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BRL 006

The document discusses key concepts in retail buying and merchandising. It begins by asking questions about [1] setting stock objectives and key decision factors, [2] explaining assortment planning and factors that affect it, and [3] distinguishing between global vs local brands and direct vs indirect expenses. It also asks to write short notes on category captains, sales forecasting, break-even pricing, or private labels. The document provides an examination for an advanced diploma or BBA in retailing, focusing on important merchandising concepts.

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Adarsh kumar
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94 views1 page

BRL 006

The document discusses key concepts in retail buying and merchandising. It begins by asking questions about [1] setting stock objectives and key decision factors, [2] explaining assortment planning and factors that affect it, and [3] distinguishing between global vs local brands and direct vs indirect expenses. It also asks to write short notes on category captains, sales forecasting, break-even pricing, or private labels. The document provides an examination for an advanced diploma or BBA in retailing, focusing on important merchandising concepts.

Uploaded by

Adarsh kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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[2]

5. What is meant by "Setting stock objectives" in


No. of Printed Pages : 2 BR L-006
retail ? Describe the key factors that help in
ADVANCED DIPLOMA IN taking appropriate decisions in this regard. 2+8

RETAILING/B.B.A. IN RETAILING 6. Explain the concept of 'Assortment Planning'.


Term-End Examination Discuss various factors affecting it. 5+5
June, 2020 7. Distinguish between the following : 6+4
BRL-006 : BUYING AND MERCHANDISING-4 (a) Global brand and Local brand
Time : 2 Hours Maximum Marks : 50 (b) Direct expenses and Indirect expenses

Note :(i) Attempt any five questions. 8. Write short notes on any two of the following :

(ii) All questions carry equal marks. 5 each


(a) Category captain
1. What is meant by merchandising ? Describe
(b) Sales forecasting
basic principles of merchandising. 2+8
(c) Break-even pricing
2. Define the concept of merchandising
(d) Private label
management. Explain briefly its different
components. 2+8
3. What is meant by "Open-to-buy" ? Describe
different steps involved in it. 2+8
4. Explain the concept of category life cycle.
Describe the strategies adopted at different
stages of the category life cycle. 2+8 BRL-006 640
P. T. O.

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