGET INCOME

NO. ITEM RM
1. Collections from classmates 15.00 x 34 = 510
2. High Committees Sponsorship 80.00
Total 590.00

BUDGET EXPENSES

NO. ITEM RM
1. Sourvenir for speaker 100.00
2. Lunch with President of MSU, speaker, lecturer & high 200.00
committees
3. Poster 10.00
4. Banner 100.00
5. Name tag 20.00
Total 430.00
 PROPOSAL

SHEET D – PROFILE OF SPEAKER

Diana Mansor, FCCA.

Senior Executive Director, Strategy and Transaction, Ernst & Young PLT

Mrs Normadiana Binti Mansor, 44 years old. Currently residing at Kampung Sungai Mulia, Kuala Lumpur.
Mrs Diana has more than 20 years of experience in transaction advisory including 6 years spent working
abroad in London. She has vast experience in mergers and acquisitions (M&A) transactions focusing on
due diligence across several sectors including oil and gas, services and trading, manufacturing and
education. Diana has also led assignments on financial position assessments for various Government
related agencies and corporations.