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Agincourt - All of The Below Are 12-Pt Oldenglish - All of The Below Are 12-Pt

The document discusses different studies that examined the effect of font type on perceptions. In the first study, essays written in Times New Roman received higher grades on average than those in Trebuchet, while essays in Georgia received the highest grades. A second study experimentally tested how different fonts like Baskerville, Comic Sans, and Trebuchet influenced beliefs about statements. The results showed Baskerville elicited the most agreement while Comic Sans received the least, suggesting font type can impact perceptions of truth.

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Punit Saini
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62 views3 pages

Agincourt - All of The Below Are 12-Pt Oldenglish - All of The Below Are 12-Pt

The document discusses different studies that examined the effect of font type on perceptions. In the first study, essays written in Times New Roman received higher grades on average than those in Trebuchet, while essays in Georgia received the highest grades. A second study experimentally tested how different fonts like Baskerville, Comic Sans, and Trebuchet influenced beliefs about statements. The results showed Baskerville elicited the most agreement while Comic Sans received the least, suggesting font type can impact perceptions of truth.

Uploaded by

Punit Saini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Agincourt – All of the below are 12-pt

OldEnglish – All of the below are 12-pt

SERIF FONTS - 12 pt
Georgia is the best font &c. Question: is it the best font to use in university &c.?
Times New Roman is the best font &c. Question: is it the best font to use in university &c.?

Baskerville is the best font &c. Question: is it the best font to use in university &c.?

Garamond is the best font &c. Question: is it the best font to use in university &c.? – 13 pt

SANS-SERIF FONTS – 12 pt
Arial is the best font &c. Question: is it the best font to use in university &c.?

Tahoma is the best font &c. Question: is it the best font to use in university &c.?

Verdana is the best font &c. Question: is it the best font to use in university &c.?
Helvetica is the best font &c. Question: is it the best font to use in university &c.?
Trebuchet is the best font &c. Question: is it the best font to use in university &c.?

Comic sans is the best font &c. Question: is it the best font to use in university &c.?

FROM A STUDY:

Renaud had made 52 copies of a university essay. Eleven were set in Times New Roman, 18 in
Trebuchet MS, and the remaining 23 in Georgia. The Times New Roman papers earned an
average grade of A-, but the Trebuchet papers could only muster a B-. And the Georgia essays?
Solid A.
ANOTHER STUDY

But Renaud’s results are anecdotal. I wondered: is there an experiment that could decide this
once and for all? Or barring that, at least throw some empirical light on the situation? Could the
effect of typography on the perception of truth be assessed objectively?

Benjamin Berman (who designed the Multics emulation for my Times article “Did My Brother
Invent Email with Tom Van Vleck?”) created a program that changes the typeface of the David
Deutsch passage. Each Times participant read the passage in one of six randomly assigned
typefaces — Baskerville, Computer Modern, Georgia, Helvetica, Comic Sans and Trebuchet.
The questions, ostensibly about optimism or pessimism, provided data about the influence of
typefaces on our beliefs.

“Do we live in an era of unprecedented safety?”

strongly agree = 5
moderately agree = 3
slightly agree = 1
slightly disagree = -1
moderately disagree = -3
strongly disagree = -5.

Suddenly, Baskerville leaps off the page. It has both the highest rate of agreement and the lowest
rate of disagreement.
Benjamin Berman

Benjamin Berman

And it turns out that Marin Balaic was right. Comic Sans has the lowest rate of agreement, and
one of the highest rates of disagreement.

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