Sr. No Chp. No Topics

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INTRODUCTION 1
1.1  Definition 2
1.2  Marketing Proportions 2
1 1 1.3  Developing a market strategy 3
1.4  Types of strategies 3
1.5  Strategic model 5
1.6  Real-life marketing 6
2 2 OBJECTIVES TO STUDY 7-9
3 3 REVIEW OF LITERATURE 10-13
RESEARCH METHODOLOGY 14
4 4 4.1  Marketing research 15
4.2  Sources of data 15
COMPANY PROFILE 16
5.1  The One plus philosophy 17
5.2  Mission of company 17
5.3Values 18
5 5
5.4  Vision 2020 19
5.5  Key products 21
5.6  Li-Ion Batteries 21
5.7  competitors of One plus 23
ABOUT ONE PLUS 24
6.1  One plus in India 25
6.2  One plus the future 25
6 6
6.3  Effective advertisement 26-29
6.4  SWOT analysis 29-30
6.5  Marketing strategy of One plus 30-46
AFTER SALES SERVICE AND FUTURE PROSPECTS 47
7.1  After sales service 48
7.2  Promotion 48
7.3  Advertising 48
7 7 7.4  Sales promotion 49
7.5  Sponsorship 49
7.6  Direct mail 50
7.7  Distribution channels 51
7.8  Pricing 53
8 8 DATA ANALYSIS AND INTERPRETATION 55
9 9 FINDINGS AND SUGGESTIONS 59
10 10 CONCLUSION 63
11 11 BIBLOGRAPHY 65

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