INTRODUCTION

Headphones are a pair of small loudspeaker drivers worn on or around the head over a user's
ears. They are electroacoustic transducers, which convert an electrical signal to a corresponding
sound. Headphones let a single user listen to an audio source privately, in contrast to a
loudspeaker, which emits sound into the open air for anyone nearby to hear. Headphones are
also known as earphones[1] or, colloquially, cans.headphones use a band over the top of the
head to hold the speakers in place. Another type, known as earbuds or earpieces[1] consist of
individual units that plug into the user's ear canal. A third type are bone conduction
headphones, which typically wrap around the back of the head and rest in front of the ear
canal, leaving the ear canal open. In the context of telecommunication, a headset is a
combination of headphone and microphone. Headphones connect to a signal source such as an
audio amplifier, radio, CD player, portable media player, mobile phone, video game console, or
electronic musical instrument, either directly using a cord, or using wireless technology such as
Bluetooth, DECT or FM radio. The first headphones were developed in the late 19th century for
use by telephone operators, to keep their hands free. Initially the audio quality was mediocre
and a step forward was the invention of high fidelity headphones. Headphones exhibit a range
of different audio reproduction quality capabilities. Headsets designed for telephone use
typically cannot reproduce sound with the high fidelity of expensive units designed for music
listening by audiophiles. Headphones that use cables typically have either a 1⁄4 inch (6.4 mm) or
1⁄8 inch (3.2 mm) phone jack for plugging the headphones into the audio source. Some stereo
earbuds are wireless, using Bluetooth connectivity to transmit the audio signal by radio waves
from source devices like cellphones and digital players.[5] As a result of the Walkman effect,
beginning in the 1980s, headphones started to be used in public places such as sidewalks,
grocery stores, and public transit.[6] Headphones are also used by people in various
professional contexts, such as audio engineers mixing sound for live concerts or sound
recordings and DJs, who use headphones to cue up the next song without the audience hearing,
aircraft pilots and call center employees. The latter two types of employees use headphones
with an integrated microphone.
 Objective
1.Relieve stress Listening to music helps to reduce stress and makes motived everyone. Many
hospitals where has been giving music therapy to patients using their listening device.
2.Increase productivity When you are working or doing something, you would never want to be
distracted by over noise.
3.Better experience
4.Motivator
5.Attitude
 MARKETING
MANAGEMENT
Marketing management involves developing and implementing strategic marketing programs,
processes, and activities that align with wider business objectives, while utilizing customer
insights, tracking metrics, and optimizing internal processes to achieve success. Marketing
management involves developing and implementing strategic marketing programs, processes,
and activities that align with wider business objectives, while utilizing customer insights,
tracking metrics, and optimizing internal processes to achieve success. To help you succeed, we
will take a close look at marketing management in this article. Read on to learn more about
what marketing management is, the benefits of marketing management, different processes,
and tips. Marketing management is centered on creating, planning, and implementing
strategies that will help achieve wider business objectives. These business objectives can
involve increasing brand awareness, boosting profits, or entering previously untapped markets.
When we begin to consider the field of marketing management, it’s important to look to
marketing experts Philip Kotler and Kevin Lane Keller, who, in their book “Marketing
Management," offer a standard marketing management definition as “the development,
design, and implementation of marketing programs, processes, and activities that recognize the
breadth and interdependencies of the business environment.

Managers need to study their customers, have a deep understanding of the methods and
strategies that retain and delight them, and be active in measuring achievements and
optimizing internal processes.

Think of it this way: a high school teacher does not simply teach. They have to understand their
students, create methods and strategies for passing on information, and track student progress
through metrics and achievements.
 REASON FOR SELECTING THIS
PROJECT
As a student,following are the reasons
1. It is a unique topic and none of my friend have chosen it.
2. As a student, I am more conneted with it therefore it gives me more better
understanding of this project.
3. I will found a great scope to grow in this field.

Marketing mix
The marketing mix refers to the ingredients or the tools or the variables which the market
mixes in order to interest with a particular market

The marketing mix is the essence of many market endeavour

Elements of Marketing Mix

The four main elements of marketing Mix are:-
1. Product
2. Price
3. Place
4. Promotion
 PROMOTION
1. Promotion in the marketing mix refers to the communication that aims at
promoting a product, activity, or a brand among the target customers; in order to
drive sales, and involves both buyer and seller.
2. Promotion is an essential component of the marketing mix because without
communicating about a product, a company can not attract customers. It is also
used to influence customers to buy a product or choose a particular brand.
3. The seven tools of Integrated Marketing Communication (IMC) are:

1 Advertising

2 Public Relations

3 Digital Marketing

4 Direct Selling

5 Personal Selling

6 Sales Promotion

7 Event Marketing

PRICE
Product pricing is one of the most key element for determining success for your business, yet
many entrepreneurs still don't know how to price a product and often consider as an
afterthought. Product pricing is an art form if its done right it will lead your business on the
path of success or vice versa.
There are many factors which account for your pricing decisions like your competitors pricing
model, your pricing strategy whih can be depended on your business and customer's
expectations. But before thinking about other factors, you have to make sure you have found a
sustainable base price.

PLACE
1.Place in marketing mix refers to the geographical location in which the company sells its
products and provides its services.

2. It is said that location is one of the most important parts of marketing strategy. That is why,
a smart consumer will research opportunities that are accessible to them locally, and then
proceed to making a payment.

3. Generally, companies like P&G demand their products to be prioritized in the planogram for
a store. This would mean that their products should be placed in a manner where the products
meet the eye-level of the customer walking inside the store.

4. This increased placement of more and more firms on digital platforms has led to a rise in e-
commerce sector.

PRODUCTS
1.Product in marketing mix refers to the good or service produced to serve the consumers of a
company.

2. A product can be tangible in the form of any finished good or intangible in the form of any
service.

3. “The first step in marketing is the manufacturing of a product”, this statement is debatable
in itself as some may argue about the role of the R&D department of an organization.
Nonetheless, it is true when we only talk about marketing mix.

4. For example, Amul Masala Chach was launched after the company discovered that its
customers preferred to have masala added to their Amul Chach.
 COMPETETIVE BRANDS

1.SONY
2.PHILIPS
3.SENNHEISER
4.SKULL CANDY
5.JBL

SONY
Sony India is a subsidiary of sony corporation one of the leading global
names in the world of electric product.
PARTICULAR DETAILS
S.N
O
1 Brand Sony India
2 Founded in 1946
3 Parent Co Sony Corporation
4 Tagline Make a believe
 SENNHEISER
Sennheiser is one of the leading brand of India as well as the world
when it comes to headphone
S.NO Particular Details
1 Brand Sennheiser
2 Founded in 1945
3 Founder Fritz Sennheiser
4 Tagline Let your ear be loved

PHILIPS
Philips has had a commondable presence in India for many years and
even with various international brands coming into the Indian
electronic market.
S.NO PARTICULAR DETAILS
1 Brand Philips
2 Founded in 1891
3 Parent Co Royal Philips
4 Tag line Sense and Simlisity

SKULL CANDY
Skull candy is one of the newest brand & have entered in the
electronic market of India
S.NO PARTICULAR DETAILS
1 Brand Skull candy
2 Founded in 2003
3 Parent Co Rick sliden
4 Tagline Every revolution needs

JBL
JBL is one of the most popular company in headphone market.
its headphone are sold by the Haiman Indus which is part of
Haiman group.

S.NO PARTICULAR DETAILS

1 Brand JBL
2 Founded in 1946
3 Founder James Bullough Lansing
4 Tagline Hear the Truth