How To Write An Executive Summary in 6 Steps

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After having a fundamental understanding of the education sector, we can start the business

like educational consultancy and associated activities..

This document outlines our business’s financial goals and explains how we will
achieve them. It is a detailed plan will provide a road map for the business’s
next three to five years, share it with potential investors, lenders or other
important partners.

1. Write an executive summary


This is the first page of your business plan. Think of it as your elevator pitch. It
should include a mission statement, a brief description of the products or
services offered, and a broad summary of your financial growth plans.
Though the executive summary is the first thing your investors will read, it can
be easier to write it last. That way, you can highlight information you’ve
identified while writing other sections that go into more detail.
» MORE: How to write an executive summary in 6 steps
2. Describe your company
Next up is your company description, which should contain information like:
 Your business’s registered name.
 Address of your business location.
 Names of key people in the business. Make sure to highlight unique skills or
technical expertise among members of your team.
Your company description should also define your business structure — such as
a sole proprietorship, partnership or corporation — and include the percent
ownership that each owner has and the extent of each owner’s involvement in
the company.
Lastly, it should cover the history of your company and the nature of your
business now. This prepares the reader to learn about your goals in the next
section.
» MORE: How to write a company overview for a business plan
3. State your business goals
The third part of a business plan is an objective statement. This section spells
out exactly what you’d like to accomplish, both in the near term and over the
long term.
If you’re looking for a business loan or outside investment, you can use this
section to explain why you have a clear need for the funds, how the financing
will help your business grow, and how you plan to achieve your growth
targets. The key is to provide a clear explanation of the opportunity presented
and how the loan or investment will grow your company.
For example, if your business is launching a second product line, you might
explain how the loan will help your company launch the new product and how
much you think sales will increase over the next three years as a result.
4. Describe your products and services
In this section, go into detail about the products or services you offer or plan
to offer.
You should include the following:
 An explanation of how your product or service works.
 The pricing model for your product or service.
 The typical customers you serve.
 Your supply chain and order fulfillment strategy.
 Your sales strategy.
 Your distribution strategy.
You can also discuss current or pending trademarks and patents associated
with your product or service.
5. Do your market research
Lenders and investors will want to know what sets your product apart from
your competition. In your market analysis section, explain who your
competitors are. Discuss what they do well, and point out what you can do
better. If you’re serving a different or underserved market, explain that.
» MORE: How to write a market analysis for a business plan
6. Outline your marketing and sales plan
Here, you can address how you plan to persuade customers to buy your
products or services, or how you will develop customer loyalty that will lead to
repeat business.
7. Perform a business financial analysis
If you’re a startup, you may not have much information on your business
financials yet. However, if you’re an existing business, you’ll want to include
income or profit-and-loss statements, a balance sheet that lists your assets
and debts, and a cash flow statement that shows how cash comes into and
goes out of the company.
You may also include metrics such as:
 Net profit margin: the percentage of revenue you keep as net income.
 Current ratio: the measurement of your liquidity and ability to repay
debts.
 Accounts receivable turnover ratio: a measurement of how frequently
you collect on receivables per year.
This is a great place to include charts and graphs that make it easy for those
reading your plan to understand the financial health of your business.
» NerdWallet’s picks for setting up your business finances:
 The best business checking accounts.
 The best business credit cards.
 The best accounting software.

8. Make financial projections


This is a critical part of your business plan if you’re seeking financing or
investors. It outlines how your business will generate enough profit to repay
the loan or how you will earn a decent return for investors.
Here, you’ll provide your business’s monthly or quarterly sales, expenses and
profit estimates over at least a three-year period — with the future numbers
assuming you’ve obtained a new loan.
Accuracy is key, so carefully analyze your past financial statements before
giving projections. Your goals may be aggressive, but they should also be
realistic.
9. Add additional information to an appendix
List any supporting information or additional materials that you couldn’t fit in
elsewhere, such as resumes of key employees, licenses, equipment leases,
permits, patents, receipts, bank statements, contracts and personal and
business credit history. If the appendix is long, you may want to consider
adding a table of contents at the beginning of this section.
Business plan tips and resources
Here are some tips to help your business plan stand out:
Avoid over-optimism: If you’re applying for a business loan at a local bank,
the loan officer likely knows your market pretty well. Providing unreasonable
sales estimates can hurt your chances of loan approval.
Proofread: Spelling, punctuation and grammatical errors can jump off the
page and turn off lenders and prospective investors, taking their mind off your
business and putting it on the mistakes you made. If writing and editing aren't
your strong suit, you may want to hire a professional business plan writer,
copy editor or proofreader.
Use free resources: SCORE is a nonprofit association that offers a large
network of volunteer business mentors and experts who can help you write or
edit your business plan. You can search for a mentor or find a local SCORE
chapter for more guidance.
The U.S. Small Business Administration’s Small Business Development Centers,
which provide free business consulting and help with business plan
development, can also be a resource.

Customers of Consulting Company


The backbone of an education consulting business is its customers. Our customers will
mainly be people who directly belong to the educational domain. They are identified as
follows:

 Students of National College


 Other colleges
 Education Agents
 National Science School (NSS)

Why the Education Consulting Company is


needed
Data shows that a substantial number of +2 graduates from Nepal have gone aborad specially
Australia. The number has exceeded the similar number from India and China. In a survey
conducted on NSS 12 class completed students, we found that around 80 percent would like to
go abroad for higher studies. It is observed that many schools around the Banasthali and
Lainchaur area has a deficiency of adequate educational consultancy resources. Many able
students needed guidance, but there was no one they could go to. Therefore, we decided to
make use of our experience and start a consultancy firm.

How the Education Consulting Company will


be started
VISION
 To become the most sought out counseling service firm throughout Nepal.

Mission
 To expand our services steadily and reach out to more schools
 To keep customer satisfaction rate above 95%
 To earn a profit margin of $30k per month by the end of our first year.

Product Pricing
 Our prices will be very reasonable considering our main target audience is
students. We will provide a greater range of services at the same price as our
competitors

Marketing Strategy
 C2C marketing
 Digital marketing to reach to target clients

 We have excellent client care services available that will be ready to help our
clients whenever they need them.
 We will implement a feedback system to improve our services for our clients.
 Our clients can contact us directly by phone. Or they can reach out to us through
our website or social media platforms. This will allow them to easily book
appointments from the comfort of their home.
 We will have timings for walk-in sessions where our first-time customers can just
come and go through a session without needing to book an appointment.

Company Staff
 Directors
 Front Desk Operator
 Counselor/ or manager

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