LIFE'S PURPOSE FULFILLED

DIGITAL
STRATEGY
PRESENTED BY NEHAA ARORA
INDEX

Table Of Content
WHO WE ARE
MEET THE TEAM
THE WORK WE'VE DONE
CAMPAIGN STRATEGY
COMPETITORS ANALYSIS
S.W.O.T ANALYSIS
BUYERS PERSONA
SMART GOALS
DELIVERABLES
NEXT STEPS
CONTACT US
THANK YOU

02
WHO WE ARE

SLOGAN

“CONSTANT NEW HEIGHTS BY

CONSTANT IMPROVEMENTS” WHO
WE
ARE
03
WHO WE ARE

We are a committed, goal-oriented, and professional marketing

team with a passion for delivering high quality in what we do. As a

WHO company, we are committed to helping our clients' businesses

WE
reach the PEAK of their goals.

ARE
We provide you with the smartest approach to saving time &
money while delivering results with memorable quality service.
Always ready to walk the extra mile for you, your company, and
your clients.

PEAK SWELL DIGITAL MARKETING THAT GETS RESULTS!

04

WHO WE ARE

Our Mission

Peak Swell Agency is dedicated to providing digital

WHO growth for small businesses.

WE Our Vision

ARE We are committed to constant self-improvement in the

ever-changing digital world, so we can provide our
customers with the best digital marketing strategies.
We deliver by holding ourselves accountable for the
results.

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TEAM

MEET Nehaa Arora Patricio Moreno Christina Firestone Victoria Weiss

THE
Strategist Analytics Project Manager Content Manager

I will help you formulate Through scientific analysis, I I will be with you every step I will help you, through
specific strategies suited for will answer your business of the way. I connect you content writing, increase

TEAM
your company and help you questions and provide with the team, providing you visibility at the same time
implement them with the meaningful insights and help with every resource and tool that we will create a
professionalism, accuracy you make informed decisions you need to accomplish the personal connection with
and dedication which your to better reach new, existing success you and your your customer and rank
company and clients and past customers. company deserve. your website above in the
deserve.
industry.

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 WORK

Research Work
Website Design
Social Media
Landing Page
Website Frame Work
And Many More...

THE WORK
WE'VE DONE
07
 THE STRATEGY FOR
LIFE'S PURPOSE FULFILLED
08
CAMPAIGN STRATEGY

Campaign Strategy
OBJECTIVE
Raise awareness, get donors and volunteers to support and partner with L.P.F to provide Education, Training, and Mentorship to children in Los Angeles,
so they are in better position to live a Life Purpose Fulfilled.

STRATEGY
This campaign strategy is to raise awareness, build relationships and get the resources to successfully achieve the LPF mission and vision for the benefit
of children in the LA, CA community. This campaign is focused on creating a robust presence of L.P.F Brand on Google, with Search Engine Optimization
(SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) reaching the defined Target Audience on platforms such as Facebook,
Instagram, LinkedIn and others. Increasing traffic to LPF's website, gaining followers and building up a database for email marketing to achieve the
L.P.F's projected goals.

CHALLENGES
L.P.F. is new to LA, so they don't have brand recognition, online presence, human resources and email database.

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CAMPAIGN STRATEGY

Campaign Strategy
CHANNEL OPPORTUNITIES
Facebook
Instagram
Email
YouTube
Google
LinkedIn
Twitter

KPI'S
Awareness—Followers on Facebook & Instagram, Visits to the Website
Donations-The total amount of dollars donated.
Volunteers-The number of people signed up

10
COMPETITORS ANALYSIS

Competitors Analysis
Looking at their Instagram posts for the month of June 2022, LABGC focused its June posts on promoting their summer camp program, virtual events for fundraising,
high school graduation congratulations posts for students that have been in the program, and holiday posts. They used flyers for the posts to promote their summer
camp that included camp details. They posted pictures of the children enjoying summer camp to show what they are doing in their summer program. For their virtual
events, they posted flyers with details in captions. Similar content was posted on Instagram and Facebook. They are not active on any other platforms.
Post Examples:

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 S.W.O.T ANALYSIS

S.W.O.T Analysis
Strength Weakness Opportunities Threats

Local for LA Community Lack of Financial Increase Awareness in LA. Strong Competition from
(LA Children & LA Donors) Resources Can Build an email Charities and Nonprofits
A team dedicated to Lack of Human Resources database with the help of
helping kids achieve their Lack of Brand Name social media and Not evolving with current
full potential. Recognition websites. marketing trends on
Previous experience in New in Los Angeles, CA. Little Overhead, so a social media
different cities. Lack of Online Content higher portion of the
No email database donation goes to do good.

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PERSONA

Buyer's Persona
Background & College Student, Elementary school teacher, Major, LA California, 21 yrs old, enjoys social media and
Demographics making content

Identifiers Facebook, Instagram, Twitter, YouTube, TikTok, blogs, email

Making content. Giving back to her community. Aspires to use her passions for teaching and social
Goals
media to inspire children to reach their highest potential

Challenges Funds, time, doesn't have a large platform

Michelle Smith
(Volunteer)
Common Objections Awareness, not enough information, no social awareness
College Student,
LA California 21 yrs old
Keywords Associated Learner, Patience, Passionate, Joyful

Life-Cycle Stage Adulthood, Learning, Maturing

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PERSONA

Buyer's Persona
Background &
40 yrs old, Female, LA, married mom of 2 kids in middle school, CPA, 100,000k yr
Demographics

Identifiers Facebook, Instagram, Email, blogs, Linked in

Goals Fulfillment through, Tax benefits through donation, As a mom she likes to donate to children in need

Challenges Emotional hurdles, stress, work/ life balance as a working mom

Julia Rosa
(Donor) Common Objections Lack of knowledge, lack of trust
40 yrs old, Female, LA,
married & mother
Keywords Associated Animal Lover, Environment Conscious, Fashion Enthusiast, Artistic, Former Ballet Dancer

Life-Cycle Stage Family-person, Adulthood

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PERSONA

Buyer's Persona
Background & Male, Father/married, Lives in LA, 200,000k yr income, Works in IT as a Security head manager, 40 Yrs
Demographics Old.

Identifiers Email, Facebook, Twitter, LinkedIn, YouTube

Gives to charity for good karma, enjoys focusing on charities in his area that provides stem programs for
Goals
kids who don't have access

John Henry Challenges Time management, work pressure

(Donor)
A father, a married man, Common Objections Is not aware of the non-profit and unaware of the programs. Lack of trust in the organization.
40 years old, living in LA.

Keywords Associated Focused, Calm, Punctual, Organized, Fitness & Wellness Enthusiast.

Life-Cycle Stage Family-Man, Achievement

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 CONVERSION PATH
2 4

She clicks on L.P.F Google Ad She read about the upcoming

for volunteering program on the page

1 3 5
She is Searching for 'local
That Ad brings her to the
volunteer opportunities' She register for volunteering
L.P.F volenteer website page
nearby on Google
Michelle Smith
(Volunteer)
College Student,
6
LA California 21 yrs old
She received a welcoming
“Thank You” NOTE

Buyer'sConversionPath 16
 CONVERSION PATH
2 4

She click for more info. Sign Up for L.P.F. Newsletter

1 3 5

LPF Ad appears on Julia's That brings her to L.P.F She receives a personalized
Facebook page Website. And likes it! email welcoming her and an
invitation to donate.
Julia Rosa

(Donor)
40 yrs old, Female, LA, 6
married & mother

She click and donate

7
She receives a welcoming
thank-you NOTE

Buyer'sConversionPath
and a Receipt for Tax purposes.

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 CONVERSION PATH
2 4

He Clicks the Link for more Downloaded Brochure in

info. exchange for email

1 3 5
Sees a post about Kid's
Read about their programs He is receiving a newsletter
program on social media
and checkout their gallery with CTA to donate.
from L.P.F.

John Henry
(Donor)
6
A father, a married man,
Following week, he receives
40 years old, living in LA.
how can he contribute to
helping those children by
Clicking on Donate Now
Button

Buyer'sConversionPath 18
 GOALS

S.M.A.R.T Goals
1 3
Raise Awareness and
generate 100+ Visits to the In 30 days, raise $500 in
Website, and 60+ Followers donations
on Facebook and Instagram
in a 30 days period.
2

Within the same timeframe,

get 3 to 5 volunteers

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DELIVERABLES

Deliverables
BROCHURE
WAYS TO BUILD AN EMAIL LIST
EMAIL TEMPLATES—NEW
MEMBERS/ RETARGETING
SOCIAL MEDIA CALENDAR
SOCIAL MEDIA CONTENT
BANNER
SEO—KEYWORDS LIST
SEM-GOOGLE SEARCH AD

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DELIVERABLES

Brochure

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 DELIVERABLES

Ways to Build
Offer an L.P.F Brochure download in
exchange for email

an Email List Add a Pop-Up Form Sign -up Form of

L.F.P Webpage asking signing -up for
newsletters
Contact Us form on the Website

Create Lead Generating Ads / Landing Page

Host an event to collect email address

Use social media to build email by running the contest

Subscriptions for L.P.F E- Magazine / E-Book

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DELIVERABLES

Email Templates

Desktop Preview Mobile Preview

23
DELIVERABLES

Retargeting Email Templates

Desktop Preview Mobile Preview

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DELIVERABLES

Social Media

CONTENT
Look & Feel—Aesthetics, Simple, Catchy &
use trending graphics or effects

GUIDELINES Tone & Language – Humble, Fun, Honest &

Simple

Include Hashtags & check grammar

before posting

Always Mention-Brand Name & Logo &

#lpf
Website

#lifepusposedfulfilled
#lifehaspurpose
If you are using information about funds,
donations, or someone else's story, ensure
#startthechange
it is accurate and has the proper rights.
#littlepricessfoundation
Please remember to credit your sources.
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DELIVERABLES

Social Media

LinkedIn
Email 6%
4.8% Facebook
Podcast 20.2%
2.4%

YouTube
7.1%

Blog
4.8%

Instagram
Twitter 22.6%
16.7%

Tik Tok
Platforms
All from social media channels and more.
15.5%
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DELIVERABLES

Content Calender

11th July - 11th August

27
DELIVERABLES

Content Calender

11th July - 11th August

28
DELIVERABLES

Content Calendar - July — Week 1

11 Blog
12 Instagram Facebook 13 TikTok 14 YouTube Instagram
What L.P.F stands for and L.P.F Poster L.P.F Poster Reel about L.P.F founder and know Story of L.P.F's founder, Insta Story saying check
what motivates them. more about her in an upcoming talk what inspired her to run out the full video about a
show on YouTube/ Podcast this non-profit, and what talk show about L.P.F
Facebook Linkedin Twitter she wants to accomplish founder and Share the
Instagram
YouTube link.
Sharing the Blog on Facebook L.P.F Poster L.P.F Poster Podcast
Reel about L.P.F founder and know
more about her in an upcoming Story of L.P.F's founder, TikTok
talk show on YouTube/ Podcast what inspired her to run
this non-profit, and what Post Clip of Interview
she wants to accomplish

15 Email
16 Instagram
17 Instagram
Post Past event pictures and Twitter Sharing an interactive Instagram Story, about L.P.F.
Information about L.P.F and share the the description
YouTube Link, Blog Post, and social media Post Past event pictures and
links, so that they can follow the updates Facebook the description

Post Past event pictures and

the description

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DELIVERABLES

Content Calendar - July — Week 2

Blog Facebook Instagram

18 19 20 21 Facebook
What L.P.F presently Share 18th Blog Post on our Post about the Fashion Show Event happening Post about L.P.F Volunteering
focusing on and about the Facebook Page on 11th August. experience along with pictures
vision of the founder.
YouTube
TikTok Twitter
Facebook. Twitter TikTok LinkedIn.
L.P.F. shorts: people talking
Video in which person talking about their experiences Post about L.P.F Volunteering
Share a version of the same.
about L.P.F experience along with pictures

22 Instagram 23 Podcast 24 YouTube

Picture post about people helping each other Post Past event pictures and Small storyline-how L.P.F makes a
in L.P.F events. And in the Instagram story the description difference in other people's lives and what
stating who is interested in volunteering. is coming next. And announcing upcoming
fashion show events for fundraising.
TikTok Twitter

We are looking for individuals who are Post Past event pictures and
passionate about giving back and helping the description
others. If you are interested in volunteering,
please let us know.

30
DELIVERABLES

Content Calendar - July — Week 3

Blog Facebook Instagram

18 19 20 21 Facebook
What L.P.F presently Share 18th Blog Post on our Post about the Fashion Show Event happening Post about L.P.F Volunteering
focusing on and about the Facebook Page on 11th August. experience along with pictures
vision of the founder.
YouTube
TikTok Twitter
Facebook. Twitter TikTok LinkedIn.
L.P.F. shorts: people talking
Video in which person talking about their experiences Post about L.P.F Volunteering
Share a version of the same.
about L.P.F experience along with pictures

22 Instagram 23 Podcast 24 YouTube

Picture post about people helping each other Post Past event pictures and Small storyline-how L.P.F makes a
in L.P.F events. And in the Instagram story the description difference in other people's lives and what
stating who is interested in volunteering. is coming next. And announcing upcoming
fashion show events for fundraising.
TikTok Twitter

We are looking for individuals who are Post Past event pictures and
passionate about giving back and helping the description
others. If you are interested in volunteering,
please let us know.

31
DELIVERABLES

Content Calendar - August — Week 4

Instagram
01 Blog
02 Instagram 03 04 YouTube
Play and Win. The winner will be
What the event is going to be like, Pictures of the child that has been Shorts – want to win free tickets for the L.P.F event,
getting 2 event tickets free.
what you need to know where it is helped through the program and then follow their Instagram and Facebook Page to get
occurring, and how you can get the their experience. more updates about the same.
TikTok
tickets for this event.
Twitter want to win free tickets for LPF event, then Facebook
Email follow their Instagram and Facebook Page to
Shared the link from Instagram How people's donations are making a difference
get more updates about the same
Details of the event and
in people's lives/ how to donate.
regarding tickets and how Twitter
Facebook
excited we are about this. And
attaching all social media links Play and Win. The winner will be Saying how donation makes a difference in
and websites. getting 2 event tickets free people's life.

05 Instagram 06 Twitter
07 Email
Talking about L.P.F's commitment to bringing people Don't wait! Tickets are limited, so buy them now. An overview of the
Reel-the life of volunteers.
together and making a difference in the community. event.

TikTok & Facebook Facebook Facebook Instagram

Announcing the Winner

Posting a video of Cindy, age 23, sharing her Re-post about Play & Win Post, adding that the winner will Announcing the Winner
experience about how fulfilling, exciting and be announced tomorrow.
how much she has learned from LPF event Twitter
Instagram
L.P.F Mission Post
Re-post about Play & Win Post, adding that the
winner will be announced tomorrow.

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DELIVERABLES

Content Calendar - August — Week 5

08 Instagram 09 Twitter & LinkedIn.

10
Instagram

Your support is crucial in helping us continue our work in supporting underserved Pics and Story of Girls having fun while preparing for the event.
Story what is happening? Meet the
L.P.F team! How LPF Team works for communities. Every bit makes a difference, and we are incredibly grateful for your Facebook & Twitter
the event. donation. Along with a Donation Link from the website.
Pics L.P.F Girls and Volunteer having fun.

Facebook Facebook TikTok

The small story of parents and kids' Post- I believe people forget that a little donation can go a long way to help someone. Girls making trending videos while practicing.
experience with L.P.F. Additionally, there is a donation link on the website.
YouTube
TikTok
Shorts-about events happening tomorrow and when.
Little glimpse of fashion show preparation

11 Instagram Facebook & Twitter

Event Poster, Story Event Poster

saying that we will be live
by 7:30 Pm, stay tuned!

Facebook Instagram

Live Live

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DELIVERABLES

Social Media Content

34
DELIVERABLES

Social Media Content

35
DELIVERABLES

Banner

36
DELIVERABLE

SEO—Keywords List

37
DELIVERABLE

SEM-Google Search Ad

DONATION CAMPAIGN

VOLUNTEER CAMPAIGN

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NEXT STEPS

NEXT STEPS...
Let's get together!

For campaign launching details and budget.

39
CONTACT US

Contact Us
Peak Swell Contact Details :
[email protected]

Presentation Made By :
Nehaa Arora

Peak Swell Website :

http://agency103.digitalmarketingbootcamp.biz/

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 LIFE'S PURPOSE FULFILLED

THANK
YOU! Do you have any questions

PRESENTED BY NEHAA ARORA