Sr. No Chp. No Topics
Sr. No Chp. No Topics
Sr. No Chp. No Topics
INTRODUCTION 1
1.1 Definition 2
1.2 Marketing Proportions 2
1 1 1.3 Developing a market strategy 3
1.4 Types of strategies 3
1.5 Strategic model 5
1.6 Real-life marketing 6
2 2 OBJECTIVES TO STUDY 7-9
3 3 REVIEW OF LITERATURE 10-13
RESEARCH METHODOLOGY 14
4 4 4.1 Marketing research 15
4.2 Sources of data 15
COMPANY PROFILE 16
5.1 The One plus philosophy 17
5.2 Mission of company 17
5.3Values 18
5 5
5.4 Vision 2020 19
5.5 Key products 21
5.6 Li-Ion Batteries 21
5.7 competitors of One plus 23
ABOUT ONE PLUS 24
6.1 One plus in India 25
6.2 One plus the future 25
6 6
6.3 Effective advertisement 26-29
6.4 SWOT analysis 29-30
6.5 Marketing strategy of One plus 30-46
AFTER SALES SERVICE AND FUTURE PROSPECTS 47
7.1 After sales service 48
7.2 Promotion 48
7.3 Advertising 48
7 7 7.4 Sales promotion 49
7.5 Sponsorship 49
7.6 Direct mail 50
7.7 Distribution channels 51
7.8 Pricing 53
8 8 DATA ANALYSIS AND INTERPRETATION 55
9 9 FINDINGS AND SUGGESTIONS 59
10 10 CONCLUSION 63
11 11 BIBLOGRAPHY 65