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Linkedin Product Pages Getting Started Guide v2

The document provides an introduction to LinkedIn Product Pages, which allow brands to promote their products, connect buyers with product experts, and gather user insights. It outlines the key components of a Product Page including adding the product name and logo, customizing a call-to-action button and URL, writing a description, and including visual assets like images and videos to bring the product to life for visitors. Filling out these details helps market a product and build a trusted community of experts around it on LinkedIn.

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djduncan
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143 views4 pages

Linkedin Product Pages Getting Started Guide v2

The document provides an introduction to LinkedIn Product Pages, which allow brands to promote their products, connect buyers with product experts, and gather user insights. It outlines the key components of a Product Page including adding the product name and logo, customizing a call-to-action button and URL, writing a description, and including visual assets like images and videos to bring the product to life for visitors. Filling out these details helps market a product and build a trusted community of experts around it on LinkedIn.

Uploaded by

djduncan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LinkedIn Product Pages

Getting Started Guide

Cultivate a trusted community for your products


A LinkedIn Product Page is a hub for brands to promote their products and grow their businesses,
for product users to share their experiences and be recognized for their expertise, and for buyers to
make confident decisions about products in a trusted environment. By bringing these communities
together, we aspire to build the world’s premier marketplace for B2B products.

Drive valuable
action with 6 CTA
button options

Share a brief overview


of what your product
is all about

Gather reliable
product insights and
reviews from our
trusted professional
Bring your product to life
community
with your best media
(images and/or videos)

Build social proof


by spotlighting
your customers
An introduction to LinkedIn Pages
We offer three types of LinkedIn Pages, tailored to your needs.

LinkedIn Page Showcase Page Product Page

Goal Establish brand presence Showcase brands / lines of Build a trusted community of
with LinkedIn’s business under one parent experts and advocates around
professional community company a specific product

Best for Top-funnel marketing: Mid-funnel marketing: Bottom-funnel marketing:


build brand awareness, further educate prospects connect prospects to experts,
highlight talent and by spotlighting portfolio of generate leads, and cultivate
culture, and showcase solutions and capabilities Voice of Customer
thought leadership

Resources • Community Manager • Community Manager Part of Product Marketing


needed • Social Media Manager • Social Media Manager Manager’s role (3-5 hours
for set up, 2-5 hours monthly
maintenance)

Examples LinkedIn Page • LinkedIn Marketing Solutions • LinkedIn Campaign Manager


• LinkedIn Sales Solutions • LinkedIn Sales Navigator
• LinkedIn Talent Solutions • LinkedIn Recruiter
• LinkedIn Talent Insights

Fill out your LinkedIn Product Page

Identify and prepare key stakeholders


Getting It will take a member of your Product Marketing team
a few hours to set up and publish the Product Page.
started Be sure to also make this person a Page admin.

checklist Once the Product Page is published, a member of your


Social Media or Community team should regularly
check and moderate user reviews and ratings.

Publish your Product Page


Filling out your LinkedIn Product Page
Product name (pre-populated by LinkedIn)
Learn more about how to request a product name change.

Product category (pre-populated by LinkedIn)


Your assigned category is based on LinkedIn market research data. Learn more
about how to request a product category adjustment.

Product logo
Upload a logo specific to your product. Use your company logo if you don’t have
a product-specific logo. Upload a square (1:1) image — any wide or tall image
will be automatically resized to fit a square image and might become more
difficult to read.

Custom call-to-action (CTA) button


Choose from six options:
• Download now • Try now
• Get started • Contact us
• Request demo • Learn more
Pro tip: Make sure the landing page matches your CTA. For example, if you use
a “request demo” CTA, the CTA URL should drive to a page where a member
can sign up for a demo.

CTA URL
Paste in the URL of the landing page specific to the CTA. Double check the link
to make sure it’s working.

Product description
Add 1-2 paragraphs (that fit the 500-character limit) to tell page visitors what
your product can do for their business. Descriptions that are clear, concise, and
focus on the user benefits will resonate best.

A company with multiple products will receive a “product list” page, where
products are listed in alphabetical order.
Website URL
Add your company website URL or repeat your CTA URL — depending on your
marketing goal.

Pro tips:
• Use a shorter vanity URL if the actual URL is too long
• To maximize traffic to your CTA URL, repeat your CTA URL
• To drive awareness for your brand or full product portfolio, add your company
website URL

Product users
Add the target audience for the product — up to 10 job functions or indicate your
product is intended for everyone. Be comprehensive when adding your target users,
as this impacts how your product shows up in LinkedIn search results.

Visual assets
Upload five files (videos and images). We recommend a mix of three videos and two
static images, as members respond well to video content.

Video pro tips:


• Consider creating a brand (top-of-funnel) video, a product demo video (mid-
funnel), and a customer testimonial video (mid-funnel), to cater to all Page
visitors who may be either unfamiliar or familiar with your product
• Keep videos short and to the point (in the LinkedIn feed, videos that are
3 minutes or shorter perform best)
• Make sure your videos are in a mp4 format and include closed captions for
mobile users
• To drive excitement and interest, ensure the video’s preview frame is a
compelling image — you can either use the first frame of the video or upload
a custom thumbnail image for the video preview frame
• Host your product videos on LinkedIn to ensure optimal user experience

Image pro tip:


Pick simple images that showcase broad use cases as well as top features, such
as the product dashboard or app home screen.

Customers
To showcase the full breadth of your product scope, showcase a mix of customers (at
least seven) that span various industries and company sizes. Obtain your customers’
advance permission to mention their company name and to use their logo.

Need help with your LinkedIn Product Page? Please contact your account manager.

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