SUMMER INTERNSHIP REPORT

INTERNSHIP REPORT

Submitted in partial fulfillment of the requirements for the award of the degree

Of

- Bachelor of Business Administration -

In

- Management -

By

Mansi Negi
02707132019

Guided by

- Ms. Jewel Kajari -

- Project Manager -
ASTORIANZ LTD.

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY

FOR WOMEN
NEW DELHI – 110006

- JULY 2020-
 Indira Gandhi Delhi Technical University for Women

DATE: 31st July 2020

PLACE: Astorian’Z Ltd.
Mr. Vivek Bagaria
Ms. Jewel

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 Indira Gandhi Delhi Technical University for Women

DATE: 31st July 2020

PLACE: Leaders for Tomorrow
Mrs. Uma Parvathy
Mr. Dhananjay

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 Indira Gandhi Delhi Technical University for Women

UNDERTAKING REGARDING ANTI-PLAGIARISM

I, Mansi Negi hereby, declare that the material/ content presented in the report is free from
plagiarism and is properly cited and written in my own words. In case, plagiarism is detected at
any stage, I shall be solely responsible for it.

Mansi Negi

(02707132019)

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 Indira Gandhi Delhi Technical University for Women

ACKNOWLEDGEMENT

I am very thankful to ASTORIANZ LTD. for giving an opportunity to undertake my summer

internship at their prestigious KHAO HEALTHY, #2 PROJECT.
I offer my sincere gratitude towards Mr. Vivek Bagaria, Director of Khao Healthy project, for his
outstanding help and direction in fruition of this Summer Internship the whole time.
I also profoundly thank my Project Manager Ms. Jewel Kajari, for her assistance in fruitful
finishing of this internship. Without the help of these instructors, it would not have been feasible
for me to finish my internship effectively.

I would also like express my sincere gratitude towards Mrs. Uma Parvathy, General Manager
of LFT for her exceptional support and guidance in completion of my Social Media Internship. I
also deeply thank Mr. Dhananjay, Assistant Supervisor for his immense help in the completion
of this Internship.

At last, I also want to thank the entirety of my course mate in Indira Gandhi Delhi Technical
University for Women, who actively supported and helped me while finishing both the
internships and with due regard my parents for their steady help and persistence.

Mansi Negi

(02707132019)

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 Indira Gandhi Delhi Technical University for Women

DECLARATION

I, MANSI NEGI, solemnly declare that the project report, KHAO HEALTHY AND LFT, is
based on my own work carried out during the course of our study under the supervision of Ms.
Jewel and Mr. Dhananjay. I assert the statements made and conclusions drawn are an outcome
of my research work. I further certify that:
I. The work contained in the report is original and has been done by me under the
supervision of my supervisor.
II. The work has not been submitted to any other Institution for any other
degree/diploma/certificate in this university or any other University of India or abroad.
III. We have followed the guidelines provided by the university in writing the report.
IV. Whenever we have used materials (text, data, theoretical analysis/equations,
codes/program, figures, tables, pictures, text etc.) from other sources, we have given due
credit to them in the report and have also given their details in the references.

Mansi Negi

(02707132019)

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 Indira Gandhi Delhi Technical University for Women

LIST OF ABBREVIATIONS

Abbreviation Description
BBA Bachelor of Business Administration
LFT Leaders for Tomorrow
HR Human Resource

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 Indira Gandhi Delhi Technical University for Women

ABSTRACT/SUMMARY

The main objective of this internship was to learn the work that is being done in different fields
by different companies. To learn and enhance the skills that will help in choosing in
specialization for my BBA course in the next year and to have a clarity about the different
methods used in different fields to solve the organizational problems to achieve their objective.
As an HR intern in Astorian’Z, I learned about the methods or tools used to make the frontend
part of the website more appealing and user friendly to attract the consumers for both
employment and buying purposes.
As a Social Median Intern, I learned how to increase engagement as well as create hype of a
page to attract consumers and also learned how to research is done.

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INDEX

Certificate ………………………………………………………………………........ 1
Undertaking regarding anti plagiarism ……………………………………...…......... 3
Acknowledgement ………………………………………………………....………... 4
Declaration …………………………………………………………………….......... 5
List of Abbreviations ……………………………………………………………...... 6
Summary/Abstract...............………………………………………………………… 7
1. Introduction
1.1. Importance of content writer for a company………………………..... 9
1.2. Importance of graphic designer for a company...…………………….. 9
1.3. Qualities of a good Content Writer………………………………….. 10
1.4. Qualities of a good Graphic Designer……………………………….. 10
1.5. Experience as a content writer and Graphic Designer……………..... 10
Introduction
1.1. About LFT………………………………………………………….... 12
1.2. Role of Social Media Intern………………………………………….. 12
1.3. Qualities of a good social Media Intern……………………………… 12
1.4. Role in LFT…………………………………………………………... 13
2. Conclusion …………………………………………………………………… 14
3. Bibliography ………………………................................................................. 15
4. Bio data …………………………………………………………………......... 17

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 Indira Gandhi Delhi Technical University for Women

CHAPTER 1: INTRODUCTION
Content and graphic designing

1.1 Importance of Content for a website/Company

Content for any website or company is crucial and it helps the company to tell
people about themselves. It helps them to deliver their aim, goal, future approach
and future development plan to the common public or potential investors and other
important people. The content helps to bring people to the website or to the
company and makes them aware on how the company will be helpful to the people.
The role of a content writer is very important and is often underrated. In reality, the
content writer helps to generate traffic for the website and clients for the company.
A content writer writes simple blog sometimes explaining about future product,
about the company or about the existing products/services offered by the company.
People read this content and they decide whether the product or service of the
company is needed by them. However, in certain cases, based on the content, the
decision of the person can be molded in favors of the company. If a content is
written good enough, then the person reading it will surely get in touch with the
company.

1.2 Importance of Graphic Design

Graphic design is a good tool that can come handy when one is dealing with people
and when one wants to communicate. It can help to easily put forward your
thoughts and messages. Graphic design is a great tool that can help to deliver
powerful message in more easy and effective manner. It has been proved that
people believe on what they see. Graphic designer uses this analogy to make
powerful graphics such as posters, post and other front-end stuff which could
deliver their message more easily. Companies also use graphic designing to deliver
powerful message and statements. They also use graphic designing to inform the
public about use graphic any upcoming offers or sales that they are planning to
give.

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1.3. Qualities of a good content writer

There are certain qualities that every company looks for in a person when they are
hiring for content writer. They look for everything listed below and choose the
person who has the mix of all these qualities. Choosing such person will help the
company to get a great content writer who will be able to mould their ideas more
easily and will attract large audience to their website. The qualities of a good
content writer are:
 Adaptability
 Strong Research Skills
 SEO (Search Engine Optimization)
 Focused
 Punctual
 Good grammar and Writing Skills

1.4. Qualities of a good Graphic Designer

There are certain qualities that every company looks for in a person when they are
hiring for Graphic Designer. They look for everything listed below and choose the
person who has the mix of all these qualities. Choosing such person will help the
company to get a great graphic designer who will be able to mould their ideas into
good graphics and will be able to deliver the message to the audience. The qualities
of a good Graphic Designer are:
 Active Listener
 Communication
 Punctual
 Acceptance of Criticism
 Patience
 Creativity

1.5. Experience as a content writer and Graphic Designer

I worked at Astorian’Z Industries Private Limited. I was an HR intern and the
department that were me under were Research Marketing, Content Writing and
Graphic designing. I was assigned daily task related to writing content for the
website, building content for future products and give ideas regarding development
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of any new content. Apart from these, I was frequently assigned task to create
powerful social media post using graphic designing. I learnt the basic of graphic
designing and made several posters, social media post for the company. The topics
of the post ranged from ongoing events on the company’s website, powerful
message regarding the business of the company and many other topics.
Sometimes I was aware of the topic on which I had to write, while many times, the
topic was new to me. This helped me to get better at research work and it also
helped me to gain knowledge about many things that I was unaware about. The
constant approval or disapproval of the fellow members helped me to gain more
experience and allowed me to grow as a content writer and graphic designer. Many
times, I was praised for my work, while other times I was criticised as well. The
accumulation of praise and criticism helped me to become better. The 6-week
internship helped me grew more than I had expected and I am very thankful for it.

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 Indira Gandhi Delhi Technical University for Women

CHAPTER 1: INTRODUCTION
Social Media Intern

1.1 About LFT

Leaders for tomorrow is a not-for-profit organization that aims to make the youth
more social conscious. The aim of the organization is to develop youth for
tomorrow that have the right skill and develop a youth that has more social
consciousness. The organization achieves their goal by encouraging the youth in
volunteering activities and skill deployment. With the help of social events and
leadership training programs, the organization creates Leaders-For-Tomorrow.

1.2 Role of Social Media Intern

Social Media is an important and powerful tool which if used can really help
business and organization to grow. Social media is one of the most powerful tools
that is available in todays world. It is free and globally used. The amount of
audience and lead that a business or organization can gather from social media is
massive. However, to do so, an organization need a good social media marketer or
social media intern that can easily create powerful social media page and maintain
them for the company. A good social media intern can help the company to create
a good social media page. A social media page has its own importance and it is
important to maintain a good social media page for any company. The social media
page cast first impression on a person who is unaware about the company.
Therefore, it is important to have a good social media page since we all know that
first impression is the last impression.

1.3 Qualities of a Good Social Media Intern

There are certain qualities that every company looks for in a person when they are
hiring for Social Media Intern. They look for everything listed below and choose
the person who has the mix of all these qualities. Choosing such person will help
the company to get a great Social Media Intern who will be able to manage their
social media pages well. The qualities of a good Social Media Intern are:
 Good Communication Skills
 Great Writing Skills
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 Social Skills
 Enthusiasm

1.4 Role in LFT

I was assigned the position of Social Media intern at LFT. My main agenda was to
expand the social reach of the organization and bring audience to their social media
page. My day to day work includes creating social media post for the company on
given topics. I had to create several posts for the organization. The posts were to be
created such that they would attract more audience to their social media page.
Apart from creating social media post, I also had to research about the future
project of the organization and present them to my co-ordinator. I had very little
knowledge about social media post, however this internship helped me to get more
familiar with social media. I learned graphic designing to create more attractive
post for the social media pages of the company. The internship helped me grow in
and out. I learned several ways in which one can attract audience to the social
media page. I learnt different techniques which one can adopt to reform their social
media pages and how one can get better at social media marketing.

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CONCLUSION

The past 1-2 months were very important for the growth in my life. I did several
internships in various domains. This helped me to amass several skills in short
time. The Internship that I did was at Astorian’Z private Limited. Starting as a
novice, I was trained and became a good content writer and graphic Designer. I
helped create several poster and content about the website and their product. This
helped me gain insights about how traffic is generated in website, how people are
attracted to content and how graphics can stimulate thoughts and deliver powerful
messages. However apart from that, the main thing I learnt was how a company
functions and what things are needed for smooth functioning of the company. That
helped me to gain key insights which I am sure will help me in future and would
help me in choosing my domain.
My second internship at Leaders for Tomorrow helped me understand the ins and
out of the social media. It made me realise why social media is important and how
one can really harness the power of social media to their interest. I learned graphic
designing and how one can create a proper social media post for their social media
page. The internship helped me learn what ways an organization adopts to generate
more audience on their Instagram page and how it deals with new people. This all
helped me grew a lot.

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BIBLIOGRAPHY
The following were the references used throughout the project: -
1) Content Writing
https://www.udemy.com/course/writing-tools-hacks/
2) Learn About Content Writing
https://www.udemy.com/course/content-writing/
3) Content is king
https://www.udemy.com/course/how-to-write-the-best-online-content/
4) Web Content Writing
https://www.udemy.com/course/write-killer-web-content-that-sells-a-step-by-step-
course/
5) Viral Blog Writing
https://www.udemy.com/course/viralblogwriting101/
6) Learn Graphic Design
https://www.udemy.com/course/graphic-design-masterclass-everything-you-need-
to-know/
7) Graphic Design Bootcamp
https://www.udemy.com/course/graphic-design-for-beginners/
8) Projects in Graphic Design
https://www.udemy.com/course/graphic-design/
9) Introduction to graphic Design
https://www.udemy.com/course/graphic-design-intro/
10) Overview of Graphic Design
https://www.udemy.com/course/graphic-design-intro/
11) Canva
https://www.canva.com/
12) Facebook ads and Marketing
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https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/
13) Instagram Marketing
https://www.udemy.com/course/instagram-marketing-for-small-businesses/
14) Social Media Marketing Platform
https://www.udemy.com/course/social-media-marketing-ads/
15) Certification in Social Media Marketing
https://www.udemy.com/course/learn-social-media-marketing-course/
16) Leaders for Tomorrow
http://lft.org.in/
17) Khao Healthy
https://www.facebook.com/pages/category/Organic-Grocery-Store/Khao-Healthy-
106050887795871/
18) Astorian’Z
http://www.astorianz.com/
19) Additional Information
https://www.wikipedia.org/
20) Instagram
https://www.instagram.com/

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BIO-DATA/RESUME

Mansi Negi
Female, 19 years

EDUCATIONAL QUALIFICATIONS

BBA IGDTUW - 2022

Class XII, CBSE Somerville School, New Delhi 82.75% 2019
Class X, CBSE Somerville School, New Delhi 91.2% 2017

Skills
 Social Media Marketing
 PR
 Communication
 Graphic Designing
 Digital Marketing
 Content Writing
 Email marketing
 Leadership

ACADEMIC AND CO-CURRICULAR ACHIEVEMENT

 Served as House Captain in school

2019
 Top scorer In Business Studies Subject in School
2019
 Secured 1st position In Inter-School Volleyball Tournament
2015

INTERNSHIPS/WORK EXPERIENCE

Jun’20 - Jul’20

Learned how to make a report and how

NGO Jun’20 - Jul’20
to do through research on any article.
 Prepared reports on various topics
 Prepared research work

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 Indira Gandhi Delhi Technical University for Women

Dec ’17 – Jan’18

Learned graphic design and contributed

Electronic Company Jun’20 – Jul’20
to their “Khao Healthy” web page
 Created Content for their “Khao Healthy” page on Instagram and for the official website.

POSITIONS OF RESPONSIBILITY
CORE of PR Team, SYNERGY’20
Responsible for handling all the social media handles {Instagram, Facebook,
July’2020 Onwards
LinkedIn, YouTube, Discord}
 Responsible for posting on all the social media handles and provide strategies on how to increase the
reach as well as engagement.
 Responsible for learning about all the new algorithms and updates of all the handles.
Coordinator of Sponsorship, Innerve: PR Team, Taarangana’2020
IGDTUW, Delhi Promoted the event on various social media handles and July’2020
 Responsible for finding potential sponsors and for drafting mails to them.
 Responsible for increasing the reach on various social media handles.
PR Coordinator, Synergy’19
Promoted the event on various Social Media Handle. Aug’19-June’20
 Reposted the post related to the event on various social media handle.

EXTRA-CURRICULAR ACTIVITIES
Sports  Achieved 2nd position in IGNITE, Sports fest of IGDTUW
Interests  Graphic Designing, Dancing, Drawing
Certificate  Pursuing a certification course on ‘German-1’ by NPTEL, SWAYAM and ‘Digital Marketing’ by Udemy.

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PLAGARISM REPORT:

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