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TED@Work - IBM - Case Study

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Madam Kighal
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50 views1 page

TED@Work - IBM - Case Study

Uploaded by

Madam Kighal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IBM drives

engagement
with TED Ideas
Sessions
As a global marketing leader,
IBM looks to engage talent with
innovative new programs.

TED partnered with IBM’s Marketing team to run TED Ideas Sessions
as an early test case for Meetings-in-a-Box*. After running 40+ sessions
in two different phases, the participants responded with an NPS score
of 74. Below are some of the results, use cases and feedback that
were gathered through surveys after the program.

Overview: Results:
60-minute TED Ideas Sessions • 87% of attendees said the session “It was fantastic — the team was
focused on Leadership (phase 1) helped them take concrete steps transparent in storytelling and
and Collaboration (phase 2) to apply the learnings practical applications, and it was a
great bonding experience… With a
2 videos per session • 74 NPS score
relatively young / new team, it was
Discussion Leaders with different • Great feedback from participants: great to see everyone participating
levels of prior experience as engaged, positive equals. I think
“This session helps to re-energize it truly was a confidence booster for
40+ hosted TED Ideas Sessions and presents a new perspective to everyone.” — Discussion Leader
how we approach our work.”
Global audience
— Session Attendee

*In this pilot phase, sessions had a custom name and some modifications were made to better tailor the experience for the IBM audience.
Learnings from this pilot helped inform the final Meetings-in-a-Box program.
March 2021

tedatwork.ted.com | [email protected]
Updated

© TED Conferences, LLC. All rights reserved.

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