Management Science

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Term Paper
(Answer all Questions.)

1.Forecasting Attendance at SWU Football Games:


Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the
Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town–gown relationship, the school
is a dominant force in the small city, with more students during fall and spring than permanent
residents.
A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the
top 20 in college football rankings. To bolster its chances of reaching the elusive and long-desired number-one
ranking, in 2005 SWU hired the legendary Bo Pitterno as its head coach. Although the number one ranking
remained out of reach, attendance at the five Saturday home games each year increased. Prior to Pitterno’s
arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just
with the announcement of the new coach’s arrival. Stephenville and SWU were ready to move to the big time!
The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU
stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendance at each game for
the past six years.
Southwestern University Football Game Attendance, 2005–2010
2005 2006 2007
Game ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENT
1 34,200 Baylor 36,100 Oklahoma 35,900 TCU
2* 39,800 Texas 40,200 Nebraska 46,500 Texas Tech
3 38,200 LSU 39,100 UCLA 43,100 Alaska
4** 26,900 Arkansas 25,300 Nevada 27,900 Arizona
5 35,100 USC 36,200 Ohio State 39,200 Rice

2008 2009 2010


Game ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENT
1 41,900 Arkansas 42,500 Indiana 46,900 LSU
2 46,100 Missouri Missouri 48,200 50,100 Texas
3 43,900 Florida 44,200 Texas A&M 45,900 Prairie View
A&M
4** 30,100 Miami 33,900 Southern 36,300 Montana
5 5 40,500 Duke 47,800 Oklahoma 49,900 Arizona State
*Homecoming games
**During the fourth week of each season, Stephenville hosted a hugely popular southwestern crafts festival. This event brought tens
of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.

One of Pitterno’s demands upon joining SWU had been a stadium expansion, or possibly even a new stadium.
With attendance increasing, SWU administrators began to face the issue head-on. Pitterno had wanted
dormitories solely for his athletes in the stadium as an additional feature of any expansion. SWU’s president,
Dr. Marty Starr, decided it was time for his vice president of development to forecast when the existing
stadium would “max out.” He also sought a revenue projection, assuming an average ticket price of $20 in 2011
and a 5% increase each year in future prices.
Discussion Questions:
a. Develop a forecasting model, 4
b. Justify its selection over other techniques, and project attendance through 2012. 2
c. What revenues are to be expected in 2011 and 2012? 1
d. Discuss the school’s options. 3
2. The Executive furniture company produces inexpensive tables and chairs. The production process for each is
similar in that both require a certain number of hours of carpentry work and a certain number of labor hours in
painting and varnishing department. Each table takes 4 hours of carpentry, 2hours in painting and varnishing
shop. Each chair requires 3hours of carpentry and 1hour in painting and varnishing. During the current production
period, 240 hours of carpentry time are available and 100 hours in painting and varnishing time are available.
Each table sold yields a profit of Tk 7 and each chair sold yields a profit of Tk 5.
Required:
I) Identify the nature of the Linear Programming Problem (LPP).
II) Prepare the Executive furniture LP model summary data.
III) Formulate the LP production mix problem for executive furniture.
IV) Find the graphical solution of the formulated LP problem by the following method:
a) Corner point method b) ISO profit line method.

3. Roscoe Davis, chairman of a college’s business department, has decided to apply a new method in assigning
professors to courses next semester. As a criterion for judging who should teach each course, Professor Davis
reviews the past two years’ teaching evaluations (which were filled out by students). Since each of the four
professors taught each of the four courses at one time or another during the two years period, Davis is able to
record a course rating for each instructor. These ratings are shown in the table.

PROFESSOR Course
STATISTICS MANAGEMENT FINANCE ECONOMICS
Anderson 90 65 95 40
Sweeney 70 60 80 75
Williams 85 40 80 60
McKinney 55 80 65 55

Discussion Question:
a.) Identify the nature of the assignment problem. 1
b.) Which method would be best suited to solve the assignment problem? 2
c.) Find the best assignment of professors to courses to maximize the overall teaching rating. (Matrix
reduction method). 7

4. Don Yale, president of Hardrock Concrete Company, has plants in three locations and is currently working
on three major construction projects, located at different sites. The shipping cost per truckload of concrete, plant
capacities, and project requirements are provided in the accompanying table.
To Project A Project B Project C Factory Capacity
From (Supply)

Plant 1 10 4 11 70

Plant 2 12 5 8 50

Plant 3 9 7 6 30

Requirement 40 50 60 150
(Demand)

Discussion Questions:
a) Identify the nature of the transportation problem. 1
b) Find the initial feasible solution by using Northwest Corner Rule (NWCR). 3
c) Develop a network model of the stated transportation problem. 2
d) Construct a transportation schedule. 2
e) Is the total transportation costs minimum? 2

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