CHAPTER-I

INDRODUCTION:
The term eco-friendly describes a product that is not hurtful to the
environment. However, it can get more complex than that, as there are
many factors of something that might be harmful to the environment. So
many different things can negatively influence the environment, such as
not using proper measures when disposing of products Environment
friendly, eco-friendly, nature-friendly, and green are marketing terms
referring to godsend services, laws, guidelines and policies that inflict
reduced, minimal, or no harm upon ecosystems or the environment.
Companies use these ambiguous terms to promote goods and services,
sometimes with additional, more specific certifications, such as Eco
labels. The International Organization for Standardization has developed
ISO 14020 and ISO 14024 to establish principles and procedures for
environmental labels and declarations that certifiers and eco-labellers
should follow.
Customer awareness on environment friendly products is getting
improved and there is an increase trend on green marketing. The word
"eco-friendly" denotes the products or the activities of human beings in a
way which is friendly to the Environment. The word "eco-friendly" denotes
the products or the activities of human beings in a way which is friendly to
the Environment. Recycling our e- waste becoming a paperless
organization, acquiring eco- friendly means of advertising, developing
efficient and environment friendly production process of packing .The eco-
friendly products requires to changing the consumer's habits. The term
eco-friendly describes a product that is not hurtful to the environment.
However, it can get more complex than that, as there are many factors of
something that might be harmful to the environment. So many different
things can negatively influence the environment, such as not using proper
measures when disposing of products. Eco-friendly products may seem to
be more expensive, but long-term they are actually more professional. Eco-
friendly products tend to last much longer In the assess of consumer
satisfaction, it is important to Know the degree to which they are willing
to pay extra for eco- friendly products and services Eco-friendly products
are readily available now a day and these include articles from hand made
Products too. A person being eco- friendly helps his surrounding’s more
1
customer’s loyalty. Green marketing is also known as environmental
marketing or ecological marketing. As the resources are depleting every
second and human want is increasing every minute, it is very essential to
reduce the wastage of resources to protect the environment. The Ecological
issues are influencing business practices, as organisations started to
perceive environmental issues to take up strategic changes, many
establishments are adopting eco-friendly marketing strategies to gain
competitive advantage.
Paper is also used as a packaging material. As we know packing and
wrapping is an index of standard of living. It is the fact that for any increase
in the national income, there will be a proportionate increase in the paper
consumption. In industrially developed countries, the production of paper
is much more significant. Marketers responded to the growing
environmental consciousness of consumers by adopting green practices
and developing environment-friendly products. Today, governments,
organizations, as well as the general public are concerned about the
environment and are taking initiatives at their own level. Various
governments have implemented environmental laws for environment
protection and are also providing subsidies on green/environment- friendly
products. Organizations are also adopting green practices for the concern
of the environment as well as to match with the legal framework of
environmental regulation.

OBJECTIVES:
• To provide adequate awareness among public about eco-friendly
products as an alternative for plastic products

• To study the important of promoting eco-friendly Products.

• To know the satisfaction level of eco-friendly products users.

• To know the environmental problems faced by the respondent.

• To study the important of promoting eco-friendly Products.

• Reduction Sustainable use of Natural resources.

2
SCOPE OF THE STUDY
The aims of this study mainly attempts to
• Examine the consumer's attitude, perception and buying behaviour
towards eco-friendly products

• Identify the factors affecting buying behaviour of consumers. for

eco-friendly products.

• Measures the consumer's satisfaction towards eco-friendly products.

• This research would help to re-examine and make changes in the

present Production and Marketing Strategies in order to improve the
purchase behaviour and satisfaction of consumers to words eco-
friendly products.

STATEMENT OF THE PROBLEM

There are lots and lots of harmful effects of plastics, chemicals, non-
biodegradable items, which is the main reason for us to start using eco-
friendly Products as soon as possible. The dangerous gases produced by
these items not only pollute our environment but also causes respiratory
problems in human beings .Due to this polluted air and water there is a
danger of complete extinction of various rare species of animal and birds.
There is also a change in the global warming of the earth, which increases
the earth's temperature, which in turn causes the greenhouse effect.

3
LIMITATIONS OF THE STATEMENT
• Eco Friendly products cannot completely replace the non-
biodegradable products
• The hygienic standards of the Eco friendly products are not always
appropriate
• Eco Friendly products can prove to be costlier. A plastic bottle is
cheaper than a Bamboo bottle; a plastic bag is cheaper than a cloth
bag etc. A large subsidy might have to be given to promote the
usage of Eco Friendly products .Here is a blog about how
expensive the Eco-Friendly products are and the reasons behind it.
• Eco Friendly Products have limited design and fashion
possibilities. On the other hand the Non-biodegradable substances
like Plastic can be drawn into any shape /colour.

RESEARCH METHODOLOY

The study is designed as descriptive and empirical one. It is

descriptive because it describes the state of affairs as it is and it in empirical
one because it collect first-hand information with a Structured
questionnaire from the respondents. The primary data is collected directly
from the respondents. The primary data is collected directly from the
respondents by using questionnaire and secondary data is collected from
online resources.

SOURCES OF PRIMARY DATA

The main source of data used for this study is primary source and the
primary data is collected through questionnaire from various customer.

SOURCES OF SECONDARY DATA

The secondary data for the study was mainly collected from the journals,
magazines, internet and other published data related is also used for the
study as secondary source.

4
TOOLS OF DATA ANALYSIS

For the analysis of primary data percentage analysis method is used. The
analysed data are presented with the help of tables and charts.

5
 CHAPTER II

REVIEW OF LITERATURE

Anne Marie Todd (2004) in the article ‘The Aesthetic Turn in Green
Marketing: Environmental Consumer Ethics of Natural Personal Care
Products’ analyses the promotional materials of three companies that
advertise their environmental consciousness: Burt's Bee's Inc., Tom's of
Maine,Inc., and The Body Shop Inc. Responding to an increasing online
shopping market, these companies make their promotional and marketing
materials available online, and these web based materials replicate their
printed catalogues and indoor advertisements. As part of selling products
to consumers based on a set of ideological values, these companies
employ two specific discursive strategies to sell their products: they
create enhanced notions of beauty by emphasizing the performance of
their natural products, and thus infuse green consumerism with unique
environmental aesthetic. They also convey ideas of health through
community values, which in turn enhances notions of personal health to
include ecological well-being. This article explicates the ethical
implications of a personal natural care discourse for eco-marketing
Strategies, and the significance of a green consumer aesthetic for
environmental conscious- messing general

According to Mustafa (2007), green purchase behaviour refers to the

consumption of products that are benevolent or beneficial to the
environment, recyclable or conservable and sensitive or responsive to
ecological concerns. Clem (2008) reveals that going green reflects a
social consciousness around saving and advancing the Earth’s natural
resources, preserving and protecting them for the sake of civilization.
Consumers are becoming more and more aware of environmental issues
and this has increased the demand for ecological products. Green
product’s quality is also a concerned factor for most consumers. Green
consumers generally trust on these brand and are not ready to
compromise on quality. As there is an expectation on the part of
customers that all products offered should be environmentally safe
without a need to sacrifice quality, businesses must enhance green

6
Product quality as well as focus on environmental benefits of a product,
and share these aspects with customers in order to achieve the recognition
in the market (D’Souza al, 2006). Hence, these reveal that traditional
Product characteristics such as brand name, its price and quality are still
the most important ones that consumers considered when making
purchasing decision (Gann et al, 2008)

Akram Ahmed Alodini (2008) in his study states that now, a variety of
environmental problemsaffects our entire world. Many countries around
the world are concerned about the environmental protection. Industrial
sector is also playing important role to help and support this protection by
producing green products that are environmentally friendly. However, this
kind of products is usually expensive. The objective of this study is to
understand the factors that could affect customers to pay more for green
products in University Sains Malaysia. The results showed that the
consumers’ attitude and behaviour are the most consistent explanatory
factors in predicting their willingness to pay more for green products. The
research finding also shows that the segments of consumers who are
willing to pay green products were more likely to be married

(Aryal, 2009) In his study states that Eco-labels such as ‘Biodegradable',

'Sustainable, 'Environmental friendly', and ‘Recyclable' are usually
unfamiliar or unknown to consumers. The study also revealed that majority
of respondents are willing to pay price premium, but the level of
acceptability varied considerably.

Sudhir Sachdev (2011) claims that there is a growing interest among the
consumers all over the world for protection of the environment. The green
consumers are the main motivating force behind the green marketing
process. It is their concern for environment and their own wellbeing that
drives demand for eco-friendly products, which in turn encourages
improvements in the environment performance of many products and
companies.

Annie Lefebure; Rafael Rosales Munoz; (2011) states that sustainable

consumption has become a crucial factor to consider for both consumers
and manufacturing firms. Green marketing practices, or activities aimed at
7
decreasing the impact on the environment, have been incorporated into
many business plans to combat old habits of wastefulness and pollution

Maheshwari and Malhotra (2011) in his study on “Consumer buying

behaviour on Green products” analysed the consumer attitude, roll of
marketing mix in buying intention and relationship between consumer
attitude and buying intention towards green marketing. The study Found
that product, price, place and promotion had sign cant Correlation with
buying intention of eco-friendly products. The study Concluded that
consumers were ready to pay high price for eco-friendly which cause less
pollution to the environment were Consumer ready to compensate quality
of the product of the environment

Sudhir Sachdev (2011) claims that there is a growing interest among the
consumers all over the world for protection of the environment. The green
consumers are the main motivating force behind the green marketing
process. It is their concern for environment and their own wellbeing that
drives demand for eco-friendly products, which in turn encourages
improvements in the environment performance of many products and
companies.

Raza et al in 2012 investigated green computing technology (ICT) for

eco-friendly and sustainable IT. It was indisputable that IT was able to
save human energy and cost. However, some researchers believed there
were various impacts on the environment regarding computer’s
production and disposal given a strong background in which computer
hardware used thin-client architecture to encourage global benefit. This
study used two green design methods whose materials should be
recyclable, and the manufacturer should maintain materials due to
environmental impact. Recycling electronic components and applying
energy stars for energy efficiency became fundamental points. Their
search objective was to improve the concept of green computing-based
energy for energy-hungry centres. However, the study could not identify
a need for efficient implementation and model for
Computing service sustainability

8
Babita Saini (2013) in her study ‘Green marketing and its impact on
consumer buying behaviour’ she says that Green marketing is going to be
proactive topic with it steps into the world of the consumers where
consumers are not only aware for the multiple brands and their Perceived
quality but also they have started to pay more attention to the environment
and thereby becoming more eco-friendly. Therefore the companies are also
exploring the various ways for communicating with the customers so that
customers can be retained as loyal for long by adopting green management.
The aim of the study is how consumer buying behaviour is affected by the
green marketing and how companies can get the competitive edge by
adopting it. How demand could be enhanced by pursuing the green
strategies and what challenges would be faced by the companies in going
green. The results from this illustrates that companies need to increase their
communication with the customers for going green, and that attributes like
price and quality are more important than “environmental responsibility”

Yasmin(2014) has recognized that industrialists and end-clients both are

concerned about Eco accommodating things. A higher rate of them think
that eco-friendly items are protected to consume. Time and on the ubiquity
of green items have caught a large number of purchasers, along these lines
expanding the interest for organic food things, garments, and beauty care
products, electronic and electrical things. Customers incline toward items
with green attributes. (Sehrawat, 2014)

Dr. Neeti Kasliwal and Mrs. Irum Khan (2017) states that, this study
aims to give information about the trends and future scope of green
marketing by taking different case studies. Literature review of past studies
has also been done to analyse the challenges in green marketing. While
going green was largely considered nothing more than a trend when it first
entered the business scene, studies have shown that being more eco-
friendly can have numerous positive effects on any type of business, from
economic factors to consumer related ones. Green marketing is an attempt
to characterize a product as being environmental -friendly (eco-friendly).

9
Sri Sankara Vidyalaya (2017) Environmental issues have gained
importance business as well as in public life throughout the world. It is not
like that a few leaders of different countries or few big renowned business
houses are concerned about the day to day deterioration of oxygen level in
our atmosphere, but every common citizen of our country and the world is
concerned about this common risk of Global Warming.

Dr.Akankshya Patnaik (2017) Wean otherwise say that the whole

business revolves around the customer. Honestly the whole market is
hustling in satisfying customers. In this process of persuading customers
everyone is busy in showing their unique capabilities and enhancing their
brand positioning. Basically this paper is an empirical survey on consumer
satisfaction especially on green FMCG products.

D. Suganya and Dr. S. Kavitha (2017) Consumer awareness is out making

the consumer aware of his/her rights. It is a marketing term which means
that consumers are aware of products or services, its Characteristics and
the other marketing P’s (place to buy, price, and promotion). Brand
awareness is the extent to which a brand is recognized by potential
customers, and is correctly associated with a particular Product. Expressed
usually as a percentage of target market, brand awareness is the primary
goal of advertising in the early months or years of a product's introduction.
Product awareness can consist of consumer knowledge of brand benefits,
features, slogan, tag lines and other brand messaging element

10
 CHAPTER III

ABOUT THE ECO FRIENDLY PRODUCT

Eco-friendly literally means earth-friendly or not harmful to the

environment. This term most commonly refers to products that contribute
to green living or practices that help conserve resources like water and
energy. Eco-friendly products also prevent contributions to air, water and
land pollution. You can engage in eco-friendly habits or practices by being
more conscious of how you use resources.

Environmentally friendly products are market-oriented products that

cause minimal environmental degradation and their production is linked
to a product development process that is structured in a way that
considers the impacts that can be caused to the environment throughout
their life cycle.

An Eco-Friendly product is one which Keep in check all the steps

including all the steps involved from sourcing raw materials,
manufacturing and packaging. These products are biodegradable,
recyclable or compostable in nature.

Some example would be using clean source of energy like wind, water or
solar power, using raw materials obtained from naturally and organically
grown produce. Also, the packaging would be of such nature that either it
would be biodegradable or recyclable in nature.

Time and again, we are reminded of the simple fact that Nature was, is
and will be the supreme force that shapes the lives of all the living beings.
May it be in the form of floods, wildfires, tornados, or as the recent case
of a deadly virus outbreak?

We, as humans, will have to ultimately adapt our lives centred on the
candid rules of our Environment. Also, this has to be a collective effort,
as we are all aboard on the same boat of Life form species along with all
the elements of nature. Usage of Eco Friendly products is one such
necessity.
11
Technology has developed so rapidly over the last century, like never did,
during any other such period of human existence. And as we are
consuming more and more, we are generating more and more non-
biodegradable wastes too.

Eco-friendly Products:
Cloth or Cotton Shopping Bags: Well when it comes to shopping bags,
you only have to stop using one-time plastic bags. Carry with you a cloth
or cotton mesh bag to avoid any trouble. Actually, some supermarkets
and shops have already made a move towards stopping to give plastic
bags away, or are charging them to deter people from using too many of
them.

Recycled Fabric Clothes: Buy clothes that are made from organic or
recycled fabrics. This is usually signaled by a logo, a seal, or it is
mentioned on the tag.

Silicone Stretch Lids: Instead of awkwardly covering opened, half-used

cans of ingredients, bowls of leftovers, and cut fruit with plastic wrap,
these stretchy silicone lids will help make everything look a lot more
appetizing. Ranging from 2.6 to 8.3 inches in diameter, these food-safe
lids are a simple but genius solution for making sure no food or plastic in
your home gets needlessly tossed out. The silicone is also appropriate to
use for items you're storing in the freezer, as well as for foods that have
just come out of a 450-degree oven.

Clean Essentials Kit: Since most cleaning products are comprised mostly
of water, it seems silly to pay extra for something that comes out of your
faucet. That's just one of the many reasons we love Blue land.

The eco-friendly brand streamlines green cleaning by using reusable

bottles and dissolvable tablets — just fill up the bottles with water, pop
one tablet in to dissolve, and you're ready to clean your surfaces,
bathroom, and glass. After initially testing this product upon its launch in
2019, we've become long-term fans of Blue land’s waste-free products,
easy-on-the-nose scents, and effective, thorough cleans.

12
For those starting fresh, their Clean Essentials Kit comes with four
“Forever Bottles,” along with their corresponding light-as-air, water-
soluble cleaning tablets. Each tablet contains a blend of naturally derived
and synthetic ingredients that are certified safe by environmental
agency Cradle to Cradle, and they were also tested by the agency's third-
party assessors.

Dish Washing Block Soap

Bar soap is nothing new, but this might be the first dishwashing bar soap
we've ever come across.

Wet the No Tox Life Vegan Dish Block onto your sponge, and then work
it up into a lather to scrub down your dishes, silverware, glasses, and pots
as you would normally. It provides the same fresh clean without the
plastic packaging or mystery ingredients.

13
 CHAPTER IV

ANALYSIS AND INTERPRETATION

TABLE AGE OF THE RESPONDENTS

S.NO AGE NO.OF RESPONDENT NO.OF
PRECENTAGE
1 BELOW THE 25 26 26%
YEARS

2 25 TO 35 YEARS 30 30%
3 35 TO 45 YEARS 22 22%

4 ABOVE 45 YEARS 22 22%

100 100

INTERPRETATION
From the above table we analyse that the age of the group respondents
as 26% are the respondent below the 25 years, 30% are the respondent of
25 to 35 years, 22% are the respondent of 35 to 45 years, 22%are the
respondent of above 45 years

35

30

25

20

15

10

0 RESPONDENTS NO.OF PRECENTAGE

BELOW 25 YEARS 25 TO 35 YEARSAGE OF RESPONDENTS
35 TO 45 YEARS ABOVE 45 YEARS

CHART 4.1AGE OF THE RESPONDENTS

14
GENDER
CHART 4.2 TABLE GENDER OF THE RESPONDENTS
S.NO PARTICULARS NO.OF.REPONDENTS NO.OF PERCENTAGE

1 MALE 45 45%

2 FEMALE 55 55%

100 100

INTERPRETATION
The above table indicates that 45% of the respondents are male and
of the respondents 55% are female We conclude that the majority (55%)
of the female respondent

100%

100%

99%

99%

98%

98%
male female

respondents percentage

CHART 4.2 SHOWING THE GENDER OF THE RESPONDENTS

15
EDUCATION
TABLE 4.3EDUCATIONAL QUALIFICATION OF THE RESPONDANTS
S.NO PARTICULARS NO.OF.RESPONDANTS NO.OF.PERCENTAGE

1 UNDER 21 21%
GRADUATION
2 POST 58 58%
GRADUATION
3 PROFESSIONAL 17 17%

4 OTHERS 4 4%

TOTAL 100 100

INTERPRETATION:
From the above we analyse that the analyse that the educational
qualification as 21%of the respondent’s education is up to under
graduation, 58% of the respondent’s education qualification is up to post
graduation , 17% of the respondent’s education qualification is
professional, 4% of the respondent’s education qualification is others.
We conclude that the majority (58%) of the respondent’s education
qualification is up to post graduation

CHART 4.3EDUCATIONAL QUALIFICATION OF THE RESPONDANTS

EDUCATION QUALIFICATION OF THE RESPONDENTS

120

100

80

60

40

20

0
under grauation post grauation professional others total

respondents percentage

16
OCCUPATION
TABLE 4.4 OCCUPATION OF THE REPODENTS
S.NO OCCUOATION RESPONDENTS PERCENTAGE

1 STUDENT 13 13%

2 GOVERNMENT 59 59%
EMPLOYEE
3 PRIVATE EMPLOYEE 3 3%

4 IF ANY OTHER 25 25%

MEMBER
TOTAL 100 100

INTERPRETATION:
From the above table we analyse that the occupation of the respondents
as 13% of the respondents’ occupation is student, 59% of the
respondent’s occupation is government employee,3% of the respondent’s
occupation is private employee, 25% of the respondent’s occupation is if
any other member We conclude the majority (59%) of the respondent’s
occupation is government employee

CHART4.4 OCCUPATION OF THE REPODENTS

70

60

50

40

30

20

10

0
student government private employee if any other
employee member

respondent percentage
occupation of the respondents

17
INCOME

TABLE 4.5 FAMILY ANNUAL INCOME OF THE RESPONDENTS

S.NO FAMILY RESPONDENTS PERCENTAGE

1 10000 TO 20000 17 17%

2 20000 TO 30000 61 61%

3 30000 TO 40000 19 19%

4 ABOVE 40000 3 3%

TOTAL 100 100

INTERPRETATION:
From the above table we analyse the family income of the respondent
as,17% of the respondent’s family annual income was 10000 to 20000,
61% of the respondent’s family annual income was rs.20000 to
30000,19% of the respondent’s family annual income was rs.30000 to
40000,3% of the respondent’s family annual income was above 40000.
We conclude the majority (61%) of the respondent’s family annual
income was rs.10000 to 20000

18
4.5 FAMILY ANNUAL INCOME OF THE RESPONDENTS

family annual income of the respondents

70

60

50

40

30

20

10

0
10000 TO 20000 20000 TO 30000 30000 TO 40000 ABOVE 40000

RESPONDENT PERCENTAGE

We conclude the majority (61%) of the respondent’s family annual income was
rs.10000 to 20000

ECO-FRIENDLY
TABLE 4.6 ARE YOU AWARE ABOUT ECO-FRIENDLY PRODUCT

S.NO ANSWER RESPONDENTS PERCENTAGE

1 YES 64 64%

2 NO 36 36%

100 100

19
INTERPRETATION:

From the above table we analyse that the user of the respondents as, 64%
of the respondents are eco-friendly products users, 36% of the
respondents are not using the eco-friendly products We conclude that the
majority (64%), respondents are eco-friendly product users

CHART 4.6 ARE YOU AWARE ABOUT ECO-FRIENDLY PRODUCT

70

60

50

40

30

20

10

0
yes no

respondent Column2

We conclude that the majority (64%), respondents are eco-friendly product users

20
SOURCE YOU COME ACROSS
TABLE 4.7 THROUGH WHICH SOURCE YOU COME ACROSS ABOUT THE
PRODUCT
S.NO SOURCE YOU COME RESPONDENT PERCENTAGE
ACROSS
1 FRIEND 12 12%

2 RELATION 74 74%

3 ADVERTISEMENT 14 14%

TOTAL 100 100

INTERPRETATION:
From the above table we analyse that the source you come across
the eco-friendly product as 12% of the respondents come across friend,
74% of the respondent come across relation, and 14% of the respondent
come across advertisemen We conclude that the majority (74%) of the
respondents are come across the eco-friendly products

21
CHART 4.7 THROUGH WHICH SOURCE YOU COME ACROSS ABOUT THE
PRODUCT

80

70

60

50

40

30

20

10

0
friend relation advertisment

respondents percentage

We conclude that the majority (74%) of the respondents are come across the eco-
friendly products

PURCHASE
4.8 HAVE YOU BROUGHT ANY PRODUCT
S.NO BROUGHT RESPONDENT PERCEBTAGE

1 YES 78 78%

2 NO 22 26%

TOTAL 100 100

22
INTERPRETATION:
From the above table we analyse that they brought any product 78%
are the respondents of the yes, 22% respondent are not brought any
product We conclude that the majority (78%) are the respondents of the
yes

CHART 4.8 HAVE YOU BROUGHT ANY PRODUCT

90

80

70

60

50

40

30

20

10

0
YES NO

RESPONDENT PERCENTAGE

We conclude that the majority (78%) are the respondents of the yes

23
TIME OF PURCHASE

TABLE 4.9HOW OFTEN YOU BUY THE PRODUCT

S.NO PARTICULARS RESPONDENT PERCENTAGE

1 MONTHLY 67 67%

202 WEEKLY 30 30%

3 TWICE 3 3%

TOTAL 100 100

INTERPRETATION:
From the above table we analyse that the normally the respondent
buying product most as 67% of the respondents aremonthly,30% of the
respondent are weekly ,3% of the respondent are twice. We conclude that
the majority (67%) of the respondent are monthly

24
CHART 4.9HOW OFTEN YOU BUY THE PRODUCT

Chart Title
35

30

25

20

15

10

0
monthly weekly twice

67 Column1 Column2

We conclude that the majority (67%) of the respondent are monthly

25
AMOUNT
TABLE 4.10 HOW MUCH AMOUNT YOU SPEND FOR PURCHASING
S.NO PARTICULARS RESPONDENT PERCENTAGE

RS. 2000 78 78%

RS.3000 24 24%

RS.4000 20 20%

TOTAL 100 100%

INTERPRETATION:
From the above table we analyse that how much that they spend for
purchasing 78% are the respondent of rs.2000, 24% are the respondent of
rs.3000, 20% are the respondent of rs.4000. We conclude that the
majority (78%) of the respondent how much they spend for purchasing

CHART 4.10 HOW MUCH AMOUNT YOU SPEND FOR PURCHASING

90
80
70
60
50
40
30
20
10
0
RS 2000 RS 3000 RS 4000

RESPONDENT PERCENTAGE

26
REASON

TABLE 4.11 WHAT MAKE YOU BUY THE PRODUCT?

S.NO PARTICULARS RESPONDENT PERCENTAGE

PRODUCT 70 70%
FEATURES
PACKAGES 10 10%

ENVIRONMENTAL 18 18%

PROMOTION 2 2%
CAMPAIGN
TOTAL 100 100

INTERPRETATION:
From the table we analyse that what make you buy the product 70%
are the respondent of product features, 10% are the respondent of
packages, 18% are the respondent of environmental, 2% are the
respondent of promotion campaign We conclude that the majority (78%)
of the respondent how much they spend

27
CHART 4.11 WHAT MAKE YOU BUY THE PRODUCT?
80

70

60

50

40

30

20

10

0
product features packages environmental promotion campaign

reapondent percentage

We conclude that the majority (78%) of the respondent how much they
spend for purchasing

28
MARKETING ELEMENT

TABLE 4.12 WHAT MARKETING ELEMENT STRONGLY INFLUENCES YOU

BUY THE PRODUCT
S.NO PARTICULARS RESPONDENT PERCENTAGE

1 PLACE 2 2%

2 PRICE 67 67%

3 PROMOTION 1 1%

4 PACKAGE 30 30%

TOTAL 100 100

INTERPRETATION:

From the above table we analyse that what marketing element strongly
influences you buy the product 2% are the respondent of place, 67% are
the respondent of price , 1% are the respondent of promotion , 30% are
the respondent of package We conclude that the majority (67%) are the
respondent of price

29
CHART 4.13 MARKETING ELEMENT STRONGLY INFLUENCES YOU BUY
THE PRODUCT

Chart Title
80

70

60

50

40

30

20

10

0
PLACE PRICE PROMOTION PACKAGE

RESPONDENT PERCENTAGE

We conclude that the majority (67%) are the respondent of price

30
ECO FRIENDLY

TABLE 4.14 HOW WOULD YOU DESCRIBE THE VRIETY OF ECO FRIENDLY
PRODUCTS ON OFFER
S.NO PARTICULARS RESPONDENT PERCENTAGE

1 GOOD 21 21%

2 FAIR 2 2%

3 POOR 2 2%

4 EXCELLENT 71 71%

TOTAL 100 100

INTERPRETATION:
From the above table we analyse that you describe the variety of eco-
friendly products on offer 21% are the respondent of good, 2% are the
respondent of fair, 2% are the respondent poor, 71% are the respondent of
excellent. We conclude that the majority (71%) of the respondents of
good

31
CHART 4.14 YOU DESCRIBE THE VARIETY OF ECO FRIENDLY PRODUCTS
ON OFFER

80

70

60

50

40

30

20

10

0
GOOD FAIR POOR EXCELLENT

RESPONDENT PERCENTAGE

We conclude that the majority (71%) of the respondents of good

32
SHARING ECO FRIENDLY TIPS

TABLE 4.15 DO YOU FIND YOURSELF SHARING ECO FRIENDLY TIPS

WITH OTHERS
S.NO PARTICUALRS RESPONDENT PERCENTAGE

1 NO, HARDLY 7 7%
EVER
2 YES,ALL THE 20 20%
TIME
3 SOME OF THE 73 73%
TIME
TOTAL 100 100

INTERPRETATION:

From the above we analyse that you find yourself sharing friendly tips
with others 7% are the respondent of no, hardly ever, 20% are the
respondent of yes, all the time, 73% are the respondent of some of the
time We conclude that the majority (73%) of the respondent of some of
the time

33
CHART4.15 OFTEN SHARING ECO FRIENDLY TIPS WITH OTHERS
80

70

60

50

40

30

20

10

0
no hardly ever yes, all the time some of the time

Column3 Column2

We conclude that the majority (73%) of the respondent of some of the

time

34
 CHAPTER V

FINDINGS, SUGGESTION AND CONCLUSION

FINDINGS:

• MAJORITY 30% OF THE RESPONDENTS ARE THE AGE

GROUP BETWEEN 25-35 Years

• majority (55%) of the female respondent

• majority (58%) of the respondent’s education qualification is up to

post graduation

• majority (59%) of the respondent’s occupation is government

employee

• The majority (59%) of the respondent’s occupation is government

employee

• The majority (61%) of the respondent’s family annual income was

rs.10000 to 20000

• The majority (64%), respondents are eco-friendly product users

• The majority (74%) of the respondents are come across the eco-
friendly products

• The majority(78%) are the respondents of the yes

• The majority (67%) of the respondent are monthly

35
• The majority (78%) of the respondent how much they spend for
purchasing

• The majority (78%) of the respondent of product features

• The majority (67%) are the respondent of price

• he majority (71%) of the respondents of good

36
SUGGESSTIONS:

It is suggested that the public should be educated through audio and visual
programs, demonstrations about eco-friendly products. The organizations
which are manufacturing eco-friendly products can attract more number of
users to purchase eco-friendly products at a minimising the price .

37
CONCLUSION :

As the consumers are looking for branded products it is the responsibility

of the producers that they should be more concerned for environmental
sound products. Many people are helping their neighbours in
understanding the environmental products. Many of the public have turned
up for environmental concern products, which seems to be a positive sign
for environmental protection.

38
A STUDY ON CUSTOMER PREFERNCE TOWARDS ECO
FRIENDLY PRODUCTS

Questionnaire

1. Name

2. Age

a) Below 25 years

b) 25 to 35 years
c) 35 to 45 years
d) Above 45 years

3. Gender

A) Male b) female

4. Education qualification

a) Under graduation
b) Post-graduation
C) professional
d) Others

39
5. Occupation status

a) Student
b) government employee
c) private employee
d) if any other member

6. Annual income

a)10000 to 20000
b)20000 to 30000
c)30000 to 40000
d)above 40000

7. Are you about eco-friendly product?

A) Yes
B) no

8. Through which source you come across about the product

a)friend
b)relation
c) advertisement

9. Have you brought any product?

a) Yes
b) no
c) if yes? What product

40
10. How often you buy the product
a)monthly
b)weekly
c)twice

11. How much amount you spend for purchasing

a)rs 2000
b)rs3000
C)rs 40000

12. What make you to buy the product?

a) Product features
b) packages
c) environmental
d) promotion campaign

13. What marketing element strongly influences you buy the product
a) Place
b) price
c) promotion
d) package

14. How would you describe the variety of eco-friendly products on

offer?
A) Good
b) fair
c) poor
d) excellent

41
15. Do you often find yourself sharing eco-friendly tips with others?
a)no, hardly ever
b)yes, all the time
c)some of the time

42