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PRE-FINAL AND FINAL

MODULE 6: Evaluating Multimedia

INTRODUCTION
One of the characteristics of the Connected Age is the possibility for immediate
feedbacks of media and information content. Gone are the times when you have to
wait for days, weeks or even months just to get a response from a letter sent. Today,
feedbacks can come in a matter of seconds, and consequently, feedback analysis can
be also instantaneous.

TARGET
As you go through this lesson, you should be able to:

A. Discuss principles in evaluating online content

B. Assess the credibility of online content based on the dimensions of critical
evaluation; and
C. Apply media and information literacy principles in evaluating multimedia form

NAVIGATE
Evaluating Multimedia

Is This Legit?

“Legit ba ‘to? (Is This True)” This must be the first question to ask in evaluating
media content. In the millions of fresh news and information found in the internet
every day, not all can be considered legit, and with the advancements in technology,
fake information can look very authentic in the eyes of unwary netizens. Therefore, it
is very much needed to give sound judgment of media content before we evaluate it
further, or we might fall in the same trap that many unguided people have fallen –
continuing the cycle of misinformation and believing what is supposed to be wrong.

The Sheridan Libraries of Johns Hopkins University post some items to

consider that can help determine authenticity of an online content (2020):

1. Location of the source (Where does the content come from?)

Check whether the source is a reliable enough. Be mindful if the content
just comes from a blog-publishing service (blogger.com), from a free and
open source, (wikipedia.org) or from any site you can easily guarantee.

2. Network (Who are the followers of this site?)

Just recently, while monitoring the School’s Division DepEd Tayo FB Page, I
notice a ranting message from another FB page carrying the name of a public
elementary school. It can be easily dismissed as fake because that FB page has
only three members, which does not even include the school’s principal.

3. Content (Can the information be confirmed from other sources?)

While you must be careful with content coming from sources that I have stated
in item number 1, you can still trust them as long as you verify them from other
more credible sources. If the content is constant in many sources, then it is
factual. For instance, you can refer to the references posted at the end of a
Wikipedia item as a counter checker. Pictures and other graphics can be
verified as well through image verification sites such as tineye.com. By simply
uploading the image or pasting its URL, you can check its origin and which
other websites has used the picture.

4. Contextual updates (Is the content updated or is it lost in time?)

As connectivity progresses, the timeliness of a content also shortens. In
research, content published more than five years ago might not be relevant for
current use. Such is a case to case basis, though. News, current demographics,
statistics and scientific discoveries needs constant updating. However,
historical accounts and literary and artistic archives may still be factual.

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5. Age (What is the age of the account in question? Be wary of recently created
accounts.)
Sometimes, when an issue surfaces, new social media accounts surface as well.
Most likely, these are created by other netizens who wish to support or bash the
issue. For instance, when a person gets caught in viral video misbehaving in
public, fake accounts of that person gets created, becoming the hub for bashers
who post ranting comments and offensive memes.

6. Reliability (Is the source of information reliable?)

What are the factors that determine the reliability of a source? You have to
check if it is an official site for a network (.net), non-profit organization (.org),
military (.mil), educational institution (.edu) and government (.gov), but be
careful, because it is still possible for sites to have misleading suffixes. Be wary
of commercial sites (.com). Assess also if the site poses bias. Also consider the
author of the content and doubt anonymously authored content. It pays to
Google the name of the author to check his or her credentials. Even the site’s
interface or look matters. If it looks too amateurish, or if it contains errors in
textual and visual content, doubt it. Lastly, check if the site contains links to
other undesirable sites.

Dimensions of Critical Evaluation

Coiro (2017) stressed the need for adolescents to be critical in viewing online
information, having noticed that more students are concerned with content relevance
than content credibility. This is alarming because doing so, students become agents in
spreading fake news, a concept which media scholars have categorized into two:
misinformation or “false information which is unintentionally disseminated on online
platforms”, and disinformation or “information intended to convince online users to
favor a group or individual political perspective” (Quilinguing, 2019). If fake news goes
viral, it becomes relevant information, which, when left unguarded, becomes false
truths.

However, critical evaluation is not solely a spot-the-error procedure. It is meant

to find the value of a certain content and how this value can affect the user. Do you
still recall the activity where I gave you ten songs to choose from? These songs may be
good –brilliantly written by composers, wonderfully interpreted by musicians and
singers, and perfectly mastered by sound engineers – but if its message does not touch
you, it will just be another untouched option in the playlist. Remember, it takes a
lover to love a love song.

Filtering content may be seen as a massive endeavor, but this is not impossible
if critical evaluation is done right at the very start by the information user. Coiro
(2017) presents four dimensions of critical evaluation:

Relevance: the information’s level of importance to a particular purpose or

explicitly stated need for that information
Accuracy: the extent to which information contains factual and updated details
that can be verified by consulting alternative and/or primary sources
Bias/Perspective: the position or slant toward which an author shapes
information
Reliability: the information’s level of trustworthiness based on information
about the author and the publishing body

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MODULE 6 ACTIVITY
NAME: ______________________________________________________
STRAND/BLOCK: ___________________________________________

ENRICH
Direction: How well do you know credibility of information? Check the space that
corresponds to the correct response to the following situations.

You are Believe it. Verify it. Disregard it.

researching about
the recent
breakthroughs in
science, and you
Googled an
information that…
1. comes from a
blogging site.
2. gives an opinion
that is different
from the majority.
3. is sourced from
a reputable
institution.
4. shows
mathematical
errors.
5. comes from an
anonymous sender.
6. is posted in a
freshly opened
social media
account.
7. is plagiarized.
8. comes from an
identified fake
account.
9. is a public
opinion.
10. is 15 years old.

FOCUS
A. Directions: Identify which dimension of critical evaluation is evident in the
following statements. Write relevance, accuracy, bias or reliability.

1. Members of the Flat Earth Society

claim to believe the Earth is flat.
Walking around on the planet's surface,
it looks and feels flat, so they deem all
evidence to the contrary, such as
satellite photos of Earth as a sphere, to
be fabrications of a "round Earth
conspiracy" orchestrated by NASA and
other government agencies. (Wolchover,
2017)
2. It’s hard to claim that “Boys’ Love” (BL)
or Yaoi, a genre of fictionalized media
that features homoerotic relationships
between male characters, has reached
mainstream Filipino pop culture
consciousness. But it also feels
inaccurate to say that it hasn’t been
Media and Information Literacy Module 6-7
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noticed. (Smith, 2020)

3. Outdoor air pollution is a risk to
children, especially with growing rates
of urbanization in high-burden
pneumonia countries. But indoor air
pollution – generated by unclean fuels
for cooking and heating – poses a
greater global threat. Indoor pollution
contributes to 62 per cent of air
pollution-related child pneumonia
deaths. (UNICEF, 2020)
4. Much of the data in this publication
was collected before the virus hit many
of the countries featured in this survey,
so to a large extent this represents a
snapshot of these historic trends. But
to get a sense of what has changed, we
repeated key parts of our survey in six
countries (UK, USA, Germany, Spain,
South Korea, and Argentina) in early
April. These responses confirm industry
data which show increased
consumption of traditional sources of
news, especially television, but also
some online news sources. (Newman,
2020)
5. In many ways, the biggest question that
emerges from the deployment ban [of
Filipino health workers] is whether
health workers are truly human
resources that the Philippine
government intends to retain and
uphold, or simply like the masks and
personal protective equipment
stockpiled in national reserves —
important in times of emergency, yet
discarded once used. (Ortiga, 2020)

POSTTEST
Directions: Analyze this list of practices. Only five of these can be considered as best
practices in the light of critical content evaluation. Check these five best practices.

1. Emailing the blogger to confirm the reliability of his/her post

2. Citing Wikipedia as a convenient source of academic information
3. Using a reverse image search engine to confirm the authenticity of a
picture
4. Liking and sharing a popular social media post
5. Confirming accuracy of information through various websites
6. Considering Creative Commons as a reliable source of accurate content
7. Searching for data in government websites (.gov)
8. Considering an expert consensus whether an information is accepted or
rejected
9. Looking for the original context of a quote posted in social media
10.Supporting an opinion without looking at the other side of the issue

MODULE 7: Crafting a Multimedia Presentation

Media and Information Literacy Module 6-7
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INTRODUCTION
As creative content creator, you have to dream on and dream big. Take caution,
though because you have to stay grounded to reality. Before starting on your project,
think of what you can and what you cannot do. Check you also have to check your
resources and stay low-cost. Here are self-check questions for you to answer:
1. What are your interests? To make the task easier for you, think of something
closest to your heart. Doing so, half your work will look like one leisure activity.
2. What are your limits? Remember that we are still in the quarantine period,
and we have protocols to follow. Think about your financial limits as well. Take note of
these as you conceptualize.
3. What are your resources? Think about everything and anyone to help you
realize your goals. Do you have the necessary technical equipment, like a camera,
computer, or editing software? Are there available indigenous materials that you can
use, more so, do you have indigenous knowledge to invest on? Do you have a family
member or a friend who can collaborate with your work? Perhaps your learning
facilitators can mobilize you into groups. If that’s the case, you have to keep in mind
all safety measures and restrictions.

TARGET
As you go through this lesson, you should be able to:

A. Produce a creative content based on the previously created project plan

B. Promote Filipino values and other positive information; and
C. Disseminate the created content using the most feasible means.

NAVIGATE
Crafting a Multimedia Presentation

The Best Tips for Making a Short Film in a Short Amount of Time
Posted on May 10, 2019 by New York Film Academy

There are any number of reasons you might have a limited amount of time to
create a short film (even from scratch. Time is one of the most valuable
resources a filmmaker can have, so creating a short film in a crunch can be
quite the challenge. New York Film Academy has pooled advice from the chairs
and faculty of our many different departments—including Cinematography,
Producing, Filmmaking, and Digital Editing—to give a well-balanced list of
offered tips and best practices for creating the best possible short film in a short
amount of time:

Story
Try to come up with a great idea that works in a few minutes. Keep the concept
simple and focused. A good logline can help you focus your idea and keep you
from wandering too far off course. Come up with a story that can believably
occur in a very short amount of time, even ten minutes. Your actual film’s
running time doesn’t need to be that long, but you will be able to dramatize
shorter events in a more grounded way.

Actors
Cast carefully. Some actors may be more comfortable with ample rehearsal
time, so make sure they know the time restrictions of your shoot. Allow your
actors to contribute. If they’re inventive, give them a chance to improvise. Shoot
takes with alternate lines of dialogue. This can be especially effective in
comedies.

When directing your actors, remember these tips:

 Let your actor know what their objective in each scene is.
 Make sure you and your actor are on the same page about their
character and their motivations. If you disagree, take a few minutes to
discuss, listen, and compromise.
 Be there for your actor. While some actors may prefer to do things their
own way, most seek and thrive on direction, even if it’s just pointing
them the right way, metaphorically speaking.
 Or literally speaking! Blocking is very important not just for your framing
but for the intensity of the scene itself. Work with your actors to find the

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right blocking for each scene–what feels right for them and what looks
best for the camera.

Producing
Make sure your schedules are detailed out to the minute and remember that
communication between cast and crew is key. By having everyone’s contact
information and by communicating clearly where everyone is expected to be
and when, you can avoid unnecessary delays in production. Give them
directions and expected travel times to the set.

Organize your days so you can shoot several scenes in one day. If you have
multiple locations, select the key location for the day and then find your
other locations in the immediate area. Moving locations can be a killer and
waste tons of time. Try to group scenes together that use the same cast
members and costumes. Be efficient in your scheduling and don’t be afraid
to shoot out of order or out of sequence. Schedule your exteriors first—that
way, if it rains you have the option of delaying those scenes until the
following day. And have a cover set (or interior) waiting to go, so you can
move inside and not lose a shooting day.

Equipment
Put together an inexpensive but effective equipment list. Your story won’t be
improved with more pixels, but you also don’t want your camera breaking
down in the middle of your shoot. Test all the gear before you leave for the
set.

Once you’re on location, if something breaks and has to be replaced, you’re

going to lose valuable time. Don’t be afraid to be inventive. You may not
have a professional dolly but some of the most inventive directors come up
with novel solutions that actually make their shots more interesting.

Make sure all batteries and other accessories are charged before the shoot,
and spares are being charged during the shoot. Remember, with only three
days to shoot, every minute counts and every delay needs to be avoided at
all costs.

Cinematography
Don’t be afraid of using natural lights and don’t be afraid if not everything is
lit and bright. Often enough, beauty lies in the darkness. Silhouettes, high
contrast, backlighting, and dramatic shadows can create a very dynamic
and powerful cinematographic look. When shooting a scene, start with your
biggest shot first and then shoot all your closer shots looking in the same
direction. Then turn around and, again, start with your biggest shot and
work progressively closer.

Sound
Sound, on the other hand, is another issue. Bad sound is often said to be
the hallmark of amateur filmmaking. If your audience is struggling to
understand what your actors are saying, there won’t be much room left for
emotional involvement. So do everything you can, within your limitations, to
get the best sound/dialogue recorded on the set. Whoever said, “we’ll fix it in
post,” must have had tons of money, so erase those words from your
vocabulary.

Keep sound in mind before you even begin filming–make sure the locations
you choose and even the story you tell will be make your sound recording as
easy as possible. If you can, have a good portion of your film dialogue free,
with scenes that can use music or non-sync sound in their stead, as sync
sound will always take longer to shoot.

Digital Editing
When working in post-production, remember it’s ok to be ruthless–do not be
afraid to cut, even if it means undoing hours of work. Always, always,
always back up your project and footage in different locations. Save often so
you don’t lose any time due to a computer error. Learn to say goodbye to
your mouse and learn keyboard shortcuts to become a faster and more
efficient video editor–with only three days to make your film, every second
counts!

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General Production Do’s and Don’ts

Keep your productions simple. Limit the number of cast members. Limit the
number of locations. Avoid big scenes with elaborate sets, costumes and
props. Stay away from period pieces, children and animals—they are far too
unpredictable. And be as professional as you can be. Although you may
want to break the rules when it comes to content, there’s a good reason
professional shoots are organized the way they are. The better prepared you
are, the more likely you will capture your vision.

How to Create a Photo Essay: Step-by-Step Guide With Examples

Written by MasterClass Last updated: Nov 8, 2020

Photo essays tell a story in pictures, and there are many different ways to style
your own photo essay. With a wide range of topics to explore, a photo essay can be
thoughtprovoking, emotional, funny, unsettling, or all of the above, but mostly, they
should be unforgettable.

What Is a Photo Essay? A photographic essay is a form of visual storytelling, a

way to present a narrative through a series of images. A great photo essay is powerful,
able to evoke emotion and understanding without using words. A photo essay delivers
a story using a series of photographs and brings the viewer along your narrative
journey.

4 Photo Essay Examples There are plenty of interesting photo essay ideas that offer
endless avenues to tell a powerful photo story. Some examples of areas you could
cover are:

1. Day-in-the-life photo essay: These kinds of photo essays tell the story of a day
in the life of a particular subject. They can showcase the career of a busy
farmer or struggling artist, capture parents’ daily chores and playtime with
their children, or memorialize the routine of a star high school athlete. A day-in-
the-life photo series can be emotionally evocative, giving viewers an intimate
glimpse into the world of another human being.
2. Historic site photo essay: Taking pictures of historic landmarks offers a variety
of different perspectives—the use of unique angles, depths, and lighting. The
use of drones and reflections are also useful in your quest to find the ideal
vantage point and display a variety of scenes of the same subject.
3. Behind-the-scenes photo essay: Behind-the-scenes photo essays are great ways
to capture what goes into events from start to finish. With this type of photo
story, you can see the working parts of a production and how it all moves
together in harmony.
4. Local event photo essay: Local events like fundraisers, art shows, or festivals
are great places to document a photography project. Candid photos of people
working, performing, or taking in the sights can be compiled into a photo essay
along with background objects to help paint a scene.

4 Tips for Creating a Photo Essay

1. Do your research. There may be many types of photo essay topics available, but
that doesn’t mean your specific idea hasn’t already been tackled by a professional
photographer. Look up the best photo essays that have already been done on your
topic to make sure the narrative can be executed in a new and interesting way.
2. Follow your instincts. Take photos of everything. Overshooting can be helpful for
photojournalism. You never know what you’ll need, so the more coverage you have,
the better.
3. Only use the best images. From your lead photo to the final photo, you’re
creating a visually vivid story. However, if you use too many images, you risk
diluting the impact of your message. Only include the key photos necessary.
4. Be open-minded. Your project may evolve past its initial concept, and that’s
okay. Sometimes a photo essay evolves organically, and your job as a
photojournalist is to extract the right narrative from the images you’ve captured—
even if it wasn’t the original idea.

How to Create a Photo Essay in 7 Steps

1. Tell a diverse, confident story. Know what you’re shooting and why. It’s
important to figure out what your message is and shoot with a purpose.
2. Make sure you have a wide variety of images. Getting a multitude of shots
during your photoshoot can ensure you’ve covered your bases. You may need a
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wider angle, a close-up detail shot, or different lighting—you may even decide to
steer your photo essay in another direction altogether. With a large collection of
images to choose from, photographing everything can give you a wide pool to
choose from when compiling your photo series.
3. Be a ruthless photo editor. Your editing process should be blunt. If a shot is
beautiful but won’t work in your essay, don’t use it. However, don’t edit any images
on the same day you shoot; it’ll be easier to be objective if you let a little time pass
between shooting and editing. Learn Jimmy Chin’s photo editing tips here.
4. Choose your top 10 images. Once a few days have passed, pick the best 100
photos from your shoot to start with. Then, a day or more later, look at those 100
images and narrow them down to the top 25. Finally, narrow the 25 down to the
top 10 images, making sure each photo serves your original concept for the story.
Ask for outside input. Get a trusted, visually sophisticated friend to help you: Give
them the top 100 photos and a written description of the overall story, and let them
select what they think are the top 5. 10 photos. Compare how their choices align
with the 10 photos you selected. Where did they differ? Ask your friend why they
chose photos that were different than yours, making sure you listen to what they
say without arguing about any of their choices; your job is to listen and
understand what they saw in the images, and why they made the choices they did.
6. Make your final selections. Keeping in mind your discussion with your trusted
friend, make your final selections for the 10 best images that tell your story.
7. Write captions. Your final 10 images can be captioned to help enhance your
visual narrative, but it isn’t necessary. If you feel like your images could use some
text, add it. However, if you think the images can stand on their own, then you can
present them as they are.

10 Tips for Perfect Poster Design

Poster design starts with a common canvas. Common poster sizes are 8.5 by 11-inch
letter (or A4), 11 by 17 inches and 22 by 34 inches. Large format poster sizes are
commonly 24 inches by 36 inches. Posters can be designed vertically or horizontally,
but are most commonly designed with a vertical orientation.

1. Make it Easy to Read from a Distance

The top priority of a poster is generally to expose someone to an event. Key
information should be easy to read from a distance to help draw people to the
poster and create a hierarchy in the text.

2. Amp Up the Contrast

You have one glance to grab someone’s attention with a poster. High contrast
between elements can help you do that. Forget a monotone color palette with
pale gradients; go bold with color and type options. Poster design is a great time
to try a typeface or color palette that might be too “crazy” for other projects.
Experiment with it.

3. Consider Size and Location

This is important: Where is your poster going to be located? This factors in
several ways, including the size of the poster (and possibly aspect ratio), visual
clutter around the poster and will the people who see it appreciate your call to
action? Knowing where the design will live can help you make choices about
how to create it. Not only is visual contrast important within your design, it is
an important external factor as well. Think of it this way: If your poster is going
to hang on a green wall, you probably want to use a contrasting color scheme
so the design does not blend into the environment.

4. Make a Mini Version

While poster design is primarily a print project, create mini versions that can be
used in other places as well. Remember one of those basic principles of
marketing – a person needs exposure to something 20 times to remember it.
The multiple poster versions can help you accomplish just that.

5. Use One Big Visual

Whether you choose a photo, illustration or text, a dominant image is key. And
just like the text, it needs to be readable from a distance. When designing
posters, think tight — close-up crops of faces or elements, single item
illustrations, a common scene with a sharp focal point, novelty typography with
high intrigue. After you select a visual be careful about layering elements. Type
and images need to have enough contrast so that they are independently
readable.
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6. Use Plenty of Space

When it comes to posters, use exaggerated spacing between elements. It may
look a little funny to you at first, but the extra spacing will dramatically
increase visual impact and readability at distances.

7. Include a Call to Action

The goal of every poster is to expose people to something. Most of these
“touches” involve inviting someone to something, such as a concert or movie or
another event. For that reason, a call to action is vital. Think of it in the same
way you would if designing a call to action for a website or app – give it a high-
level of prominence in the design.

8. Create Focus with Typography

Poster design is one of those places where you can really go crazy with beautiful
typography. Some of the best posters are made with type and color, with no
images or illustrations. Keep the same typography principles in mind that you
would with any other project – this is not the time to use 10 fonts in one
location. But do experiment with bolder, wider, bigger typefaces that you might
feel comfortable with otherwise.

9. Use a Cool Printing Technique

Depending on the location and audience for your poster a cool printing
technique might be in order. There are a lot of things you can do on paper that
just don’t work on digital projects. This might be the perfect opportunity to try
out something like letterpress, screen printing, foiling or use of a UV layer.

10. Have Fun

Poster design is a place where designers can have a lot of fun. While there are
plenty of things to think about and consider, this is an area where you can
break the rules and go a little crazy with design. So go for it. Try something that
you’ve wanted to do or take the opportunity to learn a new technique or skill.
Stretch your imagination to create something new and fresh. The goal of a
poster is to grab attention from afar; get creative!

Tips for More Effective PowerPoint Presentations

1. Write a script.
A little planning goes a long way. Most presentations are written in PowerPoint
(or some other presentation package) without any sort of rhyme or reason.
That’s bass-ackwards. Since the point of your slides is to illustrate and expand
what you are going to say to your audience, you should know what you intend
to say and then figure out how to visualize it. Unless you are an expert at
improvising, make sure you write out or at least outline your presentation
before trying to put together slides. And make sure your script follows good
storytelling conventions: give it a beginning, middle, and end; have a clear arc
that builds towards some sort of climax; make your audience appreciate each
slide but be anxious to find out what’s next; and when possible, always leave
them wanting more.

2. One thing at a time, please.

At any given moment, what should be on the screen is the thing you’re talking
about. Our audience will almost instantly read every slide as soon as it’s
displayed; if you have the next four points you plan to make up there, they’ll be
three steps ahead of you, waiting for you to catch up rather than listening with
interest to the point you’re making. Plan your presentation so just one new
point is displayed at any given moment. Bullet points can be revealed one at a
time as you reach them. Charts can be put on the next slide to be referenced
when you get to the data the chart displays. Your job as presenter is to control
the flow of information so that you and your audience stay in sync.

3. No paragraphs.
Where most presentations fail is that their authors, convinced they are
producing some kind of stand-alone document, put everything they want to say
onto their slides, in great big chunky blocks of text. Your slides are the
illustrations for your presentation, not the presentation itself. They should
underline and reinforce what you’re saying as you give your presentation —
save the paragraphs of text for your script. PowerPoint and other presentation
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software have functions to display notes onto the presenter’s screen that do not
get sent to the projector, or you can use notecards, a separate word processor
document, or your memory.

4. Pay attention to design.

PowerPoint and other presentation packages offer all sorts of ways to add visual
“flash” to your slides: fades, swipes, flashing text, and other annoyances are all
too easy to insert with a few mouse clicks.

Avoid the temptation to dress up your pages with cheesy effects and focus
instead on simple design basics: Use a sans serif font for body text. Sans serifs
like Arial, Helvetica, or Calibri tend to be the easiest to read on screens.

Use decorative fonts only for slide headers, and then only if they’re easy to read.
Decorative fonts –calligraphy, German blackface, futuristic, psychotic
handwriting, flowers, art nouveau, etc. – are hard to read and should be
reserved only for large headlines at the top of the page. Better yet, stick to a
classy serif font like Georgia or Baskerville.

Put dark text on a light background. Again, this is easiest to read. If you must
use a dark background – for instance, if your company uses a standard
template with a dark background – make sure your text is quite light (white,
cream, light grey, or pastels) and maybe bump the font size up two or three
notches. Align text left or right. Centered text is harder to read and looks
amateurish. Line up all your text to a right-hand or left-hand baseline – it will
look better and be easier to follow. Avoid clutter. A headline, a few bullet points,
maybe an image – anything more than that and you risk losing your audience
as they sort it all out.

5. Use images sparingly

There are two schools of thought about images in presentations. Some say they
add visual interest and keep audiences engaged; others say images are an
unnecessary distraction.

6. Think outside the screen.

Remember, the slides on the screen are only part of the presentation – and not
the main part. Even though you’re liable to be presenting in a darkened room,
give some thought to your own presentation manner – how you hold yourself,
what you wear, how you move around the room. You are the focus when you’re
presenting, no matter how interesting your slides are.

7. Have a hook.
Like the best writing, the best presentation shook their audiences early and
then reel them in. Open with something surprising or intriguing, something
that will get your audience to sit up and take notice. The most powerful hooks
are often those that appeal directly to your audience’s emotions – offer them
something awesome or, if it’s appropriate, scare the pants off of them. The rest
of your presentation, then, will be effectively your promise to make the awesome
thing happen, or the scary thing not to happen.

8. Ask questions.
Questions arouse interest, pique curiosity, and engage audiences. So ask a lot
of them. Build tension by posing a question and letting your audience stew a
moment before moving to the next slide with the answer. Quiz their knowledge
and then show them how little they know. If appropriate, engage in a little
question-and-answer with your audience, with you asking the questions.

9. Modulate, modulate, modulate.

Especially when you’ve done a presentation before, it can be easy to fall into a
drone, going on and on and on and on and on with only minimal changes to
your inflection. Always speak as if you were speaking to a friend, not as if you
are reading off of index cards (even if you are). If keeping up a lively and
personable tone of voice is difficult for you when presenting, do a couple of
practice run-throughs. If you still can’t get it right and presentations are a big
part of your job, take a public speaking course or join Toastmasters.

Media and Information Literacy Module 6-7

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MODULE 7 ACTIVITY
NAME: ______________________________________________________
STRAND/BLOCK: ___________________________________________

ENRICH
Direction: Take time to do this simple puzzle that will acquaint you with previous
knowledge that you must keep in mind as you craft a creative content.

ACROSS
1C a way in which something is usually done within a particular area or activity
2C a legal means of protecting an author's work
H common sounds that appear on screen or are used as they are

ACROSS
R repeated pattern of movement, sound, and even visuals
P camera movement to track a moving subject
I anything that is native or traditional
N a system of interconnected people or things
S a typeface ideally used for posters
T a legal recognizable sign, phrase, or symbol that identifies a product or service
D camera movement that goes forward or backward

POSTTEST
Directions: After reading all the tips in making a perfect poster design, make your own
poster. Choose only one topic:

A. Climate Change
B. Mental Health
C. Today's Technologies

Criteria:

Relevance to the Topic – 50%

Creativity and Attractiveness – 30%
Originality – 20%
TOTAL: 100%
Media and Information Literacy Module 6-7
 12

WEST PRIME HORIZON INSTITUTE, INC.

V. Sagun cor. M. Roxas St.
San Francisco Dist., Pagadian City
Mobile No.: 0977-804-7489 (Globe) / 0920-798-3228 (Smart)

MEDIA AND INFORMATION LITERACY SCORE:

FINAL EXAMINATION

NAME: _____________________________________________________
STRAND/BLOCK:___________________________________________

Direction: After reading all the tips in making a PowerPoint presentation, make your
own PowerPoint presentation. Choose only one topic:

A. Climate Change
B. Philippine National Election 2022
C. Social Media

Criteria:

Content – 50%
Organization – 25%
Appropriateness of Designs – 25%
TOTAL: 100%

NOTE: Send your PowerPoint presentation on your section’s group chat then mention
your subject teacher so that he/she will be notified of your submission.

Media and Information Literacy Module 6-7