1/24/2023

W H Y BUSINESS NEEDS V I D E O M A R K E T I N G ?

VIDEO
M A RK E T I N G

1
 1/24/2023

FACEBOOK VIDEO MARKETING YOUTUBE VIDEO M A R K E T I N G

USAGE O F CARDS

AUGMENT ED REALITYADS

ENCOURAGE EMBEDDING OF
VIDEOS

FA C E B O O K STORIES ADS

M A K E USE O F T H E YO U T U B E
A U D I O LIBRARY

P L AYA B L E A D S F O R G A M E S

C AT C H H O L D O F SPECIFIC
YOUTUBERS/VLOGGERS

C A R DS B E I N G USED TO D R A W TR A F F IC TO T H E
B U S I N E SSE S W E B S I T E

PREMIERING EVENTS
P L AYA B L E A D S A S K I N G T H E U S E R I F T H E Y W A N T
T O T R Y B E F O R E I N S TA L L I N G T H E G A M E

2
 1/24/2023

INSTAGRAM VIDEO MARKETING OTHER WAYS TO LEVERAGE VIDEO

M A R K E T IN G O N SOCIAL M E D IA PLATFORMS :
I N S TA G R A M STORY VIDEOS

USAGE OF IGTV
LINKEDIN VIDEO MARKETING

U S A G E O F I N S TA G R A M LIVE

TWITTER VIDEO MARKETING

PRODUCT TA G G I N G O N
I N S TA G R A M V I D E O POSTS

I N S TA G R A M S TO R Y V I D E O M A R K E T I N G

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AWARENESS STAGE CONSIDERATION STAGE

EXPLAINER V I D E O TESTIMONIAL VIDEO

E D U C AT I O N A L V I D E O D E M O VIDEOS
TYPES O F TYPES O F
M A RK E T I N G M A RK E T I N G
A N I M AT I O N VIDEOS EVENT VIDEOS
VIDEOS VIDEOS
BRAND VIDEOS EXPERT I N T E RV I E W

A U G M E N T E D R E A L I T Y (AR)
360° VIDEOS LIVE VIDEO
VIDEOS

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V I D E O C R E A T I O N PROCESS
1 . D E F I N E Y O U R TA R G E T A U D I E N C E
2. DEFINE GOAL
3. DETERMINE THE BUDGET
1. C A P T I V A T E Y O U R A U D I E N C E Q U I C K L Y
4. SCRIPT W R I T I N G A N D E D I T I N G
5. BROADCASTING 2 . C O M M U N I C AT E I N T H E F O R M O F A S TO RY

3 . AV O I D M A K I N G V I D E O S T H AT O N LY F O C U S O N S AL E S
BEST PRACTICES
IN VIDEO
4 . M A K E SURE Y O U R V I D E O S W O R K W I T H O U T S O U N D
MARKETING
5 . U S E C U S T O M E R I N F O R M AT I O N

6 . K E E P IT SIM PLE A N D S T R AI G H T F O R WA R D

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YOUTUBE MARKETING YOUTUBE MARKETING

YOUTUBE ADS YO U T U BE A D C A M PA I G N S

D I S P L AY A D S

O V E R L AY A D S

S K I P PA B L E V I D E O A D S

N O N - S K I P PA B L E V I D E O A D S

MID-ROLL ADS

BUMPER ADS

SEARCH ADS

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YOUTUBE MARKETING
ON-DEMAND VIDEO
Y O U T U B E A N A LY T I C S D A S H B O A R D

SUBSCRIPTION O N - D E M A N D VI DEO
OVERVIEW

REACH VIEWERS

TRANSACTIONAL ON-DEMAND VIDEO

INTEREST VIEW ERS

BUILD A N AUDIENCE
ADVERTISING O N - D E M A N D VIDEO

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ENGAGEMENT METRIC

P L AY R AT E

VIEW COUNT
VIDEO
C L I C K - T H R O U G H R AT E ( C T R )
A N A LY T I C S
(KPI T O SOCIAL SH AR IN G

MEASURE) C O N V E R S I O N R AT E

W AT C H T IM E

PER C EN T V I D E O W AT C H E D