Concept Brief

Concept Brief
Brew Lakan Coffee Shop is a warm and inviting space where customers can relax,
socialize, and enjoy quality coffee blends, tea, and pastries. The concept revolves around
offering a cozy and welcoming atmosphere, exceptional customer service, and a wide range of
delicious treats.
Their coffee blends are carefully selected and roasted to perfection to ensure customers enjoy the
perfect cup of coffee every time. The menu also includes a variety of pastries such as croissants,
muffins, cinnamon rolls, and sandwiches, which are freshly baked daily to provide customers
with the best quality products.
Potential customers
Their target market includes students, teens, and young adults seeking a comfortable,
relaxed atmosphere to socialize, study, or work. They also aim to attract coffee enthusiasts
looking for quality coffee blends and food who enjoy delicious pastries.
Economic factors and location
Brew Lakan Coffee Shop is located in the heart of Baliuag's bustling commercial district,
making it a prime location for our business. Baliuag is a thriving city in Bulacan province known
for its growing economy and population. The city is home to many business establishments,
schools, and government offices, which generate consistent foot and vehicle traffic throughout
the day.
Their location at Unit 4 Meltis Square Commercial Building Plaza Nanning is easily
accessible to commuters and residents alike. The building is located near a major road, allowing
easy access for driving or commuting. They are also located in a commercial building, which
provides us with a stable and secure environment for our business. The economic factors of the
area are favorable, with a growing population and a thriving business district.
Traffic pattern
The location of Brew Lakan Coffee Shop is in a busy commercial area with a high
volume of foot and vehicle traffic. The traffic pattern in the area is consistent throughout the day,
with peak hours during mornings and late afternoons. Their location at Unit 4 Meltis Square
Commercial Building Plaza Nanning is in a high-traffic area, so we are visible to many people
passing by. This high visibility allows us to attract new customers and build our customer base.
Demand generators
Brew Lakan Coffee Shop generates demand through a variety of strategies. Firstly, we
will focus on providing exceptional quality coffee blends and freshly made daily pastries. Their
commitment to high-quality products will set them apart from other coffee shops in the area.
Secondly, they focus on providing exceptional customer service. They believe that customers are
the heart of their business and will do everything possible to ensure a positive experience at
Brew Lakan Coffee Shop. The friendly and welcoming staff will go above and beyond to make
customers feel comfortable and satisfied with their visit. Thirdly, they engaged in promotional
activities and social media marketing to attract new customers and build their customer base.
Moreover, they offer unique promotions exclusive to Brew Lakan Coffee Shop. We will also
collaborate with local businesses and events to expand our reach and build brand awareness.
Finally, they focus on creating a cozy and inviting Brew Lakan Coffee Shop atmosphere. They
believe customers appreciate the opportunity to relax and socialize in a comfortable and
welcoming environment. They created a warm, inviting space conducive to studying, working, or
catching up with friends.
Competitive analysis
One of the major competitors in the area is City Milk Tea, which offers a similar concept
of providing a cozy atmosphere for customers to enjoy their drinks. However, they differentiate
their business by offering a more comprehensive range of beverages, coffee blends, and pastries,
focusing on exceptional customer service. The coffee blends are carefully selected and roasted to
perfection, and the pastries and snacks are freshly baked daily to ensure the best quality. They
also plan to offer unique promotions and events to attract customers and stand out from our
competitors.
They believe that our commitment to exceptional quality and service and our cozy and
inviting atmosphere will set us apart from other coffee shops in the area. We aim to become a
go-to spot for coffee lovers and food alike, and we look forward to welcoming our customers to
Brew Lakan Coffee Shop.

Sales Projection

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with the best quality products.

Economic factors and location

catching up with friends.

Brew Lakan Coffee Shop.

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